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Join us on Monday the 25th
when Karl Keating shares
with us his expert views on
book covers.
Using real-life examples of
"the good, the bad, and the
blah," he will show us what
flies and what flops in
graphics, typography, and
word choice.
Whether you design your
own covers or outsource
the work, you will learn why
your book covers are your
most important marketing
tools.
⸞⸟
Author Karl Keating, our
next presenter at the Feb-
ruary 25 meeting.
He has authored fifteen
books that have sold, cu-
mulatively, nearly half a
million copies. He writes in
multiple genres: religion,
history, science, the out-
doors, publishing, and fic-
tion. He is finishing a se-
ries of four books on hiking
and backpacking, and a
collection of quotations
from Samuel Johnson.
Those five books should be
published by summer
2019.
Dedicated to supporting local authors since 1979
Let’s Welcome...
to our new members
Maureen Stratton
John Yamada
Lara Yamada
We are thrilled to have you with us!
February 2019 www.sdwritersguild.org
The Writer’s Life
Note from the Editor:
Deadline for submissions to
The Writer’s Life is the 28th of
each month, for publication no
later than every 2nd Tuesday.
Please e-mail copy and photo-
graphs (preferably .jpg file) to
Patricia Bossano
Thank You!
Inside this issue:
What You Missed 2
Officially 2
Upcoming Events 2
Tip of the Hat 3
The Month of Love 3
About SDWEG 4
Karl Keating, Author
A warm
Michael Herman
Cheryl Lendvay
Phyllis Morgan
He hopes later in the year
to write a beginner's guide
to Dante's Divine Comedy
and an account of walking
Italy's Cammino di San
Benedetto.
⸞⸟
“Many self-published or
‘indie’ authors give insuffi-
cient attention to their
books' covers, and then
they're surprised when their
books don't sell as well as
expected. However fine their
writing, their words can't be
seen if prospective buyers
can't get past the covers.”
Odin is considered one of the most enig-
matic characters in Norse mythology, per-
haps because of the glaring contradic-
tions attributed to his character; A seeker
and giver of wisdom. The di-
vine patron of rulers, and out-
laws. A war-god, but also a
poetry-god. A ruler of deities,
and a solitary wanderer—and
Perceiver of the Runes!
A writer may display any one
of his qualities, but a writing
community embodies Odin
himself. For 40 years, the San Diego Writ-
ers and Editors Guild has recognized
those attributes as they surface among
its members and the community.
The Odin Award has been presented to
San Diego wordsmiths whose body of
work has stimulated the writing arts with
bold, distinctive contributions.
As the Guild prepares for our
40th anniversary, we are also
evaluating nominations for this
year’s recipients of the Odin
Award.
There is more to come on this,
and as the date approaches, look for
posts highlighting past recipients here:
https://sdwritersguild.org/the-odin-
award/
On the horizon...
⸞ 2 ⸟
What you missed… By Mardie Schroeder
Leon Lazarus commanded our attention with his presentation
on effective marketing through irresistible e-mails, to build rela-
tionships and credibility.
E-mails keep your name in front of those you want to communi-
cate with, they are inexpensive, and they drive interest to your
website. Consider that 91% of users check their e-mail every
day—that’s better than social media!
Following is what we took from Leon’s presentation:
* Perfect the subject line with 65 characters or less, use strong
action words and numbers.
* Be personal, use a natural voice, use the word “you,” reward
readers (a tip, a discount, etc.)
* We must write our e-mails to a 6th grade level; check spelling,
grammar, punctuation, and readability.
A Calendar of SDWEG Events is now
available on the Guild's website.
Members who have upcoming events
are invited to submit information in-
cluding date, time, address, title of the
event, related image, and brief descrip-
tion to [email protected]
for inclusion in the calendar.
February 9: Renowned poet Quincy Troupe (past Odin Award
recipient) will read from his new books Ghost Voices: A Poem in
Prayer, and Seduction: New Poems, 2013-2018, at D.G.Wills
Books, 7461 Girard Avenue, La Jolla, at 7PM.
www.dgwillsbooks.com
February 18-21: Organizers of the Point Loma Nazarene Univer-
sity Writer's Symposium by the Sea announce the 24th annual
symposium to take place Feb 18-21, at Point Loma Nazarene
University. For more information please visit: https://
www.pointloma.edu/events/24th-annual-writers-symposium-
sea
February 21: Reading, signing & discussion of award-winning
Seven Ghostly Spins. Patricia Bossano will be hosted by Adam
Ross, at Young Hickory, East Village, 810 13th Street, San Die-
go, 6PM. Hope to see you there!
https://www.facebook.com/events/312248542730238/
February 25: Our meeting’s featured speaker will be Karl Keat-
ing, presenting a critique of book covers.
February 28: at Barnes & Noble, Mira Mesa, Henry Herz will be
signing his new picture book, Sherlock Chick & Bunny Watson
during the Walker Elementary Book Fair at 4PM
and other directors and members to serve in ex officio capaci-
ties to non-officer positions:
Greeter at meetings: Gered Beeby
Newsletter editor: Patricia Bossano
Webmaster and social media manager: Sandra Yeaman
Additionally, designated heads of ad hoc committees to serve in
2019:
Bylaws Committee chair: Bob Doublebower
40th Anniversary Celebration Committee chair: Gered Beeby
Officially, at your service
Upcoming Events
* Great e-mails have compelling
images, and video. Video is particu-
larly powerful and can increase open
rates by 300%. (BombBomb.com)
* Write simple messages with a sin-
gular focus; make your point quickly
and tell your reader what you want
them to do.
* Avoid buying e-mail lists and go with your own generated list
to reduce the risk of messages ending up in spam.
* To create safe, effective e-mail lists and messages you can
check out MailChimp.com, ConstantContact.com, BriteVeri-
fy.com, HemingwayApp.com, SendCheckIt.com.
* If you create multiple subscriber lists, use tags, i.e. fiction vs
nonfiction; begin taking advantage of targeted campaigns.
Congratulations to the following officers, elected by the Board
of Directors during our January meeting:
President: Mardie Schroeder
Vice President: Bob Doublebower
Secretary: Laurie Asher
Treasurer: Marcia Buompensiero
Membership Chair: Adolpho Sanchez
President Mardie Schroeder appointed Rivkah Sleeth to fill the
11th Board member position established by the Guild's Bylaws,
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Way to go, Bob Boze, the luck of the Irish surely is with you!
A hearty congratulations for your Blog Series on Editing on
Books Go Social in the Emerald Isle! Check out Part I of the
blog here: https://booksgosocial.com/2018/12/05/editing
-part-i-why-do-you-need-an-editor
A wholehearted Thank You to all contributors to The Writ-
er’s Life! Mardie Schroeder, Laurie Asher, Sandra Yeaman,
Marcia Buompensiero and all others—I love being the bear-
er of wonderful news!
SDWEG members were on hand as the San Diego Central
Library hosted its 53rd Annual Local Authors Exhibit on Fri-
day, January 25. Recognized for their works published in
2017/2018 were; Marcia Buompensiero for Fatal Little
Lies (pen name, Loren Zahn), Wanjiru Warama for Years of
Shame, FGM Survivor & Other True Stories. The Guilded
Pen, Seventh Edition was on exhibit, and on hand to cele-
to SDWEG Members Flexing their Prowess!
SDWEG is proud to note when its members are engaged in creative activities
with other organizations around San Diego and beyond.
brate were Dora Klinova, one of the contributors, and guild
members Cy Roseman and Rita Sweeting.
“A book is not supposed to be
a mirror. It’s supposed to be a
door.” —Fran Lebowitz
vine, tough, unconditional,
platonic, etc., and then
count how many instanc-
es of it bless your daily life
already.
Even one will suffice—for
in that one seed, you have
all you need to flourish
and expand in love.
Happy Valentine’s Day
2019!
Be it thanks to the evolu-
tion of the ancient Roman
festival of Lupercalia, or
the martyrdom of Chris-
tian monks, we now com-
memorate Valentine’s Day
on the 14th of February.
And by giving ourselves
license to openly express
affection, not just on that
day, but through the en-
tire month, we yield to a
collective consciousness
contributing to February’s
fond makeover, effectively
rendering this winter
month, a season of sow-
ing.
As Valentine’s Day ap-
proaches, consider some
of the numerous forms of
love identified through the
ages; affectionate, roman-
tic, familiar, self-love, di-
English
“A malapropism walks into a
bar, looking for all intensive
purposes like a wolf in cheap
clothing, muttering epitaphs
and casting dispersions on his
magnificent other, who takes
him for granite.” –unknown
Love is a state of heart
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Board of Directors
President: Mardie Schroeder
VP & Publicity Chair: Bob Doublebower
Secretary: Laurie Asher ([email protected])
Treasurer: Marcia Buompensiero
Membership Chair: Adolpho Sánchez
Directors-at-Large:
Gered Beeby ([email protected])
Marie di Mercurio ([email protected])
Janet Hafner ([email protected])
Rivkah Sleeth ([email protected])
Penn Wallace ([email protected])
Ken Yaros ([email protected])
Newsletter Editor: Patricia Bossano
Social Media Mgr.: Sandra Yeaman
The Writer’s Life by
Mission Statement: The San Diego Writers and Editors Guild shall promote, support
and encourage the writing arts for adults and youth.
Benefits of Membership:
General meeting: 4th Monday of
each month
5:30-6:30PM Marketing Support
Group for Guild Members
6:30 PM Sign-in & Networking
6:45 PM Business Meeting
7:00 PM Guest Speaker & Program
Location: San Diego County Health
Services Complex, 1st floor, 3851
Rosecrans Blvd., San Diego, CA
92110
View location map at:
www.SDWritersGuild.org
Membership dues: $36 per year
Guests: $5 per meeting
SDWEG supports members and
promotes the writing arts through:
educational meetings with guest
speakers on timely topics for writ-
ers; networking with writing/editing
professionals; manuscript review
services and the opportunity to
submit your work for publication in
the annual anthology; information
about communitywide writing/
editing classes, conferences and
other events; links to writing and
editing resources on the website;
publicity for members’ creative
works on the “Members’ Works”
web page.
@SDWritersGuild
@SanDiegoWritersEditorsGuild/
Write, Edit, Read… Repeat
the San Diego Writers and Editors Guild
PO Box 881931
San Diego, CA 92168
w: www.sdwritersguild.org