Date post: | 15-Jun-2015 |
Category: |
Education |
Upload: | wendy-moran |
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The Creative spark
Even the domain names…
• Graphic Arts Exchange
• Speed of Art
• Italian Power Generator
www.graphicartsexchange.com
www.speedofart.com
www.powergenitalia.com
Your WIIFM from today
• Flexible/creative thinking is fundamental
• A new expanded toolbox
• How to creatively ‘spin’
• Creativity at strategic/tactical level
• Seizing opportunities to reveal and transform your brand.
The Andy Green
Museum
Gallery
Level 1
Flexible and creative thinking skills
Communications: Propaganda (PR), memes/word of mouth,
Brands and Personal brandcasting
Gallery
Level 2
•East London childhood•Yorkshire adulthood•Wales 2nd childhood
Values:
#1 Less waste world•resources•talent•potential•Opportunities/ideas
Flexible thinking around
beautiful questions
to add value
Creativity a definition
‘Public Relations’
#1 The fundamental of communications
The Wensleydale Creamery
#2 Be alert to new opportunities
#3 Have creative heroes
2. Tactical
Detail
1. Strategic
Big Picture
# 4 Hierarchy of responses
#5 You are a master of ‘Spin’
#6 You communicate through brands
Brand element - Icons
Brand element - Values
Brand element - Information
Forget your ‘Elevator’ speech
# 7 You communicate through memes
Your w-o-m actions
• How ‘sticky’/meme-friendly are your messages?• Create memes – ‘Your 12 point Plan’• What sticky messages is ‘No’ on ‘Yes’ saying• How can you neutralise/turn to your advantage
#8 Every negative is a positive opportunity
# 9 Believe in your success
#9½ …and close the gate
Be Magnificent!