NO TITLE YEAR

1

Consumer Perception Towards Fast Food

Service: A Case Study of Burger King

Restaurants in Thailand 2/2009 Ms. Jun Chen Dr. Charnchai Athichitskul

2

The Effects of Perceived Service Quality,

Corporate Image, Customer Satisfaction

and Switching Costs on Customer Loyalty

in Vietnamese Private Banks: A Study of

Asia Commercial Bank in Ho Chi Minh

City 2/2009 Mr. Nguyen Quoc Cuong Asst.Prof.Dr. Sirion Chaipoopirutana

3

A Study on How Corporate Social

Responsibility of PTT Influences

Purchasing Decision of PTT Users in

Bangkok 1/2009 Mr. Chatpol Surakarnkha Dr. Charnchai Athichitskul

4

Determinants of Dividend Policy:

Evidence From Firms Listed on the Stock

Exchange of Thailand 2/2009 Ms. Ting Shi Dr. Ismail Ali Siad

5

Factors Affecting Satisfaction of Thai

University Student in Bangkok for Fresh

Fruit Beverage: A Case Study of Amino Ok 2/2009 Mr. Gang Wang Asst.Prof.Dr. Sirion Chaipoopirutana

6

Factors Influencing Car-Purchasing

Decision Making Among Car-Purchasers

of Japanese Sedan Cars in Bangkok 1/2009 Ms. Bussayarat Yousukarb Dr. Charnchai Athichitskul

MBA Students Thesis 2010-2011

STUDENT NAME Advisor

NO TITLE YEAR STUDENT NAME Advisor

7

A Study of Relationship Between

Leadership Styles and Employees' Job

Satisfaction in Islamic Azad University

Branches In Tehran Province, Iran 3/2009 Ms. Fatemeh Rava Asst.Prof.Dr. Sirion Chaipoopirutana

8

A Study of the Relationship Among

Perceived Quality, Country-of-Origin,

Brand Loyalty and Brand Equity of Li-

Ning, Chinese Footware in Nanjing,

People's Republic of China 3/2009 Ms. Lu Li Asst.Prof.Dr. Sirion Chaipoopirutana

9

A Comparative Study of Switching

Intention Among Customers of Two

Banks in Bangkok 3/2009 Ms. Thanita Jeewanarungson Asst.Prof.Dr. Sirion Chaipoopirutana

10

A Comparative Study of Factors Affecting

the Team Performance Between ICBC and

CCB Banks in Kunming, People's

Republic of China 3/2009 Mr. Linning Li Asst.Prof.Dr. Sirion Chaipoopirutana

11

Factors Affecting Parents' Satisfaction for

Private Schools: A Case Study of Schools

Under International Language and

Business Centre (ILBC) in Yangon,

Myanmar 2/2009 Mr. Maung Thang Om Asst.Prof.Dr. Sirion Chaipoopirutana

12

Forecasting Daily Stock Market Volatility

Using Garch-Type Models: A Case Study

on Shanghai and Shenzhen Stock Markets 3/2009 Ms. Xiaoning Liu Dr. Witsaroot Pariyaprasert

NO TITLE YEAR STUDENT NAME Advisor

13

The Influence of Mall Environment on

Shoppers' Value and Behavior: A Case

Study of Chinese Mall Shoppers in Xi'An

Area 2010 Ms. Yang Zhang Asst.Prof.Dr. Sirion Chaipoopirutana

14

The Influence of Loyalty Programs toward

Commitment and Buyers Behavior in

Bangkok Metropolitan Area 2010 Ms. Kanchaphron Wiriyachainon Asst.Prof.Dr. Sirion Chaipoopirutana

15

Impulse Purchasing Behavior: A Study on

Hypermarket Customers in Bangkok 2010 Mr. Bipin Charithavely Joseph Dr. Patricia Arttachariya

16

Consumer Satisfaction for Medical

Services in Selected Private Hospitals: A

Research on the Medical Services of the

Republic of the philippines 2010 Mr. Ryan Faderogaya Dr. Charnchai Athichitskul

17

An Empirical Study on Corporate

Governance and Financial Distress: A

Case Study of Chinese Listed Firms 2010 Mr. Chunyu Yang Dr. Ismail Ali Siad

18

A Study of Factors Influencing Usage

Intention of 3G Mobile Services in

Tianjin, China 2010 Ms. Tian Wang Asst.Prof.Dr. Sirion Chaipoopirutana

19

A Relationship Between Managerial

Behaviors and Cultural Work-Related

Values: A Case Study of the Managers of

Imidro 2010 Mr. Hamid Harati Nick Asst.Prof.Dr. Chittipa Ngamkroeckjoti

NO TITLE YEAR STUDENT NAME Advisor

20

A Comparative Study of Perceived Car

After-Sales Service Quality Dimensions

and Brand Loyalty of Two Car

Manufacturers in Bangkok, Thailand 2010 Mr. Andrew Edem Fiati Asst.Prof.Dr. Sirion Chaipoopirutana

21

The Original Insured and the

Commercialization Stage of New Service

Development in Thailand Insurance

Industry 2009 Mr Napatr Chimpalee Asst.Prof.Dr. Chittipa Ngamkroeckjoti

22

Thai Consumers' Brand Preference

Towards Pepsi Max and Coke Zero A

Qualitative Study 2008 Ms. Warintorn Phanichkul Dr. Charnchai Athichitskul

23

Testing the Weak-Form of Efficient

Market Hypothesis in Shanghai Stock

Exchange: 1990 to 2010 2010 Mr. YouLin Li Dr. Ismail Ali Siad

24

The Relationship between Service

Environment and Behavioral Outcomes: A

Study of a Retail Fashion Brand's Clothing

Stores in Bangkok 2010 Ms. Sunaiyana Srimanothip Asst.Prof.Dr. Sirion Chaipoopirutana

25

A Study of Factors Determining the

Choice among International Restaurants

by Bangkokians 2010 Ms. Yuanji Zheng Dr. Charnchai Athichitskul

NO TITLE YEAR STUDENT NAME Advisor

26

Factor Affecting Positive Word of Mouth

and Repurchase Intention towards Clothes

Retailers, in Bangkok 2010 Mr. Kornrawit Itsarintr Asst.Prof.Dr. Sirion Chaipoopirutana

27

Fundamental Financial Factors

Determining the Market Value of the

Equity: An Empirical Study of the Listed

Media and Publishing Firms in Thailand 2010 Mr. Atinan Chitmonkongsuk Dr. Ismail Ali Siad

28

An Aspect of Globalization in Higher

Education: Why Chinese Students Choose

to Study in Thailand 2010 Mr. ZhongCheng An Dr. Aaron Loh

29

Corporate Governance Effects on Firm

Value and Stock Market Performance: An

Empirical Study of SET 100 Index Listed

Companies of Thailand 2010 Ms. Nicolette C. Prugsamatz Dr. Ismail Ali Siad

30

A Study on the Relationship between

Stock Returns and Macroeconomic

Variables: Evidence from Beverage and

Food Companies Listed on the Shenzhen

Stock Exchange in China 2010 Ms. Rui Tan Dr. Ismail Ali Siad

31

The Influence of Perceived Service

Quality toward Brand Image, Word of

Mouth and Repurchase Intention: A Case

of Min-Sheng General Hospital in

Taoyuan, Taiwan 2010 Ms. Meng-Hsuan Li Asst.Prof.Dr. Sirion Chaipoopirutana

NO TITLE YEAR STUDENT NAME Advisor

32

The Original Insured and the

Commercialization Stage of New Service

Development in Thailand Insurance

Industry 2009 Mr. Napatr Chimpalee Asst.Prof.Dr. Chittipa Ngamkroeckjoti

33

A Comparative Study of the Intention to

Buy Orginic Foods between Consumers in

North Region and South Region of

Vietnam 2010 Mr. Nguyen Tuan Phong Asst.Prof.Dr. Sirion Chaipoopirutana

34

A Study on Factors Affecting Green

Purchase Behavior of Consumers in

Shanghai, China 2010 Ms. Bing Zhu Asst.Prof.Dr. Sirion Chaipoopirutana

35

The Relationship between Service Quality,

Customer Satisfaction, Trust, and

Commitment:

A Case Study of Fudian Banks’ Customers

in Kunming, Yunnan, China

2011 Ms. JiaLi Ma Asst.Prof.Dr. Sirion Chaipoopirutana

36

The Rise of An Apparatgeist:

Factors Affecting Consumers’ Purchase

Intention for Smart Phones Based in

Bangkok

2011 Mr. Rabi Singh Thokchom Dr. Aaron Loh

37

A Comparative Study of Service Quality

and Outpatient Satisfaction between

Public and Private Hospitals in Bangkok,

Thailand

2011 Ms. Korpsiri Khunwuthikorn Asst.Prof.Dr. Sirion Chaipoopirutana

NO TITLE YEAR STUDENT NAME Advisor

38

Factors Affecting Consumer Adoption of

3G Mobile Services in People's Republic

of China: A Case Study of Mobile Users in

Beijing 2011 Mr. Peng Zhang Asst.Prof.Dr. Chittipa Ngamkroeckjoti

39

A Study of Relationship between

Customer Satisfaction and Customer

Loyalty toward An Economy Hotel Chain

in Guangzhou, China

2011 Ms. Shie Sun Dr. Thongdee Kijboonchoo

40

A Comparative Study of Corporate Image

in the Real Estate Industry in the City of

Kunming, China

2010 Mrs. Honglian Yang Asst.Prof.Dr. Sirion Chaipoopirutana

41

Factors Affecting Purchase Intention of

Household Water-Saving Products in

Lanzhou, China 2011 Mr. Qianli Feng Dr. Thongdee Kijboonchoo

42

Aspects of Chinese Consumer Behavior in

Buying Foreign Branded Product: A Case

Study of Dove Chocolate, at CR Vanguard

Hypermarkets in Xi'an City, Shaanxi

Province, China 2011 Ms. Rui Wu Dr. Aaron Loh

NO TITLE YEAR STUDENT NAME Advisor

43

Marketing Communication Factors

Affecting the Purchase of Chinese White

Spirit: A Study of Consumers in Yunnan

Province 2011 Mr. HongYu Zhang Asst.Prof.Dr. Chittipa Ngamkroeckjoti

44

Factors Influencing Changsha Teenagers'

Purchase Intention Towards Celebrity-

Endorsed Apparel 2011 Mrs. Ling Chang Dr. Aaron Loh

45

Factors Influencing the Selection of BBA:

A Comparative Study between Indian

Students at Mahatma Gandhi University,

Kerala and Chinese Students at

Assumption University of Thailand 2011 Mr. Biju Joseph Dr. Aaron Loh

46

Factors Affecting Brand Loyalty toward

Taekwondo Martial Arts of Jinya Gym in

Bangkok 2011 Ms. Tisirak Soonarong Asst.Prof.Dr. Sirion Chaipoopirutana

47

The Impact of Corporate Social

Responsibility Programs on A Company's

Image and Reputation: A Case Study of

Siam Cement Group, Thailand 2011 Ms. Le Nguyen Tuong Dung Dr. Charnchai Athichitskul

48

Factors Affecting Foreign Direct

Investment in Savannakhet Province, Lao

People's Democratic Republic (Lao PDR) 2011 Ms. Bouphavanh Keomixay Asst.Prof.Dr. Chittipa Ngamkroeckjoti

49

Factors Influencing Purchase Intention

toward Imported Wine in City of

Hangzhou 2011 Mr. Xuanbin Lou Asst.Prof.Dr. Chittipa Ngamkroeckjoti

NO TITLE YEAR STUDENT NAME Advisor

50

Factors Which Influence Participation

Intention in Social Networking Sites: A

Case Study of Tencent in Shenzhen, China 2011 Ms. Han Wang Dr. Aaron Loh

51

The Predictability of Garch-Type Models

on the Returns Volatility of Indonesian

Exported Agricultural Commodities: The

Case of Crude Palm Oil, Natural Rubber

TSR20, Arabica Coffee, Robusta Coffee,

Cocoa, White Pepper and Black Pepper 2011 Mrs. Saarce Elsye Hatane Dr. Witsaroot Pariyaprasert

52

Factors Influencing Repurchase Intention

of Thai Female Customers toward Korean

Cosmetics in Bangkok 2011 Ms. Rossarin Wangwiboolkij Asst.Prof.Dr. Sirion Chaipoopirutana

53

Factors Affecting Customer Loyalty on

Banking Service: A Case of Hong Kong

Shanghai Bank Commercial in Ho Chi

Minh City, Vietnam 2011 Mr. Thanh Phong Bui Asst.Prof.Dr. Sirion Chaipoopirutana

54

The Use of Mahua Oil in Achieving A

Sustainable Business Model in

Entrepreneurships 2011 Mr. Tijumon Mankottil Sebastian Dr. Aaron Loh

55

Understanding Online Shopping Practices:

A Case Study of the Iranian Shopping

Environment 2011 Ms. Maryam Tamleh Dr. Aaron Loh

NO TITLE YEAR STUDENT NAME Advisor

56

A Study on Recent Global Companies'

Practices: Case Studies of the Sportswear

Industry in Thailand 2009 Ms. Orawee Thongkam Dr. Aaron Loh

57

An Empirical Study of the Impact of the

Financial Structure on the Profitability of

Argribusiness and Food&Beverage

Companies Listed on the Stock Exchange

of Thailand 2/2009 Ms. Yuan Zhang Dr. Ismail Ali Siad