2015: An Automotive Feast Attended by Picky Eaters
Michelle KrebsDirector of Automotive Relations, Cox Automotive
Senior Analyst, AutoTrader
thinkLA Automotive Breakfast | April 29, 2015
Kelley Blue Book’s 2015 Forecast
16.9 MILLION
LIGHT VEHICLE SALES
Up 2% from 2014’s 16.5 million
Unprecedented 6th consecutive year of higher
sales
2015 Q1 sales +6%
2015 Q1 Total Crossovers/SUVs +12%SUVs +24% • Crossovers +8%
What’s Hot
2015 Q1 Total Trucks +12%Big Trucks +7% • Small Trucks +60%
What’s Hot
2015 Q1 Luxury Vehicles +8%Luxury Cars +1% • Luxury Utilities +31%
What’s Hot
2015 Q1 Cars FlatSmall Cars +3% • Midsize Cars -3% • Big Cars -
52%
What’s Not – Cars
2015 Q1 Hybrids/EVs TBD% -11%
What’s Not – Hybrids/EVs
Lincoln Continental Concept
Cadillac CT6
Scrumptious Luxury
The Champagne
Jaguar XF
Sizzling Hot PerformanceFord GT
McLaren MP4
Acura NSX
BeefToyota Tacoma
Ram Rebel
Nissan Frontier
The PotatoesLexus RX
Hyundai Tucson
Mercedes-Benz GLE
Bread and Butter
Chevrolet Malibu
Honda Civic
Nissan MaximaKia Optima
Healthy VegetablesChevrolet BoltChevrolet Volt
Toyota Mirai
2015: An Automotive Feast Attended by Picky Eaters
Michelle KrebsDirector of Automotive Relations, Cox Automotive
Senior Analyst, AutoTrader
thinkLA Automotive Breakfast | April 29, 2015