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Indian market for Ayurvedic Industry (Treatment & Allied Services) is estimated atRs.800 crore

Present annual growth rate of about 22%

Expected to touch Rs.2800 crore by 2015

Combined market for products, treatments and allied services is estimated at

Rs.8000 crore and growing at 10% p.a.

Major Corporates in health care and FMCG have drawn up plans for a foothold inthe industry

HHLs business model is aptly designed to capture a major chunk of market share

Indian economy poised for an average growth rate of 8.5 to 9.5% p.a. in the next 10years

HHL is at the threshold of a scalable business model that has been carefully built

over the last 8 years

Industry

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Established in 2002

Established in 2002

Started expanding through franchising in 2005

Started expanding through franchising in 2005

At present enjoys the status of the Largest chain of ISO 9001:2008 certified centers with 50 centers across India

At present enjoys the status of the Largest chain of ISO 9001:2008 certified centers with 50 centers across India

Health Tourism Partner of A.P. Tourism

Health Tourism Partner of A.P. Tourism

Partnered with Media giant Times of India

Partnered with Media giant Times of India

Based out of Hyderabad, Andhra Pradesh - Fourteen centers in Andhra Pradesh

Based out of Hyderabad, Andhra Pradesh - Fourteen centers in Andhra Pradesh

Associated with many Hotels and Resorts

Associated with many Hotels and Resorts

National presence, with centers spread across over 15 cities:Chennai, Bangalore, Pune, Delhi, Ahmedabad, Bhopal, Dehradun, Kolkata, Jabalpur, Bareili, Kanpur, Bhubaneshwar,Nagpur and Warangal

National presence, with centers spread across over 15 cities:Chennai, Bangalore, Pune, Delhi, Ahmedabad, Bhopal, Dehradun, Kolkata, Jabalpur, Bareili, Kanpur, Bhubaneshwar,Nagpur and Warangal

Largest Technical Team with 50 Doctors, 450 plus Therapists and 100 plus Counselors

Largest Technical Team with 50 Doctors, 450 plus Therapists and 100 plus Counselors

Company enjoys 1st mover and trend setter advantage having pioneered the business from last 8-years. Satisfiedclientele have become the brand ambassadors

Company enjoys 1st mover and trend setter advantage having pioneered the business from last 8-years. Satisfiedclientele have become the brand ambassadors

Company Owned training centers for Doctors and Therapists to Support growth

Company Owned training centers for Doctors and Therapists to Support growth

High quality treatments at affordable prices through membership cards and schemes

High quality treatments at affordable prices through membership cards and schemes

Therapy Ayurveda

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PROMOTERS / KEY SHAREHOLDERSPROMOTERS / KEY SHAREHOLDERS

Sanil Kumar Managing Director

Post Graduate Engineer with a management degree. Prior to forming TherapyAyurveda, worked for a TATA group company for over 14 years in executive level

Ranveer Puri Executive Director

Graduate with 15 years experience in Sales and Marketing in the Healthcare industry.Worked with Multinational companies such as Wockhardt Ltd, Nicholas Piramal, Tyco

Health Care US Dr. Morepen and Parle Exports, all in Senior Management level

Krishnenndu Senior Director

Graduate with over 16 years experience in IT for the Pharmaceutical and FinanceIndustry. Prior to forming Therapy Ayurveda, worked with companies likeEscorts, Nuchem, KHDP (an European Union venture), Shriram and Satyam Computers

.

Ram Tumuluri - Head International operations

Post Graduate with Management Degree from Birmingham University. Worked invarious Management levels at The Marriott Hotels and Wickaninnish Inn. Ownes

Cable Cove Inn, Tofino

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FinancialsRs in Lakhs

-200

0

200

400

600

800

1000

2006-07 2007-08 2008-09 2009-10 2010 1st half Projctd-2010

240

382

509

870

430

1000

170 172

313

425

275

650

9.17 9.81 -7.55 21 2245

System Topline PAT

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Journey So Far.

Started Operations in 2002Started Operations in 2002

Since the Promoters are from Non-Ayurvedic field, used the first 3 years to learn the art of thebusinessSince the Promoters are from Non-Ayurvedic field, used the first 3 years to learn the art of thebusiness

Started franchising from the year 2005Started franchising from the year 2005

Opened our first center outside Hyderabad at Chennai in 2006Opened our first center outside Hyderabad at Chennai in 2006

New centers at Bangalore and Pune in 2007, Started opening more centers in HyderabadNew centers at Bangalore and Pune in 2007, Started opening more centers in Hyderabad

Our first center came-up in New Delhi in 2008, More centers opened at Pune, Hyderabad andBangalore in the same yearOur first center came-up in New Delhi in 2008, More centers opened at Pune, Hyderabad andBangalore in the same year

Started Ahmedabad Operations with new center at Drive-in and opened more centers inHyderabad and Bangalore during First Half of 2009Started Ahmedabad Operations with new center at Drive-in and opened more centers inHyderabad and Bangalore during First Half of 2009

Opened our first center at Kolkota, more centers in Hyderabad and Ahmedabad during theSecond Half of 2009Opened our first center at Kolkota, more centers in Hyderabad and Ahmedabad during theSecond Half of 2009

Expanded further to new cities like Bhubaneshwar, Jabalpur, Bhopal and opened one more centerat Kolkota during the First Half of 2010Expanded further to new cities like Bhubaneshwar, Jabalpur, Bhopal and opened one more centerat Kolkota during the First Half of 2010

More Cities getting added to our map during the Second Half 2010. Started Centers at

Kanpur, Dehradun, Nagpur and Bareili to our map and opened one more center at Ahmedabad.Opened a Center inside Barefoot Resorts, Andaman

More Cities getting added to our map during the Second Half 2010. Started Centers at

Kanpur, Dehradun, Nagpur and Bareili to our map and opened one more center at Ahmedabad.Opened a Center inside Barefoot Resorts, Andaman

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Demographic Spread

7

24

3

9

North South East West

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BUSINESS MODEL

Fully integrated operations with a chain of wellness centers duly backed by qualifiedDoctors and technically trained TherapistsFully integrated operations with a chain of wellness centers duly backed by qualifiedDoctors and technically trained Therapists

Planning to start a chain of Consultation rooms to support inflow to the centersPlanning to start a chain of Consultation rooms to support inflow to the centers

HHL has its own Training Centers for imparting formal training to Doctors as well asTherapistsHHL has its own Training Centers for imparting formal training to Doctors as well asTherapists

Company is establishing its own hospital at Hyderabad for treating in-patients forchronic ailmentsCompany is establishing its own hospital at Hyderabad for treating in-patients forchronic ailments

Undertakes project consultancy in relative segmentsUndertakes project consultancy in relative segments

Proven business model. Can be rapidly scaled up with infusion of fundsProven business model. Can be rapidly scaled up with infusion of funds

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BUSINESS MODEL Contd..

HHL offers manmanagement, technicalknow-how and businesspromotion, franchisee takescare of local promotions &generates footfalls

Centers at reputed starhotels on revenuesharing basis

The entire operations areundertaken by HHLwhereas the investmentis made by individualinvestors on minimumguaranteed return basis

Established with internalgenerations of thecompany

Companyownedcenters

Companyownedcenters

Companyrun

centers

Companyrun

centers

Franchiseecenters

Franchiseecenters

Co-branded

centers

Co-branded

centers

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Company OwnedCenters

Company OwnedCenters

Avg. sale / centre : Rs.4.00 lakhs

Direct /Indirect exp. : Rs.2.00 lakh

Corp- Office Exp. : Rs.0.50 lakh

Profit before tax : Rs.1.50 lakh

Company Run CentersCompany Run Centers

Avg. sale per centre :Rs.3.00 lakh

Direct & Indirect exp.:Rs.2.00 lakh

Corporate Office Exp.:Rs.0.50 lakh

Profit before tax :Rs.0.50 lakh

Franchise CentersFranchise Centers

One time license fee :Rs.3.00 lakh

Average revenue :Rs.0.25 lakh

Revenue Model

Built on a multi-stream revenue generation model through :Built on a multi-stream revenue generation model through :

Co-branded centers at reputed star hotels on revenue sharing basis

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Rejuvenation, Detoxification, Revitalization programsBody, Mind & Soultherapies, Sensory

Bliss, PUNARNAVA, NAVATEJAS,

NIRAMAYA, Post Natal care

Rejuvenation, Detoxification, Revitalization programsBody, Mind & Soultherapies, Sensory

Bliss, PUNARNAVA, NAVATEJAS,

NIRAMAYA, Post Natal care

SOUNDRYAVARDHINI, Bride andGroom , Pada Raksha &Hastha Raksha , Skin Care

and Hair Care

SOUNDRYAVARDHINI, Bride andGroom , Pada Raksha &Hastha Raksha , Skin Care

and Hair Care

Weight Reduction, SleepDisorders, StressManagement, Hair Falland Weight Gain

Weight Reduction, SleepDisorders, StressManagement, Hair Falland Weight Gain

Joint pains, Slipdisc, Spondilitis, Arthritis, Paralysis, Psoriasis, Diabetes, Migraine, Sinusitis, Asthma, Froze

n disc, Backpain, Sciatica, Infertility, Nervous disorders, Gynaec

Problems, Sexual problemsand Pediatric Problems

Joint pains, Slipdisc, Spondilitis, Arthritis, Paralysis, Psoriasis, Diabetes, Migraine, Sinusitis, Asthma, Froze

n disc, Backpain, Sciatica, Infertility, Nervous disorders, Gynaec

Problems, Sexual problemsand Pediatric Problems

Treatments

for Chronic

Ailments

Treatment

for Lifestyle

Disorders

Health

Maintenance

Beauty Care

Products / Services Overview

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Fund Requirement

Company closed the first half of 2010 with a top-line of 275 lacs and a profit of 30lacs.Company closed the first half of 2010 with a top-line of 275 lacs and a profit of 30lacs.

Expected to close this financial year with a top-line of 6.5cr and profit of around 50lacs.Expected to close this financial year with a top-line of 6.5cr and profit of around 50lacs.

At present company owns/runs 19 centers and 8 more is getting added to this by theend of this year. Even of the 19 centers only 11 where operational during thisfinancial year. So collectively 16 more centers will add to our top-line during next

financial year.

At present company owns/runs 19 centers and 8 more is getting added to this by theend of this year. Even of the 19 centers only 11 where operational during thisfinancial year. So collectively 16 more centers will add to our top-line during next

financial year.

This way, even without adding any further centers itself we will be able to show ahuge jump in our financials.This way, even without adding any further centers itself we will be able to show ahuge jump in our financials.

Even though we have offers for majority stake buy-outs from various companies, we

want to take the company to one more level, realize the full potential of our hardwork and than look-out for better options.

Even though we have offers for majority stake buy-outs from various companies, we

want to take the company to one more level, realize the full potential of our hardwork and than look-out for better options.

Any one joins at this juncture will be the biggest winner, since they will be gettingthe entire benefit of all the above calculations, with-in a short span of timeAny one joins at this juncture will be the biggest winner, since they will be gettingthe entire benefit of all the above calculations, with-in a short span of time

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TA Centers

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TA Centers