Think: Student Handbook/Billy Blue College of Design an overview.....

Who’s who at Billy Blue

Who’s Who at Billy Blue

heads of academic study (HAS)

Program Managers (PM)

academic Coordinators (AC)

andy MarshDigital Media

Mike MackayBranded Fashion

Debra hunterDesign Fundamentals

Mark o’DwyerCommunication Design

ingrid CarlstromCommunication Design

Nathan scoularCommunication Design

Dave agiusDigital Media

Marika VaradyBranded Environment Residential Interior Commercial Interior

scott skipworthBranded Environment Residential Interior Commercial Interior

Neil BarnettCommunication Design

Michael o’BrienBranded Environment Residential Interior Commercial Interior

Mieke leppensBranded Fashion

Paul BrafieldDigital Media

industry liaison team

lulu RuttleyIndustry Liaison Manager

Rachel hughesIndustry Liaison Coordinator

student support team

Christine MiniawyStudent Support Manager

Conchetta tarantelloStudent Counsellor

administration & student services team

Nadia louwAdministration Manager

Vanessa hendersonStudent Services

Cindy BeatonAdministration Assistant

sarah WooleyStudent Services

Get Involved

• Course work• Internships• Scolarships• Industry mentors• Live project• Collaborative international projects• Semester abroad programs - BB2B

Health & Safety

• Look after each other• No smoking on campus• No food or drink in classrooms• Listen for evacuations• First aid• Medical emergencies call 000

Rights & Responsibilities

Tertiary Study:• is immensely rewarding• provides a lifetime of memories• provides career opportunities• requires students to conform to and maintain certain standards

Attendance

• Regular attendance• Legitimate absences from class• Students are required to arrive to class on time

(marked absent if more than 15 minutes late)• Monitor student attendance• Poor attendance can result in visa cancellationIf not on roll, go to Buddy immediately

Assessment Information

You will be provided with:• Unit outline• Assessment schedule• Assessment briefs• Marking sheets

AD106 Typography and Context Attachment 1.3h vi

Version 3 – 5 July, 2010

AD106 Typography and Context

Section 1: General Information 1.1 Unit administrative details

Name of Unit HE Award(s) Duration Level

AD106

Typography and Context

Bachelor of Applied Design (Branded Environment) Bachelor of Applied Design (Communication) Bachelor of Applied Design (Digital Media)

12 weeks 100

1.2 Core or elective unit

Core unit

1.3 Unit weighting

Unit Weight Total course points

10 credit points 240 credit points

1.4 Student workload

The expected student workload per week for this unit is:

No. Timetabled hours* No. Personal study hours** Total workload hours***

4 6 10

* Total time spent per week at lectures, tutorials, clinical and other placements. ** Total time students are expected to spend per week in studying, completing assignments. *** That is, * + ** = workload hours.

1.5 Mode of Delivery

Face-to-face

1.6 Pre-requisites

There are no pre-requisites for this unit.

AD106 Typography and Context Attachment 1.3h vi

Version 3 – 5 July, 2010

Section 2 – Academic Details 2.1 Student learning outcomes

On successful completion of this unit students will be able to: 1. Demonstrate an understanding of principles and practices of typography 2. Illustrate effective responses to typefaces in contemporary branding 3. Explain the implications of information architecture (hierarchy) 4. Demonstrate the ability to experiment independently in the area of application 5. Display an awareness of social responses to typographic styling in the context of public practice 6. Give effective presentations based on self-directed experimentation.

2.2 Unit content and structure

This is a core unit in the suite of Billy Blue Bachelor of Applied Design courses. The purpose of this unit is to study typography within a specific theoretical framework. This framework embraces the function of typography as a tool and means for communication. Students investigate how the understanding of typography influences the communication requirements of the designer and the theoretical foundations of typography that underpin its function and purpose. They develop their skills and experience in the use of typography as a means for communication as well as explore a range of concepts and issues such as emotional perception, cultural differences and social responses to typefaces in contemporary branding. The principles and practices of typography in print media, digital media, and branded environments are covered with the aim of advancing students’ understanding of typography as a design element through analysis of contemporary examples, self-directed experimentation and reflection of outcomes Indicative topics and when they will be discussed are outlined below.

Unit Structure

Week Topic Assessment Task

Week 1: Review of evolution of typography

Week 2: Examination of how type informs and is influence by perception and brand culture

Week 3: Logo types: words and icons

Week 4: Layouts and grid system: context and criteria Assessment Task 1

Week 5: Production Week

Week 6: Typographic selection for print, screen, and environment

Week 7: Typographic experimentation

Week 8: Typographic experimentation (Elements)

Week 9: Typographic experimentation (Elements), continued Assessment Task 2

Week 10: Production week

Week 11: Type as narrative

Week 12: Type as narrative, continued

Week 13: Typographic experimentation – 3D letter forms

Week 14: Typographic experimentation, continued – 3D letter forms Assessment Tasks 3 & 4

Week 15: Review Week

AD106 Typography and Context Attachment 1.3h vi

Version 3 – 5 July, 2010

2.3 Teaching methods/strategies

The unit will be delivered via four hours per week in a combination of face-to-face lectures, tutorials and studio practice.

2.4 Student Assessment

Assessment Type When assessed

Weighting Purpose

Task 1 Typographic experiment (1) – self portrait using type as illustrative element

Week 4 20% Each student will be required to integrate text, image and brand identity with printed collateral This assessment addresses student learning outcomes 1, 2 and 3

Task 2 Brochure with grid and logotype

Week 9 25% Each student will be required to create an experimental illustration (self-portrait) that is restricted by typographical elements only. This assessment addresses student learning outcomes 1, 4 and 6

Task 3 Typographic experiment (2) – 3D letter forms in physical environment

Week 14 25% Each student will undertake a research activity that explores type as 3D object in physical environment. Students will be required to include a 250 word statement reflecting on their practice and their design outcome. This assessment addresses student learning outcomes 1, 3, 5 and 6

Task 4: Using type to communicate ideas and voice of narrative

Week 14 30% Each student will be required to create ‘voice of narrative’ by employing principles of layout, type hierarchy and type selection. This assessment addresses student learning outcomes 1, 3 and 5

Version 3 – 5 July, 2010

2.5 Prescribed and recommended readings

Prescribed: Lupton, E. (2007) Thinking with type, Princeton Architectural Press Perfect, C. (1992) The complete typographer, Prentice Hall Recommended texts Heller, S. and Meggs, P. (2001) Texts on Type: Critical Writings on Typography, Watson-Guptill Publications Heller, S. and Pettit, E. (2000) Graphic Design Time Line: A Century of Design Milestones, Allworth Press Hollis, R. (2002) Graphic Design: A Concise History, Thames & Hudson Honnef, K. et al. (2000) Art of the 20th Century, Taschen Hughes, R. (1992) Nothing if not critical: Selected Essays on Art and Artists, Penguin Nosich, G. and Nosich, G. (2000) Learning to Think Things Through: A Guide to Critical Thinking Across the Curriculum, Prentice Hall Stangos, N. (1994) Concepts of Modern Art: From Fauvism to Postmodernism, Thames & Hudson Swales, J.M. et al. (2004) Academic Writing for Graduate Students: Essential Tasks and Skills (2e) University of Michigan Press Websites: http://mitpress.mit.edu/e-books/HP/ www.1001freefonts.com www.2rebels.com www.acidfonts.com www.adgame-wonderland.de/type/bayeux.php www.allposters.com www.astigmatic.com www.bemboszoo.com www.bmasse.com www.dafont.com www.emigre.com www.fontcraft.com/scriptorium www.fontface.com www.fontfactory.com.au www.fontfreak.com www.fontpool.com www.goodbrush.com www.gutenbergdigital.de www.gyotaku.com www.houseindustries.com

www.identifont.com www.impressionistprints.com www.indianhillpress.com www.joecartoon.com www.lycettebros.com www.misprintedtype.com www.monib.com www.myfonts.com www.ni9e.com www.owlsoup.com/foamtrain www.psyops.com www.stencilrevolution.com www.t26.com www.typeculture.com www.typographi.ca www.typography.com www.typography.org.uk www.typophile.com www.typorganism.com www.veer.com

Wk 1 Wk 2 Wk 3 Wk 4 Wk 5 Wk 6 Wk 7 Wk 8 Wk 9 Wk 10 Wk 11 Wk 12 Wk 13 Wk 14 Wk 15

PROD WEEK PROD WEEK

Task 1

Written &

Visual Report

20%

Task 2.1

2D & 3D

projects

(tutorial task)

10%

Task 2.2

2D & 3D projects

(tutorial task)

10%

Task 2.3

2D & 3D

projects

(tutorial task)

10%

Task 2.4

2D & 3D projects

(tutorial task)

10%

Task 2.5

Visual Essay

40%

REVIEW

Task 1

Process

Workbook incl.

Visual Concept

50%

Task 2.1

Group Design

Project

(presentation)

Task 2.2

Group Design

Project

(hand in)

50%

Task 1

Class

Presentation

Brand Case

Study

20%

Task 2

Design a Font

(Ideas

Generation)

20%

(Final )

20%

Task 3

Integrated Design

Outcome

40%

Task 1

Class

Presentation

30%

Task 2

Tutorial Tasks

30%

Task 3

Visual Concept

Design

(individual) 10%

(group) 30%

Last modified 9 July 2010 - Changes to this assessment schedule need to be approved by the Deputy Head of College

Design Culture & Theory AD101

ASSESSMENT SCHEDULE

Intro to Design Practice AD104

Ideas Generation AD102

Systems of Communication AD103

Bachelor Applied Design - Communication Design, Digital Media, Branded Environment

Session 1

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AD106AD106_Faces&logos_Brief01.docx_Faces&logos_Brief01.dotx - 1 -

Course Bachelor of Applied Design (CD/DM/BE)

Session 2

Unit AD106 Typography and Context

Assessment Title Typographic Self Portraits & Logos

Assessment Number 1 of 4

Weighting 20%

Due Date week 4

Learning outcomes being assessed

• Demonstrate an understanding of principles and practices of typography

• Demonstrate the ability to experiment independently in the area of application

• Give effective presentations based on self-directed experimentation

Description

You are asked to design a set of typographic self-portraits & a set of publisher’s logos.

Details

Using the supplied typefaces you are asked to create at least two personal typographic self portraits and a range of company logos. The self-portrait should use type as an illustrative element and be constructed with reference to design principles scale, form and balance.

Use the qualities of the typeface to enhance the form that you show. How few typographic elements can you construct your self-portrait from? This is not about making a slavish copy of a photograph and substituting letters for pixels, it is about creating the essence of your face with typographic elements. What you leave out is just as important as what you include.

The series of publisher’s logos build upon the semester’s earlier exercises, where you will design a set of three logos for a publisher. The first uses the abstract qualities of circle, square and triangle. The second uses a word mark (could be the initials, the name) the third uses typographic form and counter form to produce a typographic logo. You then decide which one of these four you want to use on your process book.

The name of the publisher must contain the word ‘FACE”. Suggestions: About Face Publishers, Face First Publishing, Off Ya’ Face Publishing, Face Ache Publishing. Choose one of these or make up your own! Your chosen logo must be applied to your final A5 book (task 4).

Stage 1 Portrait and expression

Use the typefaces supplied in the resource folder. Construct two typographic self portraits to both fit on a 100 x 200mm page. Design one that has no expression. Could be full face, profile or another angle. Then using the list of words below, show a second based on either: happy, sad, angry, blissful, thoughtful, excited, stern, pleased, pensive, grumpy. Work in black and white only. Please make use of design principles (scale, contrast, space, shape, tension, balance, harmony, discord). Work in black and white only. Label the portraits underneath with your name and the expression.

Stage 2 Create your publisher’s logos

A logo will sit within one of the following five categories:

1. A Wordmark - A freestanding acronym or name that has been designed to convey an attribute or attitude.

2. A Letterform – A unique design using one or more letterforms that act as a mnemonic device.

3. An Abstract or Symbolic Mark – A symbol that conveys a big idea.

4. A Pictorial Mark – An immediately recognisable literal image that has been simplified and stylised.

5. An Emblem – A mark in which the name is inextricably linked to a pictorial element.

You are asked to design three publisher’s logos.

1. This logo is abstract. Use the skills from the exercise we did based around circle, square, triangle to create an abstract logo for your publisher.

2. This logo is a wordmark. Use the skills from the exercise we did based around the letter and the number to create a wordmark logo for your publisher.

3. This logo is a letterform. Use the skills from the exercise we did based around form and counterform to create a letterform logo for your publisher.

In all of the 3 logos that you design, think about how you depict the name. You might use: the full name, the first name, an abbreviation, the initial letter(s) of your company (monogram). You might also consider a metaphor (things, places, animals, processes, mythological names, that might allude to a quality that you want to focus on about your publishing company. Your logo is shown in one colour only. Show you logos at a height of 50mm.

Copy

Typefaces for the portrait will be supplied all other copy to be supplied by students.

Technical specifications

For the type portrait:

Size: 200 mm wide x 100 mm deep.

For the logos:

Size: 50mm height, each logo, one colour only.

15 February, 2008

Marking Sheet Student Name: __________________________________________ Class: Sadgrove / Spatchurst / Luhrman / Hall / Nowland / Crumpler

Course: BA Applied Design, Semester 2

Subject: AD106 Typography and Context

Lecturer: Neil Barnett, Nigel Bailey, Frankie Radford, Nathan Scoular, Peter McGill

Assessment brief: Typographic Self Portraits & Logos (1 of 4)

Date marked: ______________________________________________________________________

Marking Criteria F 0-49

P 50-64

C 65-74

D 75-84

HD 85-100

The creative process 40% Have you produced a concept(s) from a clear understanding of the brief? Have a number of ideas or strategies been thoroughly researched and visualised for discussion? Have you shown creative passion, experimentation, and ‘pushed boundaries’ to achieve your design? Have you discussed and sought feedback with lecturer and group for support of your ideas? Is your final outcome the result of a demonstrated sustained creative process?

Communication of ideas 20% Does your idea effectively communicate what is required from the assessment brief? Does your idea answer the assessment brief in a creative, challenging and exciting way? Have you created enough work to convince the viewer?

Elements and craft 20% Have you used mediums, methods or skills as demonstrated and indicated by lecturer or brief? Have you understood capabilities and limitations of technologies (e.g. pencil, software, resolution)? Is text engaging, clearly readable, using correct grammar and spelling? Are images relevant to communication, generating learning, emotion or excitement?

Design processing and consistency 10% Does the design (e.g. use of typography, colour, form, layout, emphasis, impact) display the idea to the best advantage, and is applied consistently across all the required pieces?

Professionalism and presentation 10% Is the work presented clearly, named, on time and to the quality expected? Have you shown a consistent positive attitude towards group discussion and class work?

Final Grade:

Comments:

_________________________________________________________________________________________

_________________________________________________________________________________________

_________________________________________________________________________________________

_________________________________________________________________________________________

_________________________________________________________________________________________

_________________________________________________________________________________________

_________________________________________________________________________________________

Lecturer’s signature: _______________________________________________________________________

High Distinction (HD) 85-100% Excellent understanding and visual interpretation of brief requirements, documented research and creative process with sophisticated ideas generated. Excellent studio skills, presentation and overall project performance.

Distinction (D) 75-84% Very good understanding and visual interpretation of brief requirements, documented research and creative process with many original ideas generated. Very good studio skills, presentation and overall project performance.

Credit (C) 65-74% Good understanding and visual interpretation of brief requirements, research and creative process with original ideas generated. Good studio skills, presentation and overall project performance.

Pass (P) 50-64% Satisfactory understanding and visual interpretation of brief requirements, research and creative process with adequate ideas generated. Satisfactory studio skills, presentation and overall project performance.

Fail (F) 0-49% Unsatisfactory understanding and visual interpretation of brief requirements. Limited research, creative process, and ideas generated. Poor studio skills, presentation and overall project performance.

Marking Criteria BA ONLY

Creative process 40%Communication of ideas 20%Elements and craft 20%Design processing and consistency 10%Professionalism and presentation 10%

Marking Criteria BA ONLY

Creative process 40%Communication of ideas 20%Elements and craft 20%Design processing and consistency 10%Professionalism and presentation 10%

VET COURSES

Asessed based on ‘competency’

Competent = demonstrating industry standard

Competent / Not Yet Competent (C / NYC)

Assessment Standards BA ONLY

Assessed based on achieving a standardHD 85-100% ExcellentD 75-84% Very goodC 65-74% GoodP 50-64% SatisfactoryF 0-49% Unsatisfactory If you achieve 45-49%, request a reassessment

Marking Criteria BA ONLY

Creative process 40%Communication of ideas 20%Elements and craft 20%Design processing and consistency 10%Professionalism and presentation 10%

VET COURSES

• Need to achieve competence in each element to achieve competence in a particular unit• Need to achieve competence in each unit to be awarded qualification• If an assessment is deemed unsatisfactory, you may re-submit the assessment

Assessment Standards

Submission of assessments BA ONLY

• Submit assessments directly to your lecturer by the due date• Submit late work at the Resource Centre on Level 9 Northpoint• Late submission incur a penalty of 10% of the total mark

per day, including weekends 30%

Marking Criteria BA ONLY

Creative process 40%Communication of ideas 20%Elements and craft 20%Design processing and consistency 10%Professionalism and presentation 10%

VET COURSES

• A submission beyond one week late automatically receives a grade of ‘NYC’ – Not Yet Competent

Submission of assessments

Extensions

Application of Assessment Modification• Must be approved by your lecturer then reviewed by the head of

study 3 days before deadline• Extensions can only be granted due to

Illness - medical certificate required Extreme personal circumstances - evidence is required

Course Credit

• Formal and informal learning• Must apply within 1 week of starting• Application form from Buddy

Academic Integrity

Work you submit for assessment must be your ownBreaches of academic integrity include:• Plagiarism, and failing to properly acknowledge sources• Permitting other students to copy part or all of their work• Taking unauthorised material into exams• Inappropriately obtaining prior knowledge of exam contentIf a lecturer suspects academic integrity has been breached they report to the Head of Academic Studies to investigate.

Support Services

• Academic Staff - Lecturer, Academic Coordinator, Program Manager & Head of Academic Studies

• Academic Skills - 1.5 Hours per week compulsory• Finishing Skills - 1 Hour per week compulsory• Academic Support - 4 hours per week optional

appointment at buddy• Night Tutor - Monday to Friday 6 to 9pm - optional• Saturday Tutor - 10 to 4pm optional• College Counsellor - appointment at Buddy• International Student Officer - appointment at Buddy

Academic Progression

Students who do not achieve satisfactory end of study period results may need to:• Undertake a reassessment• repeat a subject• repeat a semester• no academic progression

(international students will have their visa cancelled)

Grievances

Academic grievance:• academic achievement• course content• quality of course deliveryNon Academic grievance:• operational matters• discrimination• harassment

Grievances

• Talk directly with the person involved• Seek assistance of AC, PM, HAS then HOC• Lodge a formal complaint at Buddy

http://www.think.edu.au/about-think/think-quality/our-policies

Change of class

Will only be considered in extreme cases, this does not include:• work commitments• transport issues (unless they are extreme)If you have an extreme case, submit a Change to timetable request form with documentary evidence by the start of week 1 to Buddy.

College opportunities!

• Berghs School of Communication - Stockholm Sweden• Session 3• Selection process - results, attendance, maturity & portfolio• You organise - passport, visa, airfare, travel insurance,

course fees• We organise - Study program and course credit• Cost is approximately $20,000

College Communication

• Check your Billy Blue email at least 3 times per week• The Pool Room• College notice boards• Phone• Text messages (for urgent messages)• Post (official letters)Make sure your correct contact details are in The Pool Room at all times.