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10/03/09 1 think big: a new social media pov. ut mba – marketing fellows discussion 10.1.09
| Date post: | 05-Dec-2014 |
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10/03/09 1
think big: a new social media pov.ut mba – marketing fellows discussion 10.1.09
game changer
3
digital technologysocial mediums
accessible info
10/03/09
barriersbroken
410/03/09
marketing convention
510/03/09
vs. marketingutility
610/03/09
how do you define?
710/03/09
this is not abouttechnology
10/03/09CTCA Strat Review 8
?
10/03/09
this is about people
910/03/09
10
in the not-so distant future
EVERYTHING INMARKETING WILL
BE SOCIAL10/03/09
think bigthink real
10/03/09
blendworlds
10/03/09CTCA Strat Review 1210/03/09
tellstories
10/03/09
engineer to engage at every step
10/03/09CTCA Strat Review 14
currency toengage
15
company
marketing requiressocial currencyperson
!! !wtf?
10/03/09
competitionor cause
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spectaclesor experience
1710/03/09
surprises or status
1810/03/09
marketing principles
Human Focused: People’s needs, influences and drivers first before platform and technology.
Beyond Technology: Experiences, a story, meaningful, or larger than life.
Environmental Management & Engineering: Playing close attention to participants and providing real, digital and augmented experiences to interact within.
An Engagement Currency:
2010/03/09
brand empathy
21
company
branding requireslisteningperson
!“…”
10/03/09
competitivecgm
2310/03/09
social scoring
2410/03/09
socialvolumetrics
2510/03/09
marketingtakeaways
Stay Human Focused: People’s needs, influences and drivers first before platform and technology.
Think Beyond Technology: Experiences, a story, meaningful, or larger than life.
Craft the Environment & Engineer for an Experience. Playing close attention to participants and providing real, digital and augmented experiences to interact within.
Have an Engagement Currency: A reason to engage: competition, status, tangible/intangible reward, content or cause.
Listen, Find Meaning in the Mentions: Look at your brand in terms of how people talk about it vs. how you want it to be percieved.
2610/03/09
Andy Hunterpursuitnow.com
email | [email protected] | andyhunterblog | experiencefreak.comsms | 50500 reeboot
thank you
10/03/09
speakerbio
28
Andy’s experience spans the marketing communication landscape working for many of the world’s leading fortune 500 brands including American Express, BMW, Walmart, Sears and PwC Consulting. He focuses on digital innovation, web marketing and integrated communication strategy. He is a former ad-agency director and planner having worked for Ogilvy, Young & Rubicam, Hakuhodo Int’l and Hill Holliday. As founder of GSDM’s brand connections practice he led efforts to extend brands into digital experience, emerging technologies and transmedia storytelling.
In parallel to his current duties at PURSUIT, he’s served as an advisor to several new media and technology startups concentrated in the online video, social networking and integrated communications space. He is a past speaker-moderator at events including MIT’s Future of Entertainment, SXSW Interactive and Digital America.
10/03/09
SOCIAL INSPIRATIONS
10/03/09
thought leaders
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jane mcgonigal russell daviesclay shirky danah boyd mark earlshenry jenkins
Nike+ Campaign
31
Microsite Hub
32
LikemindedBrand Partners
33
Branded Product Extensions
34
Branded Product Extensions
35
ContentIntegration
36
Social Tools
37
Influencer Engagement
38
Blog
39
Email &Events
40
foursquaresocial app
10/03/09CTCA Strat Review 41
royal de luxe theater company
red bull flugtag
yelpaugmented reality
tru bloodHBO Alternate
Reality
signtific lab
Come Out &Play Festival
NintendoWii
zombieflash mobs
blame drews cancer
5010/03/09
GEORGE LUCASTOURNAMENT OF
ROSES PARADE
Andy Hunterpursuitnow.com
email | [email protected] | andyhunterblog | experiencefreak.comsms | 50500 reeboot
thank you
10/03/09
marketing innovationbusiness optimization
research & insight
10/03/09
