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Thinking Patterns for the Digital Age Suzi Derbyshire & Michael Rosemann Queensland University of Technology 19 October 2016
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Page 1: Thinking Patterns for the Digital Age...Thinking Patterns for the Digital Age . ... Be faster than your customer - Reduce your service latency. 3) Get better, the bigger you are -

Thinking Patterns for the Digital Age

Suzi Derbyshire & Michael Rosemann Queensland University of Technology 19 October 2016

Page 2: Thinking Patterns for the Digital Age...Thinking Patterns for the Digital Age . ... Be faster than your customer - Reduce your service latency. 3) Get better, the bigger you are -

Dissatisfaction

Delight

Fulfillment

Thinking above the Line

Page 3: Thinking Patterns for the Digital Age...Thinking Patterns for the Digital Age . ... Be faster than your customer - Reduce your service latency. 3) Get better, the bigger you are -

Problem-driven Leader Opportunity-driven Leader

Today Tomorrow

Analysis Design

Cost efficiency Revenue resilience

Reactive Proactive

Why (is it broken)? What else (is possible)?

Chief Risk Manager Chief Opportunity Officer

Exploitation Exploration

Reports and reviews Storytelling

Page 4: Thinking Patterns for the Digital Age...Thinking Patterns for the Digital Age . ... Be faster than your customer - Reduce your service latency. 3) Get better, the bigger you are -

How to spot opportunities?

Page 5: Thinking Patterns for the Digital Age...Thinking Patterns for the Digital Age . ... Be faster than your customer - Reduce your service latency. 3) Get better, the bigger you are -

Enabling Ideation

Page 6: Thinking Patterns for the Digital Age...Thinking Patterns for the Digital Age . ... Be faster than your customer - Reduce your service latency. 3) Get better, the bigger you are -

Catalysing Ideation

Page 7: Thinking Patterns for the Digital Age...Thinking Patterns for the Digital Age . ... Be faster than your customer - Reduce your service latency. 3) Get better, the bigger you are -

1) Use idle assets (private/corporate) - Increase your return on capital investment

Page 8: Thinking Patterns for the Digital Age...Thinking Patterns for the Digital Age . ... Be faster than your customer - Reduce your service latency. 3) Get better, the bigger you are -

2) Be faster than your customer - Reduce your service latency

Page 9: Thinking Patterns for the Digital Age...Thinking Patterns for the Digital Age . ... Be faster than your customer - Reduce your service latency. 3) Get better, the bigger you are -

3) Get better, the bigger you are - Create positive network effects

Page 10: Thinking Patterns for the Digital Age...Thinking Patterns for the Digital Age . ... Be faster than your customer - Reduce your service latency. 3) Get better, the bigger you are -

Your Task (25 mins)

Discuss in groups of three possible opportunities resulting from any of these three thinking patterns How might these opportunities lead to viable new

products or services in your organisation?

Page 11: Thinking Patterns for the Digital Age...Thinking Patterns for the Digital Age . ... Be faster than your customer - Reduce your service latency. 3) Get better, the bigger you are -

Prompting ideas • What can you do with underutilised assets?

• Where can you be faster than your customer?

• How do you get better the bigger you are?


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