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Theory of Reasoned Action .

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• Theory of Reasoned Action https://store.theartofservice.com/the-theory-of-reasoned- action-toolkit.html
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Page 1: Theory of Reasoned Action .

• Theory of Reasoned Action

https://store.theartofservice.com/the-theory-of-reasoned-action-toolkit.html

Page 2: Theory of Reasoned Action .

Technology acceptance model - History

1 TAM is one of the most influential extensions of Ajzen and Fishbein’s theory of reasoned action (TRA) in

the literature

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Page 3: Theory of Reasoned Action .

I-Change Model - Motivation

1 The ultimate result in level of motivation to adopt a health behavior can be measured by

intentions, a concept derived from Fishbein Ajzen's Theory of Reasoned

ActionFishbein, M., Ajzen, I

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Page 4: Theory of Reasoned Action .

Moral psychology - Moral Values

1 With the research they reviewed and their own extension of Ajzen and

Fishbein's theory of reasoned action, they conclude that value-attitude-behavior depends on the individual

and their moral reasoning

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Page 5: Theory of Reasoned Action .

Attitude (psychology) - Attitude-behavior relationship

1 Two theoretical approaches have dominated this research: the theory of reasoned actionAjzen I, Fishbein M

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Page 6: Theory of Reasoned Action .

Attitude (psychology) - Attitude-behavior relationship

1 The Theory of Reasoned Action was developed by Martin Fishbein and Icek Ajzen (1975, 1980), derived

from previous research that started out as the theory of attitude, which

led to the study of attitude and behavior

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Page 7: Theory of Reasoned Action .

Attitude (psychology) - Attitude-behavior relationship

1 The theory of reasoned action was in turn grounded in various theories of attitude such

as learning theories, expectancy-value theories, consistency theories,[2] and

attribution theory.[3] According to the theory of reasoned action, if people evaluate the suggested behavior as positive (attitude),

and if they think their significant others want them to perform the behavior (subjective norm), this results in a higher intention

(motivation) and they are more likely to do so

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Page 8: Theory of Reasoned Action .

Attitude (psychology) - Attitude-behavior relationship

1 By this, he extended the theory of reasoned action to cover non-

volitional behaviors for predicting behavioral intention and actual

behavior.

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Page 9: Theory of Reasoned Action .

Behavior change (public health)

1 See also The Transtheoretical Model|Transtheoretical (Stages of Change)

Model of Behavior Change, The Theory of Reasoned Action, The

Health Belief Model and the Health Action Process Approach.

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Page 10: Theory of Reasoned Action .

Self-monitoring - Applicability to social psychology theory

1 Icek Ajzen argues that subjective norms are an important antecedent to determining behavioral intention

in the Theory of Reasoned Action/Theory of Planned

Behavior.Ajzen, 1985 High self-monitors tend to weigh subjective norms more heavily than low self-

monitors

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Page 11: Theory of Reasoned Action .

Value-action gap - Summary

1 The theory of reasoned action states that behavioral intention is

dependent on attitudes surrounding that behavior and social norms

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Page 12: Theory of Reasoned Action .

Value-action gap - Application

1 Therefore, positive attitude towards sustainable products are not followed

by sustainable actions, contrary to the theory of reasoned action

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Page 13: Theory of Reasoned Action .

Biopsychosocial model - Model description and application in medicine

1 These models include the Health Belief Model, Theory of Reasoned

Action and Theory of Planned Behavior, Transtheoretical Model, the

Relapse Prevention Model, Gollwitzer's Implementation

intention|implementation-intentions, the Precaution–Adoption Model, the

Health Action Process Approach, etc.Schwarzer, R

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Page 14: Theory of Reasoned Action .

Theory of reasoned action

1 The Theory of Reasoned Action was developed by Martin Fishbein and Icek Ajzen (1975, 1980), derived

from previous research that started out as the theory of attitude, which

led to the study of attitude and behavior

https://store.theartofservice.com/the-theory-of-reasoned-action-toolkit.html

Page 15: Theory of Reasoned Action .

Theory of reasoned action - Definition and example

1 Derived from the social psychology setting, the theory of reasoned action (TRA) was

proposed by Ajzen and Fishbein (1975 1980). The components of TRA are three general

constructs: behavioral intention (BI), attitude (A), and subjective norm (SN). TRA suggests that a person's behavioral intention depends on the person's attitude about the behavior

and subjective norms (BI = A + SN). If a person intends to do a behavior then it is

likely that the person will do it.

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Page 16: Theory of Reasoned Action .

Theory of reasoned action - Utility

1 The theory of reasoned action has received considerable and, for the most part,

justifiable attention within the field of consumer behavior ... not only does the

model appear to predict consumer intentions and behavior quite well, it also

provides a relatively simple basis for identifying where and how to target

consumers' behavioral change attempts (Sheppard, Hartwick Warshaw, 1988,

p.325).https://store.theartofservice.com/the-theory-of-reasoned-action-toolkit.html

Page 17: Theory of Reasoned Action .

Reasoned Action Approach - History

1 The reasoned-action approach is the latest version of the theoretical ideas

of Martin Fishbein Icek Ajzen, following the earlier theory of

reasoned action Fishbein, M., Ajzen, I

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Page 18: Theory of Reasoned Action .

Reasoned Action Approach - Culture

1 The theory of reasoned action and the theory of planned behavior have successfully been applied in many

different cultural settings.

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Page 19: Theory of Reasoned Action .

Behavioural change theories - General theories and models

1 Of the many that exist, the most prevalent are the learning theory

(education)|learning theories, Social Cognitive Theory, Theories of Theory of Reasoned Action|Reasoned Action

and Theory of Planned Behaviour|Planned Behaviour, Transtheoretical Model and the Health Action Process

Approach

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Page 20: Theory of Reasoned Action .

Behavioural change theories - Theory of Reasoned Action

1 The Theory of Reasoned Action assumes that individuals consider a behaviour's consequences before

performing the particular behaviour

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Page 21: Theory of Reasoned Action .

Behavioural change theories - Theory of Planned Behaviour

1 In 1985, Ajzen expanded upon the theory of reasoned action,

formulating the Theory of Planned Behaviour, which also emphasises the role of intention in behaviour

performance but is intended to cover cases in which a person is not in control of all factors affecting the

actual performance of a behaviour

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Page 22: Theory of Reasoned Action .

Behavioral intention

1 The concept was proposed by Icek Ajzen to improve on the predictive power of the theory of reasoned

action by including perceived behavioural control

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Page 23: Theory of Reasoned Action .

Behavioral intention - Extension from the theory of reasoned action

1 The theory of reasoned action: A meta-analysis of past research with recommendations for modifications

and future research

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Page 24: Theory of Reasoned Action .

Behavioral intention - Extension of self-efficacy

1 In addition to attitudes and subjective norms (which make the

theory of reasoned action), the theory of planned behavior adds the

concept of perceived behavioral control, which originates from self-

efficacy theory (SET)

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Page 25: Theory of Reasoned Action .

Behavioral intention - Social influence

1 The concept of social influence has been assessed by social norm and

normative belief in both the theory of reasoned action and theory of

planned behavior

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Page 26: Theory of Reasoned Action .

Behavioral intention - Strengths

1 Several studies found that the TPB would help better predict health-

related behavioral intention than the theory of reasoned action.Ajzen, I.

(1989). Attitude structure and behavior. Attitude structure and function, 241-274. The TPB has improved the predictability of

intention in various health-related fields such as condom use, leisure,

exercise, diet, etc.https://store.theartofservice.com/the-theory-of-reasoned-action-toolkit.html

Page 27: Theory of Reasoned Action .

Behavioral intention - Strengths

1 In addition, the theory of planned behavior as well as the theory of reasoned action can explain the individual's social behavior by considering social norm as an

important variable.

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