15
THE WOOLMARK LICENSING BRAND GUIDELINES June 2019
THE WOOLMARK LICENSING BRAND GUIDELINES
June 2019
2
For any brand to be successful, it must be clearly understood and consistently applied. The Woolmark Licensing Logo Guidelines (the Guidelines) provide the basic elements of the Woolmark brand identity.
Compliance with the Guidelines is important to ensure the integrity of the world’s most recognisable textile symbol is maintained.
The Woolmark Licensing Brand Guidelines Page
01 The Woolmark Licensing Brands – an overview 3
02 The Woolmark Licensing Brands – architecture 4
03 The Woolmark Licensing Brands – certification 5
04 Use of the Woolmark Licensing Brands 6
05 Logo minimum size & ® symbol 7
06 Colour 8
07 Logo clear space 9
08 Dual branding 10
09 Tickets and labels 11
10 Disclaimers 12
11 Correct usage 13
12 Key contacts 14
CONTENTS
3
01
THE WOOLMARK LICENSING BRANDS – AN OVERVIEW
The Woolmark, Woolmark Blend and Wool Blend logos (the Woolmark Licensing Brands) are owned by The Woolmark Company.
The Woolmark logo is the world’s best-known textile quality fibre brand, representing a long-term commitment between woolgrowers, mills, brands and consumers. The Woolmark logo has been applied to more than 5 billion products since its creation in 1964. The value of the Woolmark Licensing Brands is well established and highly regarded across the world in the apparel, interior textiles and home laundry sectors.
The Woolmark Licensing Brands provide consumers with assurance of fibre content and of quality and are backed by technical specifications for a wide range of wool products and wool care products. Stringent testing is carried out by independent authorised laboratories before the relevant Woolmark Licensing Brand logo can be applied.
Each of the Woolmark, Woolmark Blend and Wool Blend logos have a range of associated sub-brands available for limited wool types and certain end products. The full range of Woolmark Licensing Brands is available on page 4.
Woolmark logothis logo indicates that a product contains 100% pure new wool and meets a range of performance measures.
Woolmark Blend logothis logo indicates that a product contains 50%-99.9% new wool and meets a range of performance measures.
Wool Blend logothis logo indicates that a product contains 30%-49.9% new wool and meets a range of performance measures.
4
02
THE WOOLMARK LICENSING BRANDS – ARCHITECTURE
Inte
rior
sA
ppar
el
SUB-BRANDS
SUB-BRANDS SUB-BRANDS
SUB-BRANDS
WOOLMARK WOOLMARK BLEND WOOL BLEND
5
03
THE WOOLMARK LICENSING BRANDS – CERTIFICATION
The Woolmark and Woolmark Blend logos are registered as certification trade marks in many countries. The Wool Blend logo is registered as a standard trade mark in many countries.
A certification trade mark is used to identify goods or services that meet certain standards or specifications, such as quality, accuracy, place of origin, raw materials, mode of manufacture of goods or other specified properties. A set of Rules governs use of certification trade marks.
In the case of the Woolmark and Woolmark Blend logos, this means products bearing these logos must:
• meet The Woolmark Company’s technical specifications relating to wool content, physical wool properties, colour fastness and dimensional stability;
• comply with the Rules; and
• pass testing conducted by an authorised independent laboratory.
The Woolmark Company, as the owner of the certification marks, must:
• exercise control over the use of the Woolmark and Woolmark Blend logos; and
• ensure the standards/specifications have been met by Woolmark Licensees.
The Woolmark Company exercises control over the Woolmark and Woolmark Blend logos through the Woolmark Certification Programme, which allows Woolmark Licensees whose products meet the specifications and pass testing to bear the logos in accordance with these Guidelines and the terms of the Woolmark Licence Agreements.
A list of current Woolmark Licensees is available on woolmark.com
6
04
USE OF THE WOOLMARK LICENSING BRANDS
In order to ensure integrity in the Woolmark Licensing Brands is maintained, all users applying the Woolmark Licensing Brands must comply with these Guidelines. The following pages set out different elements that users must comply with when using the Woolmark Licensing Brands, including permitted:
• size;
• use of the ® symbol;
• logo clear space;
• colour;
• dual branding;
• ticket and label usage; and
• disclaimers.
It is important to note that each of the Woolmark Licensing Brands are comprised of two elements: the relevant Woolmark device and the logotype. These two elements must always be placed together in a fixed relationship. Neither element may be used on its own.
The Woolmark Licensing Brands must never be redrawn, modified or adapted.
7
05
LOGO MINIMUM SIZE & ® SYMBOL
Registered Trade Mark Symbol ®The Woolmark Licensing Brand logos are registered as trade marks in several countries globally. Accordingly, the ® symbol must always appear on the bottom right hand side of the Woolmark Licensing Brand logos, as shown.
Size Requirements For ease of recognition, a minimum size for reproduction has been set. The Woolmark Licensing logos must never appear any smaller than 10mm in height as shown.
To ensure legibility at different sizes, the Woolmark Licensing Brand logos are available in two sizes in various formats (Ai, EPS, PNG and JPEG) upon request to your local key account manager. The size used is determined by the size of the final printed/reproduced item.
• 10-20mm (small size) This version is used when the Woolmark logo is smaller
than 20mm in height but no smaller than 10mm.
• 21+mm (large size) This version is used when the Woolmark logo is
reproduced anywhere between 21mm and above.
Requests for the Woolmark Licensing Brand logos may be made by contacting your local key account manager.
10mm
The registered trademark symbol varies in size accordingly
21+mm
8
06
COLOUR
The Woolmark Licensing Brand logos and relevant sub-brand options should be used as follows:
• the Woolmark logo should be used in black on a white/light background or white on a solid dark background to ensure legibility;
• the Woolmark Licensing Brand logos should not appear in colour;
• the Woolmark Blend and Wool Blend logos should appear in grey (Pantone Cool Gray 9U and Pantone 421U respectively) on white or black backgrounds.
Avoid placing the Woolmark Licensing Brand logos on images with varying colours as this backdrop does not allow the logo to reproduce clearly.
100% Black
There is no reversed (white) option for these two logos. They will always be reproduced in its grey colours even on a black background.
Reversed out (white) on black.
55% Black /
Pantone 421UPantone Cool Gray 9U
35% Black /
9
07
LOGO CLEAR SPACE
An area entirely clear of copy and any other graphic devices must always surround the Woolmark Licensing Brand logos. The area shown is the minimum, so wherever possible, allow more space than indicated.
A clear space area must exist on all four sides of the Woolmark Licensing Brand logos using half the logo width on each side and half the logo height above and below.
10
08
DUAL BRANDING
When prior permission is sought from The Woolmark Company Marketing Team, the Woolmark Licensing Brand logos may be featured on third party marketing materials including catalogues, point of sale materials and brand brochures promoting Woolmark certified products.
Please take care in using the Woolmark Licensing Brand logos in close association with another brand names or logos. The Woolmark Licensing Brand logos must never appear as an integral part of a design which incorporates another brand name or logo.
The Woolmark Licensing Brand logos should be produced in black or white only. The Woolmark Blend and Wool Blend logos should be produced in the applicable shade of grey only. The Woolmark Licensing Brand logos should not appear in colour.
Where space is restricted, or logos are required to sit side by side, make sure to apply the Woolmark logo minimum size and clear space rules from previous pages.
Brand name or partner logo
Clear space
11
09
TICKETS AND LABELS
There is standardised artwork for tickets and labels for each of the Woolmark Licensing Brands, sub-brands and care claim. These are detailed in the Ticket and Label Brand Guidelines.
The Woolmark Company has appointed the SML Group (SML) as its nominated global supplier of Woolmark tickets and labels. SML provides Woolmark Licensees with the full range of Woolmark Licensing Brand logos and sub-brands on cardboard swing tickets and woven or printed sew-in labels.
SML can also design and produce co-branded tickets and labels to carry licensees’/brands’/retailers’ logos and details when required.
Further details, and ticket and label sample packs can be supplied by contacting your local key account manager.
BRAND GUIDELINES
PNW/2018
Pure New Wool
Tickets and labels can be ordered on-line via www.woolmark.com/tickets. If you need to order via fax or require assistance please contact your local SML representative.
Woolmark Specifications Knitwear AK-1 and Woven Apparel AW-1 (Pure New Wool)
Tickets are available in a variety of European and Asian language options and also available in 4 page multi-lingual format, please contact your local SML office for details.
The use of the Woolmark Logo in conjunction with sub brands is permitted on retailer/brand’s own tickets and labels. Contact your local TWC office to discuss requirements.
Separate ticket and label production specifications are available.
Tickets can be ordered with or without string, please specify clearly when ordering.
Combined tickets and labels are available which include retailer/brand logos, these can be requested, prepared and approved in conjunction with your local TWC office.
Swing Tickets
TICKET-PNW-ENG-2018
www.woolmark.com
Beautifully soft, versatile and resilient – Pure New Wool
naturally breathes providing year round comfort anywhere, any time.
This garment carries the Woolmark logo, a symbol of quality for
Pure New Wool. Only licensed manufacturers who meet our strict performance standards
are permitted to use it.
Care for it and it will reward you with lasting good looks.
For care instructions, refer to the sew-in label on this garment.
The Woolmark symbol is a Certification mark in many countries.
© 2018 The Woolmark Company Pty Ltd
BRAND GUIDELINES
WRB/2018
Wool Rich Blend
Tickets and labels can be ordered on-line via www.woolmark.com/tickets. If you need to order via fax or require assistance please contact your local SML representative.
Woolmark Blend Specifications Knitwear AK-1 and Woven Apparel AW-1 (F5) (Minimum 50% New Wool)
Tickets are available in a variety of European and Asian language options and also available in 4 page multi-lingual format, please contact your local SML office for details.
The use of the Woolmark Blend Logo in conjunction with sub brands is permitted on retailer/brand’s own tickets and labels. Contact your local TWC office to discuss requirements.
Separate ticket and label production specifications are available.
Tickets can be ordered with or without string, please specify clearly when ordering.
Combined tickets and labels are available which include retailer/brand logos, these can be requested, prepared and approved in conjunction with your local TWC office.
Swing Tickets
TICKET-WRB-ENG-2018
www.woolmark.com
Naturally versatile, Wool Rich Blend provides comfort, innovation and
superior performance.
This garment carries the Woolmark Blend logo, a symbol of quality for
products with at least 50% new wool. Only licensed manufacturers who meet our strict performance standards are permitted to use it.
Care for it, and it will reward you with lasting good looks.
For care instructions, refer to the sew-in label on this garment.
The Woolmark Blend symbol is a Certification mark in many countries.
© 2018 The Woolmark Company Pty Ltd
BRAND GUIDELINES
WBP/2018
Wool Blend Performance
Tickets and labels can be ordered on-line via www.woolmark.com/tickets. If you need to order via fax or require assistance please contact your local SML representative.
Wool Blend Specifications Knitwear AK-1 and Woven Apparel AW-1 (F7) (Minimum 30%, but less than 50%, New Wool)
Tickets are available in a variety of European and Asian language options and also available in 4 page multi-lingual format, please contact your local SML office for details.
The use of the Wool Blend Logo in conjunction with sub brands is permitted on retailer/brand’s own tickets and labels. Contact your local TWC office to discuss requirements.
Separate ticket and label production specifications are available.
Tickets can be ordered with or without string, please specify clearly when ordering.
Combined tickets and labels are available which include retailer/brand logos, these can be requested, prepared and approved in conjunction with your local TWC office.
Swing Tickets
TICKET-WBP-ENG-2018
www.woolmark.com
Wool blended to give you that extra performance, innovation
and versatility.
This garment carries the Wool Blend logo, a symbol of quality for products
containing at least 30% new wool. Only licensed manufacturers
who meet our strict performance standards are allowed to use it.
Care for it, and it will reward you with lasting good looks.
For care instructions, refer to the sew-in label on this garment.
The Wool Blend symbol is a registered trade mark in many countries.© 2018 The Woolmark Company Pty Ltd
BRAND GUIDELINES
PNW/2018
Pure New Wool
Tickets and labels can be ordered on-line via www.woolmark.com/tickets. If you need to order via fax or require assistance please contact your local SML representative.
Woolmark Specifications Knitwear AK-1 and Woven Apparel AW-1 (Pure New Wool)
Tickets are available in a variety of European and Asian language options and also available in 4 page multi-lingual format, please contact your local SML office for details.
The use of the Woolmark Logo in conjunction with sub brands is permitted on retailer/brand’s own tickets and labels. Contact your local TWC office to discuss requirements.
Separate ticket and label production specifications are available.
Tickets can be ordered with or without string, please specify clearly when ordering.
Combined tickets and labels are available which include retailer/brand logos, these can be requested, prepared and approved in conjunction with your local TWC office.
Swing Tickets
TICKET-PNW-ENG-2018
www.woolmark.com
Beautifully soft, versatile and resilient – Pure New Wool
naturally breathes providing year round comfort anywhere, any time.
This garment carries the Woolmark logo, a symbol of quality for
Pure New Wool. Only licensed manufacturers who meet our strict performance standards
are permitted to use it.
Care for it and it will reward you with lasting good looks.
For care instructions, refer to the sew-in label on this garment.
The Woolmark symbol is a Certification mark in many countries.
© 2018 The Woolmark Company Pty Ltd
BRAND GUIDELINES
WRB/2018
Wool Rich Blend
Tickets and labels can be ordered on-line via www.woolmark.com/tickets. If you need to order via fax or require assistance please contact your local SML representative.
Woolmark Blend Specifications Knitwear AK-1 and Woven Apparel AW-1 (F5) (Minimum 50% New Wool)
Tickets are available in a variety of European and Asian language options and also available in 4 page multi-lingual format, please contact your local SML office for details.
The use of the Woolmark Blend Logo in conjunction with sub brands is permitted on retailer/brand’s own tickets and labels. Contact your local TWC office to discuss requirements.
Separate ticket and label production specifications are available.
Tickets can be ordered with or without string, please specify clearly when ordering.
Combined tickets and labels are available which include retailer/brand logos, these can be requested, prepared and approved in conjunction with your local TWC office.
Swing Tickets
TICKET-WRB-ENG-2018
www.woolmark.com
Naturally versatile, Wool Rich Blend provides comfort, innovation and
superior performance.
This garment carries the Woolmark Blend logo, a symbol of quality for
products with at least 50% new wool. Only licensed manufacturers who meet our strict performance standards are permitted to use it.
Care for it, and it will reward you with lasting good looks.
For care instructions, refer to the sew-in label on this garment.
The Woolmark Blend symbol is a Certification mark in many countries.
© 2018 The Woolmark Company Pty Ltd
BRAND GUIDELINES
WBP/2018
Wool Blend Performance
Tickets and labels can be ordered on-line via www.woolmark.com/tickets. If you need to order via fax or require assistance please contact your local SML representative.
Wool Blend Specifications Knitwear AK-1 and Woven Apparel AW-1 (F7) (Minimum 30%, but less than 50%, New Wool)
Tickets are available in a variety of European and Asian language options and also available in 4 page multi-lingual format, please contact your local SML office for details.
The use of the Wool Blend Logo in conjunction with sub brands is permitted on retailer/brand’s own tickets and labels. Contact your local TWC office to discuss requirements.
Separate ticket and label production specifications are available.
Tickets can be ordered with or without string, please specify clearly when ordering.
Combined tickets and labels are available which include retailer/brand logos, these can be requested, prepared and approved in conjunction with your local TWC office.
Swing Tickets
TICKET-WBP-ENG-2018
www.woolmark.com
Wool blended to give you that extra performance, innovation
and versatility.
This garment carries the Wool Blend logo, a symbol of quality for products
containing at least 30% new wool. Only licensed manufacturers
who meet our strict performance standards are allowed to use it.
Care for it, and it will reward you with lasting good looks.
For care instructions, refer to the sew-in label on this garment.
The Wool Blend symbol is a registered trade mark in many countries.© 2018 The Woolmark Company Pty Ltd
12
10
DISCLAIMERSThere are legal obligations in some countries to inform consumers of trade marks that are registered certification trade marks.
To comply with these obligations, The Woolmark Company uses the following disclaimers in all of its marketing materials and on its ticket and label offers.
The following disclaimers must be used when the Woolmark Licensing Brand logos appear:
The Woolmark logo is a certification mark
in many countries.
The Woolmark Blend logo is a certification mark
in many countries.
The Wool Blend logo is a registered trade mark
in many countries.
If a partner wishes to use the Woolmark Licensing Brand logos on its own collateral, websites, POS, etc, the above disclaimers should be used.
For materials owned by The Woolmark Company, following copyright notice is required: ©(insert year of production) The Woolmark Company Pty Ltd. All rights reserved.
13
11
CORRECT USAGE
PURE NEW WOOL
Do not change the font, redraw or delete any graphic elements.
Do not move or remove the registered trade mark ® symbol (unless it is used
on woven sew-in labels where it is difficult to reproduced) and permission
obtained from [email protected] not distort, flip or change the colour of the logo. It should always be scaled in proportion.
White reversed out of a dark/black background.
Black on a white or light background.
CORRECT INCORRECT
14
12
KEY CONTACTSContact your local key account manager with any queries.
CHINA BeijingAWI BeijingRm.1040, 10/F South Tower, Beijing Kerry Centre,No.1 Guang Hua Road, Chao Yang District, Beijing, 100020 China E: [email protected] Ph: +86 10 5661 7241
ShanghaiThe Woolmark (Shanghai) Company LimitedNo. 5 Gao An Road, Xu Hui District, Shanghai China E: [email protected] Ph: +86 21 5208 0306
FRANCE Woolmark International Pty Ltd10 Place Vendôme, Paris, 75001 France E: [email protected] Ph: +33 1 53 45 66 93
HONG KONG/ SOUTH EAST ASIA The Woolmark Company (HK) Limited Unit 3305, 33/F, AIA Kowloon Tower, Landmark East, 100 How Ming Street, E: [email protected] Ph: +85 2 2330 0813
AUSTRALIAThe Woolmark Company Level 6, 68 Harrington Street, The Rocks, Sydney NSW 2000 E: [email protected] Ph: +61 2 8295 3100
BENELUX/GERMANY/ AUSTRIA/SWITZERLAND (NORTHERN EUROPE) Woolmark International Pty Ltd Torenallee 20, Unit 4.002, 5617 BC, Eindhoven, The Netherlands E: [email protected] Ph: +31 (0)85 3038942
Woolmark International Pty Ltd Im Goldacker 7 D-50126 Bergheim, Germany E: [email protected] Ph: +49 2271 4988 367 M: +49 172 2025 925
INDIA Woolmark Services India Private Limited 806, 8th Floor, C Wing One BKC, Bandra Kurla Complex, Bandra (East) Mumbai – 400051, Maharashtra India E: [email protected] Ph: +91 22 6621 4300
ITALY Woolmark (Italy) Srl Via Dell’Orso 16, 20121 Milano, Italy E: [email protected] Ph: +39 02 8909 6705
JAPAN The Woolmark Company (Japan) 6F, Minami-Aoyama City Building, 3-2-5, Minami-aoyama, Minato-ku Tokyo, Japan 107-0062 E: [email protected] Ph: +81 3 6447 1412
KOREA The Woolmark Company (Korea) 13 Fl., Tower B, Kyobo Building 465, Gangnamdaero, Seochogu, Seoul, 137-070 Korea E: [email protected] Ph: +82 2 541 4477
NORTH AMERICA New York CityWoolmark Americas, Inc.135 5th Avenue, 5th floor New York, NY 10010 USA E: [email protected] Ph: +1 347 767 3160
Los AngelesWoolmark Americas, Inc.WeWork One Culver10000 Washington BlvdCulver City, CA 90232 USA E: [email protected] Ph: +1 347 767 3160
TAIWAN The Woolmark Company (Taiwan)3F, No. 174, Section 2, Nanking East Road, Taipei, 10489 Taiwan E: [email protected] Ph: +886 2 2664 8529
TURKEY Woolmark International Pty LtdLevent 199 Binasi, Buyukdere Cd.No:199 Yan giris Ofis No: C2,34393 Levent, Sisli Istanbul, Turkey E: [email protected] Ph: +90 212 807 0411
UNITED KINGDOM Woolmark International Pty LtdNew Wing, Somerset House, The Strand, London, WC2R 1LA E: [email protected] Ph: +44 207 845 5888
15
WOOLMARK.COMThe Woolmark and Woolmark Blend logos are Certification marks in many countries. The Wool Blend logo is a registered trade mark in many countries.
© 2019 The Woolmark Company Pty Ltd. All rights reserved. GD1877
