Thinking outside the box on bricks and mortar

In this omnichannel world, retail is evolving and becoming more experiential by the day.

Customers enjoy – and are coming to expect – a seamless, immersive experience where

digital interactions make in-store shopping easier, or simply more delightful.

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Let’s look at the latest trends and innovations

changing the face of retail

In the UK, grocery chain Asda has opened an unmanned store for Click & Collect. Customers retrieve their order

from a locker, which they open using a QR code on their phone. Any time, day or night.*

*http://www.asda.com/click-and-collect/

AsdaClick & Collect 24/7What: Who:

Click & Collect 24/7What:

It's all about convenience for customers. Busy shoppers want to be able to collect their shopping when it suits.

Why:

In partnership with Shoes of Prey, US superstore Nordstrom is bringing the digital in-store. Customers use touch-screen

tablets to design a 3D version of their ideal shoe. Once ordered, the shoes get made off-site.

NordstromAugmented realityWhat: Who:

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Augmented realityWhat:What:

Customers are calling the shots these days. They want greater control and a more immersive purchasing experience.

Why:

What: Virtual fitting rooms Who: Burberry

Burberry was a very glamorous trailblazer in turning the fitting room into an immersive, interactive space. Using

RFID e-tags, customers could see extra information about products on a 'magic mirror' in a change room.

What: Virtual fitting rooms

By providing extra product or manufacturing information at this critical point in the purchase journey, customers

become more engaged and are more likely to buy.

Why:

newsfeed

new in!!

TargetWhat: Who:In-store beacons

Via a newsfeed-like stream, Target shoppers in the US can be alerted to hyper-local content, including new

products, offers and services.

Why:

What: In-store beacons

Beacons are a great way to interact with in-store shoppers, pushing highly targeted and relevant content to engaged users.

What: Mobile commerce Who: JCPenney

JCPenney is using smartphone strategies to make the shopping process more streamlined than ever. Take visual search – a customer can whip out their phone,

snap a pic of a product they want, and get the same or similar items live on the JCPenney App, ready to buy.

2018

$626B

2015

What: Mobile commerce

*https://www.internetretailer.com/2014/03/10/mobile-commerce-will-be-nearly-half-e-commerce-2018, accessed August 2015.

It's predicted that consumer spending via mobile commerce will grow to $626 billion by 2018*. Any tactic to make the mobile path to purchase easier will soon pay off.

Why:

Check out this new Anna Sui jumpsuit. It

would look amazing on you, so I've popped it in

your cart. xxx Gilt

Thanks! I love it.

What: Online concierge services Who: Gilt

Gilt is an online store with a High St feel. Gilt Concierges are highly trained customer service representatives who act as

personal shoppers, personal stylists, and professional fashion problem solvers for the highest tier of Gilt VIPs.

You might love this

What: Online concierge services

Many shoppers love going in-store for the pampered, personal service they receive. This takes it into the digital

realm, bringing bring the 'in-store' feeling into the online world.

Find out more about how StarTrack can help your retail business.

Call 13 2345

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