You may think that the results of a good direct mailing campaign are out of your hands. So, you put your trust in a cheap, mediocre ad company, and hope for the best.

But it’s kind of like betting on a horse – you can’t change your mind halfway through the race, if it isn’t winning.

So, why take the risk? You don’t need to gamble on the results of your campaign, when you can control them. All you need are three things:

Belief Plan Action

An inefficient business process. A staff that does not understand the process. A staff that may not care enough. Primary success is from “accidental business.” A lack of belief that you have what it takes to make the campaign a success.

Potential Revenue Blockers in Your Business

Why Gamble When You Can Stay In Control?

Belief that you can do it is crucial to your success. We would all be riding around on horses, if Henry Ford hadn’t believed in his vision of the automobile. And the Coca Cola Company wouldn’t exist, if Asa Candler didn’t believe in the power of his imagination.

And if you don’t believe you have what it takes to run a successful advertising campaign, you’re setting yourself up for failure. And a failed cam-paign means no sales, no commissions – you could even lose your job.

Plan to Save Time

I’ve learned that the success you achieve is directly related to the steps you conceive. In other words, to achieve lasting, consistent success in your sales, you must first create a successful plan.

Some people see planning as a huge waste of time. But a successful plan helps you:

Put a great system in place, so everyone knows what they’re doing.

Constantly improve the way you work, as you refine your plan.

And this leads to:

An increase in sales.

Happy, passionate staff. Happy, cheer-leading customers.

An edge over your competitors.

Plus, you save time – because everything runs like clockwork.

Aim for Good Enoughbut Know What Perfect Looks Like

You don’t need to aim for perfection when you launch your direct advertising campaign. Trying to be perfect, right off the bat can slow you down to the point that your campaign doesn’t get off the ground.

When I created my own business plan, I aimed for good enough, but I made sure I knew what perfect looked like. This helped me to stay on track, when I came up against hurdles.

Our plan has 19 steps, but we’re constantly improving it. And keeping our eye on perfect has helped us to overcome a huge obstacle and create a competitive advantage.

Our first major roadblock seemed impossible to knock down. But if you believe anything is possible, there is always a way.

The problem was, we had no way to guarantee when a customer would receive their mailings. The post office treats direct advertising as junk, and it can sit there for days or even weeks, before it is delivered.

A crucial part of any direct mailing campaign, is knowing exactly when your customers will receive a particular mailing. This is important because:

Not knowing what offer has been mailed out, and when, makes it impossible to deal with inquiries efficiently. If you’re hanging around for weeks waiting for your mail to be delivered, you’re losing time, which means you’re losing sales.

Knocking Down Roadblocks

So, one of our biggest challenges was to come up with a way to make sure that direct mail was delivered quickly.

The only way around it was to drop ship the mailings to the DDU. But the problem was, a tri-fold mailing couldn’t be shipped from the DDU.

Eventually, we realized that we couldn’t change the system, but we could change the way our mailing was folded. We came up with a solution, which enabled us to ship mail to the DDU.

And because we can do this, we’re the only advertising company who can mail all your ads 1st class, for standard pricing.

Creative Thinking Delivers Solutions

What Are Your Advertising Fears?

It’s rarely an action that we fear – most of the time it is the outcome. Obviously, the worst possible outcome would be a campaign that fails to deliver, and loses revenue.

If this is your biggest fear, there are steps you can take to ensure that your ad campaign is successful.

Make sure your mail is delivered, first class: We are the only ad company who can guarantee this. Plus, we have a system in place that enables you to check that your your mailings have been delivered.

Don’t settle for average: We are able to offer a constant flow of original ideas, to make sure your advertising campaigns are a success. And while it may be tempting to opt for an average ad company, charging rock bottom prices, they won’t be able to offer this level of service. Cheap is always cheap for a reason.

Find a mentor to guide you: The idea of putting the best processes in place may be daunting. But it is crucial to the success of your campaign, and it doesn’t need to be so difficult.We have the experience to help you create processes that bring results. So choose us as your personal mentor, and we’ll make sure that your advertising campaign is a huge success.

700 N. Main Street | Newcastle, OK 73065

www.adsautomarketing.net

(405) 392-3399