The King of Approachability

Scott Ginsberg “The Nametag Guy”

Who the Heck is this Guy? Approach

ME!!!

Scott Ginsberg is commonly referred to as the Nametag Guy. He made his mark on America with the simple message of discarding mediocrity and becoming extraordinary. His message of being the person everyone wants to be and becoming a more approachable you skyrocketed his popularity and he continues to do many public speaking events as well as blogs which emphasize the messages of his books and other self help tactics.

How He Made Himself Famous!

• He created a gimmick (Wearing the nametag 24-7-365.

• Branded himself as approachable and relatable.

• Author• Public Speaking Events• Blog• Twitter• Facebook

What Could He Possibly Have

Written??• The Power of Approachability• How To Be That Guy• Hello, My Name is Scott• Make a Name For Yourself• -able

What is His Personal Brand??

• The Author of Approachability (CNN)• Average Guy, Big Idea• Down to Earth (But his prices aren’t)• Thinking like there is no box• All about making yourself heard and

not settling for mediocrity• Business oriented, still not

intimidating

His Blogosphere !!• Hello, My Name is Blog: The Brain of

Scott Ginsberg• Scott is a guru on not only personal but

business policies in his blog• ‘Being Your Own Personal Cheerleader’

A Blog Dedicated to guiding people to motivating themselves.

• ‘Little Known Ways to Capture Heartshare’ is a business guide to capturing emotional reactions from the public.

His Online Media Outlets

• Scott Ginsberg on Facebook• NametagScott on Twitter• Hello My Name is Blog• While he does not have his own

channel a lot of his personal appearances stream on YouTube

His Legacy v. Currency• Makes his money from personal

appearances• Royalties from his books• Interviews• Makes his legacy by continually

wearing the nametag (and his tattoo)• Continuing to post to twitter, Facebook

and his blog.• Public Speaking events• Books continue to run in press

What We Can Learn From Him

• Simplicity is not stupidity• Approachability is more

important than intimidation• A fresh spin is just as good as

a new idea• Corny phrases like ‘Stick

Yourself Out There’ catch on like wildfire when it comes to self help techniques.