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The Brand Invention Group Small World. Big Opportunity. A service from Backe Digital Brand Marketing
The Brand Invention GroupSmall World. Big Opportunity.
A service from Backe Digital Brand Marketing
BIG advances new ideas that advance your business.At its core, the Brand Invention Group combines creativity and technology to solve branding and marketing challenges by unleashing the power of your brand, your people and your organization.
BIG brings together what businesses & brands need most today.Our expertise lies in the convergence of technology, branding and innovation.
Technology
Branding Innovation
BIG
New ideas can take many forms.Sometimes it’s a breakthrough idea for a new product, a new service, a new promotion, a new website, a new campaign, or a new technology.
Heart to Heart, Mommy to MommyFacilitating honest and open dialogue; for Moms, by Moms.
It’s Your Shot, Take ItActivating & empowering the youth market for a life-saving vaccine.
Projects: Past & Present
0.0.0When it comes to filtered drinking water, nothing is definitely something.
Move Aside, Let The Icon ThroughDeveloping new product innovations for one of the world’s most innovative brands.
Projects: Past & Present
Borderless BurritosTaking burritos and a new restaurant chain to exotic places.
Contagious Creativity...Spread The WordCultivating passion, and providing a place, for sharing ideas inside a global advertising agency.
Projects: Past & Present
Going Off The GridironHelping the NFL create apparel brands that attracted a broader fan base.
Thought Leadership In ActionA branded trade conference positioned BellSouth Wireless Data(Cingular) as a category leader.
Projects: Past & Present
We unleash the power of people.We use deep consumer truths as our foundation for thinking. Our Empowerment Process consists of carefully orchestrated, collaborative labs, that systematically unearth key consumer needs, wants and desires by brainstorming with actual consumers or stakeholders in the room. It’s a creative, highly engaging environment moderated by professional facilitators that yields honest, authentic results.
A recent lab in Barcelona, Spain.
BIG Idea Labs tap new, unexplored, sources of creativity and innovative thinking.
Client ExperienceA Partial List
Think BIG thoughts. Do BIG things.Our Mantra
Let’s Talk.
Gary KopervasChief Creative StrategistO: 610.947.6912M: [email protected] Profile
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Andrew SchultzDirector, Experience DesignO: 610.947.6920M: [email protected] Profile
