The WebRTC Ecosystem Pre-conference Tutorial

10 Dec 2013

Tsahi

Levent-Levi

Welcome!

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HikingArtist

Agenda

• What is (and isn’t) WebRTC

• The WebRTC Differentiation

• The WebRTC Ecosystem

• Use Cases and Business Models

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WebRTC is a Technology

not a Solution TheBusyBrain

How are Calls Made with WebRTC?

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1 2

3 4

5

So What?

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No Plugins No Downloads No Installations No App Store

No Signaling Free (as in BSD) No Patents No Media Eng.

The Anatomy of a VoIP Solution

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Infrastructure

Signaling

Media Processing

Codecs

Source:

Boundaries of WebRTC

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Infrastructure

Signaling

Media Processing

Codecs

Source:

But What about SIP (and IMS)?

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Protocol WebRTC SIP

Market Websites and web apps Voice and IMS

deployments

Media SRTP RTP or SRTP

NAT traversal STUN, TURN, ICE STUN, TURN, ICE

Media negotiation SDP SDP

Voice codecs G.711, Opus G.711, G.7xx, AMR-xx,

Speex, SILK, Opus, …

Video codecs VP8 H.263, H.264

API Java Script Unspecified

Why all the fuss?

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Enabling Smaller Teams to Deliver Products

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2 Developers in the French Riviera

Single hard of hearing developer

4 Swedes bootstrapping a complete service

Where?

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When?

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Mobile is Tricky

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3 Routes to Mobile

1. Ignore mobile

2. Only on supported browsers

3. Port and pack in an app

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The Ecosystem

thewritingzone

Vendor Types in the Ecosystem

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2 nd Market

Vendors

Tooling

WebRTC Core

Repurpose

Core: The Browser Vendors

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2 nd Market

Vendors

Tooling

WebRTC Core

Repurpose

• Google & Mozilla

• But also Vidyo • Contributed SVC to the

WebRTC ecosystem

• & Cisco… • OpenH264 for WebRTC

• Microsoft & Apple missing • How does it affect WebRTC’s

future?

• How does it affect IE & Safari market share?

Tooling Vendors

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2 nd Market

Vendors

Tooling

WebRTC Core

Repurpose

• Providing infrastructure and “shortcuts” for developers

• WebRTC API vendors: Tropo, AddLive, TokBox, Priologic, OpenClove, …

• Services vendors: XirSys, PubNub, …

• Infrastructure vendors: GENBAND, Dialogic, …

• SDK vendors: Digium, Eyeball Networks, …

The “Vendors”

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2 nd Market

Vendors

Tooling

WebRTC Core

Repurpose

• Providing services based on WebRTC

• Develop either directly on top of WebRTC or via tooling vendors

• Target the end users via a multitude of use cases

2nd Market

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2 nd Market

Vendors

Tooling

WebRTC Core

Repurpose

• Vendors adopting other vendor’s end user solutions

• TNW Academy’s story

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2 nd Market

Vendors

Tooling

WebRTC Core

Repurpose

Repurposing WebRTC

• Reusing WebRTC’s components to fit in other places, treating it as a pure media engine

• Vonage – going mobile with an OTT app

• M5T – Client SDK for developers

Where are we Now?

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Shifts in the Ecosystem

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Customer-facingServices

ToolingVendors

Use Cases

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& Business

Models

“Top 11” Use Cases

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Account for

57% of the vendors

Based on data collected from over 280 vendors

Source:

Business Models in “Search Mode”

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Based on data collected from over 280 vendors

Source:

Vendors Geographical Distribution

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US 52%

Canada 5%

France 5%

Germany 4%

UK 4%

Spain 3%

India 3%

Israel 3%

Russia 3%

Italy 2%

Norway 2%

Sweden 2%

Others 12%

Based on data collected from over 280 vendors

Source:

Vonage

• Wanted to penetrate mobile & offer video

• Ported WebRTC to iOS & Android • Added SIP signaling

• Replaced voice codecs to meet their deployment

• Used VP8 as the video codec

• 1-5M downloads on Google Play

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AddLive

• UK Startup, offering an API platform

• Focus on video

• Support WebRTC, with Flash fallback

• Provide iOS, Android & Desktop SDK

• The platform of choice for many vendors

• Subscription based business model

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Peer5

• Israeli startup (3 bright “kids”)

• Focus on the Data Channel

• Built P2P “bit-torrent-like” capabilities

• Use cases • Online file sharing

• CDN P2P augmentation

• Video streaming augmentation

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OpenVRI

• Video Remote Interpreting – service for the hard of hearing

• Single developer (Nicholas Buchanan, hard of hearing himself)

• Built it • To learn WebRTC

• For his own use

• To give a solution for others in his state

• Free and open source for all

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FreeCRM

• CRM solution – self hosted or SaaS

• Added WebRTC to dial out to contacts

• Integrated a Gateway to PSTN

• Switched from Skype integration

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Vacasa Rentals

• “virtual” company with no offices

• Over 500 houses for vacation rent, in 6 US states

• Everything besides devices is on the “cloud”

• Integrated WebRTC instead of VoIP softphones

• Used Plivo

• Incoming calls routed by their own written logic to the relevant agent

• Agents run WebRTC in browsers to receive calls

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Shameless Self-Promotion…

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http://bloggeek.me/webrtc-business-people/

Thank You!

Tsahi Levent-Levi

http://bloggeek.me

tsahil@bloggeek.me

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