Date post: | 22-Jan-2018 |
Category: |
Social Media |
Upload: | mike-driehorst |
View: | 270 times |
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21/14/2016
FCA Digital media team has been consistent in
focus since its 2005 inception:
Engaging education
Behind-the-scenes view
Social Roots
31/14/2016
Company took heat, but gave opportunity
for frank, direct communications platform
with mainstream and digital media.
Social Roots: Firehouse Media-Only Blog
41/14/2016
As we’ve added digital platforms, we’ve
maintained a (relatively) unique focus for each
Objects in the Mirror…
Human tone for FCA
Inform, Promote
Soapbox for issues
& crisis
Consistent Social Presence
51/14/2016
Twitter @FiatChrysler_NA
Reach a mass audience
Inform & engage
Amplify owners & brands
Consistent Social Presence
61/14/2016
Instagram: @FiatChrysler_NA
Reach a younger audience
Focus on images that evoke
emotion, inspire
Hashtag-away
Consistent Social Presence
71/14/2016
Content that informs & that people want
to like/comment on/share
Consistent Social Presence
Post with relatively low reach
but high engagement: 15% ER
81/14/2016
YouTube / Flickr
Strengths are not social networks; more for
sharing access to video, images
Consistent Social Presence
121/14/2016
@MikeDriehorst
Editorial Director-Online Media / FCA Digital Media
FCA US LLC
Questions?
Image via Lee Haywood/Flickr