Date post: | 20-Aug-2015 |
Category: |
Technology |
Upload: | janrain |
View: | 959 times |
Download: | 0 times |
What do you keep in your Social Data Warehouse?
Demographics/ Profile
Other 1stParty Declared
InterestGraph
Inferred Data (GraphDive)
SocialGraph
Purchased Data
• First / Last Name• Email• Age• Gender• Location• Relationship Status
Demographics / Profile
Other 1st Party Declared
Interest Graph
Inferred Data (GraphDive)
Social Graph
Purchased Data
• “Likes”• Pages Likes• Videos Watched• Movies• Games
• Friends• Followers• Fans• **Friends’ Data**
• Ask them anything you want on your .com
• Cat or Dog?• Cable provider• Vegetarian?• Political leanings)
• Age• Education• Marital Status• Location
• Household income• Average size
of mortgage• Family size• Subscriptions• Donations
The Zamboni Effect
User barriers, drop-offs, bad data, abandonment
Rough data and UX chopped away
Clean, precise segementations
User data cleaned and consolidated
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Smooth intake with User ManagementRemoving Barriers from Registration and Subscription
• No drop-off from double opt-in• Get more accurate data more easily• Eliminate form fatigue• (+ increase additional data collection)• No more “fat finger” mistakes • AND ESPECIALLY ON MOBILE!!!
Smooth outbound with User ManagementBetter Personalization and Segmentation
• Leverage » Social Profile » First Party Data
• Enrich » automated segmentations » email flows » campaigns » responses to triggers to be more relevant
• Make registration easy• Eliminate form fatigue for better data• Don’t ignore the mobile experience• Connect personal info to checkout process
Remove Barriers when Possible