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THINK SMART, LOOK AMAZING MARIE CLAIRE RUSSIA THINK SMART, LOOK AMAZING Media kit Russia 2017
THINK SMART, LOOK AMAZING
MARIE CLAIRE RUSSIA
THINK SMART, LOOK AMAZING
Media kit Russia2017
THINK SMART, LOOK AMAZING MARIE CLAIRE
MARIE CLAIRE is a compelling media destination that combines provocative content, outstanding fashion & beauty to inspire every woman who wants to THINK SMART & LOOK AMAZING
A PREMIUM GLOBAL MEDIA BRAND
• 76 MILLION women brand audience• 30 MARKETS around the world • 32 MILLION unique visitors• 22 MILLION friends & followers• 16 MILLION readers
GLOBAL
THINK SMART, LOOK AMAZING
MARIE CLAIRE RUSSIA
MARIE CLAIRE PLUGS INTO THE MODERN WOMEN'S PASSION POINTS, IGNITING CONVERSATIONS IN EVERY CIRCLE
* Excluding the intersection of print and digital audiencesSource: TNS Russia, NRS Russia 2016/2, Google Analytics Aug 16, HSM monitoring; Adobe Omniture, Ofsys (Intelligent Emails) Oct2016
968 000 unique visitors
100 000 + friends & followers
181 300 readers
24 893 newsletter subscribers
TOTAL AUDIENCE > 1 150 000 people*
MAKING A STATEMENT ACROSS EVERY CHANNELMarie Claire deeply understands and connects with its audience in a powerful way, by offering total 360 degree experience: in print, social media, online, at live events, through TV cannels partnerships and via brand extensions.
WEB SOCIAL
BROADCAST EVENTS
INTERACTIVE PRINT
MOBILE
TABLET
MARIE CLAIRE RUSSIA
SPECIAL FEATURESWe generate interactive and engaging CONTENT which we provide across every PLATFORM insuring NATIVE ad message delivery
We attract top russian CELEBRITIES to create buzz and reach wider AUDIENCE
MARIE CLAIRE RUSSIA
MARIE CLAIRE RUSSIA
AUDIENCE PROFILE
FASHION & LUXURY OBSESSED
PROFESSIONAL AND POWERFUL
THE COMPANY YOU KEEPCHIC & SMART
ACTIVE& BRIGHT
MARIE CLAIRE RUSSIA
COMPETITIONIncome group- can buy expensive things or full income, not restricted in finances
Income СAFFINITY INDEX
Source: TNS Russia; NRS-Russia 2016/2
AFFINITY INDEX
269
415
244
362
241
356
MARIE CLAIRE
MARIE CLAIRE
MARIE CLAIRE
VOGUE
VOGUE
VOGUE
HARPER’S BAZAAR
HARPER’S BAZAAR
HARPER’S BAZAAR
CIRCULATION (JAN-OCT 2016)
COVER PRICE (RUR)
110 000
420 000
89 450
840 000
80 000
621 000
THINK SMART, LOOK AMAZING
MARIE CLAIRE APPEALS TO BUSINESS,
CAREER-ORIENTED, INDEPENDENT AND AMBITIOUS WOMEN
86% 67%72% 59%60% 62%
95% 92%39% 59%
65% 66%
WOMEN
20-44 YEARS OLD
HIGHER EDUCATION
ABOVE AVERAGE INCOME*
HAVE CHILDREN
TOP MANAGERS, SPECIALISTS, INDIVIDUAL ENTREPRENEURS
PR
INT
FREQUENCY: 12 times/year Circulation: 110,00010 out of 12 cover-stories are produced by the LOCAL team
МАРТ 2016[МАРИ КЛЭР] РУССКОЕ ИЗДАНИЕ
ОБЪЯТИЯ ПО НАЙМУ
ПОЧЕМУ МУЖЧИНЫ ПОКУПАЮТ НЕЖНОСТЬ
KING-SIZEБОЛЬШОЙ РАЗГОВОР
О ПЕНИСЕ
МОДЕЛЬ: GEORGIA FOWLER
D : 9,
50€;A
, B, F,
I, L,
NL, S
K:10,0
0€;CY
: 10,0
0€,GB
:6,50
GBP;C
H:16
,00 CH
F; N:
97 NO
K
ARE YOU READY?ПЛАТЬЯ-КОМБИНАЦИИ ДНЕМ, СПОРТИВНЫЙ КОСТЮМ – ВЕЧЕРОМИ 20 ХИТОВ СЕЗОНА
КЕЙТ УИНСЛЕТ,
КЭРИ МАЛЛИГАН
КАК ПОСТРОИТЬ
КАРЬЕРУ НА ЖЕНСКИХ СЛАБОСТЯХ
ПРЕМИЯ MC10 ЛУЧШИХ
БЬЮТИ-СРЕДСТВ
2016 ГОДА!
Mix of INTERNATIONAL and LOCAL celebrities coverage
MARIE CLAIRE RUSSIA
MAIN
48 000
MOSCOW
51%
OTHER
49%
TRAVEL
62 000
fashionMARIE CLAIRE CELEBRATES NEW TALENT & FASHION ICONS IN PHOTOGRAPHY AND STYLE
Sophy Samyovish – fashion directorA young, dynamic, passionate fashion visionary
THINK SMART, LOOK AMAZING
CONTENT
beautyIN-DEPTH PROFESSIONAL ADVICE ON ALL ASPECTS OF BEAUTY INCLUDING LATEST PRODUCTS AND TECHNOLOGIES.
THINK SMART, LOOK AMAZING
CONTENT
Anastasia Kharitonova beauty director – a leading authority in russian beauty market
Real stories & tips from the most celebrated business talent
THINK SMART, LOOK AMAZING
CONTENTMC@work section - unique content for high-profile
Businesswomen
CONTENT
Exclusive interviews and shootings with the best-known CELEBRITIES & PROVOCATIVE stories that matter
THINK SMART, LOOK AMAZING
MARIE CLAIRE RUSSIA
Our CELEBRITY coverage, delivers DEPTH &DIMENSION like no other
OUR BRANDED CONTENTgives priceless editorial endorsement
EDITORIAL CALENDARMONTH
JANUARY
FEBRUARY
MARCH
APRIL
MAY
JUNE
JULY
AUGUST
SEPTEMBER
OCTOBER
NOVEMBER
DECEMVER
THEME
ESCAPING WINTER
PASSION & DESIRE + 12 Most eligible bachelors of the year
STRONG & YOUNG: self improvement, all about body
SPECIAL FASHION ISSUE + Shoes First project Celebrity editors
ECO FRIENDLY + weddings
FUN & DRIVE: sea adventures,extreme, new emotions
ACTIVE/DETOX: the wind of change, looking for true self
ITALIANO VERO: special Italian issue,20 it-girls of Italy
FASHION TRENDS + Shoes First ProjectOpportunities and challenges + Kids section
NOW – anniversary issue I:Milleneals, new fashion, Young women Honor
FUTURE – anniversary issue II: young celebrities, new heroes, digital luxe
PARTY/RELAX: best parties ever, magic and wonder, gifts
PRINT RATES
FULL-PAGE
SPREAD
BACK COVER
INSIDE BACK COVER
OPENING DPS
SECOND DPS
THIRD DPS
FOURTH DPS
FIFTH-TENTH DPS
SPECIAL POSITION SINGLE PAGE
FIRST 1/3 OF THE MAGAZINE – 1/1
FIRST ½ OF THE MAGAZINE – 1/1
FIRST ½ OF THE MAGAZINE – 2/1
EUR 11 720
EUR 23 100
EUR 30 000
EUR 14 500
EUR 36 500
EUR 30 300
EUR 30 000
POSITION
BEAUTY SECTION
SMALL FORMATS
RATE
EUR 28 250
EUR 27 200
EUR 15 600
EUR 12 950
EUR 12 200
EUR 24 650
EUR 12 300
EUR 24 350
EUR 9 800
EUR 6 100
EXTRA CHANGE 10%
BEAUTY SECTION OPENER
FIRST SPREAD IN BEAUTY SECTION
1/2 OF PAGE
1/3 OF PAGE
SPECIAL POSICION
THINK SMART, LOOK AMAZING 2017 CLOSING & ON-SALE DATES
MATERIAL DEADLINE
FEBRUARY 12 DECEMBER
MARCH 10 JANUARY
APRIL10 FEBRUARY
MAY10 MARCH
JUNE10 APRIL
JULY10 MAY
AUGUST9 JUNE
SEPTEMBER9 JULY
OCTOBER10 AUGUST
NOVEMBER11 SEPTEMBER
DECEMBER10 OCTOBER
JANUARY10 NOVEMBER
ONSALE DATE
13 JANUARY
10 FEBRUARY
10 MARCH
07 APRIL
12 MAY
09 JUNE
07 JULY
11 AUGUST
08 SEPTEMBER
06 OCTOBER
10 NOVEMBER
08 JANUARY
DIG
ITA
L
MarieClaire.ru offers women a place for aspiration and inspiration, it’s full hot trends, celebrity news, fashion and beauty must-haves, smart articles and events impossible to miss.
Source: Google Analytics August 2016
968 000monthly
unique visitors
2 154 000monthly
page views
THINK SMART, LOOK AMAZING
REACHING NEW HEIGHTS
+30% NEWS LETTER SUBSCRIBERS
CO
NST
AN
TLY
EV
OLV
ING
Source: GOOGLE ANALYTICS, AUGUST 2016
+23%GROWTH IN PAGEVIEWS*
2 154 000PAGE VIEWS
AUDIENCE GROWTH*
+84%
UNIQUE VISITORS968 000 +92%
GROWTH IN VISITS
1 327 000VISITS
+300%IN SOCIAL MEDIA
FOLLOWERS
The view from the top
UPSCALEPOSITIONING
BEAUTY & SIMPLICITY IN DESIGN
MARIE CLAIRE RUSSIA
DIGITAL RATES, Euro (CPM)
FORMATS
1000x350
1000x250
1000x90
300x600
FULLSCREEN
ARTICLE
21.5
17
8.5
13
51.5
2.155
RATES
EV
EN
TS
& SPECIAL PROJECTS
MARKETING PILLARS 2017
We create ideas & engage people
who PERFORM
HIGH-PROFILE VIP EVENTS
ANNIVERSARY ISSUE
SPECIAL PROJECTS & OUTDOOR ACTIVITIES
THINK SMART, LOOK AMAZING
MASSIVE ADVERTISING CAMPAIGN
CALENDAR OF EVENTS
2017 ANNIVERSARY YEARJANUARY – Massive promotion campaign
FEBRUARY – Prix d'Excellence de la Beaute
FEBRUARY – BACHELORS
MARCH – Beauty days and shopping malls
MARCH - APRIL – SHOES FIRST
MAY – Prix International du Parfum
MAY - AUGUST – outdoor activities &special events for advertisers (privatedinner / performance)
SEPTEMBER – SHOES FIRST
OCTOBER – anniversary issue, gala evening
NOVEMBER – anniversary issue, MC@WORK conference
DECEMBER – XMAS projects
UNIQUE SPECIAL PROJECTS
Prix d'Excellence de la Beaute
FEBRUARY
Prix International du Parfum
JULY
Prestigious beauty products award. The products are selected by an international committee. A glamorous event with high number of celebrities, journalists and other important guests.
Content + Magazine + Website + Events = 360 degrees
THINK SMART, LOOK AMAZING
THINK SMART, LOOK AMAZING
UNIQUE SPECIAL PROJECTS
BACHELORS OF THE YEAR!The most exciting and promising bachelors of the year are presented by Marie Claire. Ladies are welcome to contact them directly on marieclaire.ru.
FEBRUARY 2017
THINK SMART, LOOK AMAZING
UNIQUE SPECIAL PROJECTS
The brightest pairs of shoes, trends, stories & interviews with shoe designers, giveaways in print and online. Events with bloggers and celebrities. Special offers.
“Shoes first” is a UNIQUE PROJECT focusing on one of female warderobe’s most important pieces – SHOES
APRIL & SEPTEMBER 2017 SHOES FIRSTUNIQUE INTERNATIONAL PROJECT ON THE MARKET, DEDICATED TO SHOES
THINK SMART, LOOK AMAZING
MC@WORK
UNIQUE SPECIAL PROJECTS
A series of educational presentations, public talks and work shops tailored for women with high career ambitions
The key event is the BUSINESS CONFERENCE for young, successful, talented, confident women.
Number of guests: 200+
Speakers: professional coachers, Executive MBA graduates, heads and owners of successful projects
EDITORIAL COVERAGE
@ WORKBUSINESS CONFERENCE
VIP EVENTS & OFFERS
NETWORKING
WEBSITE
THINK SMART, LOOK AMAZING
CONTENT
THINK SMART, LOOK AMAZING
MARIEXMAS
UNIQUE SPECIAL PROJECTS
All about Christmas and New Year, best parties, travel destinations, gift ideas, giveaways, yearly horoscope.
BEST CASES/ VIP EVENTS
Sophisticated dinner for high-status guests & private presentation of
limited edition watches
Exclusive editorial material + cocktail & private presentation
of historical masterpieces
THINK SMART, LOOK AMAZING
MARIE CLAIRE RUSSIA
CLIENT SPECIAL PROJECTSBest cases
THINK SMART, LOOK AMAZING
DIOR
1000 giveaways
2 191 shares in social media
2 137 user photos uploaded
9 542 video views
590 364 ad views 85 653 UV promo page reach
2 WEEKS3 MALLS
web+social+magazine ad
100 000 GIVEAWAYS
THINK SMART, LOOK AMAZING
CALZEDONIA GROUP
9 MALLSCOVER STORY +
cover mounts +
celebrity endorsement+
web +
social
THINK SMART, LOOK AMAZING
MARIE CLAIRE RUSSIA
SPECIAL YEAR forMARIE CLAIRE in RUSSIA
1937
1997
2017
LEGACY
MARIE CLAIRE was created in 1937 in France as a new weekly women’s magazine WITH A VERY MODERN APPROACH
MARIE CLAIRE reached RUSSIAN market in 1997 and today celebrates 20 YEARS of SUCCESS
3 SPECIAL ISSUES IN 2017
OCTOBER ISSUE: NOW Anniversary issue - volume ITrue snapshot of the modern time and current generation.Influencers and trend setters
APRIL ISSUE: FASHION BIBLE A table book and collectable piece devoted to fashion. Trends and editorial choice Special feature:Celebrity Guest Editors!
NOVEMBER ISSUE: FUTUREAnniversary issue - volume IIRevolutionary, provocative, exciting, innovative, futuristic…. Honored Young women who create future
LEGACY
LEGACY
To be lounched in March 2017SPECIAL SECTION ON
Happy 20 years!
BEST ARTICLES THROUGHOUT THE HISTORY
A GALLERY OF COVERS
SPECIAL OFFERS
EVENTS
GIVEAWAYS
LEGACY
CELEBRATING 20 YEARS ANNIVERSARYPeriod: September – December 2017 (celebration period with different activities)
Gala Event for advertisers: Dates: Mid October Ideas: Cocktail party with a famous international star as a headliner & Light show
+ The first YOUNG WOMEN HONOR ceremony Location (TBC)
Annual events (PEB, PIP, Shoes First, mc@work) will be held on a grand scale and under the um-brellas of anniversary celebration
Social media: #marieclairerussia20years, flash mob+ celebrity viral video
Client services: gifts boxes, private dinners and movie screenings etc
LEGACY
Brand Director, Elena Shkuleva + 7 (495) 633 57 16, [email protected]
Editor-in-Chief, Anna Burashova + 7 (495) 633 57 69, [email protected]
Creative editor, Mikhail Ryabov Fashion Director, Sophia Samoylovish Beauty Director, Anne Rykova
Advertising Director, Alena Tkach+7 (495) 981 39 10 ext.5609, [email protected]
Advertising Manager, Julia Shurmeleva+7 (495) 981 39 10 ext.5462, [email protected]
Advertising Manager, Viktoriya Mylarschikova+7 (495) 981 39 10, [email protected]
Senior Brand Manager, Vera LikhosherstovaBrand Manager, Marina Dolidenok
Address: Shabolovka street, 31B, entrance 6, 115162, Moscow, Russia telephone/fax: +7 (495) 981 39 10/+7 (495) 981 39 11
CO
NTA
CTS
THA
NK
YO
U!
