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The Wonder of Mumbai Dabbawallas
Inspiration of Management
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Introduction
A dabbawala (one who carries the box),sometimes spelled dabbawalla ordabbawallah,is a person in the Indian city of Mumbai whose
job is to carry and deliver freshly made food from
home in lunch boxes to office workers.
The dabbawala originated in 1880, when Indiawas under British rule.
Mission of the Dabbawalas is to server theircustomers on time
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PRESIDENT & GENERAL SECRETARY
NUTAN MUMBAI TIFFIN BOX SUPPLIERS ASSOCIATION
Raghunath Medge And Mr. Gangaram
Laxman Taleker
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What is NMTBSA?(Nutan Mumbai Tiffin Box Suppliers
Association)
History : Started in 1880
Charitable trust : Registered in 1956 Avg. Literacy Rate : 8th Grade Schooling
Total area coverage : 60 Kms
Employee Strength : 5000
Number of Tiffin's : 2,00,000 Tiffin Boxes
i.e. 4,00,000 transactionsevery day.
Time taken : 3 hrs
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ORGANISATIONAL STRUCTURE
PRESIDENT
VICE PRESIDENT
GENERAL SECRETARY
TREASURER
DIRECTORS(19)
MEMBERS(5000)
MUKADAM
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Executive Committee
(5 members)
Teams of 20-25 headedby a group leader
Individual Dabbawalla
workload = 30 tiffins
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1st group
Rs 125000 - Total earnings - 20 People
Rs 35000 - Maintenance cost
Tiffin luggage basket pass Rs 180 per person.
Maintenance of cycles Rs 300 2 cycles permonth. Maintenance of wooden boxes
Rs 100 per person . T.C, Robbery of Tiffin -
Rs 500 yearly. Organizational fees - Rs 15 per head.
Puja held per station - Rs 50 perhead.
FINANCIAL DATA OF A GROUP
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CodingVLP : Vile Parle
(Suburb in Mumbai)
9E12 : Code
for Dabbawallas at
Destination
E : Express Towers
(Bldg. Name)
12 : Floor No.
E : Code for
Dabbawallas at
Residential station.
3 : Code for Destination station
(E.g.. Nariman Point)
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Journey
10:34-11:20 am
This time period is actually the journey time. Thedabbawalas load the wooden crates filled with tiffinsonto the luggage or goods compartment in the train.
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11:20 12:30 pm
Re-arrangement of tiffins takes place as perthe destinationarea and destinationbuilding
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1:15 2:00 pm Here on begins the collection process
where the dabbawalas have to pick up thetiffins from the offices where they haddelivered almost an hour ago.
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2:00 2:30 pm
The group members meet for thesegregation as per the destination suburb.
RETURN JOURNEY:
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2:48 3:30 pm
The return journey by train where the groupfinally meets up after the days routine ofdispatchingand collectingfrom variousdestination offices
3:30 4:00 pm
This is the stage where the final sorting anddispatch takes place. The group meets up atorigin station and they finally sort out thetiffins as per the origin area
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Michael Porter's Five Forces Theory at work.
These are as follows: Threat of new entrants
Current competition
Bargaining power of
buyers
Bargaining power of
sellers
Threat of a new substitute
product or service
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Dabbawala Methodology
Operational Motto Error is horror
DISCIPLINE: No Alcohol Drinking during business hour Wearing Gandhi Cap during business hours
Carry Identity Cards
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What we learnt
Supply chain logistics and efficient
reverse logistics
The concept of Multi-level coding
Time Management
Customer Relationship Management
Customer Satisfaction
Cost effectiveness
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Error Rate: 1 in 16 million transactions
Six Sigma performance (99.999999) Technological Backup : Nil.
Cost of Service - Rs. 200/month ($ 4.00/month) Standard Price for all (Weight, Distance, Space) Rs. 50 Cr. Turnover approx.
[200,000*200 = 400,000,00 p.m. i.e. 48 crore p.a.]
No strike record as each one a share holder Earnings - 5000 to 6000 p.m.
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Awards and Felicitation
Forbes Global magazine to award its Six Sigmacertification in 2001
ISO and many other certificates
Shri.Varkari Prabhodhan Mahasmati Dindi (palkhi) sohala 4th
march 2001.
Invitation from CII for conference held in Bangalore.
Documentaries made by BBC ,UTV, MTV, and ZEE TV
Dabbawalla services are popular with the Indian ITdeveloper community in Silicon Valley, California, USA
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Some Achievements
World record in Best Time management.
Name in GUINESS BOOK of WorldRecords.
Registered with Ripley's believe it ornot.
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Dabbawalas are mostly invited by Mahindra & Mahira - Kandivli
( Mumbai ) and Nasik.
Sandoz Pharmaceuticals -Mumbai.
Indian School Of Business (ISB) -Hyderabad.
GE Money Servicing - Hyderabad.
Microsoft - Gurgoan.
Genpact - Hyderabad.
Community of cooked food - Itly.
Accenture - Mumbai.
Meetings of Confederation ofIndian Industries ( CII).
Stanfort University delegation toIndia.
Symbiosys Management School -Pune.
Bharat Petroleum Corporation Ltd.
Global Business School- Nagpur.
NM Dalmia College - Mumbai.
National Stock Exchange -Mumbai.
Reserve Bank Of India.
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THE ROYAL VISIT:
Recently, the dabbawalas had royal company at Churchgate station. ThePrince of Wales himself had visited them when he came down to Mumbai.
He took keen interest in their way of functioning, expressed surprise at
their efficiency and was struck with awe when he was told that they didntemploy any technology.
The prince was presented a small memento, accompanied with a garland, aGandhi topi and a trophy by the dabbawalas.
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RICHARD BRANSON CHAIRMAN VIRGIN ATLANTIC AIRWAYS MUMBAI
Sir Richard Branson, Chairman, Virgin Atlantic Airways,meeting the Mumbai's famed 'Dabbawalas' at their nodalpoint, the Churchgate Railway Station in South Mumbai, on
April 1, 2005.
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Booking for delivery through SMS
mydabbawala.com website is developing a
software application foron-line booking
Order Dabbawalas services Online
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THANK YOU
Presented By
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