Copywriting - It’s all about…

• Knowledge and

• Thinking

"I cannot teach anybody anything, I can only make them think"                                                                                                                                           Socrates

 

 

"Always walk through life as if you have something new to learn and you will."                                                                                                                                                     Maria Montessori

 

"Persistent questioning and healthy inquisitiveness are the first requisite for acquiring learning of any kind."                                                                                                                                                     Mahatma Gandhi

"Let us think of education as the means of developing our greatest abilities, because in each of us there is a private hope and dream which, fulfilled, can be translated into benefit for everyone and greater strength for our nation."                                                                                                                                                  John F. Kennedy

 

Definition

Copywriting is a tool of business, not a

Stepladder to literary prominence’

Philip Ward Burton (1999)

‘Copywriting is salesmanship in print’

Frank Jefkins (1995)

DEFINITION

‘Copywriting is the process of expressing the value and benefits a brand has to offer’ – Thomas C. O’Guinn (2008)

‘It has been said that an ad is not creative

unless it sells’ Jewler & Drewniany(2008)