LOOKING SOUTH FOR INSPIRATION: WHAT’S BEHIND THE LATAM CONTENT EXPLOSION?

Rob Salkowitz

Author, Young World Rising &Young World Shining

Disruption is my Passion

El Boom!Latin America on the Rise

Economic growth

Diversification of industry

Internet & Mobile

Political reforms

Entrepreneurship

Building a New Creative Economy

Favorable Demographics

Spread of Networks and Digital Tech

Globalized Knowledge Economy

Next Generation Entrepreneurs

¿Qué Pasa?

The Young World is the Future

Youth is South

Median Age – Youngest (green) to Oldest (Red)

Ecuador 25.7

Mexico: 27.1

Colombia: 28

Costa Rica: 28.8

Brazil: 29.3

Argentina: 30.1

Latin Am/Caribbean: 26

USA: 36.9

EU: 40.9

World: 28.4

Young People, Young Ideas

Collaborative

Tech-Savvy Globally-AwareMulti-

Tasking

Socially-Engaged

Feedback-DrivenOver-Sharers Customizers

Impatient

Entrepreneurial

Gen Y

“Net Generation”

Green

Skeptical

A Digital Generation

Internet User Growth, 2000-2011

North America

South America

Central America

Caribbean Rest of World

0

200

400

600

800

1000

1200

1400

1600

1800

Per

cen

tag

e in

crea

se

Entrepreneurship is Surging

GEM studies show that Latin America exhibits especially high levels of entrepreneurial activity.

During the period for which we have information, Latin

American countries have the second-highest rates of entrepreneurship in the world.

On average, between 2000 and 2007, almost 18 percent of the working-age population were involved in entrepreneurial activities.

This involvement significantly exceeds the rates of entrepreneurship even in the European Union, Asia, and North America.

“

”Entrepreneurship and Growth: A Latin American Paradox?Larroulet and Couyoumdijian, 2008

Money Follows IdeasFrom 2009 to 2010, funding for private equity and

venture capital in Latin America more than doubled, reaching $8.1 billion.

Technology deals funded in the first half of 2011 increased by 133 percent compared to the previous year.

“

”Source: Latin American Venture Capital Association

Young World Entrepreneurship

Blends social and commercial models

Aligns public-private-NGO resources

Collaborative and engaged from inception

Sustainable and adapted to local conditions

Addresses systemic problems with market solutions

Global Challenges Need Entrepreneurial Solutions

Changing BusinessChanging the World

Innovating with Vision

Pereira pop. 567,000

Making Your Voice Heard

Impact Entrepreneurship

We are trying to create a

world class business environment. We like to say we export software and

import opportunity.

- Guibert Englebienne, co-founder

“

”

Changing the World from the Bottom Up

Reinvestment in Ecosystem

Business Creation and Employment

Training and Capacity-Building

Social and Commercial Innovation

Business Practice and Culture

El Boom!Latin America on the Rise

Ideas

Innovation

Content

Influence

¡GRACIAS!THANKS!

Rob Salkowitz

www.mediaplant.net

rob@mediaplant.net

www.robsalkowitz.com

Twitter: @robsalk