Think Content, Not Coins: Using Instant Rewards to Drive Retention

Wally SchlaegelChief Product and Marketing Officer

CataBoom

ACQUISITION IS MORE THAN ATTRACKING THE CONSUMER

average cost per new user install is $2.51

23% of users delete an app after ONE day

Fiksu’s data indexesTechCruch and a recent Localytics study

CONSUMERS HAVE SHORT ATTENTION SPANS

Fiksu’s data indexesTechCruch and a recent Localytics study

77% of users delete their apps THREE days after instillation, and 90% delete by the NINETY-day mark

CREATE AN ACQUISITION STRATEGY THAT IS BALANCED WITH RETENTION

90% return first 5 days65% return after 5 days

CataBoom

KEEP MORE THAN 10% : THINK CONTENT and REAL WORLD PRIZES, NOT SIMPLY COINS

Consumers love to play!Consumers REALLY love to win!

WHAT DOES THIS LOOK LIKE?

THE POWER OF A GIFT CARD!

1 winner a day could increase acquisition by 5X

DON’T UNDER ESTIMATE CONTENT!

Consumers love exclusive!Consumers share secrets

FINAL: KEEP IT SIMPLE!

Simple messagingSimple implementations

THANK YOU!