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A UNIVERSITY IN BUSINESS n issue 1 n october 2011 n inside: A Driving Force: The UK automotive industry is motoring Food Diaries: Eat like a champion Labyrinth: The renaissance of an ancient symbol
Transcript

A UNIVERSITY IN BUSINESSn issue 1 n october 2011 n

inside:

A Driving Force:The UK automotive industry is motoring

Food Diaries:Eat like a champion

Labyrinth:The renaissance of an ancient symbol

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“Formula Student certainly provides graduates with an extraordinary opportunity to combine academic learning with practical experience.”Dr Ralf Speth, Chief Executive Officer, Jaguar Land Rover

‘breakfast, lunchand dinner withathletes from the pitch to theringside’

“...economic loss andeven life threateningconsequences. But how can we win this cyber war?...”

our universities are not just “nice tohave” institutions, on the periphery ofour society

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“as I walked the labyrinth I discovered a wonderful metaphor for life...”

“Short of being a cab driverwho moonlights as a hospital porter and a traindriver, it’s difficult to see howanyone could clock up thismany cameras in a day.”

MAIN FEATURES

a driving force 4

nutrition for health: food diaries 20

FEATURES

what does a modern 2university do?

eye eye: 10waste not, want not 12the labyrinth: 14A timeless symbol of creativity

knowsley safari park’s 1840 years of care

cyber security 24tribal futurity 26

SNAPSHOTS

a green take over 8new insight into autism 9world of sport science in one city 9collaboration is key to success 9for credit unions

it’s liverpool, i’m liverpool 9the RSC in Liverpool 16bridging the employment gap 16amazing new developments forbreastfeeding mums 17everton in the community 28life on the wind 28john moores painting prize china 28a co-operative approach 28to business

mission to mars 29

Liverpool John MooresUniversity’s role is to

assist and engage withour community, businessand industry, but also tochallenge, to stimulatedebate and generate

new thinking and ideas.

To tell us what you think, contact:

E: [email protected]: 0151 231 3531

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The knowledge economy:Growth and trends in knowledge exchangebetween universities and their communities, anduniversities and business is tracked through theannual Higher Education Business andCommunity Interaction (HE-BCI) Survey.‘Business’ in this context is a very broad churchindeed, referring to public, private and socialsector partners of all sizes. ‘Interaction’ rangesfrom the commercialisation of new knowledgethrough to the delivery of professional training,consultancy, use of facilities, and all pointsbetween.

Since 1999 when the Survey first started, LJMUhas earned a strong and enduring reputation forthe quality and extent of its activities withbusiness. This is reflected in its 2009/10 rankingof 46th placing out of 165 Higher Educationinstitutions, which places it firmly in the top thirdof UK universities. The value of this interactiontopped £16m last year.

Two specific highlights include earned incomefrom contract research – where a record level ofearned income resulted in a ranking of 36th, thehighest of any of the post-1992 universities - andthe number of graduate business start-ups.

The Centre for Entrepreneurshiptakes centre stage:Emma Hunter, Head of the Centre forEntrepreneurship, said: "We are delighted withour 21st place ranking for number ofestablished graduate start-ups and also with ourposition in terms of the number of active firms(24th), the current employment of active firms(24th) and the current turnover of firms (15thplace). These results serve to confirm what wesee every day in our work with students: that

LJMU graduates are some of the mostentrepreneurial in the UK."

A strong entrepreneurial streak is a characteristicof the LJMU student body.

Following their significant successes with theEnterprise Fellowship Programme, which hashelped over 100 student- and graduate-ledbusiness ventures to get off the ground since2004, Emma and her team will now operatefrom a dedicated Centre for Entrepreneurship,launched in September 2011.

Competition to secure a coveted year-longEnterprise Fellowship is fierce and increasingyear-on-year. Successful candidates receive abursary of £1,500, expert training and start-upadvice, access to a network of successfulentrepreneurs and business mentors and a hot-desk in the ‘hatchery’. The alternative RubbishShakespeare Company featured on page 16 arerecent Enterprise Fellows and described theexperience as “giving us a solid understanding,greater confidence and knowledge of the ins andouts of business.”

As well as supporting the Enterprise Fellows, theCentre also works with undergraduate studentsand operates across all the Faculties of theUniversity, providing business advice as part ofthe curriculum, encouraging entrepreneurshipand organising an annual student business ideacompetition.

Enthusing the next generation –and the next:From 2014, the quality of university research inthe UK is to be assessed under a new system –the Research Excellence Framework – which will

focus on the impact of research on the widersociety. A pilot assessment was conducted latelast year, with LJMU one of 29 universitiesinvited by HEFCE (Higher Education FundingCouncil for England) to make submissions.

The Astrophysics Research Institute’s exemplaryoutreach activities with the Spaceport visitorcentre resulted in it emerging as the highest-rated Physics submission, above that of theUniversity of Cambridge.

Born out of a desire to share the breadth andwonder of astronomical research and knowledgewith a family audience, Spaceport is a mutuallybeneficial partnership between the University –which provides the astronomical content in anaccessible format - and Mersey Ferries, whichowns and operates this popular visitor attraction.

The world’s rapidly developing countries have,and are, investing heavily in Higher Education.

Our universities are not just “nice to have”institutions, on the periphery of our society. Theyare critical to the future success of our nation –through new skills and re-skills, new knowledgeand new industries.

To find out more about how LJMU cansupport business and industry, pleasecontact Jane Townend (Head of BusinessDevelopment). T: 0151 231 8054; M: 07968422286; E: [email protected]

For more information about the Centre forEntrepreneurship, please contact EmmaHunter (Head of the Centre forEntrepreneurship) T: 0151 231 8061; E: [email protected]

Spaceport: www.spaceport.org.uk

what does a modern

university do?The transfer of knowledge has been at the heart of the university model since the 13th century. However, whereas the focus of the medieval university was the transferof knowledge from tutor to scholar, a modern UK university ranges much wider.

Effective knowledge transfer is an area where LJMU excels, not only to its students, butalso to business and industry, and to the communities it serves.

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A DRIVING FORCE

The UK automotive industry has been at the centre of automotive innovationsince the first motor engine spluttered into life. Together with the aerospaceindustry, it remains the bedrock of UK technology and manufacturing. Now, itis working hard to attract the best engineers as they come out of our schoolsand universities and LJMU is driving students right into the heart of it with itsFormula Student Racing Team.

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Bentley Continental GTImage reproduced with kind permission of Bentley Motors Limited

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Since 1998, Formula Student has beeninspiring and developing university-level engineers. It is Europe's most

established educational motorsportcompetition, organised by the Institution ofMechanical Engineers and backed byindustry and high profile engineers.

Formula Student is seen as one of the best‘laboratories’ for future F1 technologies. Thestudents working on the cars are hailed asfuture F1 technical directors and chiefengineers. Ross Brawn, the series' Patronand Principal of the Mercedes GP PetronasF1 team recognises:

“Formula Student really shows whyengineering is such an exciting, dynamicsubject to get involved in. Designing,building and financing a race car fromscratch, with almost no limitations to thedesign or the shape, can instil a creativity inyoung engineers that will be absolutelycrucial to them throughout their careers.Skilled, experienced engineering graduatesare prized across the world, and FormulaStudent helps to deliver the best.”

In just two years LJMU’s Formula StudentRacing Team has achieved significantsuccess in the top flight of the competition.This July at Silverstone, the LJMU teamachieved a top 20 finish, placed 18th out of79 entries from universities and technicalinstitutes worldwide. They were the 4thhighest-placed UK university in Class 1.

Although pleased with these early results,they are striving for better. The performanceof the 2011 car was a significantimprovement on that of 2010, and it isexpected that there will be much more tocome in 2012, as the team focuses onhandling and systems reliability.

Where does this take the students post-competition and post-University? For many,the World of Work (WoW®) skills gainedduring their time on the team brings themstraight into the automotive industry, gainingimpressive first jobs and graduate positions.

WoW is LJMU’s initiative to equip studentswith the professional skills, experience andconfidence to set them apart from othergraduates in the workplace.

Jaguar Land Rover supported FormulaStudent 2011 and Dr Ralf Speth, ChiefExecutive Officer, commented:

“Formula Student certainly providesgraduates with an extraordinary opportunityto combine academic learning with practicalexperience. Beyond the technical skillsacquired, students develop managementand marketing knowledge and aresponsibility to other team members, allessential skills that can be transferred to theautomotive industry.”

Jack Clisby, BEng (Hons) AutomotiveEngineering, previously held the challenging

THE UK AUTOMOTIVE INDUSTRY – A DRIVINGFORCE

The UK is Europe’s fourth largest vehicleproducer and home to some of its mostproductive plants. Across volume cars,commercial vehicles, luxury marques,supercars and motorsports, the sectoremploys over 700,000 people and contributes£8.5bn to the economy.

Over the last decade, the sector hasexperienced a remarkable transformation fromone characterised by poor quality, productivityand labour relations into one that is lean andcompetitive. It is a world leader in enginedesign and production, vehicle design, lowcarbon technologies, industrial relations andproductivity.

The North West hosts three of the UK’s 17 carproduction plants – Vauxhall Motors at EllesmerePort, Bentley Motors at Crewe and Jaguar LandRover at Halewood, home of the new Evoque.

Phil Millward, HR Director, Vauxhall Motorscomments:

“Over recent years, we have spent aconsiderable amount of time developing aplatform of mutual trust, respect and opennesswhen conducting our business, in the interestsof the company's employees and the tradeunion members. We have similar goals andobjectives which we apply to primarily maintaina successful, productive, high quality andenvironmentally-friendly business and in turncreate wealth for the local community and jobsecurity for all.”

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position of Team Leader for LJMU’s FormulaStudent Racing Team and now works forAston Martin as a TVM Engineer. His year-long stint leading the team was effectivelyan industrial placement:

“The Formula Student Racing Team experienceat LJMU was hugely beneficial. It gave me asolid grounding in working with suppliers,designers and engineers. My experiences asTeam Leader are a direct correlation to my day-to-day work at Aston Martin; the WoW skillsgained are definitely an asset to mydevelopment as a professional engineer. It wasthe best placement you could have if youwant experience of project management inthe automotive industry.” Jack Clisby, BEng(Hons) Automotive Engineering

Director of the School of Engineering,Technology & Maritime Operations at LJMU,Professor Ian Jenkinson, underlines theimportance of Formula Student in developingskilled engineers with ‘added-value’:

“Formula Student is an integral part of theSchool of Engineering’s WoW programme.Academic and practical engineering skills aresupplemented by an opportunity to learnteam-working, project management, finance,marketing and communication skills within areal-life engineering project. Students alsohave a chance to develop all the personal skillsrequired to present designs and technicalideas effectively.”

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s The 2011 LJMU Formula Student Racing Team car

t The Ellesmere Port plant isVauxhall Motors’ sole producerof the popular Astra SportsTourer. Launched in September2010, the 100,000th vehicle wasdriven off the line in July thisyear by the plant’s longest-serving employee, John Cooper.

Dr Ralf Speth, provides an insight to JaguarLand Rover’s approach:

“Automotive manufacturing has a critical role toplay in supporting the economic recovery in theUK and Jaguar Land Rover believes thatresearch and development will provide thenecessary lifeblood. As the UK's largestinvestor in automotive research anddevelopment and engineering, Jaguar LandRover is at the centre of the automotiveindustry’s drive to deliver technical innovation inall areas of vehicle development.

“We have committed to spend £1.5bn perannum over the next five years to deliver 40significant product actions. To support theseambitious plans the company is engaged in oneof its largest recruitment campaigns to bringengineers, innovators, purchasers, marketersand financiers into the business.”

EXPORTING SUCCESS:The export market is one of the defininghighlights of the sector in 2011. Forty yearsago, most UK-produced vehicles werebought by UK customers. Today, 75% thevehicles produced in the UK are exported tomore than 100 countries. This represents10% of our total exports by value, averaging£25bn per annum.

Bentley’s experience underlines thisperformance. Director of Corporate andGovernment Affairs, Mike Hawes, comments:

“Bentley Motors has had a successful startto the year with a 20% sales increase drivenby strong demand for new products in bothtraditional markets, such as the US, as wellas emerging markets, especially China,which is now our second biggest globalmarket. Around 80% of our production isnow exported, with the company wellplaced to take advantage of a growingdemand for high quality, luxury products.

“Bentley Motors’ commitment to theprovision of top quality apprenticeshipsresulted in it being selected as 2010Apprentice Employer of the Year in the NorthWest. It also contributed to an award for skillsinvestment of £1.68m earlier this year fromthe Department for Business, Innovation andSkills’ Regional Growth Fund. We will continueto invest both in new products and in the nextgeneration of automotive engineers.”

This investment in skills, engineering andresearch and development, together with thesuccess of Formula Student in stimulating,and providing a testing ground for the nextgeneration of world-class engineers, is ademonstration that the UK automotiveindustry is really motoring.

To find out more about the LJMU Formula Student racing team, please contact Kirsty Barr(Business Development Manager, Technology and Environment). T: 0151 231 8451 M: 07968 422451E: [email protected] W: www.ljmu.ac.uk/racingteam

To find out more about the World of Work programme, please contact Terry Dray(Director, Graduate Development Centre).T: 0151 231 8799 E: [email protected]: www.ljmu.ac.uk/wow

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a green take over

“LJMU can beproud of its role inthe developmentof the Alder HeyChildren’s HealthPark, which willbe a tremendousasset of nationalimportance.”

Alder Hey Children's NHS FoundationTrust is building the UK’s firstChildren’s Health Park, designed in

partnership with the Prince’s Foundation,National Arts for Health and Liverpool CityCouncil.

A Knowledge Transfer Partnership (KTP) withLJMU tackled the difficult practical issues ofselecting relevant technologies. It also took onthe task of persuading potential contractors tocommit to the use of these new technologiesin order to achieve the step change in energyperformance sought.

This KTP seconded LJMU’s Piotr Rosinski tothe hospital alongside the support andguidance of experienced academics from theUniversity’s Built Environment and SustainableTechnologies (BEST) Research Institute.

The project surveyed the latest technologiesavailable for the provision of heat, power,lighting, ventilation and waste disposal andassessed their suitability for the new hospital.

Piotr explained: “The building of a sustainableHealth Park will create change on a long termbasis. Energy use, carbon footprint andrecycling will be critical factors leading to moreefficient ways of working, which has widerimplications for improving the patientexperience.

“The project looks at all aspects of the physicalbuilding, from high-performance glazing to thesolar angle of the actual buildings, while usingas much natural ventilation and natural lightingas possible.”

Knowledge Transfer Partnerships are a serviceprovided by the government’s TechnologyStrategy Board. They facilitate the transfer ofresearch-based expertise from universities intobusinesses and to public and third sectororganisations, where the expertise can beapplied to achieve economic growth andimprove the quality of life.

Bob Astley, KTP Regional Adviser forMerseyside, commented:

“We expect KTPs to deliver substantial impactand that has certainly been the case with theAlder Hey project. The technologies identifiedthrough the project promise to deliversubstantially lower energy consumptioncompared to existing hospitals, which meanssignificantly lower operating costs and reducedcarbon footprint. The new hospital will beinnovative in many ways but not least as abenchmark for future hospitals in energyefficiency.

“LJMU can be proud of its role in thedevelopment of the Alder Hey Children’s HealthPark, which will be a tremendous asset ofnational importance.”

David Houghton, a Project Manager from theHealth Park Project Team, explains:

“The Park is not just a green backdrop for anew hospital; it will be a vibrant living place,transforming Springfield Park with the creationof new sports pitches, a nature conservationarea, and hospital gardens where children canplay, relax and take part in arts activities.

“Our approach recognises that attractive viewsand access to the green environment canaccelerate recovery and help promote a senseof well-being for patients, visitors and our staff.We want to fundamentally change theexperience of being in hospital.”

And with University research and thecommunity considered in their actions, AlderHey Children's NHS Foundation Trust looks setfor a successful green takeover.

LJMU has participated in over 115 KTPs since1995 and has secured several awards, includingthe Best KTP in the North West for the KTPRegional Partnership Awards 2011 with RisktecSolutions Limited.

To find out more about KTPs at LJMUplease contact Susan Suttle (KTP Manager)

T: 0151 231 8056 M: 07968 422 518E: [email protected]

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new insight into autism Dr Anna Law worked with colleagues at the

University of Strathclyde and University of

Edinburgh on research that provided an

insight into the multitasking difficulties

experienced by young people with autism.

By using a virtual environment, the

researchers were able to examine

multitasking inefficiencies more closely

than might be possible in a real-world

setting.

world of sport science in one cityLJMU hosted the 16th European College of

Sport Science Annual Congress, which was

back in the UK for the first time in over ten

years in July and was the largest yet with

over 2,500 delegates. Brand new to

Liverpool, it was opened by Gymnastics

World Champion and Olympic 2012

hopeful LJMU Sports Scholar Beth

Tweddle and Lord Mayor of Liverpool,

Councillor Frank Prendergast. The

Congress explored developments in:

exercise and energy balance in cancer,

managing talent in professional sport, talent

identification in sport, football as an agent

of social change, cardiovascular imaging in

sport science and novel quantitative

approaches to combat doping. Professor

Tim Cable, President of the Congress and

Director of the LJMU School of Sport and

Exercise Sciences said. “These sporting

and health related topics will be important

issues for our local societies in the lead in

to the 2012 Olympics”.

collaboration iskey to successfor credit unionsNew research developed by Dr Paul A

Jones of the Research Unit for Financial

Inclusion with Anna Ellison of Policis,

revealed that credit unions must work

together and in partnership with a wide

range of public and private sector

organisations in order to fulfil their

potential and reach all those who need

their services. The report has been

designed as a blueprint for the strategic

development of the credit union and

social finance sector.

International students enrolled on theUniversity’s Summer Semester programmehave come to the same conclusion.

Now in its ninth year, the University acceptsawards from seven tertiary partner collegesin Malaysia, Ghana, Singapore and Sri Lankaas advanced entry onto specific LJMUHonours degrees, enabling their students toundertake a 14-week summer programmehere to top-up their current award toHonours level.

Maureen Evans is one of the teamresponsible for the success of theprogramme: “As the Summer Semesterprogramme becomes more diverse, withstudents from different countries and

cultures joining, its value increases. This notonly helps to further internationalise theUniversity, but also enhances the studentexperience by giving students theopportunity to interact – academically andsocially – with people from other cultures.”

Almost 700 students have just returnedhome, having spent an English summerstudying and sampling life here.

So what did our student visitors enjoy mostabout their time in Liverpool? In reverseorder, they cited experiencing a new culture;making new friends; the great facilities andthe friendly people.

And their favourite thing? The weather!

This is the city’s new campaign message, promoting its reputation as awonderful place to live, work, invest, study and visit, and followsLiverpool being voted the UK’s friendliest city by readers of Condé Nast

Traveller, for the second successive year.

eyeeye

Are we reallycaught on camera300 times a day?

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Deputy Chief Constable of CheshireConstabulary, Graeme Gerrard, knows a great deal about this subject. As lead on

CCTV for the Association of Chief Police Officers(ACPO), he is at the forefront of the use of CCTVtechnology in policing and was central to thedevelopment of the National CCTV Strategy.

Working collaboratively, Cheshire Constabularyand the School of Computing & MathematicalSciences at LJMU have developed, and will deliverfrom this autumn, a postgraduate certificate inForensic CCTV Analysis. The course has beendesigned to increase skills, standards andprofessionalism among CCTV analysis specialistsin the police and the wider security industry.

Networked systems and security is a specialismof the School of Computing & MathematicalSciences. The course will cover research methods,forensic computing and CCTV analysis throughmultimedia online study over a period of ninemonths, combined with four days worth ofpractical work each semester. On completion,delegates will have the skills and understandingnecessary to present video surveillance evidencein a forensic manner.

It is certainly true to say that the UK ischaracterised by its enthusiastic adoption ofCCTV cameras, predominantly by localauthorities and businesses. However, statisticsoften repeated in the media refer to the UK’s‘surveillance society’ of over four million cameras,with the average Briton caught on securitycameras 300 times a day.

How did these numbers

originate?

In 2000, as part of a major European-wideproject(1), academics Michael McCahill and CliveNorris had surveyed the numbers of cameras ona 1.5km stretch of Upper Richmond Road andPutney High Street in London, taking in publicly-accessible premises, open-street locations andestimates of those in hospitals, schools andtransport along the route. The resulting estimateof one camera per 14 residents in London wasthen extrapolated across a UK population of 60million to give the figure (4.285 million, to beexact) that persists to this day.

In the late 1990s, Clive Norris and GaryArmstrong had conducted a theoretical exercise,which followed a fictional character aroundLondon on one day of his life. He had a busy day– travelling by car and public transport to hisworkplace, two schools, a hospital, HeathrowAirport, a football stadium, several shops and carparks and a red-light district before finally returninghome to a ‘problem’ housing estate. His estimatedappearance on security cameras 300 times a dayis unlikely to be representative for most Britons –as DCC Gerrard says: “Short of being a cab driverwho moonlights as a hospital porter and a traindriver, it’s difficult to see how anyone could clockup this many cameras in a day.”

Three years ago, Cheshire Constabularyembarked on a comprehensive county-wide

CCTV camera mapping project to monitor theirlocations for policing purposes, which hasprovided an opportunity to revisit these statistics.

It took into account the very differentconcentrations of CCTV in rural and urban areas,and then extrapolated these nationally. It is thebest research available to-date, and concludedthat the number of CCTV cameras nationally wascloser to 1.85 million and that the average personwas likely to be caught on these less than 70 timesa day, mostly in workplaces or shops.(2)

And does it matter?

The elements of a ‘surveillance society’ extendway beyond just CCTV cameras.

Many of us willingly sign up to store loyalty cardsand use smart technologies that incorporate GPSmonitoring. Less willingly perhaps, we aremonitored by automatic number platerecognition and coded entry systems.Undoubtedly, we have moved into an age wherewe use our smart phones frequently to recordincidents and events.

As DCC Gerrard observes: “A feature of theAugust riots were the number of bystanders whowere recording the looting events on their mobilephones. This propensity to film yourself or othersand then circulate the images among friends mayfurther influence public opinion when it comes toCCTV. If everyone is filming everyone else, whatconcerns can you have with CCTV?”

The future:

Independent research conducted late last year(3)

confirms a high level of public support:

n 90% agreed that local authorities and thepolice should use CCTV to openly monitor publicspace

n 80% agreed that CCTV managed by publicbodies does not infringe personal privacy

n 71% said that CCTV in public spaces makesthem feel safer and reduces crime

If anything, DCC Gerrard thinks that the Augustevents in our major cities are likely to add to publicenthusiasm for CCTV, which has proved its worthin helping to identify offenders. He adds: “As CCTV becomes more complex, we need toensure that we have the right people with the rightqualifications to ensure that we can access andanalyse the images from the various systems.”

Are we still the most watched country on earth?

DCC Gerrard concludes: “Since we have yet to seeestimates from other countries, it is impossible to say.”

To find out more, please contact Inna Lekshtedt. T: 0151 231 8057E: [email protected]

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“short of being acab driver whomoonlights as ahospital porterand a traindriver, it’sdifficult to seehow anyone couldclock up this manycameras in a day”

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(1) McCahill, M. & Norris, C. (June 2002) CCTV in London. Working PaperNo6. On the Threshold to Urban Panopticon? Analysing the Employmentof CCTV in European Cities and Assessing its Social and Political Impacts.RTD Project (September 2001 – February 2004) 5th FrameworkProgramme of the European Commission. www.urbaneye.net/results/ue_wp6.pdf(2) http://www.securitynewsdesk.com/wp-content/uploads/2011/03/CCTV-Image-42-How-many-cameras-are-there-in-the-UK.pdf(3) https://www.cctvusergroup.com/downloads/file/An%20Independent%20Public%20Opinion%20Survey%20in%20Public%20attitudes%20to%20Public%20Space%20CCTV%20Final%20Version.pdf(4) Postgraduate Certificate in Forensic CCTV Analysis:W: http://www.ljmu.ac.uk/cmp/120394.htmFor further detail, please contact Dr. Dhiya Al-Jumeily (Course Leader): T: 0151 231 2578 E: [email protected]

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The former College of Building site onClarence Street is undergoing a major£37m rebuild and will reopen in

autumn 2012 as the Redmonds Building.Aptly-named after Honorary Fellows Alexisand Phil Redmond, the building will bringtogether the Liverpool Screen School,Liverpool Business School, the School ofLaw and a new Professional Centre.

Housing three distinct, yet complementary,Schools should spark new and productiveprofessional, creative and entrepreneurialgroupings of staff and students. Its openingis eagerly-anticipated.

Waste not, want not:The Redmonds Building is the first major capitalproject to be completed within the University’sCarbon Management Plan, which is on track toachieve 70% of its five-year carbon reductiontarget after just two years. This achievementcontributed to the University being awarded‘First Class Honours’ in the People & PlanetGreen League 2011, which ranks UK universitiesby environmental and ethical performance.

The University has been helped in this by itscareful selection of construction partner - family-owned construction services company WatesGroup. Like LJMU, Wates has strong values anda distinctive culture that celebrates people,partnership and sustainability.

Only 4% of the University’s waste goes tolandfill. The Wates Group has reduced itsconstruction waste to landfill from 50% in 2006to just 5%, as an ‘early adopter’ of sustainablebuilding practices that meet the government’scarbon reduction standards. This is partially whythe Wates Group was named ‘Company of theYear’ in Business in the Community’s (BitC) 2011Responsible Business Awards.

Hands-on experience:The other reason for the BitC award relates tothe Group’s commitment to bringing on the nextgeneration. During the LJMU build, Wates setup several initiatives to raise skills and jobprospects in the local community, which hasincluded ten apprenticeships for unemployedyoungsters.

The build also served as a ‘real-time’ classroomfor LJMU students, who gained an invaluableinsight into the complexities of delivering a large-scale demolition and construction project onschedule and on budget.

The future:Wates’ values have sustained the company forover 100 years, through many economicdownturns. Today, rising costs remain a challengefor the UK construction industry and profit marginsacross the sector are being squeezed.

Universities have a major role to play in theconstruction sector, not just as clients but also inhelping to develop novel approaches that can savethe industry time and money.

Director of the School of the Built Environment,Professor Mike Riley, explains: “The role of thebuilt environment in achieving the national andglobal sustainability agenda is crucial. It isestimated that buildings are responsible for around50% of all energy use, during the constructionprocess and throughout their life. Sustainablebuildings are no longer isolated demonstrationprojects or ‘concept’ buildings. In the imminentfuture all of our building stock, including those thatalready exist, must become sustainable.

“This will require cutting-edge technology andinformed approaches to whole-life buildingperformance married with genuine ‘buildability’ inthe real world. The construction industry benefitsfrom world-class research such as that takingplace in the School of the Built Environmentthrough the Built Environment and SustainableTechnologies Research Institute.

“If we are to succeed in delivering theambitious targets set for the industry, thecollaboration between key industry players anduniversities is essential.”

To find out more, please contact Kirsty Barr (Business DevelopmentManager – Technology & Environment). T: 0151 231 8451 M: 07968 422451 E: [email protected]: www.ljmu/blt/best

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“buildings areresponsible foraround 50% ofall energy use”

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“As I walked the labyrinth I discovered a wonderful metaphorfor life: people ahead and behind me on the same path. Fromtime to time I found myself feeling really overwhelmed by a largenumber of people apparently coming toward me. But I needn'thave worried - often it's our imagination of things unreal thatmakes us fearful and holds us back.”Phil Taylor, Managing Director, IT Managed Services Limited, LJMU Labyrinth workshop participant

LabyrinthA timeless symbol of creativityLabyrinths are widely recognised as valuable tools to enhance health andwell-being and are increasingly being applied to issues of personal andprofessional development, particularly in the US and Europe where they areexperiencing a renaissance.

With communication systems relentlesslycompeting for our attention round the clock -whether it’s the increasingly pressured academicor working environment - a labyrinth offersspace and opportunity to quieten the busy mind,time to allow insights to emerge and time forcreative reflective practice, all of which arecentral to learning and self development.

Among the many reported benefits of usinglabyrinths are: increased intuition and creativity,improved emotional balance and well-being;better problem-solving; more effective teamworking and cohesion; reduced negative stress,and enhanced self-awareness.

LJMU has taken on the labyrinth. The LiverpoolScreen School uses a 30ft diameter portablecanvas labyrinth for structured reflection andfostering creativity with staff and students. Thecanvas labyrinth is also used for the final day'sreflection of a leadership course for smallbusiness owners in The Automatic™ - LJMU'sinnovation lab.

A temporary candle-lit labyrinth was installed bythe facilitators of The Automatic™ for the LightNight Liverpool Festival 2011, where a labyrinthof 800 lit candles was installed on the grassoutside the Liverpool Art and Design Academy,attracting over 500 visitors to walk it. Light NightBury has since requested LJMU to install acandle-lit labyrinth for its festival in October.

Looking across the UK at their use, a permanentlabyrinth is currently being constructed in thegrounds of a London hospital to focus surgeonsbefore going into theatre. Temporary canvaslabyrinths have been used in the UK by theeducation sector and by psychotherapists foraddiction and mental health. A permanentlabyrinth of low-level box hedging is installed inthe grounds of Ashworth High SecurityPsychiatric Hospital, Merseyside, and is used bystaff and patients.

Rev Catherine Joy Moon, Anglican Chaplain ofMersey Care NHS Trust, who will be participatingin the Recovery model of care within AshworthHospital, explains:

“The Spiritual and Pastoral Care Team forMersey Care NHS Trust additionally use twoportable canvas labyrinths across a range oflocal mental health services. The invitation towalk a marked pathway can also foster co-ordination and focus of attention for those inspecialist units for people with acquired braininjury, learning disabilities and dementia.”

LJMU runs an informal Labyrinthworkshop at The Automatic™ in Liverpool.To find out more or to book a place, please contact Kirsty Barr, LJMU Business Development Manager E: [email protected] T: 0151 904 6467

To find out more about holding events atthe Art & Design Academy, please contactLJMU Conference and Events Services.

T: 0151 231 3511E: [email protected]: www.ljmu.ac.uk/conferences/86077.htm

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Alas poor Youse. It’s notthatShakespeare Company.

the RSC in Liverpool

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“every singlemember of theclass buzzed withexcitement forweeks followingthe workshop. Wewere amazed byhow much eachchild got involved,even the very shyand reluctant”Frodsham CE Primary School

It’s the one that elicited possibly the besttestimonial ever from an enthused ten-year-old: “If I had the choice between the Rubbish

Shakespeare Company and Alton Towers, Iwould pick the Rubbish Shakespeare Company.”

Michael Boyd would surely kill for such a review.

Since completing the LJMU EnterpriseFellowship in 2010, the company of seven maleactors – all alumni of the University’s Dramadepartment – has been enthusing primary andsecondary pupils with its take on Shakespeare.

With a nod to 16th century theatre, when maleactors performed all the roles – male and female– they bring the plays to life by mixingShakespearean English, modern-day languageand humour to draw in the audience.

Co-founder and Artistic Director AlexMacDonald explains: “Shakespeare needs to beperformed, or seen performed to be fullyunderstood. We condense the plays into a fiveminute performance by ourselves and followthis up with workshop sessions with the pupilswho then perform it. They look forward toworking with us and Shakespeare. And if theylook forward to working with Shakespeare, thenthat’s our job done.”

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Many graduates are talking about‘hitting brick walls’ when jobhunting. Reports may state thatgraduate employment is on theup, but research shows anaverage of over 80 CVs for eachvacancy. It is therefore apparentthat graduates need to have anedge and some universities arewelcoming their graduates backfor extra employability up-skilling.

Funded by the European SocialFund and delivered by the LJMUGraduate Development Centre,GAP is a free, week-long intensiveprogramme open to recentunemployed graduates (from anyuniversity) who are resident inMerseyside and EU citizens.

English and Theatre Studiesgraduate and GAP participantChristina Latham, wrote aboutthe skills she gained from theprogramme in The GraduateTimes. She highlighted how GAPhelps solve the issue; ‘What cangraduates without connectionsdo?’ She found the networkingopportunities an importantbenefit as they allowed theprofessional skills learnt on theprogramme to be put intopractice.

To find out more, please contactAmy Henry-Morgan, GAP ProjectAssistant.

T: 0151 231 8735 E: [email protected]: www.ljmu.ac.uk/gap

Christina Latham’s article can beaccessed at:

www.graduatetimes.com/notebook/2011/07/05/the-european-social-fund-and-what-it-can-do-for-you

Bridging theemploymentgap

To find out more about Enterprise Fellowships at LJMU, please contact Emma Hunter (Head of Student Enterprise). T: 0151 231 8061 E: [email protected] W: www.ljmu.ac.uk/startup

To find out more about the Rubbish Shakespeare Company (for primary and secondaryschools, and street theatre nationwide) please contact Alex MacDonald (Artistic Director).M: 07896 203555 E: [email protected]: www.rubbishshakespearecompany.com

amazing new developmentsfor breastfeeding mums

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More new mums are opting to breastfeed,but many are struggling to continue to dothis exclusively. The Royal College of

Midwives has voiced concerns that there is notenough support out there.

LJMU’s Faculty of Health and Applied SocialSciences recognises the challenges faced bythose wishing to breastfeed and is workingalongside other initiatives in Liverpool to addressthis issue. A breastfeeding training programmewill be delivered by LJMU midwifery staff forLiverpool PCT and Liverpool City Council (LCC)staff who have contact with families.

This collaborative work aims to increase the localbreastfeeding rates and address healthinequalities. This comes as Liverpool PCT and LCCare jointly working towards UNICEF UK BabyFriendly Initiative (BFI) accreditation, alreadyachieving stage one of this process.

As part of the BFI initiative, a University Standardsprogramme is an accreditation process aimed atuniversity departments responsible for trainingmidwives and health visitors. It aims to equipgraduates with the basic knowledge and skills tosupport breastfeeding effectively. LJMU hasreceived a Certificate of Commitment for theaccreditation of its BSc Midwifery course and iscurrently working towards stage one of theaccreditation.

Kate McFadden, Infant Nutritional ProgrammeManager, Liverpool PCT explains the work beingcarried out in the city through these partnerships:

“We have a launched the websitewww.amazingbreastmilk.nhs.uk and a‘Breastmilk It’s Amazing’ facebook page for toptips and lots of information and support in orderto complement our training programme, and openup these ideas to everyone. There are many

common misconceptions around issues such asbreast shape, implants, special diets andbreastfeeding in public. We want more mums tosee how breastfeeding can be a fantasticexperience for both mums and babies.”

An additional initiative is Liverpool’s BreastfeedingWelcome Scheme (BWS) which involves shops,cafes and restaurants signing up to welcomebreastfeeding. Businesses which sign up to thescheme are given a sticker to display in theirwindow.

So far approximately 200 businesses andorganisations across the city have signed up tothe scheme.

LJMU Midwifery students are further enhancingtheir own knowledge and supporting new mumswhile on their work placements, using knittedbreasts.

Lynne Furlong, an LJMU Midwifery studentcommented:

“As my first placement is on a postnatal ward, Iam often involved in helping women withbreastfeeding and the knitted breast has beenvery useful during this process. Not only is it atalking point or ice breaker with the women I havedealt with, as they said how 'cute' it is, it allowsme to help them with breastfeeding in a waywhich doesn’t cause them to feel embarrassed oruncomfortable.”

To find out more, please contact Chris Edwards (Business Development Manager - Health).

T: 0151 231 8072 M: 07968 422609 E: [email protected]

“the knittedbreast hasbeen very useful duringthis process...”

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Knowsley Safari Park’s 40 years of care Now in its 40th year, Knowsley Safari

Park was the first of its kind to belocated so close to a big city. These

days the ability to take a drive in our owncountry and view animals from across theworld is still a successful concept. Butanother fascinating side of the park is howit cares for and keeps the animals healthyin an environment often very different fromtheir natural habitats.

Since the safari park opened its gates to auniversity for the first time, students and stafffrom LJMU have been helping them utilisethe latest technology and scientific research tokeep the animals in good health.

Rachel Saunders from the park’s Research andConservation Team explains:

“In 2010, a Research and ConservationTeam was created at Knowsley promotingstudent and keeper research, plusconservation projects in the field. We choseprojects that match our aims at the Safari Park,thus primarily supporting African projectsincluding Save the Rhino, Endangered WildlifeTrust and Space for Giants.”

LJMU staff and students from the NaturalSciences Department assist with up-to-datehealth checks, using the same technology asairport cameras that detect if passengers couldbe exhibiting the early signs of bird flu or swineflu. The rare White Rhino family at the Park,which has seen the birth of three White Rhinocalves in recent months, benefits from thesethermal camera checks. These detect regionsof elevated temperature that might indicatesigns of illness.

Rachel talks about how this animal care haschanged since the opening in 1971.

“Veterinary care has improved with moderntechnologies so our animals have five star vettreatment as and when necessary. Research,both in-house and through universities, helpsfurther our knowledge and highlights areaswhere we could improve the safari park for ouranimals. We always strive to provide the bestanimal care, to ensure species can behave asnaturally as possible.”

Dr Alan Gunn, Principal Lecturer at LJMU’sNatural Sciences Department, leads the projectand talks about the effectiveness of this work:

“The keepers always have a watchful eye ontheir animals but to avoid causing stress theydo not catch and handle them unless it isabsolutely necessary. The thermal camerachecks help to confirm or allay their suspicionsor even identify problems before the keepersare aware of them. It is also possible tomonitor the effectiveness of a treatment.

“LJMU staff and students are able to observethe biology of the animals in as near naturalconditions as possible. For example, studentsare currently monitoring how the bodytemperature of the baby rhinos alters as theyget older and the changes that take placeduring horn growth.”

This cross-park approach is also assisting with: • Assessment of arthritis in elephants - • Foot and joint health in giraffes • How the neutered male lions fit

into the pride

To find out more, please contact David Rutt (Business DevelopmentManager - Science). M: 07968 422498E: [email protected] further information about KnowsleySafari Park: T: 0151 430 9009E: [email protected]: www.knowsleysafariexperience.co.uk

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The nutritional guidance given to elite athletes can help thoseof us in less active professionsget through our working day. Dr James Morton, theperformance nutrition consultantfor Liverpool Football Club (LFC)and several professional boxers,goes from the pitch to theringside to tell us how.

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Dr James Morton is a Senior Lecturer inExercise Metabolism and Nutrition atthe LJMU School of Sport and Exercise

Sciences. His work with local football clubs ispart of a broad range of services offered byLJMU Football Exchange. This includesenterprise and teaching and learning. It alsogives students opportunities for World of Workskills through dream placements and jobswithin the industry, as well as work with thelocal community to promote healthier lifestyles.

School of Sport and Exercise SciencesDirector, Tim Cable explains:

“Undergraduates from the School’s degreeprogrammes are selected through anapplication process to work at the Clubs, andare mentored by both LJMU and Club staff.The interns have to work hard to gain these positions. It really makes allundergraduates ‘up their game,’ leaving them with a range of benefits.”

Dr James Morton talks us through some ofhis work, which feeds into teaching andlearning within the School, and provides someexcellent ways of adapting elite athletepractices in nutrition.

the big breakfastOver 60 per cent of people sacrifice breakfastfor extra time in bed, or to get to work earlier.

Even many athletes do not eat breakfast, fora range of reasons, including lack of time, notfeeling like eating in the morning, or simplydue to habit.

“Skipping breakfast is associated with manyadverse health effects including increasingbody fat levels and it has even been linked toincreased chances of metabolic disease,”James says.

However, breakfast at Liverpool Football Clubis one of the most important meals of the day.The players have a mixture of low GlycemicIndex (GI) carbohydrates and a moderateintake of protein. The slow release GIcarbohydrates from cereals such as porridgeand muesli combined with protein (beans,eggs, yoghurt, smoked salmon) provide theideal energy combination for training. Eatingthe right breakfast provides more glucose tothe brain, which increases alertness.

skippingbreakfast isassociatedwith manyadversehealtheffects

Steven GerrardLiverpool FC captain

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“Everyone knows that breakfast is one ofthe most important meals of the day. Ican’t function until I’ve had my cereal!Joking apart, I’ve learnt over the yearshow my body reacts if I don’t eat the rightthings, and my training and matchperformances can suffer. As a professionalfootballer I need to make sure I’m in thebest physical condition at all times sobreakfast is a must for me.” Steven Gerrard, Liverpool Football Club

“Of course the players will need to consumelarger quantities due to the nature of their job,but the same principles apply to everyone.Slow release carbohydrates will kick-starta productive day even if you will be sittingat a desk for most of it,” James advises.

“For the standard office worker, the key is toavoid cereals that are high GI in nature. Theyprovide a quick high followed by a lethargicmid-morning lull. To avoid this, choose oatinstead of wheat-based cereal and considermuesli, porridge or protein as options.”

And consider what you want from yourbreakfast. If a reduction in body fat is the mainaim of the morning training session for aplayer, which takes place one hour afterbreakfast, then protein is best before andlarge portions of carbohydrates avoided untilafter training. This should prevent the loss oflean body mass, which could occur withintense training, but still promote fatty acidoxidation and a decrease in body fat.

To maximise fat burning, everyone shouldwait two to three hours to do cardio-exercise

after consuming carbohydrates, with the besttime to burn fat in the morning before eating.Get up early and run for 30-40 minutes, butconsult your doctor first if you have any healthproblems, such as high blood pressure orheart problems. And also don’t forget toconsume your breakfast AFTER your morningexercise!

a fighting fit lunch Heavyweight boxer, David Price needs toconsume 4,000 – 5,000 calories daily, whichis double the daily calorie intake.

“The training demands of boxers are some ofthe highest I have ever come across inprofessional sport.” James says, “So if you areconsuming double your recommendedcalories then you are in league with aheavyweight boxer.”

“The sport is moving towards a scientificfocus, and those at the top level knowhow important it is to study and monitornutrition. Since I started working with anLJMU academic expert and gaining thiseducational focus, I’ve really noticed adifference in performance.” David Price,British heavyweight boxer

Many boxers make up calories throughsupplements to increase energy. “We doprovide warnings on the over reliance onsupplements, but in David’s case these canbe necessary given the huge amount ofenergy he needs for training,” James says.

“Most people consume at least a third of their

daily calorie intake while at work. Eat regularwell-balanced meals and drink enough wateror you may have difficulty concentrating.

“Lunch should include moderate portions ofrice, pasta, couscous, potatoes, and soupsbut don’t forget your proteins like fish andchicken. Most people make the mistake ofhaving a high fat and high sugar lunchinvolving white bread sandwiches and lots ofmayonnaise. And a good tip to maintain ahealthy body weight is to avoid fizzy drinkscompletely. Snack on yogurts, fruit, nuts orraisins.”

dinner timing For elite athletes with evening matches orgames, it is crucial that a meal is consumedthree to four hours prior to competition, toallow sufficient time for digestion. Jamessuggests:

“For most people, one of the biggest mistakesis eating dinner too late in the evening. The bodyis more primed to store food as fat so eatbefore 7.30pm, be careful on portion sizes andgo easy on carbohydrates such as pasta, rice,potatoes and pizza. Simply adapt your lunch boxcontents and because you have more time athome and also access to cooking equipment,fresh ingredients can be used to cook home-made meals.”

To find out more, please contact David Rutt (Business DevelopmentManager - Science).

M: 07968 422498 E: [email protected]

David Price, British heavyweight boxer

Image: Carl Recine/Action images

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Critical infrastructure protection is a 21stcentury challenge relevant to everyone. Anattack can filter down to many areas ofsociety, leading to threats of economic lossand even life-threatening consequences. Buthow can we win this cyber war?

LJMU’s School of Computing and MathematicalSciences is pooling together research totackle this. Their new PROTECT Centrebrings together over 20 years of expertise innetworked appliances, sensor networks,network security and gaming andvisualisation technologies.

Protection isn’t just about banking andpersonal details. Terrorists or other nationscan sabotage critical systems. This includesthe electrical grid as well as financial, foodand water systems. Many of these daily lifesystems were set up decades before theadvance of online technologies.

President Barack Obama declared cybersecurity a top US priority soon after takingoffice. General Sir David Richards, Chief ofthe Defence Staff, hopes to set up 'cybersoldiers’ to both protect the UK from onlinestrikes and launch its own attacks.

Educating the CriticalInfrastructureThe LJMU PROTECT Centre has engagedwith Thales Research UK to design anddevelop a modelling tool able to analysedifferent crisis management scenarios. Ithighlights the security issues in realoperations, with scenarios such as oil depotfires, multi-nation military operations andhuge public events such as the OlympicGames.

Games technology is being used to build 3Dmodels of interaction and scenarios, withvirtual environments of critical infrastructuresand their complexity mapped and visualised.

Online at the frontlineSam Keayes, Managing Director, NationalSecurity and Resilience, Thales UK, which isacknowledged as a world leader in thedesign and supply of mission-critical

systems, talks about the new approachwhich involves a combination of defensiveand active protection.

"The traditional focus has been on defendingsystems to prevent successful attacks. Butas attackers become more sophisticated,and systems become more complex andinterconnected, it is no longer possible toprevent all cyber attacks.

“Strong defence of systems will remaincritically important, but it must be combinedwith the active detection of attacks, theability to react quickly to cyber-attacks andthe designing in of resilience into criticalsystems. The active protection of systems isnecessary to protect critical data. Thesophistication and wide distribution ofattacks mean that increasing co-operation inthe analysis of, and response to, attacksbetween different organisations is also keyto ensuring the security of systems."

Advice on how toprotect home andbusiness computers Professor Madjid Merabti, Director of LJMU’sSchool of Computing and MathematicalSciences offers some advice on beingsufficiently armed as individuals:

n Be mindful of information provided to socialnetworking sites as a malicious third partymay mine information from such sources

n Use a strong password with multi-factorauthentication

n Keep operating systems, applicationsoftware, anti-virus and firewalls up to datewith the latest patches or updates issued bythe software providers

n People using company laptops shouldapply encryption to their devices and remotelytrack the device and/or wipe data if possible

To find out more, please contact Kirsty Barr (Business DevelopmentManager – Technology & Environment).T: 0151 231 8451 M: 07968 422451E: [email protected]

Cyber Securitya war on all online fronts

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IMAGE USAGE TERMS & CONDITIONS: Photography &Art Direction by Kathryn Easthope &

Benjamin Thapa 2011 / [email protected]

/[email protected] cannot be

reproduced without prior permission from the owner. (All rights reserved copyright 2011 -

Kathryn Easthope & Benjamin Thapa) Images cannot be sold or entered into competitions

without prior permission of the owner.

EileenPang’sfashioncollection‘TribalFuturity’

Tribal Futurity

LJMU Graduate Eileen Pang’sfashion collection, ‘Tribal Futurity’,was modelled by Amber Le Bon,daughter of model Yasmin Le Bonand pop star Simon Le Bon of DuranDuran at Graduate Fashion Week2011.

Eileen was a recipient of the GeorgeBeardwood Bursary.

LJMU Honorary Fellow Lynette Beardwoodcurrently funds the Bursary in memory ofher father. She comments on offering thissupport to students:

“I so enjoy my visits ‘home’ to Liverpool. I have supported scholarships within theUniversity’s Hardship Fund for over ten yearsand have come to feel very much a part ofthe LJMU ‘family’. People should not bedenied educational opportunities for financialreasons. I believe that everyone can dosomething to make a difference.”

The collection is inspired by Eileen’s vision ofthe distant future. She questions how fartechnology can advance before humans areentirely dependent on it. What happens if itsomehow disappears completely? Wouldwe still be able to survive without it?

She believes traditional methods andtechniques shouldn’t be forgotten and thatthis is the answer to surviving in the future.The initial inspirations for the collection camefrom ideas generated by the fusion ofAfrican tribal culture with modern technologyand architecture.

Eileen Pang and LJMU HonoraryFellow Lynette Beardwood

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To find out more aboutsupporting students throughscholarships and prizes, please contact Colette Glanvill.T: 0151 231 3292E: [email protected]

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Premier League Men’s Health participant undergoing an in depth cholesterol check at LJMU’s School of Sport and Exercise Sciences.

Life on the windDr Dave Wilkinson worked with scientists

from Switzerland to investigate the

remarkable distance that windblown

microorganisms may be able to travel between

continents. Using computer models of the

Earth’s atmosphere, the research has raised

questions about the microorganisms potential,

to colonise new lands and also, potentially, to

spread diseases. The results were published in

the Journal of Biogeography.

John MooresPainting Prize ChinaThe Liverpool School of Art and Design

recently celebrated an exhibition of the first

John Moores Painting Prize China, a new

version of the Liverpool-based competition.

The prizewinners worked in studios at the Art

and Design Academy throughout July,

preparing for the exhibition, which featured a

25m long painting of Liverpool’s skyline

created by Zhang Zhenxue (as its centrepiece).

A Co-operative approach tobusinessDr Tony Webster, LJMU Head of History, is

working with a team of historians from the

University of Liverpool on two major books

looking at co-operative values and the history of

the Co-operative Wholesale Society (CWS), one

of which will showcase the Co-operative Group as

a business model. This will be the first major

business history of the CWS and the Co-operative

Group, and will be completed in time for the

Society’s 150th anniversary in 2013.

An increasing number of men are developing a range ofpreventable lifestyle-related

diseases, due to lack of contact withtraditional health services. EvertonFootball Club has teamed up withLJMU’s School of Sport and ExerciseSciences to tackle this through thePremier League Men’s Healthprogramme. This is a tactical move, asresearch shows that men are morelikely to respond when the message iscombined with a topic or venue withwhich they are comfortable.

This project has reached thousands ofmen through media and marketingcampaigns at Everton Football Club. It haseven helped to capture early cancerindicators in some individuals throughcancer awareness marketing in stadiumtoilets.

Henry Mooney, an Everton in theCommunity coach and tutor, did notrealise the symptoms he wasexperiencing were actually early signs of

bowel cancer until he saw an awarenesssticker at Goodison Park.

Henry said: “Everton’s Premier LeagueMen’s Health stickers gave me an earlywarning sign, but I feel that most men ofmy age and generation are not aware of therisks in relation to both bowel and prostateproblems and, like myself, would probablynot go to seek advice from their GP.”

The programme has also been shortlistedby the World Health Organization as anexample of best practice for promotingphysical activity and health in sociallydisadvantaged groups.

To find out more, please contact David Rutt(Business Development Manager - Science).

M: 07968 422498 E: [email protected]

* Premier League Men’s Health works inpartnership with The Football Pools, ThePremier League, Heart Research UK andLJMU’s School of Sport and Exercise Sciences.

LJMU astronomercollaborates on awardwinning playA new play, developed through a collaboration

between Unlimited Theatre, LJMU astronomer Andy

Newsam and ESA Astronaut trainer Gail Iles, has

recently scooped two prestigious national awards. The

play - 'Mission to Mars', is aimed at children and tells

the story of the first humans to travel to Mars. Set in

the year 2035 AD, it aims to inspire the audience about

science, space and their own future

Our aim at Liverpool John Moores University is to assistand engage with our community, business and industry,but also to challenge, to stimulate debate and generatenew thinking and ideas.To tell us what you think, contact: E: [email protected] T: 0151 231 3531


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