Date post: | 12-Aug-2015 |
Category: |
Business |
Upload: | sameer-mathur |
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With Every passing day,
Mobile is occupying a
larger portion of
People’s time.
An Awesome
way to promote
a brand ?? Isn’t it?
An Awesome way
to promote a
brand ?? Isn’t it?
But How to
Advertise? Ads??
Adds pop up in Unwanted places
at an Unwanted time
Consumers don’t
perceive them as
Advertising. They
value them for
their Functionality.
Apps are also Cost-effective. Sometimes they create new Revenue Streams.
Strategiesto make apps.
Airlines have apps
allowing Customers to
Check-in and check
flight status
Apps with unique value proposition catch attention and Spread quickly.
Make Apps that enhance social interactions
and connections. It may be a Social Game or
Gifting platform or a BlogSpot.
Interactive Games ,
Movie and Music Apps.
Red Bull Kart Fighter,
Red Bull X-Fighters, and
Red Bull Air Force were
created using this
Strategy.
Bollywood Movies
have successfully
used Entertaining
Mobile Apps for
promotions
Along with Adding
Convenience and
provide incentives
Apps by telecom
operators provide
Brand Equity
Apps can play its role in the Initial Stages of Brand Launch for Brand awareness and Interest.
Apps are useful during
Initial stages for creating Product Awareness .
To Communicate news ways to use the Product
As a Companion product to increase usage of both.
These Slides were created by PreethamV Raikar, IIT Madras during an internship under
Prof. Sameer Mathur, IIM Lucknow.
(See www.iiminternship.com)
Credits
-Harvard Business Magazine
-Google Images