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Corporate Practices
2011, May 4th
Value behind Community
2
TheBlogTV is the first Social Media Company in Europe.
Since 2007 we engage online audiences and convert them into communities for top brands and enterprises, leveraging on video content and social expertise.
Social Enterprise /
Crowdsourcing/
Contest Platform /
Consumer Labs /
Premium Clubs/
Vertical Social Network /
WebTV & VideoBlog /
Social TV Shows /
3
Our uniqueness
We are pioneer and leader in building communities based on participatory value and video communications
We engage ourselves in each
community to make them grow and
create a permanent dialogue between
our clients and their audiences.
4
Our Philosophy
TheBlogTV has more than 120 people in France, Spain, Italy and the UK. Experts in their field and specialists in the social networking.
We believe in participatory value creation
We have a top class team in 4 countries
We believe all brands and enterprises are now facing a new challenge and can leverage on their community to create new economic value.
5
Web 2.0 has disclosed new opportunities to extract value from real time crowd participation, emerging collaboration, knowledge sharing.
Communities can participate in the Brand & Enterprise Value Creation `
Prod!
Marketing !& PR!
R&D!Customer Service!
Sales!
Internal Process!
Web 2.0 Creative ideas and Solutions
Engagement / Responses / Comments /
Topic /Interest / Engagement /
TheBlogTV
Communities
Userfarm
Internet Crowd
The Opportunity
The Risk
is to lose grip with your target audience and let someone else disintermediate your company
Engaging in real conversations CO
MM
ON IN
TERE
ST
ENGA
GE
ANIM
ATE
MEA
SURE
REAC
T RE
SPON
D We believe our clients should own their communities and have access to all information and insights. We track and crunch all data in order to understand our communities. With Facebook, Twitter, etc. accessing these RAW data are very complicated if not impossible and could be very expensive
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We build a social media ecosystem for our communities
Our communities are deeply linked with all main social networks through API and ad hoc apps. This, and a SEO constant activity, maximize audience engagement and project viralization.
CLIENT SITES
Other TBTV sites
NEW COMMUNITY
8 27/06/2009
8 8
What we offer?
Our practices and format
TheBlogTV has developed a unique portfolio of 10 practices addressing all main customer needs
CROWD FUNDING
IDEA PLATFORM
PRACTICE
FORMAT
VALUE CREATION
INDUSTRIES
CLIENTS
Under development
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TheBlogTV - Full Service Approach
Planning Community Management Project Management Reporting & Accounting
Social Media Strategy Buzzing & Seeding SEO, SEM, SMM
Social Design, Graphic & User Interface Development and License Multimedia & Mobile
Content management and production Content Crowdsourcing
We find a strong insight in the market • Insights and Creativity
• Concept and strategy
• Construction & design
• Editorial planning
• Content Production
• Diffusion
• Management
• Reporting
Develop concepts and ideas focused on a specific target to meet the objectives of the brand and build a strategy.
Creation of a editorial plan based on community focus
11 27/06/2009
Case Studies
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Social TV Shows / Babel All Colours of Italy
The first and only User Generated television channel dedicated to Italian immigrants created for civic purposes, social and entertainment.
Client Category
Edutainment
Countries
Italy
Goals
Customer Acquisition
© BABEL is a TheBlogTV property
WebTV & Videoblog / Wired TV
Client Category
HiTech
Countries
Italy
Wired TV is a Video section of the Wired website engaging the audiences around their editorial topics with a customized videoplayer and enhanced sharing functionalities.
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To be replaced by a Wired
video
To be replaced by a
Wired Pic
To be replaced by a
Wired Pic
Goals
Traffic
Vertical Social Network/ Nokia Play
Client Category
Entertainment
Countries
Italy
Is a community dedicated to sharing happenings and experiences related to the music, entertainment and mobile.
14
Goals
Retention (ie Subscription)
Vertical Social Network/ Wind Business Factor
Client Category
Small Business
Countries
Italy
WBF is a social network dedicated to start up and emerging companies with special deals, opportunities, contests and training material.
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Goals
Customer Acquisition (Subscription)
© BUSINESS FACTOR is a TheBlogTV property
Premium Club / Juventus
Client Category
Premium Club
Countries
Italy
Premium Club (e.g. euro 36/yr.) in which fans can share their own passion. Exclusive content: Games, Videos in HD quality, Interactive chats with players
16
Goals
Revenues
Juventus FC
Consumer Lab/ Vodafone
Client Category
Consumer engagement
Countries
Italy
Is a platform where customers exchange information and advice with various participatory tools: Forum, Blog and Wiki.
17
Goals
Subscription / Retention
18
Contest Platform/ Roma Europe Festival
REWF award the work of the talent people with cash prizes and offers the possibility of visibility and international relations for creative. • 6 competitions per year • Offline events • Media partnerships, all managed by TheBlogTV.
Client Category
Festival
Countries
Italy
Goals
Talent Scouting (ie participants)
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Contest Platform/ Compass 50th
Client Category
Anniversary
Countries
Italy
Goals
Content
50annicompass.compassonline.it The first community dedicated to group stories and create a collective history of Italians. • Everyone can participate • Enriched with the stories and video interviews of public figures.
20
Social Intranet/ Magma Solution
Client Category
Social Intranet
Countries
UK
Magma – The Easy Social Enterprise TheBlogTV has developed a Social Enterprise Platform that includes the following functionalities: • Management profiles. • Knowledge Sharing in all formats. • WebTV, VideoSharing. • Agenda and Calendar of events • Webmagazine and Microblogging. • Chat, Messaging Platform, • Brainstorming, Questions & Answers. • Creation of working groups with dedicated tools. • Publication and archiving with semantic search.
Magma is a white label platform that can be customized allowing the customer to change graphic and choose the desired functionalities.
Goals
Productivity" (ie participation)
Crowdsourcing / Userfarm Userfarm is the first european platform of video crowdsourcing: a network of more than 25.000 videomakers
Brands, Publishers and Broadcasters can engage videomakers able to create a full range of different videos, tapping into a large pool of creative talent, more than traditional production channels do.
Clients provide videomakers with efficient and compelling brief including strategy and a determined set of requirements.
Userfarm platform is also offered aa a white label crowdsourcing platform for all customers' needs: content, advertsing, insight, show, ecc…
Cliente
110 Clients
Categoria
France, Spain, Italy,UK
Paese Obiettivo
Content Production Active Participants
Co-creation
© USERFARM è di proprietà di TheBlogTV
22 27/06/2009
22 22
Company Profile
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TheBlogTv “currently clients”
Our portfolio of clients
Zodiak Media Group - one of the world's leading creators, producers and distributors of content for TV, radio, new media and cinema.
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CORPORATE STRUCTURE TheBlogTV Shareholders
TLcom - a London-based Venture Capital fund, investing since 1999 in Telecom, Media e Technology companies.
Innogest Capital - the largest Italian Venture Capital Fund, focused on Seed & Early Stage Investments.
TheBlogTV UK London 22a Cope Place W8 6AA Tel: (+44) 783 750 37 80
TheBlogTV Italy Rome via Casilina 939, 00172 Tel: (+39) 06.97848159
TheBlogTV Spain Barcelona Diagonal 329, PisoB, 1ºDerecha - 08009 "Tel: (+34) 93.4765792
TheBlogTV France Paris 38 rue des Gravilliers, 75003 Tel: +33 1 44 61 50 75
Milan via San Vincenzo 24, 20123 Tel: (+39) 02.87286400
Madrid Calle San Bernardo, 20. 2°-2ª - 28015 Tel: (+34) 91.75.89.615
TheBlogTV is 120 people across 4 European countries
Contact: Claude Spasevski - Managing Director [email protected]