politicalbase.in.thpracticalutopia.tv
● Think tank & Research house● Economics, IT & Telecom, Policy, Strategy● Portal: www.siamintelligence.com● Corporate: www.siamintelligenceunit.com● [email protected]
Mobile OS Trends
http://www.flickr.com/photos/seandreilinger/305519653/
What Morgan Stanley Says
Mobile Devices
Mobile Phone
Games ConsoleTablet PC
NetbookUltraportable
Kindle
Mobile Phone
http://www.flickr.com/photos/williamhook/2830319467/
Mobile Phone Platforms“The Big Six”
Current Situation
Source: Canalyst
iPhone● Proprietary OS X● 4 devices
● iPhone, iPhone 3G, iPhone 3GS● iPod touch
● Vertical Integration● App Store
● 100,000 apps● 2 Billion downloads
iPhone: SWOT AnalysisStrength● Strong brand● Huge app store● Vertical integration● Single unified platform
Weakness● Only one hardware vendor● Restricted app submission process● Price● Locked with carriers● No real keyboard
Opportunity● New kind of device e.g. Tablet● Be general platform for specialized applications e.g. medical
Threat● Cheap smart phone● Price cut
Android● Open Source● Google-supported● 18 devices before 2010
● HTC, Motorola, Sony Ericsson, Samsung, i-Mobile
● One OS, Multiple vendors● Not only phone but other
devices
Android: SWOT AnalysisStrength● Many devices● Google brand & service● Cheap price● Messaging service
Weakness● Fragmentation● Multimedia support
Opportunity● New kind of device e.g. Tablet, eBook reader● Developing country market● New vendor e.g. China
Threat● Cheap iPhone devices
● Proprietary OS● 2 lines of product:
● Keyboard, non-touch● Touchscreen
● Need special server● BES, BIS
● BB Messenger
BlackBerry: SWOT AnalysisStrength● Vertical integration● Business market● Messaging service● BB Messenger● Hardware keyboard
Weakness● Touchscreen device● Aged OS● Web browser● Depend on special server
Opportunity● Multimedia phone● Fashion phone
Threat● Competition from Android on messaging
● Now own by Nokia● Other vendors leaving
● Open Source● Not just yet
● Aged OS● Difficult to develop
Symbian: SWOT AnalysisStrength● Nokia is biggest mobile vendor● Nokia brand● Multimedia phone
Weakness● Touchscreen device● Aged OS● Web browser● Ovi Store● Only one vendor
Opportunity● Ovi Store● Non-US market (Europe, Asia, Latin America)● Games
Threat● Nokia own Maemo● Competition from Android, iPhone, BlackBerry
● Proprietary OS● One OS, Multiple vendors
● HTC, Sony● Microsoft Brand● Deeply integrated with
Outlook● Declining market
Windows Mobile: SWOT AnalysisStrength● Microsoft & Windows Brand● Microsoft money
Weakness● Touchscreen device● Aged OS● Web browser● App Store
Opportunity● Windows Mobile 7● Zune phone● Xbox integration● Games
Threat● Android● Vendors leaving e.g. Motorola, HTC
● Palm new comeback● Linux-based● Single vendor, vertical
integration● Easy to develop● 2 devices
● Palm Pre● Palm Pixie
Palm webOS: SWOT AnalysisStrength● Innovative OS● Beuatiful hardware● Vertical integration
Weakness● Palm is small● One vendor● Few apps
Opportunity● Cheap device● App store campaign
Threat● Palm financial situation
Single Hardware
Multiple Hardware
Evaluation
Other OS● Nokia Maemo
● Open Source● Will be new Nokia hi-end OS● 1 device: N900
● Access Linux Platform● First ELSE
● Samsung Bada● LiMo, OpenMoko
http://www.engadget.com/2009/11/24/emblazes-first-else-unveiled-in-london-promises-to-be-a-game-c/
Verdict● Gartner 2012 forecast
● Smartphone will have 14% of total mobile phone (now 2%)
1 Symbian OS 39.0% 203M
2 Android 14.5% 76M
3 iPhone 13.7% 71.5M
4 Windows Mobile 12.8% 66.8M
5 BlackBerry 12.5% 65.25M
6 Various Linux 5.4% 28M
7 Palm webOS 2.1% 11M
http://www.flickr.com/photos/exodo31/3212892233/
Netbook OS● Windows XP still dominate
● Windows 7 will start rising● Linux
● Ubuntu-based: Netbook Remix● Intel Moblin● Other Linux Distro
● New Comer● Chrome OS from Google
Ubuntu Netbook Remix
Intel Moblin
Chrome OS
● Radical approach toward Web Application● No Desktop Applications● No Local Storage● Always On● Browser Only● Web App Only
● Portable Internet Kiosk?● Web App vs Native App?● Rich Internet Application?
Chrome OS
Game Console
Game Console
http://www.flickr.com/photos/coderkind/343213866
Game Console OS
● All proprietary OS● Internet connected
● Social network: Facebook, Twitter● Online video: YouTube, Netflix
Console Handheld
Microsoft Xbox 360 -
Nintendo Wii Nintendo DS
Sony PlayStation 3 PSP
New Kind of Devices
http://www.flickr.com/photos/makoworks/2946280569
New Kind of Devices
Ebook readerEbook reader Internet Tablet
Portable Media PlayerPortable Twitter
Trend for New Devices● Specific purpose● Android-based
● Lower cost● Application number & ecosystem● Branding
● Proprietary Shell / Interface● Always on
● Mobile broadband is important key
Romance of 3 Kingdoms
Finishhttp://www.flickr.com/photos/torek/2266105751
