Date post: | 14-Dec-2014 |
Category: |
Entertainment & Humor |
Upload: | londongamesconference |
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THE WHOLE WORLD IS WATCHING…THE EXPLOSION OF VIDEO GAMING VIDEO
WWW.TWITCH.TV
Machinima, Youtube’s largest Gaming MCN,
has grown from serving 2 billion views
in all of 2010 to serving over 2 billion views every single
month.
Watching video game play is entertainment
OVER 300 MILLION PEOPLE WATCH GAMING VIDEOS ONLINE
Over 300 million people watch gaming
VODs on Youtube every month, making
video games Youtube’s 2nd largest
vertical.
This audience is quickly moving to a
live medium, desiring an engaging, interactive,
participatory experience around
their shared passion.
20132011
Twitch attracts more than 44 million gamers
each monthMonthly uniques have been increasing 10% MoM, on track to reach 55 million by end of 2013.
2012
Source: MixPanel, August 2013
Engagement is exploding.Twitch users watch live
video for 101 mins everyday.
12 billion minutes watched every month, with an average of 272 minutes/unique per
month.
2011 2012
The number of people broadcasting games on Twitch
tripled in 2013600,000 unique broadcasters in July
Unique Broadcasters
TIPPING POINT
Source: MixPanel, August 2013
What is the viewing experience like?
High-qualityvideo player
List of suggested
channels
List of channel’s VODs
Active chat room
Customizable Panels
THE DIFFERENCE IS LIVE
Source: MixPanel, June 2013
WWW.TWITCH.TV
USERS @ A GLANCEA Massive & Addicted Audience
GAME CONSUMPTION
Age 18-49: 76%
95%
MALE
%
68have decreased watching TV to maintain their time for game entertainment
%
60 watching any given stream DO NOT own the game
3/4 discover video games through online streams
Average Age: 21
85%
Visit Twitch a few times a day
Time Spent Gaming
Source: Twitch User Survey, VG Market, July 2013
14% 24% 27% 35%
Watch live
streams
Chat withcommunity
Watch videohighlights
Broadcast gameplay
99% 61% 38% 25%
Activities on Twitch
Nearly
1/2spend
20+hours
per weekon Twitch
Engagement Leader
552 mins
.
105 video
s
284 mins
.46
videos 23mins.
12videos
18mins.
4videos
35mins. 4
videos
Source: comScore Video Metrix, August 2013
Minutes/viewer
Videos/viewer
Why do people stream?
FAME, TO SHOW OFF
SELF EXPRESSION
PASSION FOR GAMES
A DESIRE TO SHARE & TEACH
MONEY
Why do people watch games?
ENTERTAINMENT
COMMUNITY
DISCOVERY
● Exciting ● Competitive● Narrative & Story● Witness expertise & feats● Inspiring - “I’d do that too!”
● Personalities of broadcasters, players, commentators
● Social interaction around human nature
eSportsLoL LCS Finals
5 MILLION UNIQUE VIEWERS SITE-WIDE
DoTA 2 International Finals
4.5 MILLION UNIQUE VIEWERS SITE-WIDE
Source: MixPanel, June 2013Source: MixPanel, June 2013
GTA V – Biggest Game Launch Ever
Source: MixPanel, September 2013
Sept 17th – 22nd
3,324,360 Unique Viewers
253 Million+ Minutes Watched
Per User, Over 1.5 Hours Watched
E3 2013 on TwitchJUNE 10 - JUNE 13
9.4 MILLION UNIQUE VIEWERS SITE-WIDE
2+ MILLION UNIQUE VIEWERS, E3 TWITCH STREAM
JUNE 10: BEST DAY
4.3 MILLION UNIQUE VIEWERS
Source: MixPanel, June 2013Source: MixPanel, June 2013
Why does it matter?Massive audience shift in terms of...
• Use of time• Discovery of games• Interaction around games • Buying habits• Center of gravity of games communities• Marketing, PR, Sales• Game life-cycle
A Deep Dive Into The Twitch User
Watching live streams is more entertaining than uploaded videos and connecting via
45% of users spend 20-40 hours/week on
Twitch
21% of users spend 20-40 hours/week on YouTube
13% of users spend 20-40 hours/week on Facebook
Source: Twitch User Study, July 2013
Approximately how many hours per week do you spend on each of the following sites?