Thema and the Global Marketplace - editeur.org pdfs/Supply chain 2016/Thema in the global... · 10...

HowardWillows(NielsenBook&Chair,Interna8onalThemaSteeringCommi=ee)

ThemaandtheGlobalMarketplace

38thInterna8onalSupplyChainSeminar,FrankfurtBookFair,18October2016

Supply Chain FBF 2016 2

1, Benefits of Thema 2, Structure of Thema 3, Update & global activity: case studies 4, Implementing Thema

Thema is…


Interna2onalstandardforsubjectclassifica2onfortheglobalbooktrade

Neuer internationaler Standard zur Buchklassifikation

��

Thema is important because…


Thebooktradeisan(increasingly)interna2onalbusiness


The Communication Problem


!  Increasinglyglobaltradingenvironmentenabledbydigitalpublishing&onlineretailing

!  Increasinglydiversemarketrequiresmore&beBercommunica2on

! Communica2onworksbestwithstandards! Standardsworkbestwhensinglestandardemergesforagivenpurpose(egONIX)

Legacy Schemes


! Numerousna2onal&sector-specificsubjectschemes(egBIC,WGS,BISAC,CLIL)

! ThemaaddedtoONIXassubjectschemeiden2fiernumber93(CodeList27)

! Varyinsize,structure&detail!  Interna2onaltradingpartnersfacedwitha‘newlanguage’


!  Assignparallelschemes–morework

! Mapping–haslimita2ons

–  Differentmappings>differentoutcomes

–  Degradedata>lossofprecision,lossofcontrol,lossofdiscoverability>lossofsales?

–  Canbecomplex,needtobemaintained

–  Somanyschemes>MAP-0-RAMA

Traditional Solutions

WGS (Germany)

NUR(Netherlands)

Varegrupper(Norway)

ANELE Materias (Spain)

SAB (Sweden) CCE (Italy)

CLIL (France)

BIC (UK) BISAC (N.America)

What Map-O-Rama Looks Like

New Solution: Thema


!  Interna2onaltraderequiresinterna2onalstandards

! Themacanreplacelocalschemesandendlessmappingswithdirect,clearcommunica2onacrossborders&languages

! Retaincontrol&precisioninproductdata>improvediscoverability>increasesales?

Germany Netherlands

Norway

Spain

Sweden Italy

France

UK N.America

What Thema looks like

Thema

Who benefits?


! PublishersSendsamerichdatadirecttorecipientsworldwide

! Retailers&librariesReceiveconsistentrichsubjectdatafromwiderrangeofsuppliers

! AggregatorsLessmanipula2onofsubjectdata

! ConsumersIncreased/enhancedaccesstoglobalpublishingoutput

Like all the best standards…


! …Themaarosefromactualbusinessneeds-facilitates&supportsexis2ngac2vity;increasesefficiencies

! …Themaisresponsive,opentoinputfromusers&allowsfordevelopment-enablesuserstoexpandsuccessfulac2vityintonewmarkets&describelatestproducts

Governance & Review


!  EDItEURprovidegovernance&administra2on

!  ThemaInterna2onalSteeringCommiBee,meetsLBF&FBF

! Na2onalGroupsmanagetransla2ons;submitproposalsbasedontheirmarketneeds

! Ongoingreview;newreleaseseverytwoyears;viatechnicalsub-commiBee



Thema Overview


! Straight-forwardgeneralbooktradescheme

! BasedontheBICClassifica2onscheme

! c2500sharedSubjectCategories–20sec2ons

! c2000sharedQualifiers–6sets

! c700Na2onalExtensions

Thema Subject Codes


! HierarchicalCategoryCodes(alpha-numeric)forspecificsubjects(egArts,Fic2on,Medicine)

QR Religion&beliefsQRMB34LutheranChurchesFFC Classiccrimefic8onPHN NuclearphysicsWBF Quick&easycookingYBCS Picturestorybooks

Thema Qualifier Codes


! 6setsofQualifiersindica2ngGeographical,Language,TimePeriod,Educa2onalPurpose,Interest,Style

1HFDF BurkinaFaso2ADP Portuguese3MLBL c1740toc17494TM Revision&studyguide5AL Interestage:fromc10years6GA Gothic

Thema National Extensions #1

! Na2onalExtensionswithintheQualifiers–providingmarket-specificdetail

! EnableThemato‘looklocal,actglobal’

1KBC-CA-KQTNunavut:QikiqtaalukRegion:Iqaluit

1KBC Canada

19 Supply Chain FBF 2016

Thema National Extensions #2

! Similarly:

3MD-GB-G TudorEngland3MD 16thcentury,c1500toc15994Z-IT-AD ForItalianhighschool(withSciencespecialism)

4Z Forspecificna8onaleduca8onalcurricula


Thema v Other Schemes ! WGS(Germany):c500headings;precededbycodeindica2ngformat

! CLIL(France):c1000headings,includingmaps! BISAC(US/Can):c4500headingsover60topicsincBIBLES,StudyAids&twoYA

! Allhave‘ready-made’headings;Themauses‘buildingblock’approach(post-coordina2on)


Ready-made v Building block BISAC:TRV025060TRAVEL/UnitedStates/Northeast/NewEngland(CT,MA,ME,NH,RI,VT)CLIL:3809-Guided'AmériqueduNord

BIC:WTHTravelguides+1KBBESMassachuseBsThema:WTHTravelguides+1KBB-US-NEMBBoston


Thema: Content & application


!  Themaenrichedbyvaluesfromcontribu2ngschemes

! ManymoreFic2ongenres&themes;children’s;GN;art&musicstyles

!  Canquicklyaddcodesfornewtrendsinpublishing

!  Allowsgreateruseofpost-coordina2on(thanBIC)

!  Post-coordina2onallowsreplica2onof‘ready-made’headings(egBISAC)withfewervalues

Thema example: Fiction

24

BIC:FF(Crime&mystery)FYT(Fic2onintransla2on)

Thema:FFP(Crime&mystery:policeprocedural)FYT(Fic2onintransla2on)3MPQS(c1960toc1969)1DNS-SE-BG(Östergötland)1DNS-SE-AA(Stockholm)[orjust1DNS(Sweden)]

Supply Chain FBF 2016



Thema releases


!  Ini2alThemareleasedinlate2013,withfirstrevisioninNov2014

! Themav1.2releasedMay2016-fullybackwards-compa2ble(adds&mods)-c.125newsubjectcategories/qualifiers-c.180newna2onalextensions

Thema is in active use


!  AlreadyprimaryschemeinNorway,Sweden,DenmarkandGermany

! UK:PromotedbyBIC;assignedbymanypublishers;carriedbyNielsen,Bowker,BDS;enabledinleadingpublishingsystems;supportedbymajorretailers

! N.America:BISGcon2nuetopromote;2tlesonBowkerBiPwithThema;BooknetCanadaassignsThemaonlocal2tles(mappingfromBISAC)

Thema implementation underway


! Greece:usedinnewGreekBiP(asaresultoftheEUARROWPlusproject)

!  China:Na2onalExtensionsdefined;fulltransla2onwithMinistryforapprovalpriortoplannedadop2onasna2onalstandard

!  IrelandhasformedNa2onalgroup,submiBedini2alproposalsforgeographicalNa2onalExtensions

Thema translations


!  Themaisavailablein:Arabic Danish English GermanFrench Hungarian Italian Japanese*

Polish Lithuanian Norwegian Portuguese Russian* Spanish Swedish Turkish

!  Greek,Czech,Dutch,andChinesetransla2onstocome

*Indicatesincompletetransla8on




USA Germany

Canada

Spain

UK

Japan China

Neth/Bel

Australia

France

Portugal Italy

Egypt / Arab world

NZ

Denmark

Norway

Argentina

Mexico

Brazil

Lithuania

Poland Russia

RSA

Turkey

Hungary Greece

Thema countries FBF 2016

Sweden

Ireland

Case Study: NORWAY

34

!  AllNorwegian2tlesinBokbasen’sdatabasehaveThema,c280,0002tles

!  Displayedandsearchableinonlinewebtool,Mentor!  Themaincludedinongoingmetadatatrainingforbooksellersandpublishers

!  PlantorollouttoEnglishlanguage&otherinterna2onal2tlesbyendofyear

!  Norwegianinternetbookstoresworkingac2velytoimplementThemacodesinonlinesearchstructure

35

36

37

Case Study: GERMANY


! GermanBooksinPrint(VLB)over90%ofrecordshaveThema,eitherprovidedbyPublisherormappedfromWGSneuscheme(over2.1millionrecords)

!  Themainstruc2onsandtrainingmaterialprovidedforVLBusers

!  ThemadisplayedinVLB-TIXpreviewservice

!  Libriwithcatalogueofonemillion2tlesinstocksoontodisplay2tleswithThema

Germany: VLB edit screen

39

Germany: VLB-TIX

40

Case Study: SWEDEN

41

!  Primaryclassifica2onschemeinSwedishbookmarketsinceAutumn2015

!  88%ofallSwedishbooks(e-booksandprint)onBokinfohaveThemacode

!  ThemacompulsoryfornewSwedish2tlerecords

!  Importersofinterna2onal2tlesalsosendingThemacodes

!  AimforallSwedish&imported2tlestohaveThemasoon

!  Bothonline&physicalbookstoresinSwedenusingThema



EDItEUR Site & Key Documents

hBp://www.editeur.org/151/Thema/!  Execu0vebriefing–ahigh-leveloverview(PDF)

!  BasicInstruc0onsforuseofv1.2(PDF)

!  Interac0veThemav1.2categorybrowser–mul2lingual

!  Fulllis0ngsinEnglish&astranslated(Excel,PDF,HTML,plusXMLandJSONasrequired)

! Mappingswhereprovidedbyna2onalgroups


USA Germany

Canada

Spain

UK

Japan China

Neth/Bel

Australia

France

Portugal Italy

Egypt / Arab world

NZ

Denmark

Norway

Argentina

Mexico

Brazil

Lithuania

Poland Russia

RSA

Turkey

Hungary Greece

Thema countries FBF 2016

Sweden

Ireland

Getting Started


! GetthedocumentsfromEDItEURsite

! Discusswithna2onaltradeassocia2ons,standardsbodies&allsectorsofbookindustry

! Setuprepresenta2vena2onalgroup

! Contact(andjoin)EDItEUR

Implementation - Publishers


! GetthedocumentsfromEDItEURsite

!  Technical/systems!  Consultwithprovider;ensureThema-enabled!  Considermakingmandatory

!  Internalusers:explain,enthuse,train! Demonstrateadvantages!  Selectkeybacklistforenhancement

! Outputs:includeinONIXetc! Alongsidelegacyvalues;consultwithrecipients

From Legacy Scheme to Thema


!  RETAINalllegacySubjectinforma2on–willcon2nueinuseforforeseeablefuture

! USElegacyvaluesasbasisofconversionforbacklist–na2onalgroupstocreatemappings

!  ASSIGNandTRANSMITThemaalongsidelegacycodesfornew2tles(parallelrunning)

!  SWITCHtoThema:TruevalueonlygainedwhenThemaassigneddirectly;generatelegacyvaluesfromreversemapping

Implementation – Retailers


! Retailers,especiallyinterna2onaltraders,havemuchtogainfromconsistencyofsupply

! Accept/requestThemafromPublishers–rewardefforts,create‘push&pull’effect

! Exploitrichersubjectdata,especiallyonline

Key Points


!  Ifyouwanttotradeinterna2onally,youneedThemaandThemaneedsyou

! Themasolvesrealproblems–thewidertheuse,thegreaterthebenefits

! Themaislive–youcanuseitnow,alongsidelegacyschemes

! Beginimplementa2onThemanow

Thanks & Acknowledgements


For information & permissions for cover images used in this presentation: Martin Lüning (VLB) Dr Detlef Bauer (Libri) Fride Fosseng (Bokbasen AS) Lisbeth Håkansson Petré (Bokinfo) Cecilia Rushton & Peter McNulty (Hachette UK) Dorette Peters (Verlagsgruppe Random House) Alfred Willmann (Penguin Random House UK)

Thankyou

[email protected]

www.editeur.org/151/Thema

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