Date post: | 16-Aug-2015 |
Category: |
Marketing |
Upload: | marketing-in-color |
View: | 56 times |
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Need to write a blog and don't know where to begin? Here's the who, what, why, where, when, and how (and then some) of blogging that should help you get started in the right direction!
WHO IS YOURBLOG’S AUDIENCE?
WHAT ISA BLOG?
WHY BLOG?
WHEN?
WHERE?
HOW TO PROMOTE?
HOW LONG?
Think aboutwhat you arepassionate about
and type
Think aboutwhat you wantothers to knowabout your company
and type
Ask about what
your friendsor clientswant to know
Start out at1-2 a month
consistentBe
Increasessearchranking
Increasesyour brand’svisibility
Anyone
Increasestraffic toyour site
Email itto friendsor clients
Company’swebsite
blogBetween300-1500words
If over 1500 words,break into a series
WordPress
Weebly
TumblrSquareSpace
Wix
Blogger
The WHO, WHAT, WHY,andWHERE, WHEN, HOW
ofBlogging
creativityYour
Yourpersonality
Yourexpertise
A targetaudience
Set a specific
timeof the day
Increase to
3-4 a week*
on socialShare/Pin
media
Use
advertisingsocial media
*Companies publishing16+ blog posts per month receive almost 3.5 times more traffic than companies that published between 0-4 monthly posts.
Makes you oryour company
morerelevantand reputable
HOW TO BEGIN?
MarketingInColor.com
Sources:
http://blog.hubspot.com/marketing/blogging-frequency-benchmarks
http://www.dearblogger.org/blogger-or-wordpress-better
http://www.socialmediaexaminer.com/grow-your-blog-audience/
http://weblogs.about.com/od/startingablog/p/WhatIsABlog.htm