43
There’s an app for That In the Trenches A Practical Approach to Mobile Government CMA Conference July 2011 Tucson, AZ
| Date post: | 31-Mar-2015 |
| Category: |
Documents |
| Upload: | cierra-pape |
| View: | 215 times |
| Download: | 0 times |
There’s an app for That
In the TrenchesA Practical Approach
to Mobile Government
ACMA Conference July 2011 Tucson, AZ
The Growth of “M” (mobile)
#at=212.flv
First it was - The Mobile WEB
• Most popular activities on the mobile Web – mobile search, – reading news and sports information, – downloading music and videos, – and email and instant messages.
Then Phones got “Smart”• We began to download applications
• Over 300,000 mobile apps have been developed in three years. – Apps have been downloaded 10.9 billion times. – Most used are games, news, maps,
social networking and music.
http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats
To Keep Perspective
• Users of Apple and Android regularly spend 79 minutes a day using apps…
• And they download approximately 9 apps a month!
Metrics/admob.com
Practically speaking:Facebook, Google Maps and The Weather Channel (TWC) rule.
1 in 4 mobile apps once downloaded are never used again.
However… it’s only a matter of time
In the future • money transfer; • location-based services; • m-health and • m-payment will be key drivers.
Mobile Trends 2011
However… it’s only a matter of time
M-payment“the last twelve months, customers around the world have
ordered more than US $1 billion of products from Amazon using a mobile device"
– Jeff Bezos, founder and
CEO of Amazon.com (July 2010).
However… it’s only a matter of time
M-health
The Littman Electronic Stethoscope, pictured, relies on Bluetooth to transmit sounds in real time to a PC for further analysis.
However… it’s only a matter of time
Location Based Service
The two big players (in US, at least)
• Apple iOS (Apple) Operating System• Android OS (Google) Operating System
Where will these players be in the future?• Blackberry (RIM)• Windows 8 (Microsoft’s OS for tablets?)
Will you develop / use applications for all?
Something to consider
“The mobile phone is the new laptop and the laptop
is the new desktop of this decade”
Do you agree?
That’s Statistics…
What about government – now?
What is the problem we are trying to solve?
Avondale Experience
• Use of iPhone came as a graffiti efficiency solution through GPC (graffiti contractor)
• Enabled real-time work orders to field– Faster abatement – within 24 hours or less– Eliminated paper entirely
• Streamlined data entry• Improved billing efficiency and timing• Enhanced monitoring and admin capabilities
MyAvondale app• Evolved into iPhone and Droid app• Citizens use app to report issues to City– Graffiti and code enforcement– Parks maintenance issues– Potholes, street lights and more
• Picture and map generated via GPS• App generates e-mail to appropriate contact
PAM 1.0Powerful – Accurate - Mobile
• “We’re on to something…”• Code complaints were increasing from public• City management wanted more codes
enforced– Property maintenance, Zoning ordinance, illegal
construction, stormwater (NPDES), dust• Same number of code officers and looming
budget cuts
PAM 1.0Powerful – Accurate - Mobile
• GPC saw a market – we had no money• Developed case management system integrated
with smart phones• Allows code officers to remotely:– Open case– Populate address fields and parcel information– Enter case notes– Upload pictures with notes
• Vastly improved efficiency – enhanced capabilities
Code officers in the field
Similar stories in Tucson, Pima County, Mesa, Phoenix…
…and then the iPad arrived.
• Mesa and our e-agenda experience
…our first mobile app
• iMesa – in the Droid marketplace – …and someday? at
the Apple Store• Other Government Mobile
Apps? » Public Technology Inc» Book of Apps
The “cool” factor
• Don’t underestimate the cool factor – Information at their fingertips – It’s easy to get hooked – instant access / visual
“We’re not getting that large budget book – we’ll get that electronic, right?”
• Another Example of “cool” – QR Codes or Microsoft Tags
The power of a barcode
• The power of a barcode
• Some creative ways to use it
• Mesa Art Center performers• Parks 4-Page Highlights – with link to full offerings• Idaho Tourism Board
HOWEVER…• KNOW that QR codes are just a transition to help
people get ready for what’s coming…
• Near Field Communications (NFC) – A Standard that helps devices
communicate short ranges to each other SECURELY
Now…The pitfalls
• When your [IT] organization doesn’t just LOVE the idea– Things you’ll need to do
Practical things you will need to do
• Adjust your policies and processes to cover mobile and social media– For example - If you access City email on your
device: • Have policies that require use of a password –
regardless of whether city or personally purchased• Include the ability to erase device if stolen or lost
Practical things you will need to do
• Discuss public record / auditing / personal use and use of personal devices– Will you accept/support devices that are bought
by the employee rather than the city?– Are “stipends” a valid direction now
(if not already in place in your organization? )
Understanding the difference between Personal vs. City Purchase
City Purchase Personal Purchase
Privacy Expectations No privacy. Privacy except for City provided applications
Audit of Device With cause, all use can be audited
Auditing of only City provided applications
Monitoring usage Upon request, all monitoring where technology allows
N/A
Public Records Requests Everything including personal use on city device
Only if city data physically resides on the device. Request filled by the employee
Personal Use & Storage of personal data
Incidental, limited use N/A
Loss of Device? Block City services / Remote Wipe if needed
Block City services / Remote Wipe if needed
They are called “Smart Devices” for a Reason
• Support - it’s a SHARED responsibility – TOO many devices and Operating Systems to
“select and control” the device– Support your IT dept in setting boundaries around
what they will support– Use innovative ways to share that support
Employees sign up to note which model they have – and offer to help
Employees share favorite apps/ info
About Tablets specifically
• Managing Expectations – Today - It’s a companion device…
but people want to make their iPad a Microsoft PC
MORE Practical things you will need to do
• Procurement practices are in flux
– Consumer devices / data plans vs. corporate billing practices
– Purchasing a corporate application in a consumer based, “here’s my credit card world”
» Gifting / Volume purchase
IT’s reality…
• Getting your “app” in the store– Android– Apple
• Realize Wi-fi access will become important (as will 3G, 4G, LTE)
Side note advice to IT: Be Vendor agnostic – it’s the PC wars all over again
IT’s reality…• There really are IT considerations you need to
discuss: – WHERE is the information stored and how does
everyone who needs to see it - get it?– Is the data being backed up? – Did the applications you just purchased walk away
with the council member’s iTunes account?
IT’s reality…• There really are IT considerations you need to
discuss: – Are you generating data that needs to “somehow”
integrate into another City enterprise system?– Security WILL be important – as the hackers line
up to play in this new arena
Where are YOU at in this debate?
• “The fact of the matter is that mobile devices are going to be the majority of the way that people get information.”
• “Post PC? That name implies we will all show up to work one day, overturn our desks in celebration and go on with our days squinting at tiny smart phones screens and fumbling with our thumbs.
This is simply not the future. At least not anytime soon.”
Yes, there WILL be an app for that!
Will you use it?
Thank you!
Gina MontesDiane GardnerKari Kent
Gina Montes, [email protected] Gardner, [email protected] Kent, [email protected]
Gina Montes, Neighborhood & Family Services Director, City of [email protected]
Diane Gardner, CIO, City of Mesa [email protected]
Kari Kent, Deputy City Manager, City of Mesa [email protected]
Contact Information
