Third Church of Christ

Social Media Marketing

{ getting found + being relevant + taking action }

What is Social Media Marketing?

In a nutshell – The use of online communities to deliver a compelling message that drives potential members to your church.

Why is Social Media Marketing Important?

• Google analytics• What do these• numbers mean?

Top 10 Social Network Sites by U.S. Market Share of Visits (%), Jan. & Feb. 2011Source: Experian Hitwise

Users Average 5.5 Hours MonthlyUsers Spend More Time with SocNets

On average, global web users across 10 countries spent roughly five and a half hours on social networks in February 2010, up more than two hours from February 2009.

Internet Usage by Youth2006-2010, Base: US youth ages 8-21, Online more than 1 hr "yesterday" 2006-2010Source: Harris Interactive

9 in 10 Youth Online 1+ Hours

A Harris Interactive study on the

internet habits of youth found that eight in 10 8-to-12-

year-olds (79%) and nine in 10 13-to-24-year-olds (88%

of 13-to-17-year-olds, 90% of 18-to-24-year-olds) spend

an hour or more online on a typical day.

The average number of hours spent online daily

increases with age, rising from 1.9 hours among 8-to-12-

year-olds to 3.5 hours among 13-to-17-year-olds,

topping at 4.5 hours among 18-to-24-year-olds.

Every day, youth spend an hour-plus online

Social Media helps visitors find 3rd church

Blogging More Often Drives Results

Create Great Content by Blogging

Blogging Attracts More Visitors

Key Benefits & Uses of Social Media for churches

• Share content that reinforces church message• Drive Search Rankings• Expand reach through sharing of content• Reputation Management• Church Event Launches

Define your Social Media Strategy Intent: What church objectives are most important?

• To build church awareness?• To generate buzz, advocacy or WOM?• To generate church engagement?• To shift people perceptions?• To influence key opinion formers?• To stimulate dialogue or relationship with prospects• To encourage participation for social event?• To manage church reputation?• To uncover member insights?• To enhance member service?

Measuring Engaged Media: Blogging

AwarenessAwareness AppreciationAppreciation ActionAction AdvocacyAdvocacyMedia Metrics: Measuring interactions with social media

Search Rankings RSS Subscribers Click to web content Tweets

Referrals from site Number: commenters Marketing Requests Digg submissions

Unique visitors Number: comments Form submissions Share metrics

Inbound links Registrations Inbound links

Page Views Increased church visitors

Dashboard of Metrics