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THINKING OUTSIDE THE 9-5:DESIGNING AN EVENT FOR EDUCATORSErin Zambataro, Senior Librarian—Children’s & Teen ServicesCaitie Morphew, Children’s Librarian
Carnegie Library of Pittsburgh-Allegheny412-237-1890
WHY WE NEEDED TO THINK OUTSIDE THE 9-5 High teacher turn-over Large service area Different types of educators
Break through the email-brain-drain Stand out from the every day Engage on an individual level Foster sharing and listening Create buzz!
Image courtesy of [stockimages] / FreeDigitalPhotos.net
EVENT PLANNING:FIRST STEPS Develop goals Design the event Write and present a justification
Justifying the event vs goals Communicate with administration and seek support Anticipate and plan for barriers
Develop a timeline and budget Secure funding
THE EVENT BLUEPRINT Goals
Create a two-way dialog Create connections Increase visibility in the community Showcase resources and services Schedule outreach/programs Sign educators up for Library cards Impart our relevancy in the 21st
century
THE EVENT BLUEPRINT What would success look like?
Primary goal: target PPS Attendance of at least 15 Positive connections Attendees learn something about the
Library
“A private, invitation-only showcase of your neighborhood Library’s resources and programs”
“You and a guest” Staffing Stations Food Wine Raffle and gift bags
THE EVENT BLUEPRINT
PROMOTION Creating a guest list:
formal and informal educators School rosters How many invitations?
Formal invitations Follow-up
Postcards Word of mouth Email campaign Confirmation email
LOGISTICS Budget
Invitations, graphics, reprints, station signage
Food, Wine Giveaways
Staffing After-hours security Individual objectives for each guest
Enjoyable experience vs targeted outreach, etc
21 RSVPs 16 educators and 9 guests
= 25 attendees
THE EVENT
4 teacher cards 1 personal library card Added outreach visits
to a previously unresponsive school to a special needs classroom
Added weekly library visits/programs from a 7th and 8th grade weekly summer camp an afterschool group
Connected a teacher to materials/resources Gave catalog instruction Tour to new teachers Added a series of art programs with a community partner
EVALUATION: OUTCOMES
Survey Monkey Follow up
What was the most informative part of the evening? “Information about the teen programs--the concept of the library as more
of a social center for teens.” “Learning about the various different educational programs available for
both teens and children.”
“I thought the event was wonderful and very informative.”-Ashley Dandridge, Gwen’s Girls
“You and your colleagues hosted an event that presented the Library and yourselves in such a positive way; Bart and I enjoyed ourselves a lot. Thank you.”
-Meda Rago, FACES: A Children’s Art Collaborative (via email)
EVALUATION: POST-EVENT SURVEY
Food layout is important! Send a save-the-date earlier Don’t discount the lure of SWAG Tie an incentive into the post-
evaluation survey
EVALUATION: CHANGES FOR NEXT YEAR
Erin Zambataro, Senior Librarian--Children’s and Teen Services [email protected]
Caitie, Children’s Librarian [email protected]
THANK YOU!