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The world has changed. • Politically. Economically. Socially. Technologically.
Demographically.
‘Idealist’ ‘Reactive’
‘Civic’ ‘Adaptive’
‘Boomers’
1945 – 61
Gen. X
1962 – 77
Gen. Y
1978 – 1999
‘Millennials’
2000 – ?
SUMMING UP
THE MEDIUM IS THE MESSAGE
GENERATION Y THINKS AND ACTS LIKE CONSUMERS
USER-CENTRED DESIGN MOVES FROM
MARKETPLACE TO THE WORKPLACE
SOCIAL MEDIA: OPPORTUNITIES AND
THREATS
GEN Y ATTACHES A PREMIUM ON PERSONAL
SERVICE
GEN Y REJECTS ON-LINE LEARNING
Dr Paul Redmond, University of Liverpool
www.twitter.com/paulatliverpool
www.youtube.com/user/paulatliverpool
