the_secret_life_of_on_site_search_exposed-marc_cull.ppt

CafePress SearchNotes from the Field

PubCon 2008Marc Cull

Sr. Engineering Mgr Core Business Technology

Topic

Maximizeon-site search

CafePress Search

What we did

1.Scale Maximize content

2.Optimize Analytically

3. Integrate On-site, SEO, SEM efforts

CafePress Search

Location, …

CafePress Search: Scale

Location, …


Broad

40M unique search terms over last few years.


Roving

2Munique search terms yesterday


Semi-manageable

3 unique keywords comprise 5% of daily searching.


But pretty much not

300kunique search terms comprise 50% of daily searching.


Shallow

1Average number of times a unique search term is used.


Realtime

1hr Average lifespan of content in catalog.


User-generated

200MReasonable search results.


Some perspective

< three miles >



1.2M inchesThe circumference

of the horizon

Squint

1”


And…


Some perspective


Thin


Aggregate or segment

CafePress Search

A/B

CafePress Search

Danger

CafePress Search

Embrace the

CafePress Search

Tail

CafePress Search

CafePress Search

Integration strategy one

CafePress Search

Integration

CafePress Search

All roads lead to…

CafePress Search

Except when they don’t…

CafePress Search

Except when they don’t…

CafePress Search

Thank you

• [email protected]

CafePress Search

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