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Welcome to Mrida and its surroundings
Welcome to Actually being there: the cultural
experience workshop
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Actually being there: the
cultural experience
workshop
Mario A Moreno Rocha
Universidad Tecnolgica
de la Mixteca
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Welcome to Mrida
This workshop is the opportunity to immerse into the richness and diverse
variety of its culture
The workshop will use techniques of visual ethnography to capture, through
digital photography, daily life scenes and details which would give us an
outsider look into the inner culture
Along with its posterior analysis, we could built an idea to better understand
the culture
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Workshop organisation
The workshop will last one day with two sessions of 1.5hrs during the morning,
and one more in the afternoon
A field trip will take place in order to collect data
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Workshop structure
presentation
short introduction of the theme
visual elements of photography
field trip
public presentation of findings / discussion
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Workshop objectives
Explore the basis of visual ethnography and digital photography interestingto the workshop
Categorise and organise the themes and subjects that would be of interestfor the workshop according to the participants
On a field trip, participants will record data through digital photography(video could be considered as well)
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Workshop objectives
Analysis of the pictures taken by participants. You will create a slideshowwith meaningful images, along with its interpretation
Group discussion on the interpretation of the images in the context of theculture
Obtain conclusions, hopefully to better understand the hidden part of theculture iceberg through the experience form the workshop
Enjoy the culture!
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About me
I am a full time researcher and lecturer in Human-Computer Interaction at theUniversidad Tecnolgica de la Mixteca in Oaxaca, Mxico. I do have
experience on workshops organisation and teaching, having worked together
with Dr Christian Sturm on transcultural projects, Ive gained knowledge of the
Mexican culture through travel and writing
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introduction
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Culture as an iceberg (Kohls, 1995)
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Explicit culture, tacit culture
As a tourist travelling through a country, on a normal holiday length, one couldeasily spot the visible explicit part of a culture (eg, music, rituals, dress code,
food and drink). However, in order to discover the invisible part of culture, one
must immerse into the culture, thus by living on it or by carefully studying it
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Visual Ethnography
Sarah Pink describes ethnography as a methodology, as an approach toexperiencing, interpreting and representing culture and society that informs
and is informed by sets of different disciplinary agendas and theoretical
principles (Pink, 2001)
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Ethnographer, me?
What is ethnography? howdoes one do ethnography?
what is it that makes a text
photography or video
ethnography?
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Ethnography
A particular method or set of methods that involves the ethnographerparticipating, overtly or covertly, in peoples daily lives for an extended period
of time, watching what happens, listening to what is said, asking questions --
in fact, collecting whatever data are available to throw light on the issues that
are focus of the research (Hammersley, Atkinson, 1995)
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Example of a visual ethnography study: bullfighting
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visual elements of photography
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1 steady camera: always maintain a steady hand aimed at objective
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2 rule of thirds: divide the image into thirds, both horizontally and vertically
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2 rule of thirds: divide the image into thirds, both horizontally and vertically
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2 rule of thirds: divide the image into thirds, both horizontally and vertically
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2 rule of thirds: divide the image into thirds, both horizontally and vertically
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3 keep the horizon level with the top or bottom of the viewfinder
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3 keep the horizon level with the top or bottom of the viewfinder
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4 fill the frame: fill the frame with your subject
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5 lighting: to create a scene or an emotion
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5 lighting: to create a scene or an emotion
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6 leading lines: Watch for strong lines that lead to your subject
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In brief
1 steady camera
2 rule of thirds
3 keep the horizon level
4 fill the frame
5 lighting
6 leading lines
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coffee break
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Welcome back
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field trip
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field trip
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Planning the research
Generally, a good knowledge of
the culture is required
Should have an idea of how our
research practices will develop
in relation to local practices
Pilot study of culture: selecting
themes
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Ethics in visual ethnography
The ethic conduct of the
researcher
informed consent, covert
research, confidentiality, harm to
informants, giving something
back, ownership of data,
protection of informants
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Selecting themes
We will select one or two
research central themes in
which we will focus our research
Presumedly, the theme(s) should
be included into those tacit
culture
Technology will be digital
photography
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status and gender
religion
signage
advertising
use of technology
formal and informal
communication
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lunch
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Welcome back
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public presentation of findings / discussion