People-Centered Design

Sunghoon Chung

Hypothesis

People-Centered Design

This thesis presents the hypothesis that designers in

different fields such as graphic, motion, interactive,

package, interior and product design can work

together with people who are not designers — people-

centered design. This new people-centered design will

bring a far wider range of ideas and produce

unexpected solution.

Sunghoon Chung

Hypothesis History People-Centered Design Example Next in People-Centered Design Project Ideas

History of creative profession

1. Mid-19th Century Design

2. 20th Century Design Practices

People-Centered DesignSunghoon Chung

Hypothesis History People-Centered Design Example Next in People-Centered Design Project Ideas

1. Mid-19th Century Design

People-Centered DesignSunghoon Chung

Hypothesis History People-Centered Design Example Next in People-Centered Design Project Ideas

• Print production expanded graphic and typographic vocabularies

• Open more opportunities and possibilities for new design

• Invention of new typesetting equipment and mechanical manufacture

of paper

2. 20th Century Design Practices

People-Centered DesignSunghoon Chung

Hypothesis History People-Centered Design Example Next in People-Centered Design Project Ideas

What is People-Centered Design?

People-Centered DesignSunghoon Chung

Hypothesis History People-Centered Design Example Next in People-Centered Design Project Ideas

• The central place of human beings

• Understanding people holistically

• Multi-disciplinary collaboration

• Involving users throughout the design process

• Design something useful, usable, and desirable

Examples of People-Centered Design

1.D.I.Y Movement

2.Customized Design

3.Green Design

People-Centered DesignSunghoon Chung

Hypothesis History People-Centered Design Example Next in People-Centered Design Project Ideas

1. D.I.Y Movement

People-Centered DesignSunghoon Chung

Hypothesis History People-Centered Design Example Next in People-Centered Design Project Ideas

2. Customized Design

People-Centered DesignSunghoon Chung

Hypothesis History People-Centered Design Example Next in People-Centered Design Project Ideas

3. Green Design

People-Centered DesignSunghoon Chung

Hypothesis History People-Centered Design Example Next in People-Centered Design Project Ideas

People-Centered DesignSunghoon Chung

Hypothesis History People-Centered Design Example Next in People-Centered Design Project Ideas

Conclusion

Combine people’s malleable ideas and a wide range

opinion with designers’ skills and techniques to make

unexpected solutions.

Project idea

People-Centered DesignSunghoon Chung

Hypothesis History People-Centered Design Example Next in People-Centered Design Project Ideas

• Interactive community with people

This community is the space the “people” in the center of

design process, respecting the user’ opinion and viewpoints.

So, actual peoples of idea and opinion bring to designers’

attention issues and proposals from their own point of view.