Decision makers will be out in full force at P2PX, looking to amplify their brand-building efforts and shopper engagement at all touch points along the path to purchase.

Sept. 26-28, 2017(Exposition: Sept. 27-28)

Rosemont (Chicago), ILDonald E. Stephens Convention Center

Path2PurchaseExpo.com

THE WORLD’S LARGEST GATHERING OF SHOPPER & RETAIL

MARKETING PROFESSIONALS

The Path to

Purchase Expo

is where brand

marketers,

retailers

and agency

professionals

find the

solutions they

need to activate

path to purchase

strategies.

26%Shopper

Marketing & Advertising

Agencies

24%Solution

Providers*

39%Brand

Manufacturers

11%Retailers

26%Agencies

32%Solution

Providers*42%Brand Marketers

& Retailers

13%Other

20%Sr. Managment,

VP, C-Level

36%Manager

23%Director

8%CEO/

President

26%Agencies

32%Solution

Providers*42%Brand Marketers

& Retailers

REACHING DECISION-MAKERS WHO CONTROL SHOPPER

MARKETING DOLLARS

• The Retail Academy Collaboration Zone offers the best place for strategic thinking between brand manufacturers and their retail partners.

• Large, cross-functional teams attend P2PX.

• Attendees seek out solution providers who offer the tools to fulfill their path to purchase requirements.

*Includes: digital/mobile path-to-purchase media, research/insight professionals, P-O-P design firms and others allied to the field.

• Digital Marketing

• Brand Marketing

• Shopper Marketing

• Customer Marketing

• Market Research

• E-Commerce

• Shopper Insights

• Retail Merchandising

• Creative & Design

• Merchandising

See All the Right PeopleNo other show brings together all the right industry players in one place. Only the Path to Purchase Expo (P2PX) delivers actionable strategies for reaching and engaging consumers along the path to purchase.

2016 EXPO ATTENDANCE3,545 Industry Professionals

BY CATEGORY BY TITLE

Path2PurchaseExpo.com

When you exhibit at P2PX, you’ll have face-to-face contact with presidents, VPs, directors and managers of:

Meet Qualified BuyersP2PX offers unparalleled opportunities to ignite relationships with engaged decision-makers from manufacturers and providers of consumer products and services, agencies and leading retail organizations such as:

Join All the Right CompaniesOver 100 exhibiting companies filled the show floor in 2016. Exhibitors included digital media, mobile/social, path-to-purchase, P-O-P design, merchandising, insights and e-commerce companies like these:

• 3-Tier Logic

• Abbot-Action

• BrandShare

• Catalina

• CCG Marketing Solutions

• Cellotape

• Conversant Media

• Coursa Retail

• Crisp

• Digimarc

• Excel Displays & Packaging

• Fandango Rewards

• Frontline Marketing

• Great Northern Instore

• Green Bay Instore Innovations

• ibotta

• InContext Solutions

• Influenster

• Inmar

• InnoMark Communications

• MaxPoint

• Menasha Packaging Co.

• Meyers Retail Marketing Solutions

• MyWebGrocer

• OwnerIQ

• PCH/Media

• Pinpoint Data

• PrizeLogic

• Promoworks

• Quotient Technology Inc.

• RevTrax

• SavingStar

• Scentisphere

• Shelfbucks

• Snipp Interactive

• Tempt In-Store Productions

• TPG Rewards

• Triad Retail Media

• Webcollage

• WestRock Merchandising Displays

• Yieldbot

“

“”

”

The quality of attendees was outstanding. Expectations in terms of business leads and new business relationships will no doubt be exceeded. We will continue to invest and grow our relationship with the Path to Purchase Institute, and this is especially true of the Path to Purchase Expo.

-Brian HutchinsonVP, Shopper Marketing

It’s been outstanding with the technology and the clients who are absolutely willing to learn and be excited about the business that can come out of it.

-Mike McDowellDirector of Shopper Marketing

Only if you do a good job of inviting them! Stack the deck in your favor by following some of these “tips & tricks” to ensure you maximize your event experience and find supreme value in your booth at P2PX.

If you build it, will they come?

1. Promote, promote, promote.* Promote your presence in every way possible. And start early!

a. Email – Send messages to your marketing list to alert both prospects and existing clients that you’ll be on the P2PX show floor.

b. Social Media – Use social media platforms with the hashtag #p2pxpo, and utilize the P2PX online community (path2purchaseexpo.pathable.com) to reach out to targeted attendees.

2. Utilize your signature. Add the line “Visit us at 2017 Path to Purchase Expo, Booth # (insert booth number with link to event site)” to your signature. Encourage colleagues to do the same.

3. Create a cheat sheet of ‘ice breakers’. Preparing a list of targeted, open-ended questions ahead of time eliminates the uncertainty of what to say onsite.

*In her blog, Sarah Leung notes that 70% of event attendees decide which booths they’re going to visit before the show begins, yet, only 10-15% of exhibitors invest in pre-show marketing efforts.

1. Be memorable. Whether it’s your booth appearance, an onsite activity or a unique giveaway, think of ways to make your space stand out. Here is a list to get started: blog.attend.com/trade-show-booth-games

2. Take notes! You will talk to so many people in one day that it’s a great idea to write down parts of your conversation on the person’s business card. This allows for a more personal follow up.

3. Stay active on social. Social media shouldn’t stop once you’re onsite. You and your team should post throughout the event, using #p2pxpo. Think of ways to engage attendees – drawings, demonstrations and trivia.

1. Follow up quickly. Have a campaign designed and ready to launch so that emails can go out immediately upon leads entering the system.

2. Be social. Look at your card collection from the show and “friend/like/follow” everyone.

3. Remind people who you are. Including a crowded photo of your booth in your follow up emails will remind attendees who your company is amongst the hundreds they talked to at the show.

PRE-SHOW ONSITE POST-SHOW

Updated 1/12/17

FOR INFORMATION ABOUT EXHIBITING, PLEASE CONTACT:Quan Tran • (773) 992-4464 • qtran@p2pi.org