The WWL Brand book...The WWL Brand book Branding is the subtotal of all the experiences that our...

The WWL Brand bookBranding is the subtotal of all the experiences that our customers and other stakeholders have with Wallenius Wilhelmsen Logistics. For successful branding, consistency is key.

In this brand book, you will fi nd guidelines on how to present and promote our brand consistently across various channels and applications.

For the sake of convenience, we will shorten Wallenius Wilhelmsen Logistics to WWL in this brand book. If you have questions or comments to the brand book, please email us at [email protected]

05/2016

Content01 / Brand platform02 / Logo03 / Typography04 / Colour05 / Photography & image style06 / Illustrations & infographics07 / Paper08 / Corporate templates09 / Marketing concept

10 / Print media11 / Digital media12 / Events13 / Signage14 / Work clothing15 / Give-aways16 / Storage & distribution17 / Appendix

01 / Brand platform

About the brand Company values Language & tone of voice Company name

Our brand is the expression of our company and the products and services we deliver. The brand of Wallenius Wilhelmsen Logistics (WWL) includes our name, logo, visual identity and designs. Our brand is also reflected by the behaviour of our people, the quality of our products and services and through customer service. This brand book should also inform and inspire the way that we develop & deliver internal communications.

When orchestrated, these elements presents a consistent experience of our company, who we are, what we do and how we differ from competition. Think of it as a single face to our customers, making it easy for them to recognise WWL everywhere. The legal term for brand is trademark. Ultimately, the value of our brand is how we are experienced by customers and the perceptions they associate with us.

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About the brand01 / Brand platform

Our brand is our message to the world. It allows us to articulate who we are as a company, what sets us apart, what we stand for and where we’re going. More than visual, our brand influences our reputation, how others see us and how we see ourselves.

Internal

Strategic platform for WWL

Our business strategy: From Factory to DealerWWL offers unique factory to dealer supply chain solutions addressing the complexities and costs in our customers outbound supply chain. We take an integrated business perspective across outbound logistics to the benefit of our customers and their cus-tomers again.

Our VisionThe vision of WWL formulates our purpose as a company. WWL wants to be: The worlds’ premier outbound logistics company, creating value through sustainable and optimised shipping and logistics solutions.

Our MissionThe mission describes how we will achieve our vision.

Partners: We put the customer first, creating a seamless customer experience and perfect handovers across the outbound logistics value chain.

Productivity: We strive for a competitive cost-level through best in class operations, organisational efficiency and fleet composition.

People: We are tough on standards, working as one team to create value for the customer and for WWL.

Planet: We take responsibility as an environmental frontrunner in the industry.

External

Marketing concept

Our marketing concept is the strategic platform translated into external messaging to be used towards customers, suppliers and other stakeholders.

The Perfect Handover – Creating value at every point of transferWe create value for manufacturers of cars, trucks, heavy equipment, and specialised cargo by reducing cost and increasing delivery precision from factory to dealer.

Company boilerplateOur boilerplate is the standard description about WWL that is used repeatedly without change in press releases, on print material, for conferences etc.

The WWL boilerplate is typically updated Q1 every new year with updated figures from the previous year. You can always find the updated boilerplate in the Sales & Marketing toolbox.

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Company values01 / Brand platform

Our ambition is to be the customer's preferred partner. Partnering is based on the service we deliver and the relationships we are able to develop. Values are what underpins relationships. They guide our behaviour and drive our decisions.

Customer CentredUnderstand & Deliver

Understand our customers and their needs Deliver services that represent value for the

customer and are profitable for WWL

EmpowermentEngage & Take Responsibility

Seek and accept responsibility Take initiative both within and outside your

functional area Seek and give feedback Focus and follow-up on results

Teaming & CollaborationShare & Contribute

Share information and knowledge Listen and try to understand colleagues’ views Involve others and use their experience and

skills Work together to create optimal solutions Innovation Challenge & Improve

InnovationChallenge & Improve

Try new ideas and make things simpler Take balanced risks and implement purposeful

changes Learn from experience and continue to

develop design solutions that differentiate WWL from competition

StewardshipCare & Respect

Demonstrate honesty and accountability in every action

Treat your colleagues fairly and with respect Respect and care for WWL assets, short and

long term Focus on environment, community and safety

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Language & tone of voice01 / Brand platform

What we say and how we say it is as important as the way we look. Here are some guidelines to set our tone of voice.

Company languageEnglish is our company language and we encourage the use of British spelling conventions, since our central office is based in Europe.

Writing styleUse a style that is modern, dynamic, professional and upbeat.

Be direct and straightforwardUse plain English as much as possible. Clear, con-cise and easy-to-understand works better than complex sentences. Avoid using jargon or clichés.

Shorter is betterUse fewer words, shorter sentences and shorter paragraphs. But avoid using abbreviations without explaining what it is abbreviated from.

Add subheadingsBreak up text by providing readers with subheadings that sum up key messages.

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Company name01 / Brand platform

Wallenius Wilhelmsen Logistics is the company name to be used in all communications.

Owners should always be written out as Wallenius Shipping or Wallenius Shipping of Sweden and Wilhelmsen group or Wilhelmsen of Norway.

Legal nameWallenius Wilhelmsen Logistics in combination with the denomination of legal form, such as AS, AB and Inc., refers to the company as a legal entity in different countries worldwide. Please check with your local legal counsel for the com-pany name that is registered as a legal entity in your country. Only use the name of the legal entity when required, such as on company letter-head and other legally binding documents.

Abbreviations As a general rule, always write

Wallenius Wilhelmsen Logistics in upper and lower case as shown here.

If you are writing a long text and want to use abbreviations, then first write the full company name with abbreviation, as shown here: Wallenius Wilhelmsen Logistics (WWL). Only then is it OK to use the abbreviation WWL. Another example is WWL Vehicle Services Americas. It should first be written out in full, then you can use the short version: WWL VSA.

The name of our owners, Wallenius Shipping and Wilhelmsen Group, should always be written in full. Never use the abbreviations OW for Wallenius Shipping and/or WW for Wilhelmsen.

Company name – Land based operationsBy default, all legal entities owned by WWL should always use Wallenius Wilhelmsen Logis-tics (WWL) as company brand name. However; there are some exceptions to names and descrip-tions in the WWL land-based operations:

Technical services & inland transportationRule: WWL Vehicle Services [country/region]

Examples: WWL Vehicle Services Americas (WWL VSA), WWL Vehicle Services South Africa (WWL VSS)

Terminals Example WWL branded: WWL ZEEBRUGGE, WWL Southampton

Example individual branding: MIRRAT, MAT

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The corporate logotype of WWL is our universal identifier. It serves as the company’s signature, making it easy for stakeholders to recognise us.

02 / Logo

The logo of Wallenius Wilhelmsen Logistics WWL symbol for use in social media Logo clear space, size and placement Co-branding Do’s and don’ts

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The logo of Wallenius Wilhelmsen Logistics02 / Logo

The distinctive WWL logo consists of two elements; a unique symbol and a word mark. These two elements form a unit with proportions and clear space that should not be changed in any way.

It is not allowed to use the WWL symbol without the word mark. There are however exceptions to this rule, such as social media profiles for example.

Use only approved digital versions of the logo.

Logo versions:1: Positive logo in WWL logo blue. 2: Positive logo in black. Should only be used

when printing in colour is not feasible.3: Negative logo in white on a coloured

background.

Legal entitiesOur legal structure is different from our brand hierarchy. We have multiple entities in our group of companies which are separate legal entities, but are all under the WWL brand umbrella. Example: Wallenius Wilhelmsen Terminals Holding.

In addition we own companies which operate under their own brand, such as the Melbourne International RoRo and Auto Terminal Pty Ltd (MIRRAT) which is a wholly owned Australian subsidiary of Wallenius Wilhelmsen Terminals Holding.

File formatsPrint production: .ai / .eps For best result always use vectorised AI or EPS file.

PowerPoint/Word (MS office): .pngFor best result we recommend PNG file, in an appropriate size/resolution, minimum 150 dpi in 1:1.

Web and other digital use: .svgFor best result we recommend vectorised SVG file.

Soial media: .svg / .pngFor best result we recommend vectorised SVG file, but PNG may be used if the actual site doesen't accept SVG format.

Positive logo

Printed in WWL Logo BluePMS: 295 CMYK: 100/67/0/43RGB: 0/45/98

Negative logo on coloured background

Background colour just used as example

Black logo

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WWL symbol for use in social media02 / Logo

In social media such as Facebook, LinkedIn, Twitter etc. it is allowed to use the WWL symbol without the word mark.

The WWL symbol should be used in conjunction with company name, as shown in the example to the right.

Positive logo for Social MediaRGB: 0/45/98

Example of the WWL-symbol in conjunction with company name

Negative logo for Social Media

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Logo clear space, size and placement02 / Logo

Space to other graphic elementsThe logo must have a minimum clear space area around it. This space is determined by the space between the symbol and the word mark, marked with a red circle. The only elements allowed to intrude this space are the grid lines. No text or other graphics must be placed into this area.

Clear space to the edge on a format(A4 and smaller)The logo must have a minimum space to the edge of the format of an applicati on.

The distance from the edge of an applicati on: minimum 10 mm / 0.4 inches.

Suggested logo size for A4 and smaller formats: 30 mm / 1.18 inches width.

When adjusti ng the logo size – make sure to keep the proporti ons (height and width).

Suggested logo size30 mm

10 mm

10 mm

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Co-branding02 / Logo

These are our design guidelines to ensure that the marketplace understands how the WWL brand relates to the brands of our partners, joint ventures and/or subsidiaries.

Always respect the minimum clear space requirements of the WWL logo. Separate it from other logos, using a line that is equal to the height of the logo. The height of other logos should not exceed the height of the WWL logo.

ExampleWWL owns 60% of WWL ALS, a joint venture with ALS.

The two logos are separated by a blue 0.5 pt line (applied on A4 formats and smaller) PMS: 295 CMYK: 100/67/0/43RGB: 0/45/98

WWL logo and customer logosAlso note that the same design rules and principles go for putti ng WWL logo and customer logos together in presenati ons, event invitati ons and other materials.

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Do’s and don’ts02 / Logo

Positive logoYou can place the positive logo on a coloured or photographic background.

Do not place the positive logo on dark aqua or grass green, then the logo will blend into the background.

When placing the positive logo on a photographic background, make sure the background is "calm" without to many busy elements and light enough to give enough contrast.

20% black 15% black 10% black 100% black 25% black50% black

Negative logoYou can place the negative logo on a coloured or photographic background.

Do not place the negative logo on extra light aqua or less than 20% black as the logo will blend into the background.

When placing the negative logo on a photographic background, make sure the background is calm and dark enough to provide sufficient contrast.

* These combinations of negative logo and background do not provide enough contrast according to universal design standards for web, and must only be used for print, and in an appropriate size.

*

*

*

*

*

*

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Do’s and don’ts02 / Logo

Logo on imagesWhen placing the logo on a photographic background, always make sure the background is calm and provides sufficient contrast.

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Consistent typography in all communications ensures visual consistency and strengthens the impact of our brand. We have chosen a straightforward, modern typeface to influence how people should perceive our company.

Our primary typeface is Berthold Akzidenz Grotesk. It is not a standard

for Microsoft/PC, but is to be used for professional design productions.

The secondary and most used typeface is Calibri. This typeface is available on all WWL computers and mandatory for all material developed in Microsoft Office applications.

03 / Typography

Primary and secondary typeface Pre-defined styles for professional use Examples

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Primary and secondary typeface03 / Typography

Primary typefaceOne of the hallmarks of the WWL's visual iden-tity is a strong and bold typographical expres-sion. The main type- element should be set at a large point size, creating interesting visual effects as well as communicating the key message effec-tively.

Akzidenz Grotesk is the primary typeface for WWL. Use Akzidenz Grotesk Medium as the typeface for headlines and Akzidenz Grotesk Regular for body copy in all communications

material, including stationery, advertising, brochures and fact sheets.

All caps are only allowed in special cases as "The perfect handover" word mark and slogan.

As a general rule, body copy should be set in upper and lower case, flush left with a ragged right edge. Type, particularly when set as body copy, should never be centred.

Secondary typefaceThe secondary typeface of WWL is Calibri. Use Calibri when Akzidenz Grotesk is not available. Calibri is installed on most computers and a standard for body copy for material produced in Microsoft Office applications.

Print/productionWhen sending design production files for print/production always make sure the production company has the correct fonts. If necessary outline the fonts prior to production.

Berthold Akzidenz Grotesk RegularABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789()/&%#”!;:.,*@

Berthold Akzidenz Grotesk MediumABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789()/&%#”!;:.,*@

Calibri RegularABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789()/&%#”!;:.,*@

Calibri BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789()/&%#”!;:.,*@

*Used by design professionals.

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Pre-defined styles for professional use03 / Typography

H1 headingBerthold Akzidenz Grotesk Medium size 60 pt on 58 pt leading. Tracking minus 25 pt





H6 heading

Berthold Akzidenz Grotesk Medium size 9 pt on 13 pt leading. No tracking.

To help create a consistent design look and feel, these guidlines include predefined typograph-ical styles for most purposes. These are useful when creating new layouts.

If you need a new style that's not specified, please create the style, keeping the basic typog-raphy rules in mind.

All styles work with the corporate colour palette. Please pay attention to contrast and readability.

To the right are the different headlinestyles and the intro styles.

Intro large / Turpis orci venenatis non tristique maximus, convallis et fe-lis. Pellentesque maximus rhoncus urna. Etiam non sem lacus. Donec suscipit volutpat congue.

Intro small / Etiam non sem lacus. Donec suscipit volutpat congue. In hac habitasse platea dictumst.

Berthold Akzidenz Grotesk Medium size 16 pt on 13 pt leading. Tracking -15 pt

Berthold Akzidenz Grotesk Medium size 13 pt on 18 pt leading. Tracking -15 pt

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Pre-defined styles for professional use03 / Typography

To the right are the different pre-defined body text styles.

Body copy – tight leading – suitable for small amounts of copy / Venenatis non tristique maximus, convallis et felis. Pellentesque maximus rhoncus urna. Etiam non sem lacus. Donec suscipit volutpat congue. In hac habitasse platea dictumst.

Body copy – tight leading negative – suitable for small amounts of copy white og dark background/ Venenatis non tristique maximus, convallis et felis. Pellentesque maximus rhoncus urna. Etiam non sem lacus.

Sidebar style large / Venenatis non tristique maximus, convallis et felis. Pellentesque maximus rhoncus urna tiam non sem lacus.

Sidebar style small / Venenatis non tristique maximus, convallis et felis. Pellentesque maximus rhoncus urna tiam non sem lacus.

Body copy – loose leading –

suitable for large amounts of

copy / Venenatis non tristique

maximus, convallis et felis.

Pellentesque maximus rhoncus

urna. Etiam non sem lacus. Do-

nec suscipit volutpat congue. In

hac habitasse platea dictumst.

Suspendisse nec neque ante.

Maecenas scelerisque metus

sed elit laoreet, et euismod nisl

euismod. Quisque risus risus,

cursus sit amet malesuada vitae.

Pellentesque maximus rhoncus

urna. Etiam non sem lacus. Do-

nec suscipit volutpat congue. In

hac habitasse platea dictumst.

Suspendisse nec neque ante.

Maecenas scelerisque metus

sed elit laoreet, et euismod nisl

Body copy – loose leading

– suitable for large amounts

of copy / Venenatis non

tristique maximus, convallis

et felis. Pellentesque max-

imus rhoncus urna. Etiam

non sem lacus. Donec sus-

cipit volutpat congue. In hac

habitasse platea dictumst.

Suspendisse nec neque

ante. Maecenas sceleris-

que metus sed elit laoreet,

et euismod nisl euismod.

Quisque risus risus, cursus

sit amet malesuada vitae.

Pellentesque maximus

rhoncus urna. Etiam non

sem lacus. Donec suscipit

Berthold Akzidenz Grotesk Regular size 9 pt on 13 pt leading. No tracking

Berthold Akzidenz Grotesk Medium size 9 pt on 13 pt leading. No tracking




Berthold Akzidenz Grotesk Regular size 9 pt on 1 6 pt leading. No tracking

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Examples03 / Typography

(Example of two coloured flush left heading)

(Example of two coloured heading with indent)

(Example of text in conjunction with arrows)

(Example of two coloured heading with slashes)

Your new job building a global logistics network

The key factors ofsafe cargo handling

An environmental leader

Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.

(Example of body copy 7/9 pt)

At vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.

(Example of introduction)

/Lorem ipsum amet/onsetuter sit vellum/07-09/

(Example of subheading and arrows)

Lorem ipsumdolor sit

WWL’s typographical look is based on a bold and mono weighted expression.

To create variation and hierarchy, use the following:

Shades – from light to dark Size – from small to large Colours – from the palette

The arrows are often used in combination with text. See examples.

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Colour is a powerful and persuasive form of communication and an important part of our corporate identity. Consistent use of our corporate colours is key for consistency.

Colour palette Colour codes

04 / Colour 20

Colour palette04 / Colour

Our corporate colours are important design elements that help build and identify the WWL brand – delivering a clear and consistent visual impact. For the sake of consistency, the colour palette is limited; composed of strong and bright colours, giving a modern and friendly expression.

Main colourWWL Aqua is the main colour and should be used to a greater extent than the other colours.

Secondary coloursWWL Grass Green, WWL Lime Green and the different shades of WWL Aqua: These are used for details such as graphs, illustrations and sim-ilar. They may be used for a more varied colour expression but should always play a secondary role to the main colour, WWL Aqua.

WWL Logo Blue: This colour is primarily reserved for the WWL logo and stationery.

The WWL Black: For body text in brochures, we recommend that you use 80% black.

Cool Grey 9 This is used mainly for text elements.

The Gradient: May be used for digital media only.

Main colour

Vessel coloursRed vessels:Jotun orange PMS 436

Green vessels: PMS 341

Gold on vessel details: PMS 871

Secondary colours

PMS: 3125CMYK: 80/0/20/0RGB: 25/183/207HEX: 19b7cf

WWL Aqua

PMS: 3105CMYK: 45/0/10/0RGB: 139/213/230HEX: 8bd5e6

WWL Light Aqua

PMS: 3145CMYK: 100/0/19/23RGB: 0/147/179HEX: 0093b3

WWL Dark Aqua

PMS: 3025CMYK: 100/0/5/45RGB: 0/122/149HEX: 007a95

WWL Extra Dark Aqua

PMS: 295CMYK: 100/67/0/43RGB: 0/45/98HEX: 00315ARAL: 5003NCS: S5540-R90B

Primarily reserved for the WWL logo.

WWL Logo Blue

PMS: Cool Grey 9CMYK: 0/0/0/65RGB: 118/120/123HEX: 76787bRAL: 7042NCS: s4500-N

Cool Grey 9

The gradient made of:WWL Aqua and WWL Extra Dark Aqua

For digital media only.

The Gradient

PMS: 390CMYK: 34/0/100/0RGB: 190/214/0HEX: bed700

WWL Lime Green

PMS: 355CMYK: 85/0/100/0RGB: 0/155/58HEX: 009b3a

WWL Grass Green

WWL Extra Light Aqua

PMS: 50% of 3105CMYK: 21/0/5/0RGB: 184/234/239HEX: b8eaef

PMS: Process BlackCMYK: 0/0/0/100RGB: 0/0/0HEX: 000000

All tints of black may be used.

Black

PMS: 144CMYK: 0/40/100/0RGB: 250/150/54HEX: fa9536

WWL Orange

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Colour codes04 / Colour

CMYK: To be used in all process/offset/four col-our printing. Always use the correct CMYK codes.

RGB: For MS-Office and web/screen use. All WWL office templates should include WWL colour themes.

Hex: Web/screen use.

PMS/Pantone: Only to be used when process (CMYK) printing is not an option. NB! If converting from PMS to CMYK always use the correct CMYK colour codes.

RAL: A colour matching system used in Europe. In colloquial speech, RAL refers to the RAL Clas-sic system, mainly used for varnish and powder coating. But nowadays there are reference pan-els for plastics as well. Approved RAL products are provided with a hologram, as of early 2013, to make unauthorised versions difficult to pro-duce. Imitations may show different hue and col-our when viewed under various light sources.

NCS: Natural Colour System®© is a logical colour notation system which builds on how humans see colour. The usage range from colour man-agement in product development and ensuring accurate paint production to colour design in architecture and interiors.

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Photographs from WWL should always communicate competence, care and cleanliness. We want to communicate expertise, focus, efficiency, collaboration and dedication with our photography.

We have defined four levels in our photography style:

Brand – images reflecting who we are as a company and our values

People – images that portray the expertise and decidation of our people

Business & operations – images that portrays our business operations

Industrial abstracts & themes – images that communicate key themes to be used in presentations

Level 1: Brand Level 2: People Level 3: Business & operations Level 4: Industrial abstracts & themes Profile photos

05 / Photography & image style 23

Level 1: Brand05 / Photography & image style

Our brand level photographs should reflect our corporate strategy, market differentiators and brand platform.

Typical use of the brand level photos are company presentation, financial presentations, banners/ posters, brochures.

Our photographs are the most emotionally resonant component of our brand style. Good photography captures the essence of who we are and how we see our place in the market.

Photos should communicate our dedication, expertise, diversity, and commitment to responsible logistics. Photos should be expressive, evocative, compelling and capture the WWL spirit.

Composition – text spacePlease keep in mind that we increasingly use photos in printed material and presentations and need clean/calm space for text in combi-nation with the person/cargo/operation being portrayed. An example: photo of a person and then some clean/calm background behind, below or to the sides where we can place a quote or headline.

Key words that should be reflected in our brand photos:

Premium & high standard Clean and modern Progressive and innovative partner Technical expertise Seamless efficient environmental frontrunner Responsible/sustainable Customer centered

The breakdown between horizontal/wide screen (16:9) vs vertical format should be 60% horizon-tal format for PPT presentations and web and then 40% vertical format.

File formatsFor print, use high resolution (minimum 300 dpi in 1:1) PSD, TIFF, JPG or other suitable format.

For office use (word/ppt) we recommend JPG for photographic images and PNG for graphics. Always make sure the image has an appropriate size/resolution (minimum 150 dpi in 1:1).

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Level 2: People05 / Photography & image style

We are always looking for interesti ng close-ups of our people without exposing their full face (for both offi ce and producti on workers).

Please look for the following: Skilful and sati sfi ed facial expressions – both smiling and not smiling Person looking towards the photographer, but not straight into the camera or conti nuing their task/work. People in acti on. Meaning, people photographed on locati on People using their hands close to their faces, doing relevant work. Pointi ng, talking on the phoneFor variati on, use accessories such as phones, ipads, PCs, cars, working clothes, lashings, equipment, headset, pens (at offi ces) and tools in general. Note; it can be accessories/parts from all fi eld of WWL products. Background out of focus and as calm as possible. If possible, look for profi le colours in the moti ve (see colour palett e)

Portraits create opportuniti es to showcase the personality of both the individual and the univer-sity. This can be conveyed emoti onally, intellectu-ally or physically.

Use our values as inspirati on when taking pictures of our people:

Customer Centred – Understand & DeliverEmpowerment – Engage & Take ResponsibilityTeaming and Collaborati on – Share & ContributeInnovati on – Challenge & ImproveStewardship – Care & Respect

The breakdown between horizontal/wide screen (16:9) vs verti cal format should be 60% horizon-tal format for PPT presentati ons and web and then 40% verti cal format.

File formatsFor print use high resoluti on (minimum 300 dpi in 1:1) PSD, TIFF, JPG or other suitable format.

For offi ce use (word/ppt) we recommend JPG for photographic images and PNG for graphics. Always make sure the image has an appropriate size/resoluti on (minimum 150 dpi in 1:1).

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Level 3: Business & operations05 / Photography & image style

Close-up of cargo and detailed shots from vessels/products: These photos are used as decorative elements on front covers, web sites etc. An aesthetically pleasing image composition from industrial objects and/or environment is vital, for the photograph to work.

Close-ups from all five products (terminal services, technical services, ocean services, inland distribution and supply chain solutions), operations, offices, work wear, equipments, lashing, tools, computers, washing hall, waxing etc.

Close-up of cargo handling (lashing, discharging, strapping, equipment): As the details are the main focus, please make sure that the lighting enhances the details in the motive. If possible look for profile colours in the motives (see palette). During loading operations, avoid photos where people are touching the cargo, especially auto cargo. When portraying processing it is relevant to show people touching cargo. On breakbulk and rolling equipment, we are also looking for photos showing the contrast

between humans and machine (e.g. big machinery, 1 person next to it) Try not to capture too many brand names on cars and other equipment, to avoid having to seek permission for use.


Composition – text spacePlease keep in mind that we increasingly use photos in printed material and presentations and need clean/calm space for text in combination with the person/cargo/operation being por-trayed. An example: photo of a person and then some clean/calm background behind, below or to the sides where we can place a quote or head-line.

File formatsFor print use high resolution (minimum 300 dpi in 1:1) PSD, TIFF, JPG or other suitable format.


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Level 4: Industrial abstracts & themes05 / Photography & image style

Industrial abstractsWe are always looking for good, abstract photos to be used in presentations, brochures and other sales material. Look for the following:

Close-ups of the cargo (details of cargo, avoid details showing the brand/manufacturer)

Close-ups of interesting details of the ship itself (a door, a handle, a nice shadow, a surface with a distinctive look, letters on the wall/surface

As the details are the main focus, please make sure that the lighting enhances the details in the motif.

Try to light the photo so that the shape of the object you photograph is clearly visible.

Look for good contrast in foreground and background.

Interesting patterns in industrial environment, repetition of a shape (see examples).

Interesting camera angles. High or low camera usage can make the motif and composition more interesting.

If possible, look for corporate colours in the motif (see colour palette).

ThemesWe constantly need thematic photos for pres-entations, like:

Working together & teaming / collaboration: hands together, 2–3 people talking and walking, discussions in meeting,

presentations, people in office environment smiling at each other

Innovation: people studying something, building something together, person writing innovation on white board or paper

Colleagues at work: colleagues talking, drinking coffee, walking a walk, standing in corridor

Customer service: people with headset smiling, people with headset with PC

Technology and systems: people with ipads with visible apps, PC, person writing technology on white board

Reporting and documentation: papers and hands/pens, ipad with graphs

Ethics and governance: serious people talking in corridor, papers

Strategy & planning: people in room with posters and post-it notes, leaser looking out the window reflecting


Composition – text spacePlease keep in mind that we increasingly use photos in printed material and presentations and need clean/calm space for text in combi-nation with the person/cargo/operation being

portrayed. An example: photo of a person and then some clean/calm background behind, below or to the sides where we can place a quote or headline.

File formatsFor print use high resolution (minimum 300 dpi in 1:1) PSD, TIFF, JPG or other suitable format.


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Profile photos05 / Photography & image style

When taking professional profile photos, ensure you have neutral, calm backgrounds. We encour-age expressions that are genuine, approachable showing competence and dedication. For formal photos, it is advised that the person wears a WWL pin and tie.

28

Photography check list for WWL employees05 / Photography & image style

Here are some guidelines, if you are an employee and are taking photos of our business opera-tions:

Try to get good backdrops to all photos (i.e. vessel or processing centre in background).

Get employees into photos as much as possi-ble (i.e. working on cargo, inspecting, driving).

Other guidelines for professional photo arrange-ments (for WWL and by request of customers, ports and media):

All photo and video shoots must be approved in advance with the Marketing Communica-tions department (MarCom) at least 2 weeks in advance.

All professional photography that relates to a vessel must be pre-approved with ves-sel owner via MarCom at least 2 weeks in advance of photo shoot.

Photos taken for external use must be shared with MarCom at [email protected]

Photos of cargo must be approved by the manufacturer/shipper before being used in external channels.

Photography must be limited to and focused on what has been approved and not any other cargo outside that manufacturer (i.e. a photo shoot on Caterpillar should not show other OEMs in the photos).

If there is cargo in the background of photos for a particular manufacturer, that back-ground cargo should not show the OEM logo, insignia or unit model.

Do not share photos of people, cargo or other business operations in social media without consent. Check WWL's social media policy in QMS.

Photos of employees must be approved by the individual employee before being used internally and externally.

29

One of the hallmarks of the WWL visual identity is our graphical style. With a consistent graphical expression, we ensure recognition and differentiation in the marketplace.

This section provides guidelines for use of WWL's key graphical elements as well as design guides on icons and infographics.

Graphic elements Illustrations & infographics

06 / Illustration style & infographics 30

Graphic elements06 / Illustrati on style & infographics

The WWL Corporate Visual Identi ty includes the following graphical elements as part of our brand style:

Stencil type numbersThe WWL ArrowThin grid lines

Stencil type numbersThe stencil number is a decorati ve, additi onal element, inspired by the logisti cs industry. The stencil type is especially suitable for structural elements such as numbers.

The WWL arrowThe arrow is an important design element in the WWL visual identi ty. It may be used for pure dec-orati on or as a practi cal element when pointers are needed (such as PowerPoint bullets). The arrows can be used in small and large sizes.

Thin grid lines (0.5 pt weight)The grid lines may be used for pure decorati on or as a practi cal dividing element (such as dividers for text elements on business cards). The thin-ness of the lines contrasts with the overall bold expression.

Please note that there is specifi c original artwork for smaller sizes to avoid bleeding.

The arrows may be used transparent or in any of the corporate colours and in conjuncti on with typography.

The arrow may however, NOT be used as outlined artwork.

Minimum height for stencil type is 3.5 mm.

On A4 and close formats, the grid line should be 0.5 pt. When used on larger formats, make sure the lines sti ll appears as a thin line (banners, posters or similar).

The grid lines are oft en used in pairs. But if needed you may use just one line, or more than two. Please be careful not to use too many lines in a single layout.

See examples of placement and use of grid lines in chapter 10 / Print media.

31

Illustrations & infographics06 / Illustration style & infographics

When deciding to create a data visualisation or infographic, it is important to start with a clear understanding of what story the graphic is meant to tell. The story should naturally arise from the data, and the purpose of an infographic is to help visually convey data that might be difficult to understand solely through text. A visualisation should not misrepresent the data it displays.

In general, the goal of any infographic or visualisation is to:

Be clear Tell a story Support the story in a visual way Make the story (and its statistics and facts)

easier to understand and inspire the reader

The WWL infographic styleVisualising strategy & concepts, such as the supply chain circle: Design often illustrative, colourful with lots of grey, blue and our second-ary colours

Visualising our products, such as the five product areas: Design often more realistic and credibility with more detail, style is modern

Storytelling, such as the Sustainability report: No set rules for stand alone productions, but generally adhering to the WWL colour palette

Production guidelinesAlways use Akzidenz Grotesk typography for text, title and descriptions in infographics. When producing new icons and infographics always request to the get the original files with “blank” background, in addition to any other background colour you request.

Design Principles: While considering all design principles is key when creating an infographic, hierarchy is the most important for WWL graph-ics because it helps guide the reader through the story. Hierarchy in infographics can be conveyed through type, colour and size. If every element is the same colour, size or general visual weight, then none of it will stand out as important.

Using Colour: Infographics should always adhere to the WWL colour palette for consistency and visual recognition of the brand. In general, use the following guidelines when considering colour in infographics:

Use colour (or colour contrast) to call out spe-cific points of data or parts of the visualisation and bring attention to key parts of the story.

Avoid creating false relationships by inadvert-ently using the same colour for elements that may not be related.

Avoid using contrasting colours that might be visually straining to the eye (for example, red on a blue background).

Typography: When using typography in info-graphics, less is more. Avoid using multiple typefaces. Best practice is to use one or two typefaces in a variety of weights. Type can be used on its own or in conjunction with colour to lead the eye through an infographic and help convey a sense of hierarchy (through the use of size and weight, as well as upper- and low-er-case).

Interactive elements and transitionsInteractions and transitions can enhance the infographic experience, but be mindful of using too many transitions or animations in a graphic. Simpler is better, and it is generally a good idea to keep to transitions and interactions that will help tell the story, enhance the reader experi-ence, or call out or clarify key information in the graphic.

32

Illustrations & infographics06 / Illustration style & infographics

Performance Management

LogisticsManagement

Supply ChainSolutions

ProcessImprovement

NetworkOptimisation

LogisticsOperations

33

Illustrati ons & infographics06 / Illustrati on style & infographics 34

Illustrati ons & infographics06 / Illustrati on style & infographics 35

Illustrati ons & infographics06 / Illustrati on style & infographics

Vesselfacts and figures

When all decks are used to the full

+

=

=

=

=

x

OR

Cargo deck area

m²

Crew members(average)

There are two anchors. Each weigh

Ramp strenght

Total wight of vessel when fully loaded with cargo

Engine power

the weight of apx 7.5 Eiffel Towers

tonnes

Approx. capacity on suitable decks

Approx. capacity on fixed decks with trucks and other equivalent vehicles

8 soccerfields

cars

Cars if all decks are filled with cars

tonnes

tonnes

36

07 / Paper stock

The paper we use also says something about our brand. Using the same grade and weight of paper worldwide contributes to a unified corporate visual identity.

Clear white paper stock should be used for all applications. The weight of the paper varies, depending on the application. Cover stock for a brochure may be a 300 gramme weight paper, while text stock for

brochure pages may be a lighter paper, for instance, 170 g. Business cards require a heavy stock, such as a 270 g, while letterhead and posters require a lighter weight such as 100 g and 170 g, respectively.

Use of uncoated, environmentally friendly paper stock is recommended. It reinforces the WWL environmental profile and has a human feel.

37

08 / Corporate templates

Our daily correspondence with the outside world is an important channel to communicate our brand consistently. Our corporate templates helps us conduct everyday business – inside and outside the company – while projecting an unified brand profile.

This section provides standards for the use of the company logotype, typeface and colours on corporate templates used in WWL. Whenever possible, choose environmentally friendly, uncoated paper stock.

Email signature – long and short Business card Letter head Envelopes PowerPoint template

38

Email signature

Following professional standards for email signatures helps WWL present a consistent, on-brand message while providing relevant informati on to help others communicate with us.

Your email signature must follow the WWL company standard in terms of font, colour and layout.

'Company Name' should appear as 'Wallenius Wilhelmsen Logisti cs' or the name of your WWL business enti ty i.e. WWL Vehicle Services Americas, WWL Vehicle Services Europe.

'Job Title' should state your job ti tle as assigned by your manager and HR, and mirror what appears in your company documentati on and PPM.

Rather than using the full 'Atlanti c Market Performance Area', signatures should express the region simply as 'Atlanti c Perfor-mance Area'.

Email signatures should not include extra graphics or illus-trati ons beyond the standard company format. No icons, emoti cons, pictures, sports team logos or any other logos or illustrati ons should appear in WWL email signatures. (Please note—there is an excepti on for WWL-branded email banner graphics to promote Conferences and other special WWL campaigns when graphics are provided by Marketi ng & Communicati ons).

Body text in your emails should be Calibri 10–13 pointEmail signature text should be Calibri, 10–12 point, dark grey.

You may include informati on such as: NameTitle/roleCompany nameCity, country (alternati ve: full address)PhoneDirect Mobile Email addressWebsite

08 / Corporate templates 39

Email signature – long and short08 / Corporate templates

Calibri 10 pt

Calibri 10 pt bold

It is OK to add a banner to your email signature as long as you use a banner which has been approved by the marketi ng department with the correct design.

Recommended size of email banner Max banner width: 600 px

Long email signature Short email signature Signature with banner

40

08 / Corporate templatesBusiness card

Always use the original template fi le for printi ng and reproducti on.

The business card is a two colour print process. The name and the logo is printed in PMS 295.

The ti tle and address informati on is printed in PMS Cool Grey 9.

All elements on the business card have fi xed placements and sizes.

If the name is very long and runs into the address secti on, the name must be split into two lines (see example B).

The address should always build downwards. Format: 90 x 55 mm / 0.35 x 2.16 inchesColours: PMS 295 and PMS Cool Grey 9Paper: 270 g uncoated, environmentally friendly white card stock

Typography should be Akzidens Grotesk Medium, but if this font is not availably you may use Calibri as a substi tuti on.

Example B:Shows how to place:• a longer name• an additional title line• additional address information• longer e-mail address Name middelname

Surname

[email protected] www.2wglobal.com

Department titleDepartment functionTitle lineAdditional title line

Address line 1Address line 2Address line 3Address line 4

Wallenius Wilhelmsen Logistics Legal name

+12 (0) 1 2345 67 89+12 (0) 1 2345 67 89+12 (0) 1 2345 67 89+12 (0) 1 2345 67 89

Tel:Dir:Fax:Mob:

Example A:

Firstname Surname

[email protected] www.2wglobal.com

Department titleDepartment functionTitle line Address line 1

Address line 2Address line 3

Wallenius Wilhelmsen Logistics Legal name

+12 (0) 1 2345 67 89+12 (0) 1 2345 67 89+12 (0) 1 2345 67 89+12 (0) 1 2345 67 89

Tel:Dir:Fax:Mob:

2.5

mm

mar

gin

2.5

mm

mar

gin

2.5 mm margin

26 m

m6

mm

1 mm space from line to text

35 mm63 mm

41

08 / Corporate templatesLetter head

Option 1: Word template

LogoAlways place the logo on the top right side of the page.

Body text Calibri Size: 12 black

Add legal and contact information manually into a word document with the logo. Use Calibri body size 9 dark grey.

Footer Calibri bold (legal name) and regularSize: 9 dark gray

Put address and other information, such as tax identification or bank numbers, to meet local office requirements, in the footer to the left hand side.

Continuation sheets should only display the logo on top right on the page.

Legal nameLetterhead is considered as a legal document. Be sure to check with your local legal counsel for the official name of the legal entity that is registered in your country. Use the name of the legal entity on the letterhead.

Option 2: printing letterheads

FormatA4: 210 x 297 mmUS Letter: 215.9 x 279.4 mm

ColourPMS 295PMS Cool Gray 9

Paper100 g uncoated environmentally friendly white stock

Logotype sizeHeight: 17.7 mmColour: PMS 295

Position: top right side

Company name and locationTypeface: Akzidenz Grotesk MediumColour: PMS 295Size: 7/8 pt type

Address and other informationTypeface: Akzidenz Grotesk MediumColour: PMS Cool Gray 9Size: 7/8 pt type

Wallenius Wilhelmsen Logistics AS Mail • mailing address, post code. City, country Office • visiting addressPhone: country code + phone nrOrganisational number and other legal detailswww.2wglobal.com

Wallenius Wilhelmsen Logistics AS Mail • mailing address, post code. City, country Office • visiting addressPhone: country code + phone nrOrganisational number and other legal detailswww.2wglobal.com

Lorem ipsum dolor sit amet, consectetur adipiscing elit,

Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo con-sequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.



Regards,

Name

Logo size: 30 mm widthMargins for header/footer: 12 mmMargins for letter text: 25 mm

42

08 / Corporate templatesEnvelopes

Always follow these principles for placing logo and address text on envelopes.

FormatsC4 Landscape: 324 x 229 mmC4 Portrait: 229 x 324 mmC5 Landscape: 229 x 162 mmE65: 220 x 110 mm

Colour PMS 295 PMS Cool Gray 9

Paper115 g uncoated environmentally friendly white stock

LogotypeWidth: 30 mmColour: PMS 295 Position: Upper left hand corner

Company nameTypeface: Akzidenz Grotesk Medium*Colour: PMS 295 Size: 7/8 pt typePosition: On flap

Address block Typeface: Akzidenz Grotesk Medium*Colour: PMS Cool Gray 9Size: 7/8 pt type Position: On flap

* Typography should be Akzidens Grotesk Medium, but if this font is not availably you may use Calibri as a substitution.

C4 Portrait with window229 x 324 mm

Wallenius WilhelsmsenLogistics AB

P.O .Box 33NO-1324 LysakerNorway

www.2wglobal.com

E65 with window 220 x 110 mm



www.2wglobal.com

C5 Landscape 229 x 162 mm



www.2wglobal.com

C4 Landscape 324 x 229 mm



www.2wglobal.com

43

08 / Corporate templatesPowerPoint template

PowerPoint is a powerful tool, but also quite a challenge when it comes to consistency and effi cient communicati on design.

The WWL PowerPoint template (16:9 format) consists of several layouts:

Title slideAgenda slideChapter dividers 01–12Slides with several columns and place holders for content, text and images

Please make sure that you always use the correct template and correct font (Calibri).

Content ti psDo focus on one key message per slide.Don’t crowd the slide with text – keep it simple. Do use the notes secti on for your manuscript (not the slide itself).Use chapter dividers/conceptual slides to capture your audience and to avoid a mono-tone rhythm.

Tips When creati ng a new presentati on, always

start from a blank template. Even if you are copying slides from another presentati on.

When developing a slide deck, always select the correct layout for each new slide, choosing from the drop down menu under 'new slide'.

Avoid changing text size manually, follow the template.

When copying text from other offi ce documents choose: 'keep text only’

Avoid extra space between lines. Use only the colours defi ned in the templates.

Images When adding images to a slide, ensure the

image has an appropriate resoluti on. (i.e. it is not too pixelated or blurry on the screen).

Avoid an image resoluti on that is too high for the presentati on: 150 dpi in 1:1 size. Images approximately 1100 pixels wide should be enough to fi ll an enti re slide screen.

Use only JPG fi les for photos and PNG fi les for graphics with transparent background.

Good practi ce is to 'compress' (found in the 'Picture Tools’ tab aft er clicking on an image).

Title slide

Agenda slide

44

08 / Corporate templatesPowerPoint template – chapter dividers

Note: The images will be renewed on a regular basis.

45

08 / Corporate templatesPowerPoint template – content slides

Content slide – one column

Content slide – three column images

Content slide – one column text and image right side

Content slide – three column content (example with text)

Content slide – one column text and image left side

Content slide – title and images

Content slide – two column comparison

Content slide – three column content (example with graphs)

46

One way to look at logistics is as a series of handovers. In the marketing concept “The Perfect Handover”, we use this very concrete aspect of transporting goods to tell the story of how WWL delivers added value to our customers in their factory to dealer journey.

09 / Marketing concept

The perfect handover Examples

47

The perfect handover09 / Marketing concept

What the concept communicatesThe basic notion behind the concept is that logistics can be seen as series of handovers. By focusing on this very concrete aspect, we ground WWL’s offering in a reality the target group is highly familiar with. By adding the word “perfect” we convey two key messages:

1. WWL is committed to adding value and striving for perfection at each point of transfer

2. WWL can help you optimize the chain of handovers making up the total logistics solution

As an expression, “The Perfect Handover” resembles a title of a novel or a movie. We want to create the anticipation that you will be told an exciting and interesting story.

The word mark and how to use itThe word mark is a typographical configuration where the "handover" is illustrated by the diag-onal line connecting the "V" to the "A". The connection between the letters symbolizes “a perfect handover”. The font used is Berthold Akzidenz Grotesk Medium. The word mark is custom designed. Please use only the original file for the word mark.

Application in layoutsThe layouts used when applying the concept are inspired by the drama in movie posters. The images suggest the point where the object is handed over to its final destination. The object shipped is always in front and in focus. The backgrounds establish the context – the

final destination – and are out of focus. The combination of the object in front and the back-ground should always be relevant to the industry segment targeted, like segment-specific trade fairs and ads. As these settings are quite hard to find and expensive to stage for photoshoots, the imagery is modeled in 3D and finalized in Photoshop.

For access to layouts and queries about how to use them, please contact [email protected]

Tag lineThe tag line "Creating value at every point of transfer" should always be placed at the same page or format with word mark.

CREATING VALUE AT EVERY POINT OF TRANSFER

Wordmark with tag lineBelow is two ways one may combine these two elements. See more examples of use and placement on the following pages.


The word mark The tag line Word mark with tag line


48

Examples09 / Marketi ng concept

When a new car is delivered by WWL to the dealer, it’s not just another handover. It’s the last in a series of transfers designed to perfection. It’s about precision and efficiency at every step. And it’s about combining local expertise with a truly global network. Whether you need reliable shipping from A to B or solutions to optimise your outbound supply chain, we work with you to create value at every handover.

Through this approach we help our customers reduce inventory costs and increase delivery precision from factory to dealer. Find out more about how we can create value together at bit.ly/WWLcases



The tag line "Creati ng value at every point of transfer" should always be placed on the same page/format as "The Perfect Handover" word mark.

49

Examples09 / Marketi ng Concept 50

Here you will find guidelines on how to communicate our brand using print media, such as advertisements, brochures and fact sheets.

Brochures Handbooks Fact sheets Posters Adverts

10 / Print media 51

Brochures10 / Print media

The examples to the right and on next pages are showing the front page cover of a brochure and inside spreads.

The examples are best practi ce following all the guidelines. These should be used as inspirati on for your specifi c brochure needs.

One may use both imagery and one colour on the cover.

The inside layouts displays a variety of design opti ons. You may of course adjust to specifi c needs, but keeping the main principles will ensure consistency. Use strong images and headlines that are short and to the point.

Try to keep brochures short and to the point. Avoid long and text heavy brochures. Ensure that the page count is dividable by 4.

H2 heading dolor sit amet consetecuter

H2 heading dolor sit amet consetecuter

Brochure front page – example 1

52


H1 lorem ipsum & consetquter

vestibulumMaecenas porttitor sapien sed urna laoreet, non venenatis lorem tempor. Mauris finibus eget felis in scelerisque. Vestibulum faucibus, ligula sit amet eleifend lobortis.

H1 lorempsumdolorsit amet?

/Explanatory lorem ipsum dolor/2016/


H1 oreipsumdolor sit amet?

Vestibulum faucibus, ligula sit amet eleifend lobortis, elit ante varius orci, non convallis orci ipsum nec quam. Duis imperdiet malesuada metus, a aliquam erat ultrices nec. In et nunc in dui condimentum convallis.

H1 lorem ipsum & consetquter


H1 lorempsumdolorsit amet?



Brochure front page – example 2 Brochure front page – example 3 Brochure front page – example 4

53


H3 heading ispum dolor

Intro small / Laecenas porttitor sapien sed urna laoreet, non venenatis lorem tempor. Mauris finibus eget felis in sceleris-que. Vestibulum faucibus, ligula sit amet eleifend lobortis, elit ante varius orci, non convallis orci ipsum nec quam.

Body copy tight leading / lass aptent taciti sociosqu ad litora torquent per conubia nos-tra, per inceptos himenaeos. Cras eleifend libero vel nulla ultricies, et feugiat leo blandit. Donec a quam id nibh vestibulumtoque penatibus et magnis dis parturient montes, nascetur ridiculus mustoque penatibus et magnis dis parturient montes, nascetur ridic-ulus mus egestas.

H6 / estibulum rhoncusMetus eu tincidunt. Proin a arcu sapien. Quisque nec dignissim lacus, non convallis nisi. Duis ut ornare nulla. Morbi venenatis ut est nec mattis. In sollicitudin mi et ante laoreet gravida. In molestie porttitor turpis a mattis. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus.

Quisque risus risusCursus sit amet malesuada vitae, varius eu magna. Suspendisse nec neque ante. Mae-cenas scelerisque metus sed elit laoreet, et euismod nisl euismod.Class aptent taciti sociosqu ad litora torquent per conubia nos-tra, per inceptos himenaeos. Cras eleifend libero vel nulla ultricies, et feugiat leo blandit. Donec a quam id nibh vestibulum egestas. Vestibulum rhoncidunt. Proin a arcu sapien.

Quisque nec dignissim lacus, non convallis nisi. Duis ut ornare nulla. Morbi venenatis ut est nec mattis. In sollicitudin mi et ante laoreet gravida. In molestie porttitor turpis a mattis. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Quisque risus risus, cursus sit amet malesuada vitae, varius eu magna. Suspendisse nec neque ante. Maece-nas scelerisque metus sed elit laoreet, et euismod nisl euismod Class aptent taciti sociosqu ad litora torquent per conubia nos-tra, per inceptos himenaeos. Cras eleifend libero vel nulla ultricies, et feugiat leo blandit. Donec a quam id nibh vestibulum egestas.

Vestibulum rhoncusMetus eu tincidunt. Proin a arcu sapien. Quisque nec dignissim lacus, non convallis nisi. Duis ut ornare nulla. Morbi venenatis ut est nec mattis. In sollicitudin mi et ante laoreet gravida. In molestie porttitor turpis a mattis. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus.

Sidebar style large /lass aptent taciti so-ciosqu ad litora torquent per conubia nostra, per inceptos himenaeos.

Cras eleifend libero vel nulla ultricies, et feugiat leo blandit. Donec a quam id nibh vestibulum egestas.

Vestibulum rhoncusMetus eu tincidunt. Proin a arcu sapien.

H3 sium loro vestLorem ipsum dolor

Maecenas porttitor sapien sed urna laoreet, non venenatis lorem tempor. Mauris finibus eget felis in scelerisque. Vestib-ulum faucibus, ligula sit amet eleifend lobortis, elit ante varius orci, non convallis orci ipsum nec quam. Sidebar style large /lass

aptent taciti sociosqu ad litora torquent per conu-bia nostra, per inceptos himenaeos.



Quisque nec dignissim lacus, non convallis nisi. Duis ut ornare nulla.

H4 / Subheading content on the side

Body copy tight leading / lass aptent taciti sociosqu ad litora torquent per conubia nos-tra, per inceptos himenaeos. Cras eleifend libero vel nulla ultricies, et feugiat leo blandit. Donec a quam id nibh vestibulumtoque penatibus et magnis dis parturient montes, nascetur ridiculus mustoque penatibus et magnis dis parturient montes, nascetur ridic-ulus mus egestas.

H6 / estibulum rhoncusMetus eu tincidunt. Proin a arcu sapien. Quisque nec dignissim lacus, non convallis nisi. Duis ut ornare nulla. Morbi venenatis ut est nec mattis. In sollicitudin mi et ante laoreet gravida. In molestie porttitor turpis a mattis. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus.

Quisque risus risusCursus sit amet malesuada vitae, varius eu magna. Suspendisse nec neque ante. Mae-cenas scelerisque metus sed elit laoreet, et euismod nisl euismod.Class aptent taciti sociosqu ad litora torquent per conubia nos-tra, per inceptos himenaeos. Cras eleifend libero vel nulla ultricies, et feugiat leo blandit. Donec a quam id nibh vestibulum egestas. Vestibulum rhoncidunt. Proin a arcu sapien.

Quisque nec dignissim lacus, non convallis nisi. Duis ut ornare nulla. Morbi venenatis ut est nec mattis. In sollicitudin mi et ante laoreet gravida. In molestie porttitor turpis a mattis. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Quisque risus risus, cursus sit amet malesuada vitae, varius eu magna. Suspendisse nec neque ante. Maece-nas scelerisque metus sed elit laoreet, et euismod nisl euismod Class aptent taciti sociosqu ad litora torquent per conubia nos-tra, per inceptos himenaeos. Cras eleifend libero vel nulla ultricies, et feugiat leo blandit. Donec a quam id nibh vestibulum egestas.

Vestibulum rhoncusMetus eu tincidunt. Proin a arcu sapien. Quisque nec dignissim lacus, non convallis nisi. Duis ut ornare nulla. Morbi venenatis ut est nec mattis. In sollicitudin mi et ante laoreet gravida. In molestie porttitor turpis a mattis. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus.

Brochure inside spread – example 1 Brochure inside spread – example 2

54


H3 headingLorem ipsum dolor

Intro small / Maecenas porttitor sapien sed urna laoreet, non venenatis lorem tempor. Mauris finibus eget felis in sceleris-que. Vestibulum faucibus, ligula sit amet eleifend.

+50%Lorem ipsum dignissim

lacus, non convallis nisim lorem.

100%Quisque nec dignissim lacus non convallis nisi

ametty.


lacus, non convallis nisim lorem.

Body copy tight leading negative / lass aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos hi-menaeos. Cras eleifend libero vel nulla ultricies, et feugiat leo blandit. Donec a quam id nibh vestibulumtoque penatibus et magnis dis parturient montes, nascetur ridiculus mustoque penatibus et magnis dis parturient montes, nascetur ridiculus mus egestas.

H5 / estibulum rhoncusMetus eu tincidunt. Proin a arcu sapi-en. Quisque nec dignissim lacus, non convallis nisi. Duis ut ornare nulla. Morbi venenatis ut est nec mattis. In sollicitudin mi et ante laoreet gravida. In molestie porttitor turpis a mattis. Cum sociis na-toque penatibus et magnis dis parturient montes, nascetur ridiculus mus.

Quisque risus risusCursus sit amet malesuada vitae, varius eu magna. Suspendisse nec neque ante. Maecenas scelerisque metus sed elit laoreet, et euismod nisl euismod.Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos hime-naeos. s ut ornare nulla. Morbi venenatis ut est nec mattis. In sollicitudin mi et ante laoreet gravida. In molestie porttitor turpis a mattis. Cum sociis natoque pe-natibus et magnis dis parturient montes, nascetur ridiculus mus. Quisque risus risus, cursus sit amet malesuada vitae, varius eu magna. Suspendisse nec neque ante. Maecenas scelerisque metus sed elit laoreet, et euismod nisl euismod Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos.

Intro large/Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Cras eleif-end libero vel nulla ultricies, et feugiat leo blandit. Donec a quam id nibh vestibulum egestas.

H2 heading dolor sit amet consetecuter veum

Eismod

H5 / aps dolor sita

Suspendisse nec neque ante. Maecenas scel-erisque metus sed elit laoreet, et euismod nisl euismod. Quisque risus risus, cursus sit amet malesuada vitae, varius eu magna.

Suspendisse nec neque ante. Maecenas scel-erisque metus sed elit laoreet, et euismod nisl euismod. Quisque risus risus, cursus sit amet malesuada vitae, varius eu magna

Montes gravida

H5 / aps dolor sita

Quisque risus risus, cursus sit amet malesuada vitae, varius eu magna. Suspendisse nec neque ante. Maecenas scelerisque metus sed elit laoreet, et euismod nisl euismod. Quisque risus risus, cursus sit amet malesuada vitae, varius eu magna.

Neque ante

H5 / aps dolor sita


Suspendisse

H5 / aps dolor sita

Maecenas scelerisque metus sed elit laoreet, et euismod nisl euismod. Quisque risus risus, cur-sus sit amet malesuada vitae, varius eu magna.



55



H2 headingdolor sit amet consetecuter

Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenae-os. Cras eleifend libero vel nulla ultricies, et feugiat leo blandit. Donec a quam id nibh vestibulum egestas.

Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos hime-naeo as eleifend libero.


Cras eleifend libero vel nulla ultricies, et feugiat leo blandit. Donec a quam id nibh vestib-ulum egestas.

Storage andmaintanance

Key EPC site information

Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Cras eleifend libero vel nulla ultricies, et feugiat leo blandit. Donec a quam id nibh vestibu-lum egestas.

Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Cras eleifend libero vel nulla ultricies, et feugiat leo blandit. Donec a quam id nibh vestibu-lum egestas.

Visit www.2wglobal.com for more information

Pptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Cras eleifend libero vel nulla ultricies, et feugiat leo blandit. Donec a quam id nibh vestibulum egestas. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Cras eleifend libero vel nulla ultricies, et feugiat leo blandit. Donec a quam id nibh vestibulum egestas

ADDRESS IPSUM

1254 Pptent taciti sociosquTorquen conubia nostraAustraliaTelephone +125 458 45 48Fax +125 458 45 78

ADDRESS IPSUM


ADDRESS IPSUM


ADDRESS IPSUM

1254 Pptent taciti sociosquTorquen conubia nostraAustraliaTelephone +125 458 45 48Fax +125 458 45 78Picture caption onec a quam id nibh vestib-

ulum egestas.Quam id nibh vestibulum egestas. Onec a quam id nibh vestibulum egestas.

Services includeClass aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Cras eleifend libero vel nulla ul-tricies, et feugiat leo blandit. Donec a quam id nibh vestibulum egestas.

• Suspendisse nec neque ante. Maecenas scelerisque metus sed elit laoreet, et euismod nisl euismod.

• Quisque risus risus, cursus sit amet malesuada vitae, varius eu magna.

• Suspendisse nec neque ante. • Maecenas scelerisque metus sed elit

laoreet, et euismod nisl euismod

Part storage and management• Suspendisse nec neque ante. Maecenas

scelerisque metus sed elit laoreet, et euismod nisl euismod.


• Suspendisse nec neque ante.

Wash and detail• Suspendisse nec neque ante. • Quisque risus risus cursus sit amet

malesuada vitae• Suspendisse nec neque ante. • Maecenas scelerisque metus sed elit


Processing and mechanical repairsClass aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Cras eleifend libero vel nulla ul-tricies, et feugiat leo blandit. Donec a quam id nibh vestibulum egestas.

• Suspendisse nec neque ante. Maecenas scelerisque metus sed elit laoreet, et euismod nisl euismod.


• Suspendisse nec neque ante. • Maecenas scelerisque metus sed elit


Site

Bonded facility

Size of site

Workshop size

Undercover storage available

Close access to highways

Sealed surfaces available

Other

Port kembla (NSW)

42.300 m²

6.300 m²

Lorem ipsum dolor sita amet conseter amet consetecuter veum

Lorem ipsum dolor sita amet conseter amet consetecuter veum

42.300 m²

6.300 m²

42.300 m²

6.300 m²

42.300 m²

6.300 m²

Brisbane (QOD) Melbourne (VIC) Perth (WA)


56

Handbooks10 / Print media

H1 orem ipsum & consetquter


H1 oremipsumdolor sit amet?

/Guidelines lorem ipsum dolor/2016/



vestibulumH1 olorissa veum & sivetali

Maecenas porttitor sapien sed urna laoreet, non venenatis lorem tempor. Mauris finibus eget felis in scelerisque. Vestibulum faucibus, ligula sit amet eleifend lobortis, elit ante varius orci, non convallis orci ipsum nec quam.

Ametysita

/Type of publication with date/2016/


Handbook front page cover. Handbook front page cover.

The handbook format is typically used for internal communicati on producti ons or external guidelines for customers and partners.

Please keep the placement of the thin lines and the logo on the same place for all of the Guideline folders front covers.

The thin lines are placed 20 mm from the top of the format.

The logo is placed in the right hand corner, 7 mm from the upper thin line and 10 mm from the right hand edge of the format.

The logo is 30 mm wide.

Space between the thin lines is 53 mm.

The examples shown are 210 x 240 mm.

57



vestibulumH1 olorissa veum & sivetali

Maecenas porttitor sapien sed urna laoreet, non venenatis lorem tempor. Mauris finibus eget felis in scelerisque. Vestibulum faucibus, ligula sit amet eleifend lobortis, elit ante varius orci, non convallis orci ipsum nec quam.

Ametysita

/Type of publication with date/2016/




H1 oremipsumdolor sit amet?



H1 oreipsumdolor sit amet?

Vestibulum faucibus, ligula sit amet eleifend lobortis, elit ante varius orci, non convallis orci ipsum nec quam. Duis imperdiet malesuada metus, a aliquam erat ultrices nec. In et nunc in dui condimentum convallis.

Handbook front page cover.Handbook front page cover. Handbook front page cover.

58


H3 lorem ispum dolor

Intro small / Laecenas porttitor sapien sed urna laoreet, non venenatis lorem tempor. Mauris finibus eget felis in scelerisque. Vestibulum faucibus, ligula sit amet eleifend lobortis, elit ante varius orci, non convallis orci ipsum nec quam.

Body copy tight leading / lass aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos hime-naeos. Cras eleifend libero vel nulla ultricies, et feugiat leo blandit. Donec a quam id nibh vestibulumtoque pena-tibus et magnis dis parturient montes, nascetur ridiculus mustoque penati-bus et magnis dis parturient montes, nascetur ridiculus mus egestas.

H6 / estibulum rhoncusMetus eu tincidunt. Proin a arcu sapien. Quisque nec dignissim lacus, non convallis nisi. Duis ut ornare nulla. Morbi venenatis ut est nec mattis. .

Quisque risus risusCursus sit amet malesuada vitae, varius eu magna. Suspendisse nec neque ante. Maecenas scelerisque metus sed elit laoreet, et euismod nisl euismod.Class aptent taciti sociosqu

ad litora torquent per conubia nostra, per inceptos himenaeos. Cras eleifend libero vel nulla ultricies, et feugiat leo blandit. Donec a quam id nibh ves-tibulum egestas. Vestibulum rhoncus a metus eu tincidunt. Proin a arcu sapien.

Quisque nec dignissim lacus, non convallis nisi. Duis ut ornare nulla. Morbi venenatis ut est nec mattis. In sollicitudin mi et ante laoreet gravida. In molestie porttitor turpis a mattis. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Quisque risus risus, cur-sus sit amet malesuada vitae, varius eu magna. Suspendisse nec neque ante. Maecenas scelerisque metus sed elit laoreet, et euismod nisl euismod

Sidebar style large /lass aptent taciti so-ciosqu ad litora torquent per conubia nostra, per inceptos himenaeos.



Body copy tight leading / lass aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos hime-naeos. Cras eleifend libero vel nulla ultricies, et feugiat leo blandit. Donec a quam id nibh vestibulumtoque pena-tibus et magnis dis parturient montes, nascetur ridiculus mustoque penati-bus et magnis dis parturient montes, nascetur ridiculus mus egestas.

H6 / estibulum rhoncusMetus eu tincidunt. Proin a arcu sapien. Quisque nec dignissim lacus, non convallis nisi. Duis ut ornare nulla. Morbi venenatis ut est nec mattis. .

Quisque risus risusCursus sit amet malesuada vitae, varius eu magna. Suspendisse nec neque ante. Maecenas scelerisque metus sed elit laoreet, et euismod nisl euismod.Class aptent taciti sociosqu

ad litora torquent per conubia nostra, per inceptos himenaeos. Cras eleifend libero vel nulla ultricies, et feugiat leo blandit. Donec a quam id nibh ves-tibulum egestas. Vestibulum rhoncus a metus eu tincidunt. Proin a arcu sapien.

Quisque nec dignissim lacus, non convallis nisi. Duis ut ornare nulla. Morbi venenatis ut est nec mattis. In sollicitudin mi et ante laoreet gravida. In molestie porttitor turpis a mattis. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Quisque risus risus, cur-sus sit amet malesuada vitae, varius eu magna. Suspendisse nec neque ante. Maecenas scelerisque metus sed elit laoreet, et euismod nisl euismod

H3 sium loro vestLorem ipsum dolor

Maecenas porttitor sapien sed urna laoreet, non venenatis lorem tempor. Mauris finibus eget felis in scelerisque. Vestib-ulum faucibus, ligula sit amet eleifend lobortis, elit ante varius orci, non convallis orci ipsum nec quam.

Sidebar style large /lass aptent taciti sociosqu ad litora torquent per conu-bia nostra, per inceptos himenaeos.



Quisque nec dignissim lacus, non convallis nisi. Duis ut ornare nulla.

H4 / Subheading content on the side

Handbook inside spread – example 1 Handbook inside spread – example 2

59


H3 headingLorem ipsum dolor

Intro small / Maecenas porttitor sapien sed urna laoreet, non venenatis lorem tempor. Mauris finibus eget felis in sceleris-que. Vestibulum faucibus, ligula sit amet eleifend.

Body copy tight leading negative / lass aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos hi-menaeos. Cras eleifend libero vel nulla ultricies, et feugiat leo blandit. Donec a quam id nibh vestibulumtoque penatibus et magnis dis parturient montes, nascetur ridiculus mustoque penatibus et magnis dis parturient montes, nascetur ridiculus mus egestas.

H5 / estibulum rhoncusMetus eu tincidunt. Proin a arcu sapi-en. Quisque nec dignissim lacus, non convallis nisi. Duis ut ornare nulla. Morbi venenatis ut est nec mattis. In sollicitudin mi et ante laoreet gravida. In molestie porttitor turpis a mattis dis parturient montes, nascetur ridiculus mus.

Quisque risus risusCursus sit amet malesuada vitae, varius eu magna. Suspendisse nec neque ante. Maecenas scelerisque metus sed elit laoreet, et euismod nisl euismod.Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos hime-naeos. s ut ornare nulla. Morbi venenatis ut est nec mattis. In sollicitudin mi et ante laoreet gravida. In molestie porttitor turpis a mattis. Cum sociis natoque pe-natibus et magnis dis parturient montes, nascetur ridiculus mus. Quisque risus risus, cursus sit amet malesuada vitae, varius eu magna. Suspendisse nec neque ante. Maecenas scelerisque metus sed elit laoreet, et euismod nisl euismod Class aptent taciti sociosqu ad litora torquent per conubia nostra.

+50%Dignissim lacus, non

convallis nisi.

100%Quisque nec dignissim lacus non convallis nisi

ametty.


lacus, non convallis nisi.


Heading h2dolor sit amet consetecuter veum

Eismod

H5 / aps dolor sita

Suspendisse nec neque ante. Maecenas scel-erisque metus sed elit laoreet, et euismod nisl euismod. Quisque risus risus, cursus sit amet malesuada vitae, varius eu magna.

Suspendisse nec neque ante. Maecenas scel-erisque metus sed elit laoreet, et euismod nisl euismod. Quisque risus risus, cursus sit amet malesuada vitae, varius eu magna

Montes gravida

H5 / aps dolor sita


Neque ante

H5 / aps dolor sita


Suspendisse

H5 / aps dolor sita

Maecenas scelerisque metus sed elit laoreet, et euismod nisl euismod. Quisque risus risus, cur-sus sit amet malesuada vitae, varius eu magna.



60



H2 headingdolor sit amet consetecuter


Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos hime-naeo as eleifend libero.


Cras eleifend libero vel nulla ultricies, et feugiat leo blandit. Donec a quam id nibh vestib-ulum egestas. H1 dolorissa

ves & sivetaliametysita

Class aptent taciti sociosqu ad litora torquent per conu-bia nostra, per inceptos himenaeos. Cras eleifend libero vel nulla ultricies, et feugiat leo blandit. Donec a quam id nibh vestibulum egestas.

/H4 Some copy explaining the purpose/

H5 / dolor sita vellumsita Quisque risus risus, cursus sit amet malesuada vi-tae, varius eu magna. Suspendisse nec neque ante. Maecenas scelerisque metus sed elit laoreet, et euismod nisl euismod. Quisque risus risus, cursus sit amet malesuada vitae, varius eu magna. Sus-pendisse nec neque ante. Maecenas scelerisque metus sed elit laoreet, et euismod nisl euismod




61

Grid system for brochures10 / Print media

The WWL Corporate Visual Identity is inspired by a graphic style called The Swiss style. The Swiss style is very grid oriented.

A 12 column grid with 5 mm gutters, is created for an A4 or similar size layout format. This grid is helpful in order to make the layouts nicely organised.

We recommend placing the various design elements according to the grid, unless it is absolutely necessary to do otherwise.

Margin top: 20 mm

12 columns with 5 mm gutter between

Margin bottom: 10–20 mm

Margin left: 10 mm Margin right: 10 mm

Margin right hand edge of format 10 mm

To thin grid line 7 mm

62

Fact sheets10 / Print media

Fact sheets make up a useful applicati on when communicati ng with customers, whether mar-keti ng a site, a new ocean service or one of our products.

The placement and size of the heading and logo are fi xed.

The layout is based on two columns. Fact sheets shall be two pages to allow for two-sided printi ng.

On the front page, use profi le images and an intro text with key messages.

On the reverse, you may use a map (in WWL colours) or product photos/illustrati ons. Back page should have the WWL logo and company boilerplate text on the end of the page.

Use short headlines and a body text that is strong and to the point.

Direct Access from Asia to the Black Sea Region

Wallenius Wilhelmsen Logistics (WWL) has several solutions for en-tering the Black Sea Region from Asia including one-step services from Asia to Southwest Russia offering fast and easy access to the Black Sea region and the areas around the Caspian Sea. WWL offers complete transport solutions, that include all necessary components: deep-sea, feeder and inland transportation shortening time and sav-ing costs, thus providing customers with a faster, more efficient & stable service compared to its competitors.

Fact sheet front page

Wallenius Wilhelmsen Logistics delivers innovative and sustain-able global shipping and logistics solutions for manufacturers of cars, trucks, heavy equipment and

specialized cargo. The company also specialises in handling complex project cargoes such as rail cars, power generators, mining equip-ment and yachts.

www.2wglobal.com

Novorossiysk- Entry port for cargo going to Southwestern Russia and Western

Kazakhstan.- Regular feeder services are offered by Neptune Line and KESS.- Other operators are calling subject to inducement.- 2 suitable terminals for High&Heavy RoRo and roll trailer cargo

are available: ‘Shipyard Terminal’ and ‘Timber Terminal’.- Storage in covered warehouse is possible for sensitive Project

cargo.- Max cargo weight on roll trailers: approx 60 MT- Max. lifting capacity of existing cranes: approx. 50MT.- Various types of project cargo and trains can be looked into on a

case-by-case basis.- WWL has appointed a local agent to be the contact party be-

tween the terminals and the customers & forwarders, related to local handling issues.

- WWL office in St. Petersburg is supervising the overall handling of documents and cargo acceptance.

- WWL Russia can arrange land transportation within Russia and CIS.

- Factory new cars: due to the very limited terminal space, the shipment of cars can only be accepted after the importer has made a terminal agreement with one of the 2 car terminal opera-tors. Shipment of 2nd hand cars and a very small amount of new cars can be accepted via the general purpose terminals.

Poti- Entry port for cargo going to Georgia, Armenia, Azerbaijan, Turkmenistan, Uzbekistan and Kazakhstan.- Feeder services are subject to inducement.- Cars and High&Heavy RoRo cargo are accepted.- Max size and weight of High&Heavy RoRo cargo, as well as the

acceptance of roll trailer cargo, depends on the actual feeder vessel.

- WWL Inland Services, based in Turkey, can arrange inland trans-portation for cars and High&Heavy RoRo cargo to destina tions in Georgia, Armenia, Azerbaijan, Turkmenistan, Uzbekistan and Kazakhstan.

- There is the option to truck directly from Derince for inland destinations, (also handled by WWL Inland Services in Turkey).

WWL issues ‘Through Bill of Lading’ (Combined Transport Bill of Lading) to these ports.

Standard shipping terms are ‘Free Out’.

WWL offers transhipment solutions via Piraeus and Derince.

All ports are not effected by ice conditions during winter.

Fact sheet back page with image Fact sheet back page without top image

Wallenius Wilhelmsen Logistics delivers innovative and sustain-able global shipping and logistics solutions for manufacturers of cars, trucks, heavy equipment and

specialized cargo. The company also specialises in handling complex project cargoes such as rail cars, power generators, mining equip-ment and yachts.

www.2wglobal.com



























WWL offers transhipment

solutions via Piraeus and Derince.

All ports are not effected by ice conditions during winter.

WWL issues ‘Through Bill of Lading’ (Com-bined Transport Bill of Lading) to these ports.

Standard shipping terms

are ‘Free Out’.

63

Posters10 / Print media

Posters are a powerful way to convey a message. A poster is a perfect opportunity to display the full range of elements that make up our brand style – including corporate colours, images, typography, graphic elements and the grid.

Applied in a balanced and conscious way, they should reinforce your messages and help you create powerful communicati on.

The Swiss Style, which the WWL brand style is inspired by is perfect for the poster format. One may create truly interesti ng compositi ons, but keep the guidelines in mind when designing a poster.

Please read the full chapters of colours, images, typography, graphic elements. The grid is elaborated and specifi ed within this chapter.

The examples to the right are for inspirati on.

Delivering factory to dealer solutions for our customers has an impact on the environment. As a leader in our industry, we are committed to finding ways to reduce emissions to air, sea and land. Our performance is already significantly ahead of government regulations. E/S Orcelle represents our ambition for a zero emissions vessel, harnessing the power of the sun, the wind and the ocean. When it comes to environmental impact, zero is the WWL ambition.

To find out more, visit our website at: www.2wglobal.com

ZeroambitionFrom low emissions to no emissions

E/S OrcELLE rEprESEnTS WWL’S AmbiTiOn FOr A ZErO EmiSSiOnS vESSEL

64

Adverts10 / Print media

Adverti sing should appeal to our customers’ emoti ons and set expectati ons for our services. It communicates the promise and value we provide to our customers: to improve quality, effi ciency, reliability and fl exibility of our customers’ outbound logisti cs.

The visual expression must be recognisable. This is ensured by using all the corporate elements such as; the corporate typeface, the corporate colours and the graphic elements.

One should always create a visual expression and use images that support and communicate the key message of the adverti sement/campaign.

Full page commercial advert

Half page commercial advert

Recruitment advert Full page corporate advert

65

11 / Digital media

Customer newsletter Digital banners Apps

Here are guidelines on how to communicate our brand using digital channels, such as our customer newsletters, apps and banner ads.

66

Customer newsletter11 / Digital media

Email newsletters keep customers informed of significant market developments, news from our network, customer cases and upcoming events. Newsletter design should always rein-force the Wallenius Wilhelmsen Logistics brand.

When designing newsletters, always use the correct template. If you have questions about newsletters and their design, please contact [email protected]

Please read the full chapters of colours, images, typography, graphic elements. When using images, pay close attention to contrast and legibility.

67

Digital banners11 / Digital media

Level 1: Corporate bannerWWL brand banners

Background picture Perfect handover logo, right hand placement WWL logo, left hand placement Text – Akzidenz Grotesk

728 x 90 px

728 x 90 px

Level 2: Product / launch banners WWL product banners

Aqua background Negati ve WWL logo, left hand placement,

divider line Text – Akzidenz Grotesk

728 x 90 px

Example with partner logo

Level 3: Conference & events banners WWL event banners

White background Positi ve WWL logo, left hand placement,

divider line Lines at top and bott om of formate as a frame Text – Akzidenz Grotesk

Digital banners oft en appear on crowded web pages with litt le space available. It is of great importance to keep the banner design as simple and clean as possible.

All digital banners should have a hyperlink linking to a relevant page on our corporate web site.

Please read the full chapters of colours, images, typography, graphic elements. When using images, pay close att enti on to contrast and legibility.

Please contact marketi [email protected] if you want to have banners made.

68

Apps11 / Digital media

My portal app Schedules app Tracking app

The use of app icons is branding on minimal space. When designing app icons, you may use the WWL symbol without the full company name (this is one of the exceptions to the rule).

Please use the corporate colours and pay attention to contrast and legibility.

We recommend that you include the app name in the app icon design.

The WWL gradient is well suited for App icon purpose.

69

A major exhibition in Germany. A logistics conference in China. A site opening event in USA. A customer workshop in Australia. All types of external events give WWL a unique opportunity to strengthen business relationships and communicate our company brand.

12 / Events

Stand concepts Planning your exhibition

70

Stand concepts12 / Events

Wherever in the world, it is important to pro-fi le our company with a unifi ed look and feel and with consistent and strong messaging. The visual expression at events and conferences shall be clean, bold and clear in order to att ract att enti on and to ensure strong impact on the audience att ending. Currently, The Perfect Handover concept is the marketi ng concept to use at customer related events and conferences.

Stand conceptsThe type of stand concept will depend on the stand size and type of event, but always ensure that visuals and messaging has relevance for the audience/ visitors and the scope of the event/conference. Additi onal tools to use are tablets with Explore WWL and TV screen to run videos and photos.

Portable pop-up booth kitPop-up booth is suitable for smaller sized booth space, like 2 x 3 m. Each MPA has a couple of booth pop-up kits that are portable, as well as quick and easy to mantle yourself. These pop-up kits are fl exible with regards to changing the visual from one version to another, through the use of magneti c panels.

WWL has ready-made design fi les for the following versions of “The Perfect Handover": Auto, Agriculture, Constructi on and Breakbulk.

Each kit consists of the following: A curved wall display – 230 cm high and 270

cm wide (5 magneti c panels) 2 spotlights A podium table with 4 inner shelves and an

aluminium top A monitor panel for integrated screen on the

wall display, but can also be used free stand-ing using the monitor holder (40” LCD screen is recommended rental size)

A 4 pocket brochure holder Wheeled case for wall panel and podium

table 2 nylon bags for brochure and monitor holders

Digital mantling instructi ons are available from your marketi ng contact.




71


Customised booth kitCustomised booths are relevant for larger sized booth spaces, such as 6 m x 6 m. These types of booths are specially designed, and needs con-tracted supplier to handle design, mantling and dismantling.

The booth should have a modern and innovati ve design look, clear and simplisti c branding accord-ing to WWL’s visual profi le, an inviti ng and warm atmosphere, a dedicated space for meeti ngs, and logo placement as high up as possible in order to be visible from a distance.

72


Roll-ups For smaller events, like a customer workshop, roll-ups may be most appropriate to use.Ensure that the visual and message on the roll-up has relevance for the audience and for the event. A roll-up should have one visual, one short message/slogan, company web address and the WWL logo.

The smaller roll-ups are normally in the size of 2150 mm x 85 mm and larger roll-ups with size of 2975 mm x 2240 mm or larger.

Zero-emission future CREATING VALUE

AT EVERY POINT OF TRANSFER

73

12 / EventsPlanning your exhibiti on

Ensure more mileage for the ti me and resource the company invest in events and conferences, by planning for sales and marketi ng acti viti es before, during and aft er the event/conference.

Pre-Show/Build Interest E-mail invitati ons

Newslett er menti on

Web event calendar

Email banner

Venture

Social media

Thought Leadership Session

Key Speaker session

Panel parti cipati on

WWL own event

Accompanying literature in booth

Booth Experience Booth design & content

Staff behaviour training

Interacti ve sales materials, tailored for each segment

Post-Show/Next Steps Business card scanning

to weConnect

Immediate post-show e-mail campaign

Lead follow-up program through weConnect

74

Effective signage is a highly visible and cost-effective way to increase brand awareness.

The WWL sign system provides a unified corporate presence at the company’s diverse locations around the world. It helps create maximum signage impact and contributes to a positive visitor experience.

This section designates building and directional signage for use worldwide.

Company equipment and vehicles represent a highly visible, cost-effective medium that constantly brand WWL. Well maintained company, equipment, cars, vans and trucks communicate our brand to

customers and partners 24 hours a day, 365 days a year. They send a clear message that our company is reputable and established. This section provides a visual reference to the use of the logotype and symbol on company equipment and vehicles.

Building and directional signage Exterior and interior signage Flags Cars and trucks

13 / Signage 75

Building and directional signage13 / Signage

Building signageSigns on buildings identify WWL to visitors from a distance. The logotype is the primary visual identifier that establishes our company’s pres-ence and reinforces our brand. Be sure to use the services of an architect to design building signs.

Directional signageDirectional and informational signs enhance the image of WWL by providing useful information about the specific location of departments, park-ing and other facilities. Common guidelines apply to exterior and interior signage.

All signs must be compatible with their surround-ings with regard to location, size, colour, con-struction, materials and maintenance. Be sure to work with an interior designer, architect or other design professional to design, position and/or illuminate signs.

Building entrance sign in stainless steel

Etched glass sign White plexiglass sign with PMS 295 logotype Elevator panel in stainless steel

1

2

3

4

5

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Exterior and interior signage13 / Signage

Exterior signageExterior signs direct visitors toward their final destination. These are free-standing and sup-ported by a structure attached to or cast in a foundation.

Large and easily visible at a distance, these signs should display the company logotype, and pref-erably be illuminated.

Always use the logotype in its entirety, even when it appears in combination with other com-panies’ logotypes and with additional text.

Interior signageInterior signage identifies, informs and directs visitors and includes overall building directories as well as signs for individual departments.

Always use the logotype in its entirety, even when it appears in combination with other com-panies’ logotypes and with additional text.

Building entrance sign in white-lacquered steel Acrylic neon building sign

77

Flags13 / Signage

As a general rule, you may use the logo symbol alone on company flags because the company presence is already established by full logotype on the building sign.

PositionCentre the symbol on the flag.

FormatUse a standard horizontal format, where the length is equal to 1.6 times the height of the flag.

Minimum clear spaceProvide the minimum clear space for the symbol as described on page 16.

Printing techniqueScreen-print on both sides of the flag. Ensure outdoor flags are made to resist normal weather conditions.

Use and displayRaise and lower the Wallenius Wilhelmsen Logistics flag according to national convention.

Outdoor flag

Table flag

78

Forklift and rolltrailer13 / Signage

Adhesive stickersThere are four versions of large clear adhesive stickers for use on various equipment, whether owned or leased. Do not use the symbol on its own, but in combination with the logotype or logotype only:

– Logotype in PMS 295 – Logotype in white – Symbol in PMS 295– Symbol in white

Place the stickers on the equipment in highly visible positions.

Forklift with sticker placed in a prominent position

Rolltrailer with stickers placed in prominent positions

79

Cars and vans13 / Signage




80

Electric cars13 / Signage




81

The way we look while on the job must project a professional image. High-quality work wear gives customers the right impression of our company and our brand. It not only conveys our corporate identity but our competence as well.

This section provides a visual reference to the use of the logotype on work clothing.

Jacket and trousers Vest and pique

14 / Work clothing 82

Jacket and trousers14 / Work clothing

Work clothing should take personal safety into consideration and therefore have reflective bands and fluorescent colours to increase visibility wherever it is required.

Choose work wear that is designed to protect cargo from damage and is comfortable, durable and easy to care for.

Always select durable, high-quality work wear that reflects the high standards of our company.

Please consult your local supplier for recommen-dations on the best methods to apply the logo-type to various types of work clothing.

Jacket front with Symbol printed in PMS 295

Logotype centred and printed in PMS 295

Trouser front

Trouser back: Symbol printed in PMS 295 on the right hand pocket.

83

Vest and pique14 / Work clothing

Always select durable, high-quality work wear that reflects the high standards of our company.

Please consult your local supplier for recom-mendations on the best methods to apply the logotype to various types of work clothing.

Vest front with PMS 295 symbol printed on the top right hand side

Vest back with PMS 295 logotype centred and printed on the top

Symbol embroidered on the front Logotype printed on the back

84

Promotional items

Every give-away or promotional item displaying our logotype communicates our brand. All promotional items should be practical, high-quality products.

15 / Give-aways 85

Promotional items15 / Give-aways

Choose practical, high-quality products that reflect innovative design. All items should be simple, stylistically pure and elegant. Regional team members are responsible for producing all give-aways or promotional items.

Promotional itemsAlways use the WWL logotype or symbol to brand all promotional items. The use of PMS 295 is preferred on a white background.

Use good judgment to position the logotype or symbol in a prominent location so that it can easily be seen. Be sure to respect the minimum clear space requirements.

When only displaying the WWL symbol (not the full logo) please consult your marketing contact for approval.

Pen with laser pointer

Sport bag with white logotype printed or embroidered on side

Business card holder with laser-cut logotype

Front of travel kit with embroidered logotype and brackets

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16 / Storage & distribution

We use the media bank to store all visual assets. Any new media and/or productions (photos, infographics, brochures) must be uploaded and tagged properly in the WWL media bank. If you need additional training, do not have access or have questions, please contact [email protected] for support.

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2wglobal.com design guide MIRRAT brand guidelines

17 / Appendix 88

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