Date post: | 27-Jan-2015 |
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We Rationalize Media Campaigns
We Rationalize Media Campaigns
Presentation Flow
About Therefore
Complex Advertising Platforms & Measurement Tool
Reality Check – Need of hour
Challenge & Road block
Solutions from Therefore Consultancy & Solutions Pvt. Ltd.
(TC&S)
We Rationalize Media Campaigns
About Therefore Solutions
We Rationalize Media Campaigns
About Therefore Solutions
Therefore Consulting and Solutions Pvt. Ltd. (TC&S) is a technology enabled marketing research and analytical solution provider
Our pioneering research and analytical methods help business measure equity, perception and position a brand appropriately amongst its target audience
Our analytics are designed to help a business understand the efficiency of the marketing & communication plan
In a nutshell, we provide an integrated platform in order to arrive at an informed decision
We Rationalize Media Campaigns
Complex Advertising platforms & Measurement Tools
We Rationalize Media Campaigns
Complex Advertising Platforms & Measurement Tools
What shall be the best plan for client brand “A”
to be delivered ???
Television
Social Media
Radio
Internet
Print Mobile Advertising
Ratings
………
…………
Impressions
Listenership
Readership
We Rationalize Media Campaigns
Reality Check – Need of Hour
We Rationalize Media Campaigns
Reality Check
Markets are complex, customer thought process even more so
Wall Street Journal: Is Brand Loyalty A Thing of the Past?
Forbes: Is Customer Loyalty Dead?
NY Times: For Car Buyers, the Brand Romance Is Gone
Who is actually buying your product?
Customer engagement is key
Slow down implies more thrust on customer interest management
We Rationalize Media Campaigns
Need of the hour
Need to have a comprehensive understanding of the market dynamics
Need an understanding of the Target Audience and their mindsets
Efficacy of investments made for building the brand and sales
Real time data to aid decision making across functions and levels…
Tough times require efficient measures …
We Rationalize Media Campaigns
Marketing Challenge & Road Block
We Rationalize Media Campaigns
Marketing Challenge & Road Block
Understanding the efficiency of media investments is the biggest challenge Tracking every Rupee invested in different media vehicles Investing in media property to optimize ROI
Establish a memorable and distinct brand identity Create a deep connection with the core target group
Design compelling offerings that attract customers Make your product or service more visible and desirable
Currently getting comprehensive analysis of the efficacy of a campaign is a challenge Getting timely information about the progress of a campaign and path to purchase is a
challenge and has lots of restitution activities involved
We Rationalize Media Campaigns
Solutions from TC&S
We Rationalize Media Campaigns
Reporting Platform Customize `Consultancy Web Portal Mobile App
BuzzAngles Social Media Listening P Mention Analytics
Neuromers Ethnography Lead Nurturing
Prosumer Matrix Ad efficacy management Promotional management Intelligent Response Management
Our Service Offerings..
Therefore Matrix Dynamic Landing Pages Keyword Call Tracking Click To Call
We Rationalize Media Campaigns
Prosumer Matrix
Ad Efficacy Management Ad Efficacy Management is a system to understand precisely the performance of the media vehicles and take corrective measures during the campaign by investing only in those properties that drives traction, thus optimizing the media investments
Know who is calling and from where Track which Ads drive leads and which drive sales Capture lead information in real-time Turn marketing activities into a phone lead
We Rationalize Media Campaigns
Prosumer Matrix … contd.
Promotional Management -Promotions are an integral part of any brand today as it helps short term spike. Promotional Management is an end to end system which can be leveraged to understand and engage with the target costumers
Discounts, Promo Codes, etc. can be offered and tracked effectively Offers can be made keeping the top & bottom lines under control Each Promotion is tracked with lead to sales lifecycle mapping Get an understanding on when a customer is attracted to the brand and what
drives purchase
We Rationalize Media Campaigns
Prosumer Matrix … contd.
Intelligent Response Management -Business does not grow by just generating more leads, but by converting them into customers. Marketing is most effective when the brand is aligned to the customer’s immediate needs. It definitely helps if the connect is at the peak of customer interest
Saves call center cost and more importantly the turnaround time Calls are forwarded intelligently based on geography, time, day part, agents or
schedules Create personalized greetings, get more close to your customer
We Rationalize Media Campaigns
Neuromers
Ethnography -It is a process of customer understanding on the basis of the interaction they have with a brand. It is a passive listening process where specially trained listeners interpret patterns while the system converts them into valuable information
Helps understand a customer without asking questions Its done on live interactions, hence much more matured data Gives you the understanding of constrains within the organizations which may also
relate to cross functional areas including sales, HR, operations and more Helps understand the lead to sales cycle in an efficient way which regular research
may not deliver
We Rationalize Media Campaigns
Neuromers… contd.
Lead Nurturing -Nurturing is all about “Perception Management”. The message that was intended to deliver and the message perceived by the customer may be diametrically opposite. Identifying this gap is crucial to close a deal
Gathering relevant lead information Connecting at the right time with right information Gather insight using voice or non-voice systems Broadcast relevant information to prospects and customers
We Rationalize Media Campaigns
BuzzAngles
Social Media Listening -Social media is a virtual world full of jargons and in most cases not completely understood. It’s a seamless world where communication travels faster than thoughts. While brands use various mediums, measurement of the impact is a grey area. BuzzAngles focuses on measuring the effectiveness of these digital communications through continuous feedback with detailed analytics
Understand the cognitive sentiments behind every communication Take corrective measures and improve and enhance your communication Communicate in the language familiar with the TA
We Rationalize Media Campaigns
BuzzAngles..
Mention Analytics - Brand Communicates, Media Broadcast and People Perceive. There is always a possibility of a gap between what was communicated and what was perceived. Besides tracking one’s category, competition is also crucial
Understand the media coverage and tonality Mapping the brand in the competitive landscape Understand the Digital PR space in more detail and the trends of business
sector
We Rationalize Media Campaigns
Therefore Matrix
Therefore Matrix is a suite of products which in isolation or in combination can enhance the marketing efficiency and increase the probability of sales
Dynamic Landing Pages Keyword Call Tracking Click To Call
We Rationalize Media Campaigns
Reporting Platform
Reporting Platform - Reporting and analytics are the core competency of Therefore. Technology is used to deliver customized reports that can be visualized using web platform and mobile apps keeping abreast with the required knowledge across hierarchies in order to take informed decisions
Customize Consultancy Web Portal Mobile App
We Rationalize Media Campaigns
Therefore Structure
Capture - Track which Advertisement drives leads
- Map which Media property is driving sales
- Understand the sentiments and the cognitive behavior behind every call
- Measure specific details behind every call
Response - Personalised greetings
- Route or forward call based on people, Location, Time, Day, or Schedule
- Instant call back and execution
- Understand specific details, call origin to destination activities
Indexing - Sorting and indexing leads based on Demographics, Psychographic, Neuro-Economics , Intent, and other related category - Prospect based response via. SMS, Voice IVR,
- CRM or ERP integration
Nurturing - Specialized response team for personalized information gathering
- Issues assessment
- IVR, Web or SMS based Questioners
- Feedbacks
Analytics - On-Demand and live Dashboards
- Alerting Systems
- Daily, Weekly, Fortnightly, Monthly Reports
- Periodic Recommendations and Insights
We Rationalize Media Campaigns
Demo Outputs for Ad Tracking
We Rationalize Media Campaigns
Demo Outputs for Ad Tracking - 1
Study the effectiveness of medium
We Rationalize Media Campaigns
Demo Outputs for Ad Tracking - 2
Gives better understanding for geographical distribution of leads
We Rationalize Media Campaigns
Demo Outputs for Ad Tracking - 3
Helps understand creative and creative
mediums
We Rationalize Media Campaigns
Demo Outputs for Ad Tracking - 4
In-depth study of creative
We Rationalize Media Campaigns
Demo Outputs for BuzzAngles
We Rationalize Media Campaigns
Dummy Outputs of Buzz Angles
Study your share of coverage and compare with the competition
We Rationalize Media Campaigns
Dummy Outputs of Buzz Angles- 2
Know which category is working for your BRAND
Brand v/s CompetitionSpokesperson in media v/s Competition
Brand CXOs v/s Competition Projects v/s Competitor’s Projects
We Rationalize Media Campaigns
Dummy Outputs of Buzz Angles- 3
Know the Tid-bits about the SOURCES talking about your BRAND
We Rationalize Media Campaigns
Demo Outputs for Ethnography
We Rationalize Media Campaigns
Demo Outputs for Ethnography- 1
Study the effectiveness of the media campaign
We Rationalize Media Campaigns
Demo Outputs for Ethnography- 2
Understanding the Cost per Lead
We Rationalize Media Campaigns
Demo Outputs for Ethnography- 3
Know your prospects and your Brand from their perspective
We Rationalize Media Campaigns
Demo Outputs for Ethnography- 4
Get to evaluate your agents on an unbiased platform
We Rationalize Media Campaigns
For more details, please contact…
Therefore Consulting & Solutions Pvt. Ltd. – TC&S
Mumbai:
• Dr. Anar D Rupji +91 9819684463 [email protected]
• Mr. Jatinder Nayyar +91 9702732908 [email protected]
Bengalooru :• Dayanidhi M +919762799092 [email protected]
We Rationalize Media Campaigns
Thank You