@geniusworks
[email protected]
Challenge
Opportunity
Analytics
to
Advocacy
Big data
and
Biotech
Collaborative
to
Contagious
Frozen Yogurt
and
Flying Cars
Istanbul
to
Indonesia
Mobile
and
Millenials
Real-time
and
Relevant
Ambitious.
Confused.
Ambitious.
Confused.
Excited.
Ambitious.
Confused.
Excited.
Tired.
Ambitious.
Confused.
Excited.
Tired.
Hopeful.
Individual.
Demanding.
Individual.
Demanding.
Frustrated.
Individual.
Demanding.
Frustrated.
Promiscuous.
Individual.
Demanding.
Frustrated.
Promiscuous.
Global.
Where are we going?
Where are we going?
Why am I here?
How can I do more?
How can I do more?
How can we do better?
What matters most?
Complex
markets
Incrediible change
New opportunities
worldchanging
opportunities
23andme
Complex
markets
Complex
marketsFocus
Complex
marketsFocus
create your space
Define your purpose
Complex
marketsFocus
Complex
marketsFocus Simplify
Complex
marketsFocus Simplify
Simple is not easy
Less is more
Complex
marketsFocus Simplify
Complex
marketsFocus Simplify Resonate
Complex
marketsFocus Simplify Resonate
Bolder brands
Real and relevant
Building communities Celebrate journeys Moments of happiness
Real beauty Creative children Express your style
Care for the outdoors Inspire every athlete* Add sparkle
Complex
marketsFocus Simplify
Complex
marketsFocus Simplify Resonate
Complex
marketsFocus Simplify Resonate Amplify
Complex
marketsFocus Simplify Resonate Amplify
Complex
marketsFocus Simplify Resonate Amplify
Make more of less
Inspire and enable
Complex
marketsFocus Simplify Resonate
Complex
marketsFocus Simplify Resonate Amplify Impact
Complex
marketsFocus Simplify Resonate Amplify Impact
People pay more
More Tell others
Complex
marketsFocus Simplify Resonate Amplify Impact
Complex
marketsFocus Simplify Resonate Amplify
Winning
businessImpact
Make life better
10 times not 10%
Complex
marketsFocus Simplify Resonate Amplify
Winning
businessImpact
Complex
marketsFocus Simplify Resonate Amplify
Winning
businessImpact
In a world of complexity
In a world of complexity
simplicity stands out
Clarity instead of confusion
Clarity instead of confusion
Decision instead of doubt
“Simple is harder
than complex …
… You have to get your
thinking clean
But if you can …
… you can move mountains”
Focus on fewer but better
Focus on fewer but better
opportunities
Focus on fewer but better
opportunities
customers
Focus on fewer but better
opportunities
customers
products
Focus on fewer but better
opportunities
customers
products
ideas
Don’t be average
Don’t be average
Be better
Find your brand’s purpose
Insightful and inspiring
Insightful and inspiring
Simple and human
Insightful and inspiring
Simple and human
Magical
Create your own space
in the world
Be real and relevant
Be innovative and inspiring
Be bold and brilliant
Topical
Relevant
Topical
Relevant
Contagious
“Don’t be afraid
to give up the good
“Don’t be afraid
to give up the good
… and go for the great”
Life is really simple
but we make it complicated
Reach for the stars
@geniusworks
[email protected]
theGeniusWorks.com
GeniusIstanbul.com