The world of fitness is changing. Scores of like-minded individuals are gathering together to perform ritualistic behaviors—all in the name of wellness. Their mantras are more than just diet and exercise. Their disciplined lifestyles are working toward the common goal of wellbeing. They believe wellness is something to be shared, and that the power and the technology to take charge of personal wellness is theirs to control. They’re a communal generation unlike any before them. They are the Fit Cults. fitcults.com [email protected]
Transcript
The world of fitness is changing.Scores of like-minded individuals are gathering together to perform ritualistic behaviors—all in the name of wellness. Their mantras are more than just diet
and exercise. Their disciplined lifestyles are working toward the common goal of wellbeing. They believe wellness is something to be shared, and that the power and
the technology to take charge of personal wellness is theirs to control. They’re a communal generation unlike any before them.
URBAN CAVEMENW H A T K E E P S T H E M U P A T N I G H T
Their Rituals
S O C I A L M E D I A O F C H O I C E
H O W T H E Y R E C R U I T N E W M E M B E R S
S T A N D A R D A T T I R E
I N C L U S I V E O R E X C L U S I V E
W H E R E T H E Y G A T H E R
T H E I R B E L I E F S Y S T E M
H O W T H E Y D I N E
H O W T H E Y U N W I N D
A P P S O N P H O N E
D A Y J O B
G E T B A C K T O Y O U R R O O T S .“ S H A R E T H E R O A D , M A N.”
Bicycle rights…’nuff said.
InstagramFoursquareTwitter
Criticize their Vibrams and ask them if they ever really
tried running barefoot.
Exclusive. It takes a lot of effort to look
like we care this little.
You probably haven’t
heard of it.
Staying in shape while breaking free of reliance on fossil fuels—now
that’s how mankind was meant to live.
Cruelty-free chicken salad on artisan wheat or that organic
Thai place down the street.
Home BrewingPicklingFair-Trade Coffee
VSCO CamShazamMustache Me
Chrome BagVibram ShoesSchwinn Bicycle
Cycling – Barefoot Running – CrossFit
Digital Startup Freelance DesignerBarista
M O S T U S E D H A S H T A G S#Local#Organic#CyclingProblems
W H A T K E E P S T H E M U P A T N I G H T
S O C I A L M E D I A O F C H O I C E
H O W T H E Y R E C R U I T N E W M E M B E R S
B R A N D S T H E Y T R E A S U R E
I N C L U S I V E O R E X C L U S I V E
W H E R E T H E Y G A T H E R
T H E I R B E L I E F S Y S T E M
T H E I R I D O L
H O W T H E Y U N W I N D
F A V O R I T E M E A L
D A Y J O B
L I V E T H E L I F E Y O U L O V E , L O V E T H E L I F E Y O U L I V E.“ B E C O M E O N E W I T H Y O U R S E L F — A N D L O O K G O O D D O I N G I T .”
Samantha has the same yoga mat and Lululemon
bag as I do.
Pinterest—for cute outfit ideas, gluten-free cupcake recipes and yoga poses
That’s such a cute hair tie! If you love this class, you just
have to try hot yoga.
Inclusive. The more friends we have in classes together
the more fun it is!
Tapas restaurants, signing up for fun new classes, malls
Reaching the perfect state of balance is the
key to better living.
Jenna can hold a forearm-stand scorpion pose for like 20 minutes.
That’s a level five technique!
Low-cal froyo with the girls!!!
Toasted almonds, goat cheese and berry salad with avocado and lite vinaigrette.
