this is corinthians!!! · the morning in Campinas, the team defeats Ponte Preta, 1-0. In the...

corinthians!!!this is

sport club corinthians paulistasustainability report 2011

1910September 1 – at 8:30 PM, under the light of a street lantern, at the corner of José Paulino and Cônego Martins Streets, Sport Club Corinthians Paulista is founded by Anselmo Corrêa, Antônio Pereira, Carlos Silva, Joaquim Ambrósio and Raphael Perrone.

1911September 17 – first match in another city. In reality, two: in the morning in Campinas, the team defeats Ponte Preta, 1-0. In the afternoon, 3-1 against Corinthians Campineiro.

1912December 29 – Club athletes Batista Boni, João Collina and André Lepre win the Club's first trophy, Unione Viaggiatori Italiani, in a 10-km hiking competition that takes place at Parque Antarctica.

1913march 30 – Corinthians thrashes F. C. São Paulo 4-0 and qualifies for its first State Championship, organized by the São Paulo Football League, in 1913.

1914November 8 – the team beats Campos Elyseos 4-0 and wins the first State Championship title in Corinthians's history, going undefeated, with 10 wins in 10 matches.

1915With the promise of a spot in the championship organized by the São Paulo State Association of Athletic Sports (Apea), Corinthians abandons the São Paulo Football League, and ends up not playing in either of the leagues. The team spends the entire year playing exhibition matches in the interior of the State of São Paulo, going undefeated.

1916December 3 – the win over Americano 3-0 guarantees the second State Championship title, once again going undefeated (eight wins in eight matches).

1917The team plays in the first unified State Championship, finishing third.

1918march 17 – Inauguration of the Ponte Grande field, Corinthians’s first stadium, with a match against Palestra Itália. The exhibition match ends in a tie, 3-3.

December 1 – Corinthians’s first out-of-State match: win over Flamengo in Rio, 2-1.

1919JaNuary 26 – champion of the first São Paulo State Kick-Off Tournament (Challenge Cup).

1920July 11 – the team’s highest score to date, over Santos: 11-0 at Vila Belmiro for the State Championship.

1921october 23 – the team sets its record for the most goals scored in a match: 12, crushing Internacional from São Paulo, 12-2, for the State Championship.

1922February 4, 1923 - the win over Paulistano ensures the State Championship title in 1922, Brazil’s first Independence Centennial. Corinthians is nicknamed the “Champion of the Centennial”.

1923September 2 – the win over Associação Atlética São Bento 3-0 ensures the first two-time State championship title in Corinthians’s history (1922/23).

1924JaNuary 11, 1925 – the new win over Paulistano 1-0 ensures the title of the 1924 State Championship. This is the first of three times in which Corinthians would become a three-time State Champion.

1925November 11 – Corinthians plays an exhibition match against the Brazilian National Team, which is training for the South American Cup, in Buenos Aires. The match ends in a 1-1 tie.

1926Club president Ernesto Cassano buys the land for Parque São Jorge, the name of a Tatuapé sub-district in the East side of São Paulo. This is Corinthians’s current home.

1927Two State Championships are played: one for the Amateur Football League, which ends on July 10, and one for the São Paulo State Association of Athletic Sports.

1928July 22 – Parque São Jorge is inaugurated with a 2-2 tie between Corinthians, São Paulo’sChampion of the 1922 Centennial, and América, Rio de Janeiro’s Champion of the 1922 Centennial.

November 25 – Corinthians defeats Portuguesa 3-2 and wins its sixth State Championship title.

1929may 1 – the team’s first international victory (3-1 over Barracas from Argentina) gives rise to the nickname “Musketeer”, coined by journalist Tomás Mazzoni.

December 1 – 4-1 thrashing of the team’s rival, Palestra Itália, at its home, Parque Antarctica, ensures two back-to-back State Championships; Corinthians is undefeated (seven wins in seven matches).

1930JaNuary 4, 1931 – the 5-2 triumph over Santos in Vila Belmiro ensures the 1930 State Championship. It is the second time in its history that the team has won three consecutive championship titles.

1931The top players on the three- time champion team (Del Debbio, Filó, Rato, and De Maria) leave for Lazio, Italy.

1932In the year of the Constitutionalist Revolution, the State Championship is played in a single round.

1933Professionalism is introduced in Brazil, and Corinthians signs its first paid head coach, Uruguayan Pedro Mazzulo. may 20 – striker Zuza scores the most goals for Corinthians in a single match: six, in the thrashing of Sírio, 10-1.

1934Corinthians signs Teleco, who scores 255 goals in 248 matches over the ten years wearing a Corinthians’s jersey.

1935auguSt 4 – 4-1 rout of Palestra Itália at Parque São Jorge puts an end to the five-year no-win streak against its traditional rival in the State Championship.

1936Corinthians becomes one of a few clubs in the world to have spent a full year undefeated. From December 1935 to March 1937, the team plays 31 undefeated matches, with 28 wins and three draws.

1937December 5 – 3-0 win over Estudantes ensures the first professional title and the first of three consecutive State Championships.

1938april 25, 1939 – 1-1 tie against São Paulo ensures the 1938 State Championship. Corinthians becomes two-time State Champion, going undefeated, for the fourth time in its history.

1939December 31 – 4-1 thrashing of Santos gives the team another three-time State championship.

1940april 28 – the team participates in the opening ceremony of the Pacaembu stadium. In the preliminary match, Palestra Itália trounces Coritiba 6-2; in the second match, Corinthians defeats Atlético Mineiro 4-2.

1941September 28 – the win over Santos 3-2, in Vila Belmiro, ensures another State Championship title for Corinthians.

1942march 28 – Corinthians thrashes Palestra 4-1 and wins the Quinela de Ouro Tournament, played by the three major teams in São Paulo

(Corinthians, Palmeiras, and São Paulo) and the two major teams in Rio (Flamengo and Fluminense).

1943July 1 – Corinthians defeats Palmeiras 3-1 and becomes two-time City of São Paulo Trophy champion.

1944For 300 contos de réis (a South American record at the time), Corinthians signs Flamengo defender Domingos da Guia, one of the world’s all-time best defenders.

1945auguSt 12 – Corinthians defeats São Paulo 2-1, with an additional five shots hitting the goal post, and becomes the only team to defeat the State Champion that year.

1946Corinthians wins 18 out of 20 matches in the State Championship. Even so, it finishes second.

1947may 1 – Corinthians defeats Portuguesa 2-1 and wins the São Paulo City Trophy once again.

1948JuNe 21 – Corinthians is the only Brazilian team to defeat the powerful Torino squad, four-time Italian champion, in its Brazilian tour: 2-1.

1949may 8 – in an exhibition match against Portuguesa, won by Timão 2-0, the team switches its traditional uniform for the red Torino jersey following the team’s tragic plane accident.

1950February 15 – the 1-1 tie against Botafogo, at Pacaembu, ensures the title of the Rio-São Paulo Tournament.

1951JuNe 30 – in its first match abroad, Corinthians defeats a combined Uruguayan team, 4-1, at Centenário stadium in Montevideo.

1952JaNuary 13 – the 4-0 crushing of Guarani, at Pacaembu stadium, gives Corinthians another State Championship title after ten years. The offensive line, with Cláudio, Luizinho, Baltazar, Carbone, and Mário, is the first to score over 100 goals (scoring 103) in the professional era.

auguSt 27 – after pounding Palmeiras 5-1, Corinthians retains the City of São Paulo Trophy indefinitely, now won five times (1942, 1943, 1947, 1948, and 1952).

1953JaNuary 25 – Corinthians wins the 1952 State Championship, the second in a row.

may 31 – Corinthians wins the Rio-São Paulo Tournament once again.

July 14 – Corinthians defeats Barcelona from Spain, 1-0, and wins the Little World Cup in Caracas, Venezuela.

1954July 10 –the win over Palmeiras 1-0 gives the team back-to-back titles in the Rio-São Paulo Tournament, its third overall.

1955February 6 – the 1-1 tie against Palmeiras ensures the title for the previous year, 1954, the 4th Centennial of São Paulo. Corinthians is now called the “Champion of the Centennials”.

July 10 – Corinthians defeats Benfica from Portugal, 2-1, at Pacaembu, and becomes champion of the Charles Miller International Tournament.

1956December 2 – after a 2-2 tie against São Paulo, the team reaches a 25-match undefeated streak, and wins the Undefeated Trophy for the first time. 1957November 3 – with a last minute equalizer, Corinthians-Santos ends 3-3, with the team reaching another 25-match undefeated streak in the State Championship. The team retains the Undefeated Trophy.

1958Brazil becomes World Champion for the first time, in Sweden, with Corinthians players Gilmar (goalkeeper) and Oreco (left-winger) on the team.

1959Corinthians ends a series of 64 matches against foreign teams, playing in Brazil and abroad, with 47 wins, 10 draws, and only 7 losses.

1960For 8 million cruzeiros, Corinthians signs Vasco striker Almir Albuquerque, nicknamed “White Pelé”.

1961February 25 – inauguration of Parque São Jorge’s lighting, with a 7-2 thrashing of Flamengo.

1962JuNe 21 – after a 3-3 tie against Santos, at Vila Belmiro, Corinthians wins the first São Paulo Trophy.

1963Second place in the Rio-São Paulo Tournament.

\\our history

sustainability report 2011 5

Sport club coriNthiaNS pauliSta, for the fourth consecutive year, publishes its sustainability report, an essential initiative for transparency and accountability of the current management. Corinthians was the first Club in the world to publish this kind of report, based on the guidelines of the Global Reporting Initiative (GRI), a multi-stakeholder organization that provides global standards for reporting information that is not exclusively financial.

Although this report was originally intended for investors, financial institutions, business partners, trade associations, and other clubs, we have noticed a growing interest of other audiences in the publication, which can be explained by the passion for football and everything that refers to Corinthians.

PERiOD This report covers the period between January 1st to December 31st, 2011. Published on an annual basis, three reports have already been released for 2008, 2009, and 2010.

SCOPE The information reported covers all Club activities, especially in the Football Department, which includes the Training Centers (CCT) of Parque Ecológico and Itaquera, districts in the East side of São Paulo.

BOUNDARiES This report does not contain, in relation to the previous report, any boundaries, changes or restatements that might affect its understanding or comparability of the information.

MATERiALiTY The process to define the content of the report and the prioritization of the topics covered was conducted by Corinthians’s Presidency and Finance Department. This process was supported by the other departments and by a consulting company specializing in communication and sustainability.

EXTERNAL ASSURANCE This report was verified by PricewaterhouseCoopers, an independent third party, and the economic-financial statements were audited by Grant Thornton.

CONTACT For additional information on this report, please contact Raul Corrêa da Silva, Chief Financial Officer for Corinthians, by e-mail at [email protected].

APPLiCATiON LEVEL In early 2011, GRI announced some changes to its Application Level system, with the publication of the related icons (A, B and C) no longer being authorized. Therefore, this and the 2010 edition of the report do not contain the C-level application icon, published in the 2008 and 2009 editions.

The 2011 Corinthians Sustainability Report meets the requirements for GRI Application Level C, according to the parameters presented in the Table of Contents (see page 74).

kick-off

Gri indicators: 3.1 3.53.3 3.7 3.103.2 3.6 3.93.4 3.8 3.11

“ALL TEAMS hAVE ThEiR CROwDS. CORiNThiANS iS A CROwD ThAT hAS A TEAM.”

JOSé ROBERTO DE AqUiNO journalist

introductionMessaGe froM the president 8

ProfileorGanizational profile 10parque são JorGe 16infrastructure 18

sPortsprofessional football 20youth football 26other sports 30

fansfiel 34

strategynew stadiuM 38the corinthians brand 42

governance and managementManaGeMent 44

coMposition of boards 48orGanizational chart 49econoMic perforMance 50stakeholders 54 communicationMarketinG 56social and cultural investMents 58

environmentplayinG for the environMent 62

memoryfountain at parque são JorGe 64

financial statements independent auditor’s stateMent 67financial stateMents 68assurance report 73

gri table of contents 74

credits

summary

“FighT, ShAkE OFF ThE DUST, RAiSE YOUR FLAg, SOVEREigN TRiBE. MORE ThAN BRAziLiANS, YOU ARE CORiNThiAN. YOU ARE ThE MOST BEAUTiFUL AMONg NATiONS.” excerpt of the sonG corinthian nation, by carlinhos verGueiro, J. petrolino, and faveco.

“FighT, ShAkE OFF ThE DUST, RAiSE YOUR FLAg, SOVEREigN TRiBE. MORE ThAN BRAziLiANS, YOU ARE CORiNThiAN. YOU ARE ThE MOST BEAUTiFUL AMONg NATiONS.” excerpt of the sonG corinthian nation, by carlinhos verGueiro, J. petrolino, and faveco.

editorial councilandrés navarro sanchezraul corrêa da silvaMarcos chiarastelli

research and textreport coMunicação

content consultingbdo rcs

coordinationestevaM pereira

Project managementsueMe Matuzawa

editingadriana braz

rePortingMario rocha

art directionMentes desiGn

infograPhicMarcus penna

PhotosaGência corinthiansMarcelo soubhiaroGério assisfábio castor/folhapress (paGe 24)

airtoM clerMan (loGistics coordinator for aerial photos)

Proofreadingassertiva produçÕes editoriais

graPhic Productioncaroline Gonçalves thais benite

Printing and finishingipsis

translation into englishGotcha idioMas

PRiNT RUNS: 15,000 copiesPAPER: Matte couche (paGes) and duodesiGn (cover)text printed in the aMplitude and titlinG Gothic font faMilies

this work has been entirely developed by corinthians fans, with passion and professionalisM.

to MiniMize the environMental iMpact of this publication, all inks used for printinG are veGetable-based, and the laMinate on the cover is biodeGradable.

sport club corinthians paulista8 sustainability

report 2011 9

Message froM the president//

are present in various cities, with over

2,000 licensed products priced for all social

classes. All this adds to the strengthening of

the Corinthians brand.

We also have the challenge of

strengthening the brand in other sports.

Thus, we have made heavy investments

in futsal, swimming, Formula Truck, Stock

Car Racing, among others. Therefore,

we have tried to meet the expectations

of the Corinthians fans, who support and

are passionate about other sports as well,

while opening new market opportunities to

promote the Club in other types of sports.

The highly anticipated Corinthians

stadium has definitely gotten off the

drawing board, and will be completed

by December 2013. The project for the

construction of the new arena must

comply with sustainability standards, using

solutions and technologies that ensure the

rational use of natural resources, such as

water conservation, rainwater harvesting,

reduction and recycling of the waste

generated, and use of natural ventilation

and lighting. The stadium shall be critical

for the economic and social development

of São Paulo’s East side.

For the Club, the legacy will be the

revenue after the World Cup matches that

will transform Corinthians into one of the

largest Clubs in the world. The revenue

before, during, and after the event will also

come from boxes (rent, via online auction),

permanent seats, restaurant, parking,

cafeteria, and second line of advertising.

Putting an end to problems associated

with the dismissals of coaches and players

is a goal that still has not been reached. The

kids playing in the youth football categories,

who do not have a training center due

to the construction of the stadium, must

also receive more investments so that we

are able to develop strong youth football

teams and assign as many players to the

professional team as possible. Undoubtedly,

this practice will continue in the coming

years, since our new youth football Training

Center is already under construction.

Just as the construction of the new

stadium has required the rational use of

resources, sustainability drives our decisions.

Since we took office, we have developed

over ten social activities, most notably

Chute Inicial (Kick-Off) and Time do Povo

(People’s Team), geared towards children,

for whom sports are good socialization

tools. In the environmental area, the project

Jogando pelo Meio Ambiente (Playing for the

Environment) has involved the planting of

approximately 45,000 tree seedlings in its

two years of existence; this initiative has also

contributed to a reduction in greenhouse

gas emissions and consequently the effects

of global warming.

I must say that I leave office knowing that

I have fulfilled my duties – with the precious

help of the entire Renovação e Transparência

(Renewal and Transparency) team – in a

mission that has been very gratifying and

full of accomplishments. This mission started

in October 2007 and ends on February 11th,

2012. In this long journey, we managed

to make Corinthians assume a prominent

place in Brazilian football and transform

the Club into one of the largest in the world.

This has been a work driven by ethical and

professional conduct and strengthened by a

transparent relationship with fans and other

stakeholders. The loyalty of the Corinthians

fan is unparalleled. It is the soul of the Club

and the main reason for Timão’s existence!

FOR ThE FOURTh CONSECUTiVE YEAR, ThE CLUB ENDED ThE FiSCAL YEAR iN ThE BLACk, SPENDiNg LESS ThAN iT EARNED. iN 2011 ALONE, ThE POSiTiVE BALANCE REAChED R$ 5.3 MiLLiON

ANDRéS NAVARRO SANChEzpresident, corinthians

Gri indicator: 1.1

867million

the corinthians brand is worth

Our loyal fans tirelessly celebrated Timão’s achievements

in 2011: the professional football team won the 2011

Brazilian Championship for the fifth time, and once again

will play the Libertadores da América Cup. The swim team

also made us proud in 2011, winning six gold medals in

the Pan American Games in Guadalajara, among other

achievements. Since 2007, the main football team has

won four titles for the Club: Brazilian Champion, Series

B (2008), Brazil Cup Champion (2009), São Paulo State

Champion (2009), and Brazilian Champion (2011).

More than four years ago, when I took over the

Presidency of Sport Club Corinthians Paulista, the

financial situation was chaotic. In order to restore

trust, especially in relation to the Corinthians fans, we

implemented a professional, responsible, and transparent

management model. Actions such as the publication of

the Club’s balance sheet, the continuation of sponsorship

agreements, the launch of more affordable products, the

direct communication between the Presidency and fans,

and the retention of the coaching staff made it possible to

restore the Club’s credibility.

In 2008, we democratized management by supporting

the approval of a statute that does not allow reelection

and ensures direct elections. The great advantage is

the fact that it is a ten-year project intended to make

Corinthians the best known and most powerful team in

the world, with skillful players, in addition to the highest

income and revenue, regardless of who takes over the

Presidency. We have already accomplished part of this

project. This includes the construction of the Joaquim

Grava Training Center, which has become one of the most

modern sports centers in the world, and in which we have

invested over R$50 million.

For the fourth consecutive year, the Club ended the

fiscal year in the black, spending less than it earned. In

2011 alone, the positive balance reached R$ 5.3 million.

Global revenue totaled R$290.5 million, 36.6% more than

in 2010 and 147.2% more than in 2008. We recorded, in

2011, the highest revenue among all Brazilian Clubs.

In the last four years, we have also noticed a significant

change in the revenue profiles. In 2007, transfers of

athletes accounted for 53% of resources. In 2011, transfers

accounted for only 21%. The benefits in terms of the

diversification of income sources are evident and ensure

Corinthians’s financial soundness, even with the eventual

decline of a specific source. The increased revenues from

TV and ticket sales result from a policy of appreciation and

respect toward our major asset: the Corinthians fan.

2011 also consolidated the evolution and leadership

of Corinthians’s black-and-white brand among

the 12 major Brazilian teams for

the second consecutive year. A

respectable and detailed survey

has revealed that the value of

the Corinthians brand increased

by 16% compared to 2010,

reaching R$ 867 million

and leading the ranking

of the major Brazilian

football brands. In

addition, over 100

Poderoso Timão stores

our house in orderafter four years of the current adMinistration, tiMão has once aGain becoMe a financially solid club, as a result of the Multiple titles conquered and the construction of the lonG-awaited stadiuM, arena corinthians

Gri indicator: 1.1

brazilian reais


report 2011 11

profile//

yearsthe

nex

t

10 From 2008 to 2011, Corinthians’s road was paved with major achievements,

averaging a championship title a year: Brazilian Champion, Series B, in 2008,

undefeated São Paulo State Champion and Brazil Cup Champion in 2009, and

its fifth Brazilian Champion title in 2011. Timão was also vice champion of the

Brazil Cup and of the State Championship in 2008 and 2011, respectively. In

2012, Timão will play in the Libertadores Cup for the third consecutive year.

This excellent performance has resulted from a project extending through

the next 10 years, which was conceived by the current Board of Directors and

can be carried on by its successors. The conquest of another championship

also reflects the commitment to structuring a competitive team, and to

maintaining and increasing the Club’s assets.

In line with this idea, the Club built CT Joaquim Grava, one of the most

advanced training centers in the world, and implemented a comprehensive

renovation at Parque São Jorge. The amateur football department has been

undergoing a professional renovation, which should yield important results in the

short and medium terms. Financial revenues will only tend to increase with the

marketing and management strategies implemented. The new statute ensures

democratic and political stability within the Club. The future is promising in all

senses because of the construction of Timão’s new stadium, in Itaquera.

corinthians excels in 2011, and wants More: to becoMe the world’s Most powerful teaM

Gri indicator: 2.2 2.10

future facilities of the traininG center for the youth football teaM


report 2011 13

distinguished suPPorters

ourteam

• anderson Silva, MMA (mixed martial

arts) fighter

• adoniran barbosa, singer and songwriter

(in memoriam)

• amácio mazzaropi, actor, film director

and producer (in memoriam)

• antonio ermírio de moraes, president,

Grupo Votorantim

• antônio Fagundes, actor

• ayrton Senna, three-time Formula 1 world

champion (in memoriam)

• cacá rosset, actor and theater director

• charles miller, godfather of football in Brazil

(in memoriam)

• claudia raia, actress

• Derico, musician and instrumentalist

• Daiane dos Santos, world champion gymnast

• Dan Stulbach, actor and radio announcer

• Dom paulo evaristo arns, archbishop

emeritus of São Paulo

• elis regina, singer (in memoriam)

• emerson Fittipaldi, two-time Formula 1 world

champion and two-time Indianapolis 500 winner

• eva Wilma, actress

• Fábio assunção, actor

• Fernando henrique cardoso, former

president of Brazil

• hortência marcari, basketball world champion

and Olympic silver medalist

• Jânio da Silva Quadros, former president

of Brazil (in memoriam)

• leandro barbosa, Leandrinho, NBA player

• luciano huck, TV host

• luiza possi, singer

• luiz inácio lula da Silva, former

president of Brazil

• maguila, former boxer

• marcelo rubens paiva, writer

• marília gabriela, TV host and actress

• marta, five-time FIFA Women's

Player of the Year

• padre marcelo rossi, priest

• paulo betti, actor

• rappin' hood, singer and songwriter

• rita guedes, actress

• rita lee, singer and songwriter

• rubinho barrichello, holder of the record

for the most Formula 1 Grand Prix starts

• Serginho groisman, TV host

• Silvio Santos, entrepreneur and TV host

• Sônia braga, actress

• toni garrido, singer and songwriter

• toquinho, singer and songwriter

• you, another crazy fan

staff(by eMployMent type and Gender)

JOB M FDirectors* 14 0Advisors to the Board* 173 21Managers 25 7Heads/coordinators 8 1Technicians/supervisors 51 18Administrative positions 44 62Operational positions 150 66Professional football players 48 0Amateur football players 142 0Physicians, masseurs and physiotherapists 13 0Interns 10 6Subtotal 678 181 total 859

*Directors and advisors to the Board hold non-remunerated positions.

Gri indicators: 2.2 2.10 LA1

profile//

FiFA CLUB wORLD CUP ChAMPiON(2000)

BRAziLiAN ChAMPiON – A series(1990, 1998, 1999, 2005, 2011)

BRAziLiAN ChAMPiON – B series(2008)

BRAziL CUP ChAMPiON(1995, 2002, 2009)

SÃO PAULO STATE ChAMPiON26 times

ma

in

ho

no

rs

“CORiNThiANS DOESN’T hAVE FANS, CORiNThiANS hAS MiLiTANCY.” LUiz iNáCiO LULA DA SiLVAforMer president of brazil, for the book tiMão: 100 years, 100 Matches, 100 idols, by Journalist celso unzeltethe club

And Fiel’s gang of crazy fans continues

to grow in number and to offer

increasing support.

The plans for the future are ambitious

– to become the best known and most

powerful team in the world, with the

most widely recognized brand, the best

players, and the highest income – but

feasible. The cornerstone to enable this

project has been laid.

Timão’s strength is reflected in the

enormous loyalty of its immense number

of fans, who are present in overwhelming

numbers at the matches and go out on

the streets wearing the Club’s colors.

Throughout its history, this has always

been Corinthians’s main characteristic. The

People’s Team was founded on September

1st, 1910 by five blue collar workers –

Joaquim Ambrósio, Carlos da Silva, Rafael

Perrone, Antônio Pereira, and Anselmo

Correia – by the light of a lantern.

During its 101 years of existence, history,

and passion, Corinthians has gone from

an amateur football team, which played in

suburban fields, to a Club with over 22,000

members, owner of an area of more than

500,000 m2 in the East side of São Paulo,

and winner of a FIFA Club World Cup (1),

Brazilian Championship (5), Brazil Cup (3), and

State Championship (26).

With over 30 million fanatical fans, the

largest crowd of supporters in Brazil along

with Flamengo (RJ), Corinthians stands out

for its football team. However, the Club also

provides its members with the opportunity

to practice other sports, such as athletics,

basketball, boxing, handball, judo,

swimming, synchronized swimming, rowing,

taekwondo, table tennis, tennis, volleyball,

futsal, peteca (hand shuttlecock), and bocce,

in addition to football. In competitions,

Corinthians’s presence is increasingly strong

in swimming, tennis, and futsal.

corporate nameSport Club Corinthians Paulista

legal classificationNon-profit sports entity

headquartersRua São Jorge, 777 – Tatuapé São Paulo – SP – Brazil

club members in good standingPrimary: 4,759Dependents: 9,582

employees859

FansOver 30 million

mascotMusketeer

patron saintSaint George

total assetsR$ 756 million on December 31st, 2011

Net equityR$ 67 millionon December 31st, 2011

operating revenueFootball: R$ 258 millionon December 31st, 2011;Club: R$ 32 millionon December 31st, 2011

Gri indicators: 2.1 2.52.4 2.7 2.102.2 2.6 2.92.8

ThE PLANS FOR ThE FUTURE ARE AMBiTiOUS - TO BECOME ThE BEST kNOwN AND MOST POwERFUL TEAM iN ThE wORLD, wiTh ThE MOST wiDELY RECOgNizED BRAND, ThE BEST PLAYERS, AND ThE highEST iNCOME - BUT FEASiBLE


report 2011 15

in the 1994 World Cup and former head coach of the Brazilian National Team.

• Filó (Anphilóquio Marques) – right-winger. He joined Corinthians in 1929 and became champion in that year and two-time champion in the following year. After the second title, he went to play for Lazio in Italy. He played for Italy in the 1934 World Cup and became the first player from Timão to win a World Cup. He returned to Corinthians in 1937 and won another State Champion title.

• gamarra (Carlos Alberto Gamarra Pavón) – defender for the Paraguayan National Team.

• garrincha (Manuel dos Santos) – striker in the 1958 and 1962 World Cups won by the Brazilian National Team and one of the greatest football players of all time.

• gilmar (Gilmar dos Santos Neves) – goalkeeper in the 1958 and 1962 World Cups won by the Brazilian National Team.

• luizinho (Luís Trochillo) – nicknamed “Tom Thumb”, he played for the Club in the 1950s and 1960s, winning three State Championships and two Rio-SP Tournaments. He is the top scorer for Timão in the derbies against Palmeiras, with 21 goals.

• Neco (Manuel Nunes) – Corinthians’s first great star player, he defended the black-and-white team for 17 years. Together with Amílcar, he was also the first Corinthians player on the Brazilian National Team.

• Neto (José Ferreira Neto) – midfielder. He was a decisive player in the 1990 Brazilian Championship, scoring free-kick goals that were essential for winning the title and Fiel’s support.

• oswaldo brandão (Oswaldo Brandão) – the most charismatic of all Timão’s head coaches, he won the São Paulo IV Centennial title in 1954, and coached the Brazilian National Team in the qualifiers for the 1958 and 1978 World Cups.

He returned to Corinthians in 1977 to put an end to the dry spell of championship titles by winning the State Championship that year.

• rincón (Freddy Eusébio Gustavo Rincón Valencia) – midfielder with the Colombian National Team.

• rivaldo (Rivaldo Vitor Borba Ferreira) – striker in the 2002 World Cup won by the Brazilian National Team.

• rivellino (Roberto Rivellino) – attacking midfielder during the 1970 World Cup won by the Brazilian National Team.

• roberto carlos (Roberto Carlos da Silva) – left winger for the Brazilian National Team, Internazionale Milano, Real Madrid, and Fenerbahçe.

• ronaldo (Ronaldo Luís Nazário de Lima) – striker for the Brazilian National Team, Real Madrid, Barcelona, Internazionale Milano, and Milan.

• ronaldo (Ronaldo Soares Giovanelli) – “owner” of Corinthians’s number 1 jersey for 10 years, he was the Brazilian Champion in 1990 and the Brazil Cup Champion in 1995.

• Sócrates (Sócrates Brasileiro Sampaio de Souza Vieira de Oliveira) – attacking midfielder and captain of the Brazilian National Team in the 1982 World Cup.

• teleco (Uriel Fernandes) – he scored 251 goals in 246 matches for Corinthians, the Club’s highest all-time average, and was the top scorer in the State Championship for five times.

• tevez (Carlos Alberto Tevez) – striker for Manchester United, Manchester City, and the Argentinean National Team.

• tupãzinho (Pedro Francisco Garcia) – midfielder. He was nicknamed Deus

Tupã” (“Tupã, the God”) for scoring the goal of his lifetime (and of many people’s), in the final match of the 1990 Brazilian Championship, against São Paulo, to become the hero of the title.

• vampeta (Marcos André Batista Santos) – defensive midfielder in the 2002 World Cup won by the Brazilian National Team.

• viola (Paulo Sérgio Rosa) – striker in the 1994 World Cup won by the Brazilian National Team.

• Wladimir (Wladimir Rodrigues dos Santos) –left-winger. He played 806 matches wearing Timão’s jersey and is the Corinthians player who took part in most matches in the Brazilian Championship (268).

• Zé elias (José Elias Moedim Júnior) – he was defensive midfielder for Bayern Leverkusen and Internazionale Milano, among other teams. He won the Brazil Cup and the 1995 State Championship for Timão.

• Zé maria (José Maria Rodrigues Alves) – nicknamed "Super Zé" for his determination and physical vigor, he won four State Championship titles playing for the Club (1977, 79, 82, and 83) and played for the Brazilian National Team in the 1970 and 1974 World Cups.

profile//

gallery of herosGreat stars have played for Corinthians. Names such as Neco, Filó, Luizinho, Cláudio, Baltazar, Dino Sani, Zé Maria, Wladimir, Biro-Biro, Ronaldo, Palhinha, Marcelinho Carioca, and Neto, among others, have worn our jersey.

Below a list of internationally renowned football players that have defended our colors.

• amílcar (Amílcar Barby) – center forward. He was Timão’s first star player, along with Neco. He played for ten years, between 1913 and 1923.

• baltazar (Oswaldo Silva) – nicknamed “Cabecinha de Ouro”, he scored 267 goals for Corinthians and played for the Brazilian national team in the 1950 and 1954 World Cups.

• basílio (João Roberto Basílio) – in 1977, scored the goal that ended a dry spell of almost 23 years without championship titles. He was Timão’s head coach on four occasions.

• biro-biro (Antônio José da Silva Filho) – Corinthians’s star player in the 1980s. He was part of the Corinthian Democracy, and State Champion in 1982 and 1983.

• chicão (Anderson Sebastião Cardoso) – center back. Joined Corinthians in early 2008 to strengthen the defense of the team that would play in the B Series of the Brazilian Championship.

• cláudio (Cláudio Christovam de Pinho) – top scorer in the team’s history, with 303 goals, he was part of the famous "100-goal offensive line" in 1951.

• Deco (Anderson Luis de Souza) – midfielder for Porto, Barcelona, Chelsea and the Portuguese National Team.

• Del Debbio (Armando Del Debbio) – first star center back in Corinthians’s history, he was part of the team that was the three-time São Paulo State Champion on two occasions (1922/23/24 and 1928/29/30).

• Dida (Nelson de Jesus Silva) – Milan goalkeeper, and World Cup champion with the Brazilian National Team in 2002.

• Domingos da guia (Domingos Antônio da Guia) – Brazilian National Team defender in the 1938 World Cup.

• Dunga (Carlos Caetano Bledorn Verri) – defensive midfielder

“PLAYiNg FOR CORiNThiANS iS TO RESPECT A CULTURE,

A PEOPLE, A NATiON. iT’S TO TAkE iNTO ACCOUNT ThAT

EVERY SECOND OF OUR LiVES ShALL SERVE A CAUSE, NOT

MAkE USE OF iT.” SóCRATES


report 2011 17

C SÃo Jorge FouNtaiNThe historic fountain of Parque São Jorge was already there before the property on the margins of the Tietê River was acquired in the 1920s. Over time, it became a tradition for parents to take their children there to drink its sacred water and to “baptize” them as Corinthians fans.

An image of Saint George has been placed by its side (read more in Memory).

D chapelInaugurated on November 26th, 1967 from a project design dating back to the 1950s, the site has been open daily for visiting since the end of 2007, when it was completely renovated, allowing the beauty of the original frescos to be restored. One of its main attractions is the hand-carved statue of Saint George, the team’s patron saint, which was brought from the Vatican and blessed by Pope John Paul II.

E SportS courtSThere are six clay courts, 12 multi-purpose outdoor sports courts, a mini-gymnasium that seats 500 people, a beach soccer pitch, bocce and malha courts, a peteca (hand shuttlecock) court, a 7-a-side artificial turf football field, a game room, and an official football field in artificial turf.

F WomeN’S DepartmeNtTo cater to female Corinthians fans, the Women’s Department

provides an intimate and cozy atmosphere in a space created exclusively for them. The place is well tuned to the needs of female members and has been totally renovated to host courses and workshops in areas that are essential to daily life in the 21st century. Activities range from crafts to gourmet cuisine, and female club members can also take painting, sculpture, personal health, core strengthening, and dance classes, among other recent additions.

G gymNaSiumParque São Jorge’s multi-sports gymnasium is the largest private indoor sports arena in Latin America. In order to adapt the facilities to the Statute of the Fan requirements, its seating capacity, which was 15,000 in the 1960s, has been reduced to 6,834. It has hosted official matches in futsal, youth basketball and volleyball, among other types of sports.

H megaStoreAt the end of 2009, the Poderoso Timão megastore was launched at Parque São Jorge. At over 400 m2, this is the largest store in the chain.

I memorialCorinthians Memorial, located at the main entrance of Parque São Jorge, represents a journey through 101 years of black-and-white history. It covers over 1,500 m2, with various resources,

Corinthians memorabilia, and plenty of emotion.

J Water parKCorinthians also has the largest water park in Brazil, with seven pools: two heated pools, one wave pool, one half-moon shaped flume, one wading pool for children under 5, one pool with an island, five body slides, and two inline tube slides.

K reStauraNtWith a modern and hospitable structure, the restaurant seats 520 people and employs 30 professionals. Fully computerized, it has four computers and five video screens, in addition to an air conditioning system. Offering self-service and a la carte options, the Corinthians restaurant caters to 1,500 on weekends and hopes to increase this number.

L great hallThe Great Hall at Sport Club Corinthians Paulista measures 1,356 m2 and accommodates 2,000 people for auditorium seating, 1,200 in a cocktail party configuration and 1,000 for seated dinners. The Great Hall has air conditioning, bar, a dance floor, video screen, dressing rooms, a fully equipped kitchen, a cloakroom, a sound and lighting control room, marble flooring, 100 four-seat rectangular tables, 100 eight-seat round tables, 1,200 upholstered chairs, and a parking lot for 800 cars.

infrastructure//

Direct eNergyParque São Jorge 18,607 GJCT Itaquera 362 GJCT Parque Ecológico 858 GJAntônio de Macedo 22 GJtotal 19,827 gJ

Water (city supply)Parque São Jorge 32,114 m3

CT Itaquera 7,762 m3

CT Parque Ecológico 6,051 m3

Antônio de Macedo 175 m3

total 45,927 m3

Gri indicators: EN3 EN8

2011 consumPtion figures

at the club headquarters, squares, restrooms, kitchens, the aquatic complex, the mini-gymnasium, locker rooms, the fitness center, food courts, the playground, sports courts, the central plaza, and landscaping have undergone renovation

Corinthians’s physical

space has grown

immensely in the last

few years. Currently,

Club members have

534,170 m2 to call their own.

This area is divided into three

separate locations.

The most traditional and well

known is Parque São Jorge, with

an area of 158,170 m2, including

44,113 m2 of built-up area. Members

who use the Club’s facilities can

easily spot the changes that have

resulted from the renovation of

the facilities. Squares, restrooms,

kitchens, the aquatic complex, the

mini-gymnasium, locker rooms,

the fitness center, food courts,

the playground, sports courts, the

central plaza, and landscaping have

undergone renovation. The Club is

also in compliance with the Brazilian

accessibility norms, providing ramps

for wheelchairs.

The second location is

Parque Ecológico do Tietê, with

200,000 m2 for football. The Joaquim

Grava Training Center is located in

this area, where the future amateur

football Training Center will be

built. Timão’s third site is still under

construction; however, the works are

proceeding at an accelerated pace. This

is a 200,000 m2 area located in the

district of Itaquera, where Corinthians’s

new stadium is being built.

A FaZeNDiNha/StaDiumAlfredo Schürig Stadium opened on July 22nd, 1928, with a match between Corinthians and América – RJ. The 2-2 score was witnessed by 2,000 fans, who also saw, on the same day, the fastest goal to be scored in the history of the stadium. 29 seconds into the match, Corinthians’s left-winger, De Maria, scored the first goal of the match and the first goal to be scored at Fazendinha.

Throughout its 100-year history, Timão has played 484 matches at Parque São Jorge. The team has

had 356 victories, 65 draws, and only 63 losses. The Corinthians team has scored 1,345 goals and allowed only 491.

The stadium’s seating capacity is 16,000; however, its record attendance w as set in a match against Santos in 1962: 27,384 fans. One year before, on February 25th, 1961, Corinthians beat Flamengo 7-2, in the inauguration of Fazendinha’s lighting system.

With the construction of CT Joaquim Grava and the new stadium in Itaquera, Parque São

Jorge can be used as a space for artistic shows and other events.

b amphitheaterWith a seating capacity of 399, Corinthians’s amphitheater is an extremely modern and multimedia-equipped facility. In 2011, it hosted a number of events. Since April 2011, Corinthians fans have also been able to enjoy Cine Timão. In partnership with Cinemagia, the space features a variety of programs, including movies from all countries, premieres, and classic films for all ages.

parque são JorGe is the larGest club headquarters in brazil and provides its users with extensive and diversified infrastructure

our home

location: Rua São Jorge, 777 – Tatuapé,East side of

São Paulo (SP)area: 158,000 m²

Parque são jorge

j

e

c

A

bl

hi

g

D

f k

Gri indicator: 2.4


report 2011 19

players, and her office is located a few

steps away from the cafeteria, next to

the bodybuilding gym, which features

state-of-the-art equipment. The athletes

exercise in a glassed-in environment,

which allows the use of natural lighting

and a view of the landscape outside.

The locker room is customized and

players have their pictures on their

lockers. Upon arrival, athletes stop by

the equipment room, where they can

find whatever they need for practice.

The head coach’s office is located next to

it and is equipped with a computer and

other equipment that aid in the tactical

analysis of the team. In the external area,

a large parking lot is exclusively for the

use of all training center employees. The

Training Center's facilities are modern,

with metallic structures, and were

designed by architect Ruy Ohtake. CT

Joaquim Grava is the only training center

in Brazil that was fully planned before its

opening. It was launched in September

2010 and its last facilities were completed

at the end of 2011.

It was during this period that the

construction of the hotel for 64 athletes

was completed. The hotel has sufficient

capacity to host not only Corinthians

players, but also the entire Brazilian

National Team. Near the suites, which

are equipped with TVs and mini-bars,

the players can enjoy a games room,

a swimming and a wading pool, a

barbecue grill, a restaurant, a tennis

court, and 7-a-side football pitch. It is an

all-encompassing Club offering the best

environment for all training camp periods,

whether before matches or pre-season, in

addition to providing a comfortable setting

for players’ families as well.

The CT also includes a visiting room,

facilities for the Football Department’s

administrative staff, a chapel, and a

modern press room with a cafeteria, 64

seats for press conferences, and top-

notch equipment, such as LED monitors.

For press coverage, there are also six

parking spaces dedicated to OB vans,

enabling live broadcasts.

Concern for the environment and

the local community is also part of CT

Joaquim Grava. All buildings use plenty

of glass, which lets in natural light and

enables energy conservation. The

building where the locker, physiotherapy,

and workout rooms are located is

equipped to harvest solar energy. The

benches next to the practice fields are

made from recycled material. The water

used for irrigating the CT comes from

an artesian well and recyclable waste

collection will begin in 2012.

In the areas surrounding the CT,

Corinthians was responsible for

building 7-a-side fields for the local

community, with locker rooms, security

booths, an amphitheater, lounges,

kiosks, and benches.

In Parque Ecológico do Tietê, 20,000

native tree seedlings were planted.

Within the center, CT employees are

provided with locker rooms equipped

with slip-resistant flooring, keyed lockers,

barbecue grill, flat-screen TVs, and a

kitchen equipped with a refrigerator,

stove, and microwave oven.

With all this, Corinthians’s professional

football organization has the very best to

develop its work. However, the CT project

doesn’t end there. The next step is the

establishment, within the same 180,000

m2 area, of the facilities for the youth

football teams. The construction of three

practice fields, a mini-stadium with a

seating capacity of 2,000, and separate

accommodation for the future stars of

the U15, U17, and U20 football teams will

also get off the drawing board.

infrastructure//

more sustainable actionsUse of solar energy, planting of tree seedlings, a football field, and a recreational area for the local community are also part of the CT

Gri indicator: EC8

Corinthians has the most complete training

center in the country, in which it has

invested R$ 50 million. The designation

as “the best” is often heard whenever a

foreign delegation comes to São Paulo to

visit the Dr. Joaquim Grava Football Center

of Excellence and Training. Timão’s CT is a

global reference and is fully able to host a

national team during the 2014 World Cup. It

has 98,000 m2, in a total area of 200,000

m2. The amateur football CT will be built in

the remaining 78,000 m2. The area is flat,

with no terraces, and is located alongside

the Ayrton Senna Highway, on the East side

of the city of São Paulo.

The area includes four official football

fields (105 m by 70 m) and a goalkeeper

practice field (80 m by 55 m). All fields are

surrounded by FIFA-approved synthetic

turf, which prevents contamination of

grass and can be used for running. Each

field was named after a Corinthian star

player: Rivellino, Neto, Claudio, and Ronaldo

(goalkeeper). An indoor gymnasium was

built for practice sessions held on rainy

days and it can also be transformed into

a stage for major events, such as the

presentation of new players.

Adjacent to one of the fields is the only

biomechanics laboratory in Brazil. Only

three other teams in the world can rely on

this type of equipment: one in Italy, one in

Spain, and one in Portugal. This laboratory

assesses the physical movements of

athletes, enabling a precise diagnosis of

their playing conditions. The CT has a fully

equipped medical area. The rehabilitation

center stands out among others due to

its indoor, heated hydrotherapy facility.

A nutritionist oversees the meals of the

the club has invested r$ 50 Million in its traininG center, which is ranked aMonG the four Most Modern traininG centers in the world

• Four fields• One indoor gymnasium• Biomechanics laboratory• Bodybuilding gym• Rehabilitation center• Cafeteria• Locker room• Head coach’s office• Hotel for 64 athletes• Visiting room• Chapel• Pressroom

first-classinfrastructure

Gri indicator: EC8

ct joaquim grava

sport club corinthians paulista20

The fifth Brazilian Championship title,

won on December 4th, 2011 at Pacaembu

Stadium before a crowd of 36,708, was a

crowning achievement: Corinthians is the

team with the best performance in the

Brazilian Championship since its return to

the A Series. The figures are undisputable

and speak for themselves. In the 2009,

2010, and 2011 championships, Timão

won 54 of the 114 matches it played,

totaling 191 points. The only other team

to come close to these figures was

Internacional, with 183 points, followed

by Fluminense (180 points).

Once again, Corinthians proved itself

deserving of the title “Champion of

Champions”. Corinthians’s trajectory,

from 2008 to 2011, was filled with major

achievements, including an average

of one championship title per year:

Brazilian Champion, B Series, in 2008,

undefeated São Paulo State Champion

and Brazil Cup Champion in 2009, and a

fifth Brazilian Championship title in 2011.

Timão also won the vice-champion title in

the Brazil Cup in 2008, and in the State

Championship in 2011.

In 2012, Timão will play Libertadores

for the third consecutive year. Timão will

have a strong team, showing tenacity,

humbleness, and passion for

the team colors, just like

Fiel likes it. However,

that's not all. Corinthians

athletes will step onto the field in the

best possible physical condition, because

the Club has set up a structure that is

unprecedented in its history.

Currently, Corinthians has one of the

most advanced training centers in the

sports world. The new statute ensures

democratic and stable governance of

the Club. The amateur football team

has been undergoing a professional

updating, which should yield important

results in the short and medium terms.

The future is promising in all senses

because of the construction of Timão’s

new stadium in Itaquera, in addition to its

loyal crowd of fans, which is growing in

numbers and level of support.

The fifth Brazilian Championship title

in 2011 reflected the new era in Parque

São Jorge. In 2011, the Corinthian fans

had a bad start due to the team’s early

elimination from Libertadores. The first

consequence was the retirement of

Ronaldo Fenômeno. The second was the

pressure from fans to dismiss head coach

Adenor Leonardo Bachi, nicknamed Tite.

Corinthians’s Board of Directors heard

the protests from fans, but did not respond

to their requests. They remained firm and

maintained Tite in the position, aware of

the political risk another failure could

cause. The head coach remained in

command because his work had

not yet been completed.

sports//

2011 BRAziLiAN ChAMPiONShiP 1ST PLACE38 matches / 21 wins 8 draws / 9 losses 53 goals scored / 36 goals allowed

2011 STATE ChAMPiONShiP 2ND PLACE19 matches / 11 wins 5 draws / 3 losses 33 goals scored / 12 goals allowed

camPaignwe are

chamPionstiMão won the 2011 brazilian chaMpionship, havinG led the tournaMent for 27 of the 38 rounds

five-time


report 2011 23

Performance evolution

“i hAVE NEVER hAD ANYThiNg AgAiNST CORiNThiANS. i JUST hAD TO ShUT ThAT iNCREDiBLE CROwD UP FAST. OThERwiSE, ThE CROwD wOULD wiN ThE gAME.”PELé, kinG of football, who never played for corinthians

sports//

In their hearts, all Corinthians

fans believe that the line-up of the

2011 Brazilian Championship team

should consist of Timão’s 11 first-

string players. However, the Brazilian

Football Confederation (CBF) presents

a different picture. Among the 11

players selected by CBF as the best in

the Brazilian Championship, only two

play for Corinthians: midfielders Ralf

and Paulinho. The other nine are great

players as well; however, only the two

Corinthians players are champions.

BEhiND ThE SCENESSupporters who saw Corinthians win

its fifth Brazilian Championship title,

whether at the stadium or on TV, are

not aware of the structure supporting

the 11 warriors that wear Timão’s jer-

sey. In Corinthians, there are at least

44 professionals who work hard to

enable the Club to have a competitive

team that can fight for titles in any

football competition.

The Coaching Staff, composed of a

head coach, three technical assis-

tants, and a goalkeeper coach, is

responsible for planning practices and

for the line-up. A driver drives the

bus that takes the team from

the Training Center to the stadium.

The security of athletes and of

CT Joaquim Grava’s employees is

ensured daily by three professionals,

in addition to those hired specifically

for match days.

A nutritionist prepares the

menus for the training camps and

match days. Meals are prepared by

two cooks, who also serve break-

fast and lunch. On match days, the

equipment managers help out in the

distribution of meals. Four employe-

es working in the Equipment Room

prepare all the material used during

practice and matches, such as unifor-

ms, shoes, and balls.

The general health of players is

ensured by three physicians and

three nurses/masseurs. The Medical

Department is responsible for treating

and preventing injuries. During ga-

mes, there is always a physician and

a masseur or nurse on the bench.

Four fitness coaches, one physio-

logist, and one scientific consultant

are responsible for maintaining the

the 100clubstar players who scored over 100 goals

claudio (1945/57), winger 305 goalsbaltazar (1945/57), forward 266 goalsteleco (1934/55), forward 251 goalsNeco (1911/30), forward 235 goalsmarcelinho carioca (1994/2001), midfielder 206 goalsServílio (1938/49), midfielder 201 goalsluizinho (1938/67 and 69), midfielder 175 goalsSócrates (1978/84), midfielder 172 goalsFlávio (1964/69), forward 170 goalsrivellino (1965/74), midfielder 144 goalscarbone (1951/57), midfielder 135 goalsZague (1956/61), forward 127 goalsrafael (1953/63), midfielder 111 goalsvaguinho (1971/81), winger 110 goalsviola (1988/95), forward 105 goalscasagrande (1982/86 and 94), forward 103 goals

Afterwards, Corinthians became vice

champion of the State Championship,

with 11 wins in 19 matches and only

three losses. Liedson, who wears jersey

number 9, was, along with Santos

player Elano, the top scorer in the State

Championship, scoring 11 goals.

In the Brazilian Championship, Timão

had the best championship start in its

history. In the first ten matches, the team

won nine and tied one. However, a few

negative results followed and, although

holding onto the top positions, Tite's

head coach position was threatened once

more by unsatisfied fans. Once again,

the Board of Directors met with Fiel’s

representatives, but remained consistent

in its policy of providing stability to the

head coach.

Tite stayed and guided Saint George’s

warriors toward another achievement

that pleased Corinthians's supporters.

Of the 38 rounds in the championship,

Corinthians was the leader for 27. In the

38 matches, Timão had six historic come-

from-behind wins, one of which took

place at a packed Pacaembu Stadium.

On that day, the gang of crazy fans saw

Adriano, the Emperor, score a goal in the

43rd minute of the second half, beating

Atlético Mineiro 2-1. The road to the fifth

Brazilian Championship title was paved

with strength, well-judged substitutions,

and support from the fans.

The championship title came in

a scoreless match in the last round

against Palmeiras, the team’s archrival.

Before the match, Corinthians players

and supporters paid appropriate

homage to Doutor Sócrates, the

“Magrão”. The artist in jersey number 8

had passed away on that night, to join

the other “Saint George warriors” in

black and white heaven.

In total, Timão played 38 matches,

totaling 71 points, with 21 wins, 8 draws,

and a 62% success rate. Corinthians had

the best defense, the highest number of

wins and the largest goal difference in

the Brazilian Championship, alongside

vice champion, Vasco da Gama. Liedson

was Corinthians’s top scorer in the

championship, with 12 goals. In the

home matches, Timão attracted 557,232

fans to the stadium, an average of

30,000 per match, twice the average of

the Brazilian Championship.

In all, in 2011 Corinthians played 64

matches, with 34 wins, 16 draws, and 14

losses. It scored 92 goals and allowed

54, with a positive goal difference of

38 goals. Timão’s top scorer for the

year was Liedson, wearing the number

9 jersey, who scored 23 times. Below

him were Paulinho, with 11 goals, and

William, with 10.

iN ThE 2011 BRAziLiAN ChAMPiONShiP, TiMÃO PLAYED 38 MATChES, TOTALiNg 71 POiNTS, wiTh 21 wiNS AND A 62% SUCCESS RATE

success rate 50.5%

success rate 63%

success rate 62%

2004 to 2007

2008 to 2011

2011

1

4

1

titles

titles

titles


report 2011 25

gOALkEEPERSDanilo Fernandes (Danilo Fernandes Batista – 04/03/88). With Corinthians since: youth football team.Júlio césar (Júlio César de Sousa Santos – 10/27/84). With Corinthians since: youth football team.renan (Renan Soares Reuter – 12/12/90). With Corinthians since: 2011.

DEFENDERSalessandro (Alessandro Mori Nunes – 01/10/79). With Corinthians since: 2008.andré vinícius (André Vinícius Lima de Oliveira – 07/30/91). With Corinthians since: youth football team.bruno octávio (Bruno Octávio Jovanelli – 08/02/85). With Corinthians since: youth football team.chicão (Anderson Sebastião Cardoso – 06/03/81). With Corinthians since: 2008.Denner (Denner Paulino Barbosa – 11/21/93). With Corinthians since: youth football team.Fábio Santos (Fábio Santos Romeu – 09/16/85). With Corinthians since: 2011.leandro castán (Leandro Castán da Silva – 11/05/86). With Corinthians since: 2010.marquinhos (Marcos Aoas Corrêa – 05/14/94). With Corinthians since: youth football team.moradei (Daniel Moradei de Almeida – 02/08/86). With Corinthians since: 2011.Nenê bonilha (Luís Otavio Bonilha de Oliveira – 02/17/92). With Corinthians since: 2011.paulinho (José Paulo Bezzera Junior – 07/25/88). With Corinthians since: 2010.paulo andré (Paulo André Cren Benini – 08/20/83). With Corinthians since: 2009.ralf (Ralf de Souza Teles – 06/09/84). With Corinthians since: 2010.ramon (Ramon de Morais Motta – 05/06/88). With Corinthians since: 2011.Wallace (Wallace Reis da Silva – 12/26/87). With Corinthians since: 2010.Welder (Welder Silva Marçal – 01/16/91). With Corinthians since: 2011.

MiDFiELDERSalex (Alex Raphael Meschini – 03/25/82). With Corinthians since: 2011.Danilo (Danilo Gabriel de Andrade – 06/11/79). With Corinthians since: 2010.edenílson (Edenílson Andrade dos Santos – 12/18/89). With Corinthians since: 2011.matheus (Matheus Cotulio Bossa – 02/21/93). With Corinthians since: 2011.morais (Manoel Morais Amorim – 07/17/84). With Corinthians since: 2008.ramirez (Luis Roberto Ramirez – 11/10/84). With Corinthians since: 2011.

STRikERSadriano (Adriano Leite Ribeiro – 02/17/82). With Corinthians since: 2011.elias (Elias Fernandes de Oliveira – 05/22/92). With Corinthians since: youth football team.emerson (Márcio Passos de Albuquerque – 09/06/78). With Corinthians since: 2011.Jorge henrique (Jorge Henrique de Souza – 04/23/82). With Corinthians since: 2009.liédson (Liédson da Silva Muniz – 12/17/77). With Corinthians since: 2011.taubaté (Paulo Sérgio Rodrigues Theodoro – 09/15/91). With Corinthians since: 2010.Willian (Willian Gomes de Siqueira – 11/19/86). With Corinthians since: 2011.

sports//

2011 Playersthe Group blends youthful athletes and experienced players

deParturesBobadilla (Olimpia-PAR), Boquita (Bahia and Portuguesa), Bruno César (Benfica-POR), Diego Sacoman (Ceará), Defederico (Independiente-ARG), Dentinho (Shakhtar Donetsk-Ucraine), Dodô (Bahia), Edno (Portuguesa), Edu Gaspar (retired), Elias (Atlético Madrid-SPA), Éverton Ribeiro (Coritiba), Fran (Americana-SP), Iarley (Ceará), Jucilei (Anzhi-RUS), Marcelo Oliveira (Atlético-PR), Moacir (Sport), Rafael Santos (Avaí), Renato (Figueirense and Portuguesa), Roberto Carlos (Anzhi-RUS), Ronaldo (retired), Souza (Bahia), Thiago Heleno (Palmeiras), William (retired), and William Morais (deceased).

arrivals Adriano (Roma-ITA), Alex (Spartak Moscow -RUS), Denner (youth football), Edenílson (Caxias), Emerson (Fluminense), Fábio Santos (Grêmio), Liédson (Sporting-POR), Moradei (Bragantino), Nenê Bonilha (Paulista), Ramirez (Universitario-PER), Ramon (Vasco), Renan (Avaí), Wallace (Vitória), Welder (Paulista de Jundiaí), and Willian (Figueirense).

physical condition of the athletes.

Corinthians has four physiothera-

pists who help athletes to recover

and prevent injuries.

These days, no company can be

competitive without taking advan-

tage of technological advances.

Five professionals handle this in

the Sports Technology area. They

analyze the matches played by

Timão and its opponents, evalu-

ate prospective football players,

and operate a software program

containing all data generated by the

Professional Football Department,

providing reports used daily in all

areas, from the Equipment Room to

the Board of Directors.

In addition to the professionals

associated with training and games,

two professionals manage the

registration of athlete contracts, as

well as compliance with the proce-

dures required by the federations,

the Clubs with which Corinthians

negotiates over players, and FIFA,

for international transfers. Regar-

ding the press, three individuals

organize press conferences, coordi-

nate requests from reporters, and

prepare press kits on match days.

Everything is recorded by

a photographer, who also travels

with the team.

The Professional Football Depart-

ment also has a supervisor who

coordinates the daily routine and

plans the operations during matches

and at training camps. There is also

a manager who is responsible for

strengthening the relationship be-

tween the athletes and the Board of

Directors, in addition to helping the

Coaching Staff establish goals for

the Department. The main goal is

always to ensure the best possible

team on the field.

“i hAVE SEEN CORiNThiANS wiN, i hAVE SEEN CORiNThiANS LOSE. BUT i hAVE NEVER SEEN CORiNThiANS giVE UP. ”

MáRiO SéRgiO corinthians head coach, in 1993 and 1995


report 2011 27

sports//In recent years, football has been

undergoing many changes due to

the internationalization of the sport,

with the Pelé Law and the increasing

professionalization of all associated

industries. Corinthians has been involved

in this movement and has promoted a

transformation of its amateur football

program, including the youth football

categories. One of the main changes was

the creation of the Football Coaching

Coordination unit, whose work is

independent from the administrative area.

The aim is to develop activities that yield

results in the medium and long terms, in a

sustainable manner.

The new philosophy includes a

software application that is being

developed exclusively for Corinthians. This

is groundbreaking in Brazilian football.

This software will store all information

pertaining to the Amateur Football

Department, as well as the existing

professional football data, from the

contracting of athletes, including their

physical condition, technical skills, and

progress in practices and matches, to the

history of the young athletes’ managers.

With this equipment, the Coaching

Staff will be able to assess the players

based not only on their football practice

experience, but on technical information

as well.

Concern for the future is also part of

another project under consideration.

Young athletes on the youth football

teams can make three different choices:

stay with Corinthians, play for another

Club, or quit football. In some cases, the

athlete starts playing for Corinthians at

an early age, stays until he turns 18, and

then quits football. Aiming to provide

a future for these kids, Corinthians has

been negotiating with universities located

in São Paulo in search for a partnership

that allows youths to receive partial or full

scholarships. In addition to demonstrating

social responsibility, this initiative will

allow the families of the kids who aspire

to be Corinthians star players to feel more

secure about their children’s future.

Currently, over 170 kids are playing

for Timão’s youth football teams.

Some of them are enrolled in a private

school located in Penha, a district of

São Paulo. In addition to studying, the

young athletes receive psychological

counseling, health insurance, and the

services of a social worker who assesses

their individual needs in terms of financial

the following are some of the players discovered from corinthians’s youth football teams, who are currently playing abroad:

• Betão (Dynamo Kiev-UKR)• Bobô (Besiktas-TUR)• Carlão (Sochaux-FRA)• Cris (Lyon-FRA)• Dentinho (Shakhtar Donetsk-UKR)• Edson (Nacional-POR)• Fernando Baiano (Al Wahda-UAE)• Ronny (União Leiria-POR)• Rubinho (Palermo-ITA)• Willian (Shakhtar Donetsk-UKR)

internationaltalents

ThE MAiN TiTLE wON BY CORiNThiANS’S AMATEUR FOOTBALL iN 2011 wAS ThE SECOND U17 CLUB wORLD CUP TiTLE, AFTER A 2-1 wiN AgAiNST BARCELONA

All Corinthians fans are proud of the “homegrown” players. Corinthians has

a tradition of showcasing star players from the youth football leagues, such

as Rivellino, Vladimir, Ronaldo Giovanelli, Casagrande, and the current first-

string goalkeeper, Júlio César, among many others. Corinthians has always

valued the development of new talent, and Timão, not by chance, has been

the most successful team in the São Paulo Youth Football Cup, with eight

championship titles between 1969 and 2012. Such success attracts kids from

all over Brazil to come to Corinthians in search of opportunity. Thus, the Club

has to be prepared to receive the young athletes and to provide them with

the best possible conditions for practicing sports.

starsfuture

chanGes are planned so that the youth football teaMs will set Global standards of excellence

timão has won the são paulo youth

football cup the most times, eight in total, between

1969 and 2012

sport club corinthians paulista28 29

passed in Brazilian and international laws.

The relationship between Corinthians and

athletes follows the guidelines provided

by the Child and Adolescent Statute and

Pelé Law. FIFA and the Brazilian legislation

have also established a series of provisions

protecting young players, according to

which no employment agreements can be

signed by minors under 16 years of age.

At the moment, the activities of youth

football players are divided between Parque

São Jorge and Flamengo, of Guarulhos.

Since the closure of the Itaquera Training

Center due to the construction of Timão’s

new stadium, Corinthians has entered

into a partnership with a club from the

neighboring city, which is located near

the former CT. Flamengo Guarulhos has

made its facilities available in exchange for

renovations to its stadium.

In this stadium future Corinthian stars

play their exhibition and official matches, in

addition to conducting training both on and

off the field. Younger kids, between 11 and

13 years of age, remain at Parque São Jorge,

where they can be close to their families.

The others will stay in the partner Club until

the construction of the new Training Center

for the youth football teams, adjacent to CT

Joaquim Grava, is completed.

Once all works are completed, which

is expected to occur in 2013, Corinthians’s

youth football teams will become a global

reference, similarly to the professional

football team.

ARgENTiNEAN TiMÃOIn the current globalized world, Corinthians

has also gone beyond Brazilian borders. In

2011, it entered into a partnership with an

Argentinean football team to train prodigies.

This team is the Sport Club Corinthians

Santa Fé, located in the city of Santa Fé. The

club was established by managers in order

to facilitate the discovery of young talent.

The “Argentinean Timão” will not enter the

professional football league and currently

has 200 players in the youth football

categories. In this partnership, Corinthians

lends its business model to Santa Fé and,

in exchange, has an ally in the world of

Argentinean football.

TwO-TiME U17 CLUB wORLD CUP ChAMPiONThe main title won by Corinthians’s

amateur football program in 2011 was the

second U17 Club World Cup title, after a

2-1 win against Barcelona. The World Cup

was held in Spain, and Timão, coached

by Zé Augusto, finished the tournament

undefeated. The championship was widely

covered by TV Corinthians.

On Brazilian fields, the Corinthians

U12 team won the Volkswagen Junior

Masters Tournament. This victory means

that it will represent Brazil in the global

phase of the competition, which will be

held in 2012 in Poland.

PRO-STYLE FOOTBALLCorinthians’s youths played like pros, winning

their eighth São Paulo Youth Football Cup

title in 2012. The 2-1 win against

Fluminense pleased the fans:

it was a come-from-behind

win, with its second goal

scored in the 44th minute

of the second half,

before a Pacaembu

Stadium packed

with 37,000 loyal

supporters.

sports//

CURRENTLY, OVER 170 kiDS ARE PLAYiNg FOR TiMÃO’S YOUTh FOOTBALL TEAMS. SOME OF ThEM ARE ENROLLED iN A PRiVATE SChOOL LOCATED iN PENhA, A DiSTRiCT OF SÃO PAULO

indicador Gri: hR6

assistance, such as transportation and

food. Corinthians is also considering

the extension of health insurance to

the families of the athletes. The goal is

to create a bond between players and

Timão, enabling the Club to offer more

professional opportunities than their

managers do, and to become a desirable

work environment.

In the coaching area, an important

measure has been implemented. Activities

for kids aged between 11 and 13 currently

take place in a more relaxed environment.

The strictness of the training was reduced

for this age group in order to enable the

young athletes to play football creatively

and to develop their full potential. The

structure of the Assessment Center

(previously known as “peneira”, from

Portuguese – "sieve") has also been

modified, so that newcomers go through

an adjustment period before they start

practicing with more experienced players.

This is facilitated by an intermediate level,

so that newcomers can improve their

athletic condition and technical ability

before being integrated with the “veterans”

of the same age group.

The relationship with the managers is

also part of the restructuring. The Pelé

Law transformed managers into important

stakeholders in the development of

Brazilian players. Nowadays, they work like

old-time “scouts”, who discovered young

talents in areas far from urban centers.

However, their relationship with the Club

requires rules of conduct. In Corinthians,

managers have pre-established times

for visits and meetings and professional

relationships in which each party respects

the role of the other. In addition, the

software being developed will sort

managers through a ranking of those who

have brought players with the greatest

potential to Timão.

The Club is also aware of issues involving

child labor in its activities, thus, all types

of agreements adhere to the resolutions

“i LEAVE CORiNThiANS TO COACh MY

COUNTRY. i wOULDN’T

TRADE ThiS TEAM FOR ANY OThER iN ThE wORLD”

CARLOS ALBERTO

PARREiRAdurinG a press conference, in

2003, when he announced he was leavinG tiMão to coach the brazilian national teaM

indicador Gri: hR6 relatório de sustentabilidade 2011


report 2011 31

London 2012 Olympic Games. From the

Pan American Games held in Mexico,

Poliana brought home a silver medal

for Marathon Swim, and the same result

from the Pan American Games held in

Rio. Poliana is one of the most important

swimmers in this category.

In addition to Thiago Pereira and

Poliana Okimoto, two representatives of

the Corinthians swimming program were

summoned to the 2011 Pan American

Games in Guadalajara: swimmer Michele

Schimdt and coach Carlos Matheus.

In Brazil, Corinthians’s team also

stood out in multiple tournaments.

Corinthians was the overall winner in

the men's category of the Maria Lenk

Trophy. It was the overall winner in the

women's category of the Jogos Abertos do Interior, representing the city of São

Bernardo do Campo (SP). The men’s

team placed second in the competition.

Timão’s 11-12-year-old swim team was

the overall champion of the São Paulo

State and Southeastern Championships

for the second consecutive year.

Corinthians athletes also placed second

in Brazil in the 13-14-year-old and

15-16-year-old categories. In Marathon

Swimming, athlete Betina Lorscheitter

placed second in Brazil and was drafted

to compete in the South American

Swimming Championship.

Corinthians's swim team has also

had many accomplishments in terms of

social responsibility, especially due to

the establishment of partnerships with

organizations that provide assistance

to disabled children. In addition to

offering its swimming pools to these

children, the Aquatic Center hosted the

State Championship for the Brazilian

Association for Sports for the Mentally

Handicapped (ABDEM).

in the ringHe dreamed of playing for Corinthians

as a left-winger. Although he was late

for the football tryouts, he was invited

to start training. He practiced at Timão

for three months, and that is where he

started his career. This is the story of

Anderson Silva, the most famous MMA

(mixed martial arts) fighter.

In September 2011, he opened

Academia Anderson Silva at Parque São

Jorge, where members and non-members

can practice jiu-jitsu (adults and youths),

muay thai, boxing, and general workouts.

This was the first gym to be opened

according to the agreement executed

between Anderson Silva, aka The Spider,

and Corinthians. Others are on the way.

Anderson Silva has held on to the

UFC middleweight championship belt

(Ultimate Fighting Championship) since

2006. At the UFC, fighters employ

different fighting techniques, such

as jiu-jitsu, boxing, wrestling, muay

thai and karate. Since celebrating

a contract with Timão, he has been

wearing the team jersey.

The combined popularity of football

and MMA is another means of adding

value to the Corinthians brand and

improving the quality of life of children

who can become successful in sports

other than football. Such was the

case for Anderson Silva, who almost

became a left-winger.

other sports//

CORiNThiANS iS ThE SECOND

MOST POwERFUL BRAziLiAN

SwiM TEAM. iT iS A SERiOUS

CANDiDATE TO BECOME A MAJOR

POwER iN ThiS SPORT iN ThE

NEXT ThREE OR FOUR YEARS

Corinthians is the second most powerful

Brazilian swim team. It is a serious

candidate to become a major power in

this sport in the next three or four years.

The Club has one of the largest aquatic

centers in Latin America. All facilities

have been modernized. The highlight is

the heated 50-meter Olympic swimming

pool, with 3,000 bleacher seats. There

are also the endless pool, the 25-meter

diving pool, the wave pool, and wading

pools. In addition, two internationally

acclaimed swimmers defend Timão’s

colors. These Brazilian athletes who won

a record-breaking number of medals

during the Pan American Games are

Thiago Pereira and marathon swimmer

Poliana Okimoto.

The swim school has options for all

age groups, from babies to seniors,

including youth swimming, adult

swimming, synchronized swimming,

water aerobics, and activities for people

with disabilities. In addition to offering

top-notch sports activities to all of its

members, the school aims at training

athletes to take part in the main swim

meets in Brazil and abroad. Corinthians

has 250 athletes who use its pools.

The Club expects this number to

increase due to the achievements of

Corinthian athletes Thiago Pereira

and Poliana Okimoto in 2011. In 2011,

Thiago was one of Brazil’s major

highlights. In the Pan American Games

held in Guadalajara, Mexico, he was

the individual Brazilian athlete to win

the most medals, comprising six gold

medals, one silver, and one bronze.

When he returned from Mexico, he

was honored at Corinthians, where

30 children welcomed him and the

president, Andrés Sanchez, offered

him a team jersey with the inscription

“Mister Pan”.

However, Mister Pan’s strokes

were not limited to the Mexican

swimming pools. Before Guadalajara,

Thiago Pereira was the overall winner

of the 2010 FINA World Swimming

Championship (25 m) and became the

“King of the Cup”. The tournament was

held in seven countries (Brazil, China,

Singapore, Japan, Germany, Russia, and

Sweden). The Corinthians athlete made

it to the podium with 19 gold medals

and three silver medals.

Corinthians also has a spot in the

London 2012 Olympic Games. Swimmer

Poliana Okimoto placed 6th in the 10K

Marathon Swim in the 2011 FINA World

Championship held in Shanghai. This

achievement secured her spot in the

corinthian athletes stand out in swiMMinG, futsal, hanG GlidinG, handball, Jiu-Jitsu, Judo, volleyball, and aMerican football

in other areastimão‘s strengths


report 2011 33

They came to Corinthians with an impressive track record, which includes the Brazilian and State of São Paulo Championships, in addition to the record in distance, set in the Northeastern region of Brazil. This is Corinthians, flying high.

jiu-jitsuIn 2011, Corinthians jiu-jitsu fighters Luanna and Gabrielle became two-time world champions in Abu Dhabi. In addition to these victories, these Corinthians athletes are contributing to popularizing women’s jiu-jitsu.

judoCorinthians’s judo school has approximately 40 students in a number of categories. Timão has athletes who compete in state, national, and international tournaments. The medal display expands each year.

Peteca (hand shuttlecock)Corinthians’s team has over 50 athletes. In 2011, it finished second in the State Championship.

run, corinthiansCorinthians has a team of 70 runners that take part in road running and hiking events. They receive training and guidance from Physical Education teachers specialized in the sport.

taekwondoIn 2010, the Club hosted the Brazil Open Taekwondo. In 2011, it hosted the Corinthians Open, in which 60 athletes competed in the 9-12-year-old, 13-17-year-old, and Adult categories. Timão’s taekwondo team won medals in tournaments held in Porto Alegre, Fortaleza, and Curitiba.

tamburelloThe Club’s courts hosted male and female athletes competing in individual and team tournaments.

tennisThe remarkable performance of Corinthians’s tennis team is the result of important

achievements recorded throughout the year by its players, who took part in tournaments in all categories. Corinthians ended 2011 ranking third and fourth in the State of São Paulo Inter-Club and Supervised Championships, respectively, and fourth in the State of São Paulo Trophy. Competitive tennis is a new sport at Corinthians. The department was created in July 2010 and 12 professional athletes now represent Timão on the courts.

volleyballIn women’s volleyball, the 13-year-old team was State champion. In the 9-12-year-old and 15-year-old categories, Timão picked up a second place finish in the State of São Paulo SindiClube Championship. In the women’s Master category, Corinthians won the Brazilian Championship in Santos, the Open Championship in Natal, and the US Open National Volleyball Championships in Phoenix (USA). In men’s volleyball, the Master team won APV’s Metropolitan Championship, in partnership with Voley & Cia.

7-a-side footballSão Paulo State Championship

american FootballSão Paulo State ChampionshipBrazilian Championship

Futsal (men’s)u20 category

São Paulo State ChampionshipBrazil CupRegional Games ChampionshipMetropolitan Championship

handball10-12-year-old Circuit (Gold Category) – women’sPinheiros Cup – 12-14-year-old and 10-12-year-old categories

hang gliding2011 State Championship David Britto (first place) and Michel Louzada (second place)2011 XC Brazil Championship Michel Louzada (first place)Cross Country Championship Eduardo Oliveira (first place in the 410 km)2011 Brazilian Championship

Michel Louzada (second place)World Championship, in Italy, Eduardo Oliveira and David Britto (8th place, with the Brazilian National Team)

Jiu-JitsuTwo-time World Championship (Abu Dhabi)

JudoSão Paulo City Championship (U11, U13, and U17) São Paulo State Championship (U15 and veterans)Pan American Nikkei Championship (Asunción – Paraguay)

SwimmingmeN’S team

Overall Champion, Maria Lenk TrophyJogos Abertos do Interior (second place)

WomeN’S team

Champion, Jogos Abertos do Interior

11-12-year olD team

São Paulo State ChampionshipSoutheast Championship

13-14-year olD category

Brazilian Championship (second place)

15-16-year-olD category

Brazilian Championship (second place)

Swimmingthiago pereira

Pan American Games Guadalajara 2011 (Mexico) six gold medals2010 FINA World Swimming Championship (25 m) 19 gold medals and 3 silver medals

poliaNa oKimoto

Pan American Games Guadalajara 2011 (Mexico) - one silver medal

taekwondoAmerica Cup - two gold medals, three silver medals,

and three bronze medalsSão Paulo State Championship (1st round) - six gold medals, four silver medals, and three bronze medals (2nd round) - four gold medals, five silver medals, and four bronze medals (3rd round) - three gold medals, five silver medals, and five bronze medalsBrazilian College Championship - one gold medal, one silver medal, and three bronze medalsBrazilian Inter-Club Championship - one gold medal, two silver medals, and two bronze medalsSuperpaulistão - three gold medals, five silver medals, and three bronze medalsCorinthians Open - 15 gold medals, eight silver medals, and five bronze medalsRegional Games - one bronze medal Porto Alegre Open - three gold medals, two silver medals, and one bronze medalBrazil Games - three gold

medals, two silver medals, and three bronze medalsBrazil Cup - two gold medals, two silver medals, and one bronze medal Brazil Open - one silver medal, and two bronze medals 3rd Mauá Cup - five gold medals, and two silver medals

volleyball13-year-olD WomeN’S category

São Paulo State Championship

WomeN’S maSter

Brazilian Championship Master in Santos (SP)Open Championship Master in Natal (RN)US Open National Volleyball Championship in Phoenix

meN’S maSter

APV’s Metropolitan Champion – 50+ categoryAPV’s Metropolitan Vice-Champion – 45+ category

other sports//

2011 achievements

Gri indicator: 2.10

7-a-side footballTimão established a partnership with Big Preço, which was very successful in its first year of existence. The Corinthians/Big Preço team played in the finals of the São Paulo State 7-a-side Football Championship and became champion. The members of the Club also entered the 7-a-side Football Winter Fest, in which six teams took part.

american football2011 was a perfect year for Corinthians Steamrollers, which won the São Paulo State and Brazilian Championship titles. Corinthians was the undefeated Brazilian champion in the Touchdown Tournament, with the best overall offense and defense.

basketballCorinthians’s priority in basketball is the development of its youth basketball teams. Timão has teams in the U13, U14, U15, U16, U17, and Master categories. In 2011, the U13 team won the vice-championship title in the State Championship.

beach soccerCorinthians players stood out in the 2011 FIFA Beach Soccer World Cup, held in Italy. The Brazilian National Team won the vice-championship title, and Corinthians athlete André Álvaro Batista do Nascimento, who scored 14 goals in the tournament, received the Golden Boot (top scorer) and Silver Ball (second best overall player in the tournament) awards.

bocceThe Club also maintains two bocce teams, women’s and men’s. They take part in federation championships and in the renowned Domingueira (Sunday meet), which brings several bocce teams together.

canindé Canindé is a department formed by the members who play football at the Club. It is composed of nine groups, with approximately 60 people per group. They meet on weekends to play football on Parque São Jorge’s fields.

cifac The Internal Association Football Championship (CIFAC) offers four categories to kids: U11, U13, U15, and U17. The finals take place on Fazendinha’s field, where various stars have played throughout Corinthians’s history. In all, there are 31 teams in four categories. In addition to the

internal championship, there is an official team for each category, which plays the Inter-Club Football Tournament against the most traditional Clubs in São Paulo.

table football The Club maintains a table football school, which offers weekly classes, and whose teams compete in tournaments in the Main, Master, and Aspiring categories. In 2011, Timão placed 3rd among the best teams in Brazil. In the State of São Paulo Championship, Corinthians placed 2nd in the Main and Aspiring categories.

futsal (men’s)Futsal is one of the sports that have brought the most trophies to be displayed at the Corinthians Memorial. Timão’s athletes have played with a lot of heart, always supported by Fiel. 2011 was filled with major achievements. The U20 team played with a lot of flair and won the State Championship, the Brazil Cup, and the Regional Games. The team in the main category finished third in the Futsal League.

handballTimão’s handball teams obtained major victories in 2011. In women’s handball, the girls won the title in the Gold category of the 10-12-year-old Circuit. The team in the 12-14-year-old category finished third in the State Championship. The teams in the 12-14 and the 10-12-year old categories won the Pinheiros Cup, which gathers the main handball teams in the State of São Paulo. In men’s handball, Corinthians made it to the finals of the São Paulo State Handball Championship in the 14-16-year-old category, placing second. The 12-14, 14-16, and 16-18-year-old categories of the men’s handball teams went to Denmark to play the Dronninglund Cup against teams from six countries. Timão brought back a second-place finish.

hang glidingCorinthians’s hang gliding team was put together at the end of 2010 and it has already achieved significant results for Timão. Three Corinthians athletes take part in hang gliding tournaments: Michel Fernandes Louzada, Eduardo Jacinto de Oliveira, and David de Almeira Brito Filho.


Corinthians fans do not live off titles,

Corinthians fans live off Corinthians. This

sentence is part of an advertising campaign

launched after Corinthians won its fifth

Brazilian Championship title, in December

2011. It represents the feelings of over 30

million fans in love with Timão, who, at all

times and in all situations, always support

the black and white colors of the team from

Parque São Jorge.

The biggest sign that being a Corinthians fan

is more important than winning championship

titles came during the 22 years, eight months,

and seven days that Fiel was unable to chant

“we are champions”. Even so, although the

team did not win any major championship titles

between 1954 and 1977, the gang of crazy

fans continued to grow in number and spread

throughout Brazil. In 1976, in the semifinal

against Fluminense, 80,000 Fiel warriors were

present in Maracanã. This is known as the

Corinthian invasion, and it is considered the

largest human movement in times of peace.

Nowadays, the title of largest crowd

of supporters in Brazil is shared between

Corinthians and Flamengo. Until 2010, the

fanbase of the team from Rio de Janeiro was

still bigger. However, a survey conducted by

Ibope whose results were published in October

2011 showed a tie between Corinthians and

Flamengo on the list of the teams with the

largest fanbases in Brazil. The survey was

conducted in 12 Brazilian metropolitan areas

and revealed that both Corinthians and

Flamengo are preferred by 13% of fans.

In this survey, 18,000 people were

interviewed, representing 100 million

Brazilian citizens over 10 years of age.

gOLDEN MUSkETEERCorinthians fans voted center forward Liedson

as the best player in the team in the 2011

season. He received the Gold Musketeer

Trophy with an average of 8.41 points, beating

midfielder Ralf, who came in a close second

with an average of 8.12 points. Goalkeeper

Júlio César came third with 8.03 points. Scores

are awarded after each match.

Levezinho, the nickname of Timão’s 2011

top scorer, played in 44 of the 56 Corinthians

matches played during the year. He sank the ball

in the opposing net 23 times, with 11 goals in

the State Championship and 12 in the Brazilian

Championship. He averaged 0.5 goals per

match. However, in Corinthians’s 5-0 thrashing

of São Paulo in the first phase of the Brazilian

Championship, Liedson scored three goals, his

best performance in a single game in 2011.

fans//

fielthere is nothing like

corinthians’s crowd of supporters is arGuably the larGest in brazil

“i wiLL NEVER FORgET ThiS CROwD OF FANS. iT CAN wAiT FOR ME, BECAUSE i SwEAR, i’LL COME BACk!” CARLiTOS TEVEz striker, currently playinG for Manchester city

Gri indicator: PR5


report 2011 37

kiosks, and streets in five Brazilian

states and in the Federal District.

Most of these stores are in the city of

São Paulo, which hosts 44 of these true

Corinthian temples. Another 56 stores

are scattered throughout 44 cities in the

metropolitan area of São Paulo, in the

interior and coastal cities of the State.

There are three stores in Paraná, two in

Mato Grosso do Sul, one in Minas Gerais,

one in Mato Grosso, and another one

in Distrito Federal. These numbers are

likely to change, since the Todo Poderoso

Timão network continues to grow.

In these stores, Corinthians fans

can find over one hundred licensed

products bearing the Corinthians

brand, from official and practice

jerseys to shirts that pay homage to

Timão’s and its star players’ major

achievements throughout history.

Products are designed for men,

women, and children. In addition to

T-shirts, the stores offer full uniforms,

tracksuits, jackets, pants, mugs, books,

movies, footballs, posters, key chains,

games, barware, personal care items,

gifts, backpacks, hats, bicycles, clothes,

bed and bath accessories, trays, fine

jewelry, costume jewelry, and many

other products.

ShOPTiMÃOFor Corinthians fans who do not have

time to stop by one of the over 100

Todo Poderoso Timão stores, or for

supporters who live in a city that still

doesn’t have a store, there is the Shop

Timão Virtual Store (www.shoptimao.com.br). In a safe environment and in

compliance with a strict privacy policy,

the store stocks all products licensed by

Corinthians and ships to all regions in

Brazil. The virtual store is a partnership

between Corinthians and Netshoes.

Payment can be made via credit card or

bank payment slip.

SOCiAL NETwORkSCorinthians has the largest official Orkut

community of all Brazilian teams. In 2011,

it reached the record-breaking number

of 500,000 members. However, this is

not the only site used by Corinthians fans.

There are over 2.5 million Corinthians

followers on the most popular social

networks in Brazil. In addition to Orkut,

Timão has 790,000 followers on Twitter

(@SiteCorinthians) and 1.6 million crazy

fans on Facebook.

On Twitter, Timão is the fourth most

followed team in the world, according to

the website Folos.im, trailing only Real

Madrid, Barcelona, and Arsenal. This

means that, in the Americas, Corinthians

is the most popular team.

there are over 2.5 million corinthians followers in the most popular social networks in brazil. in addition to orkut, timão has 790,000 followers on twitter and 1.6 million crazy fans on facebook

fans//“ThiS iS ThE BEST CROwD iN ThE wORLD FOR A PLAYER.”RONALDO FENôMENOin an interview with a brazilian tv station

A STUNNERFiel chose the most beautiful of the

53 goals scored by Timão in the 2011

Brazilian Championship. The stunner

was scored by midfielder Alex, who hit a

shot from outside the box into the right

corner of the opposing goalkeeper. The

match was in the 16th round and ended in

a 2-2 draw in Pacaembu Stadium.

AMAziNg MATChTo the loyal fans, the most incredible

match in the journey towards the fifth

Brazilian championship title was the

come-from-behind win against Atlético-

MG in Pacaembu Stadium. In that

afternoon of November 20th, Atlético-MG

(aka Galo) was leading 1-0 when, in the

32nd minute of the second half, Liedson

scored a header, tying the match. Cheered

on by the Corinthians fans, Adriano, the

Emperor, scored the winning goal in the

43rd minute, which was his one and only

goal for the team in the entire year. The

historical come-from-behind victory was

instrumental in winning the title, and

received 38% of the votes cast by fans.

LOYAL FAN (FiEL TORCEDOR)The Loyal Fan program was launched in

February 2008 and was widely embraced

by Corinthians supporters. In 2011, the

program had 80,000 users, 45,000

of whom were in good standing. The

program offers three types of plans,

with different prices and benefits: My

History, My Life, My Passion. All plans

offer discounts and give fans preferred

treatment when buying tickets for

home matches; members also receive

customized kits.

Upon registration and payment,

supporters receive the Loyal Fan Card,

which contains the member’s data,

allowing tickets to be purchased from the

Loyal Fan website and facilitating access

to the stadium.

In 2012, the scope of the program will

be extended. The Loyal Fan program

will be incorporated into the People’s

Republic of Corinthians and will become

a sort of ID, providing an ID number and

other standard details. This document

will be a debit/credit card issued by any

credit card issuer. The idea is to place

over one million cards in circulation.

PODEROSO TiMÃO STORESAll consumers deserve respect. If

consumers are looking for Corinthians

products, they deserve special respect.

This is what happens at Todo Poderoso

Timão Stores, an exclusive network that

sells products catering to the needs of

these loyal fans. In all, there are 113

stores, spread across shopping malls,

PeoPle’s rePublic of corinthiansIn November 2011, one year after its foundation, the People’s Republic of Corinthians elected its first president. In a transparent and democratic process, Milton Oliveira, who was born in São Paulo and is 24 years old, beat 192 candidates and won by a landslide in the polls. All 12,074 Corinthians citizens were allowed to vote through the Internet.

The government plan of Milton Oliveira, the mastermind behind the social project Sangue Corinthiano (Corinthian Blood), is to appreciate Fiel and to hold social activities. He proposes sending a letter from Corinthians supporters to the Club on a regular basis, creating a Fan Day, and promoting of the Sangue Corinthiano project. Milton’s campaign platform comprises some of the 18 items suggested by the Corinthian Nation via social networks and the official channels of the governors of the Republic.

The presidential election is an example of engaged citizenship in the modern world, where the Internet is increasingly important in social mobilization.

After the People’s Republic of Corinthians was born, it proceeded to set examples and win awards. The advertising campaign “República Popular do Corinthians”, created by the advertising agency F/Nazca S&S, won the Bronze Lion at the Cannes International Festival (France), and two Grand Prix at the International Festival El Ojo de Iberoamérica in Buenos Aires (Argentina).

Internally, the Republic launched the Saint George’s Weapons Award, which will grant emblems with the weapons used by Corinthians’s patron saint to the best online Corinthian environments in the following categories: best blog, community, website, and Twitter account.


Corinthians’s new stadium has become

a reality. An arena with seating capacity

for 48,000 fans is being built in a

200,000 m2 area located in the district of

Itaquera, on the East side of São Paulo.

The construction works will be completed

by December 2013. Six months after, on

June 12th, 2014, Timão’s stadium will host

the World Cup opening match. For the

most important global event in football,

the stadium will rely on an additional

20,000 temporary seats, which will be

removed after the end of the World Cup.

FIFA requires a 65,000 seating capacity

for the opening match.

The estimated cost of the project is

R$ 820 million. Of this total, R$ 400 million

will be funded by Corinthians, which has

a period of ten years, plus a three-year

grace period, to pay back Construtora

Odebrecht, the contractor responsible for

the work. The remaining resources will

come from tax incentives from the São

Paulo Municipal Government, which will be

granted after the opening of Corinthians’s

arena. The property belongs to the City

Council, which has granted Corinthians the

use of the land for 99 years. The stadium

will be totally managed by Corinthians.

The district of Itaquera will also profit

from the new stadium. The East side of

São Paulo is an area that lacks urban

infrastructure. For the operation of the

stadium, improvements in the district’s

transportation system will be required.

The Corinthians/Itaquera subway

station, for example, will be expanded.

A railway line will connect the Brás

district, also located on the East side, to

Guarulhos Airport, benefiting the area

as a whole. Five roadway projects are

planned for the vicinity of the stadium,

with an estimated investment of R$ 478

million, which will be funded by the City

Council and by the Government of the

State of São Paulo.

Earthworks services and preparation

of the stadium site started on May 30th,

2011. In November, a group of FIFA

representatives and members of the

Local Organizing Committee visited the

construction site. They observed that

68% of the earthworks had already been

completed, 1,910 piles had been driven

into the ground, 330 concrete blocks

had been cast, and 30 pillars had been

installed – that is, 19% of the construction

works had been completed and 800

workers were working at the site. During

the most work-intensive period, over

2,000 direct jobs will be generated.

The parking lot will have a capacity

for 3,700 vehicles, with enough space

for 59 business establishments, such

as restaurants, cafeterias, stores,

and bars. Most seats will be located

in a roof-covered area. For the 2014

World Cup, the stadium will be ready to

welcome the 32 heads of state who will

represent the countries competing in the

tournament. The project also includes

the provision of infrastructure for the

simultaneous work of 5,000 journalists

from all around the world.

The project was designed by

architect Aníbal Coutinho, and

incorporates the traditions and history

of Timão. The turf, for example, will

be located 777 meters above mean

sea level, a tribute to Fazendinha’s

address, which is located at 777 Rua

São Jorge. This number also refers to

1977, when Corinthians became São

Paulo State Champion and put an end

to the dry spell without any traditional

championship titles that had lasted 22

years, eight months, and seven days.

corinthians arena will be finished by the end of 2013, in coMpliance with sustainability standards

world cuP

on theway to the

strategy//

Gri indicator: EC8

2013ultimate

dream

by the end of

the

of the corinthians nation will coMe true


report 2011 41

The Board of Directors, which took over

the management of the Club in 2007, has

actively worked to turn Corinthians into

a modern and efficient company. Since

then, the goal of regaining the Club’s

credibility with its major stakeholders

- supporters, athletes, employees,

sponsors, media, banks, members, and

vendors - has been attained.

In order to face the challenges, as

of 2007, the Board of Directors has

adopted a renovation strategy (see

the Seven Pillars). A professional

management structure has been put in

place, involving corporate governance,

enforcement of accountability and

transparency, a presidential system,

and the development of a collaborative

style of work, with constant exchange

of information (read more in

Management and Governance). The

tactical actions taken were dramatic:

orthodox treatment, spending analysis

aiming at reductions, analysis of all

services agreements, assessment of

departmental budget adequacy, regular

meetings with vice-presidents and

boards of directors to discuss figures,

and the hiring of market professionals

for key areas.

At the same time, management

actions were adopted that included

strategic planning preparation, cash

flow implementation with a 60-day fixed

cost horizon, and very detailed budget

planning. In order to do so, the Club was

divided into three business units: Football,

Land and Water Sports, and Social Club.

Managerial accounting with monthly

follow-ups was also implemented. The

activities and results are now disclosed

monthly and the control and process

structure has been improved.

Focusing on the fans and on the

football team, which are Corinthians’s

main reason for existence, the current

management has developed specific

strategic actions regarding Corinthians’s

image/brand, professional football,

supporters, and Club. This management

model has proven to be efficient, as

reflected in the good financial results

obtained in the last few years (read more in Economic Performance).

winning tactic

strategy//

the sevenPillars1Absolute respect for our identity

2 Respect for our culture

3 Respect for our differences

4 Respect for our traditions

5 Dissemination of the values

of our nation

6 Involvement of the fans

with the team

7 Involvement of the fans

with the Club

guaranteedfuture earningsCorinthians’s new home will bring benefits in all senses, including financial benefits. In addition to not having to rent a stadium for its home games, the Corinthians arena will generate total revenues of approximately R$ 600 million per year from ticket sales, merchandising, sponsorships, box rentals, licensed product sales, and other sources of revenue still under consideration.

The construction of the stadium will adhere

to the sustainability standards set forth

by FIFA. In order to do so, the solutions

and technologies must ensure the rational

use of natural resources, such as water

conservation, rainwater harvesting, waste

reduction and recycling, and sustainability in

energy conservation, in addition to natural

ventilation and lighting.

In order to obtain the construction permit,

a study on the impacts on the environment

and surrounding community was conducted.

Accenture, a consulting company for the

global management of technology and

outsourcing services, prepared an analysis of

the benefits that the 2014 World Cup opening

ceremony to be held in Itaquera will generate

for the City of São Paulo. Accenture identified

potential for approximately R$ 30.7 billion in

economic benefits for the city, most notably

for the East side region, in a ten-year period.

The stadium’s construction site is

located in one of the São Paulo Municipal

Government’s most important intervention

project areas for the East side region,

generating synergies with public investments,

such as road infrastructure work, enhancing

social mobility in the region and benefiting its

inhabitants with increased real estate values,

generation of new businesses and jobs, and

increased economic productivity, among

other advantages.

The project in Itaquera will bring benefits

to the Municipality of São Paulo in the

construction phase, in the 2014 World Cup

opening ceremony, throughout the lifecycle

of the stadium, and through the legacy

it establishes. The tourism activities

associated with the World Cup will generate

R$ 1.7 billion in financial transactions for São

Paulo, approximately seven times more than

the volume generated by Formula 1.

Gri indicator: EN8

aPreciation of the east side region

construction 2010-2014- Creation of 1,500 and 4,500 direct and indirect jobs, respectively;- Increase of R$ 73 million in direct consumption in the area;- Training and development of local staff for employment during the construction phase;- Better quality of life for the population of the region as a result of increased economic activities.

additional taxes collected throughout the system• iSS: between R$ 11 million and R$ 14 million;• icmS: R$ 30 million;• piS/coFiNS: between R$ 24 million and R$ 30 million;• irpJ: between R$ 25 million and R$ 27 million.

world cuP june-july 2014- Increased tourism – 190,000 foreign tourists are expected, spending approximately R$ 1.2 billion, in addition to 270,000 Brazilian tourists, adding approximately R$ 481 million to the economy;- Creation of over 39,500 temporary jobs.

additional taxes collected throughout the system• iSS: between R$ 50 million and R$ 91 million;• icmS: N/A;• piS/coFiNS: between R$ 96 million and R$ 175 million;• irpJ: between R$ 48 million and R$ 88 million.

oPeration 2014-2020- Revenue generation: R$ 442 million from sports events and R$ 511 million from non-sports events;- Creation of approximately 700 jobs, 200 of which will be permanent and 500 on match and event days;- Savings of R$ 50 million for the São Paulo Municipal Government, due to not having to build a Convention Center in the East side of the city.

additional taxes collected throughout the system• iSS: between R$ 49 million and R$ 53 million;• icmS: R$ 2.7 million (municipality’s share);• piS/coFiNS: between R$ 85 million and R$ 97 million.

legacy2014-2020- Stimulus in the form of necessary infrastructure with direct effects worth R$ 15.5 billion;- Creation of over 34,000 jobs as well as new sources of economic activities arising from improvements in infrastructure;- Increase in post-World Cup tourism activity of approximately R$ 1 billion;Real estate market appreciation (IPTU and ITBI).

additional taxes collected throughout the system• iSS: between R$ 550 million and R$ 756 million;• icmS: between R$ 1.7 million and R$ 1.8 million;• piS/coFiNS: between R$ 1.7 million and R$ 2.2 million;• irpJ: between R$ 888,000 and R$ 1.1 million;• iptu: R$ 325 million.

benefits creation of new jobs and increased economic activity and tax collection1 are only a few of the many benefits that the construction of the stadium and the 2014 world cup opening ceremony will bring to the east side of the city, according to the study conducted by accenture.

strategy//

1 ISS – Services Taxes; ICMS, Sales tax; PIS/COFINS, Profit Sharing and Social Security Financing Contributions; and IRPJ, Corporate Income Tax


report 2011 43

Brand//

The Poderoso Timão store chain followed the

same growth pattern. In 2008, there were only 12

units, and this number soared to 100 by 2010. This

expansion continued in 2011 with the inauguration

of new stores, totaling 113 units, arriving in the

states of Paraná and Mato Grosso do Sul and in

Distrito Federal, in addition to cities in the interior

of São Paulo State. Since its creation in October

2008, the Poderoso Timão chain has recorded

sales in excess of R$ 178 million. The virtual store

(www.shoptimao.com.br) has not fallen short

either. In 2011, it sold more than R$ 9 million worth

of products and earned R$ 1 million in royalties.

The Club considerably expanded its brand-

related revenue, with a significant increase

in ticket sales from R$ 5.5 million in 2003 to

R$ 27 million in 2011, a significant expansion of

391%. In turn, revenue from TV rights reached

R$ 79 million in 2011, an increase of 210%

over 2008. Among so many achievements

and initiatives, the most important ones were

the sponsorship agreements executed with

Hypermarcas, Fisk, and TIM2.

Aiming at strengthening its brand, in December

2010, Corinthians partnered with PoupaFarma, a

pharmacy chain that offers medication and other

products at reduced prices, to create FarmaTimão - its

first franchise. Thus, the Club opened the world’s first

pharmacy owned by a football team at Parque São

Jorge. In 2011, franchised units earned R$ 516,000.2 Hypermarcas, Brazil’s largest consumer goods company. Fisk, a major language school chain, TIM, mobile phone carrier.

leader in the rankingMost valuable brands in brazilian football (in r$ Million)

CLUB 2004 2009 2010 2011Corinthians 286.0 562.5 749.7 867.0Flamengo 322.7 568.1 652.4 689.5São Paulo 339.8 551.9 710.2 664.2Palmeiras 208.4 419.5 497.2 452.9Internacional 82.1 230.8 268.6 277.9Santos 105.3 135.1 171.4 227.9Grêmio 67.2 213.6 222.8 224.6Vasco da Gama 78.8 121.8 195.4 162.5Cruzeiro 70.9 138.9 157.7 151.3Atlético Mineiro 59.0 91.8 124.2 150.5Fluminense 53.5 108.5 104.7 135.7Botafogo 41.1 97.0 82.6 90.7

high valuesrevenue froM MarketinG (in r$ Million)

PRODUCT 2007 2008 2009 2010 2011TV/Print advertising 25.2 25.6 40.4 55.0 112.5Nike 5.0 5.0 16.3 13.9 10.9Uniform 12.3 16.0 21.3 25.0 33.5Loyal Fan 0 0.1 4.9 1.5 0.5Licensing 0.3 7.3 7.8 21.0 14.0Ticket sales 7.4 16.6 27.6 29.4 27.1grand total 50.2 70.6 118.3 145.8 198.5

ThE CORiNThiANS BRAND wAS ThE BRAND wiTh ThE highEST iNCREASE iN VALUE iN 2011, gROwiNg BY 16% iN RELATiON TO 2010, REAChiNg R$ 867 MiLLiON

Gri indicator: 2.2

In 2011, Corinthians consolidated the

evolution of its brand’s value as well as

its leading position among the 12 largest

football Clubs in Brazil. A study conducted

by Consultoria BDO RCS shows that the

Corinthians brand was the brand with the

highest increase in value in 2011, growing

by 16% in relation to 2010 to reach R$

867 million. For the second consecutive

year, Timão has led the ranking of

the biggest Brazilian football brands.

Flamengo comes in second, with R$ 689.5

million, followed by São Paulo (R$ 664.2

million), Palmeiras (R$ 452.9 million), and

Internacional (R$ 277.9 million).

The figures for Corinthians reveal not

only its place at the top of the pyramid,

but also a continuous evolution. In 2004,

Timão’s brand was worth R$ 286 million

and placed third in the ranking, falling

behind São Paulo (R$ 339.8 million) and

Flamengo (R$ 322.8 million). Five years

later, in 2009, Flamengo had placed

first, followed by Corinthians and São

Paulo. In 2010, Corinthians took over

the first place, with a brand worth R$

749.8 million. São Paulo was second (R$

659.8 million) and Flamengo was third

(R$ 625.3 million). These figures reveal

the speed with which Corinthians has

overcome its main competitors. From

2004 to 2011, the Corinthians brand

grew by 203%, while the Flamengo and

São Paulo brands grew by 113% and

95%, respectively.

The consolidation of the leadership

in 2011 was a direct result of the growth

of marketing revenues, TV rights related

to the broadcasting of Corinthians’s

matches, and the social Club. According

to the assessment included in BDO RCS’s

study, the future potential for revenue

generation will depend on how the Club

maximizes its relationship with over

30 million fans and how Corinthians

responds to the economic and social

characteristics of its target audience.

The work of strengthening the

Corinthians brand has been constant. With

a comprehensive and ambitious action

plan, a number of initiatives have been

created, developed and reinforced in the

last four years. Notable among these

initiatives are the establishment of a new

business standard and the relationships

with sponsors, which have served as

models for other Brazilian Clubs.

The Loyal Fan program, which offers

discounts on tickets and exclusive kits to its

members, also showed significant growth

in 2011, reinforcing the strategy of serving

supporters. Launched in December 2008,

the program is constantly evolving and

currently has over 80,000 registered fans,

with approximately 45,000 members in

good standing.

the most valuable

brandtiMão stays on top in the rankinG of the biGGest brazilian football brands

exPandingnetworkgrowth of poderoso timão stores (2008/2011)• 2008 12 stores• 2009 57 stores• 2010 100 stores• 2011 113 stores

Gri indicator: 2.2

multi- million dealslargest sponsorship agreements in 2011 (in r$ million*)

• liverpool (eNg) 53.6**

• Manchester United (ENG) 53.5• Real Madrid (SPA) 52.1• Bayern Munich (GER) 49.9• Corinthians (BRA) 45.8

Source: Sport + Market Survey, German sports marketing magazine.* Values converted into BRL according to the exchange rate on April 8th, 2011. (1 euro = R$ 2.2663). ** Liverpool only received part of this sponsorship fee in 2010. The remaining amount was paid in mid-2011.


report 2011 45

The document provided a legal basis for

strengthening the process of professionalizing

management, making it more transparent

and efficient. In this period, important results

were achieved, and past errors corrected.

Another significant aspect of the current

governance model at Corinthians is the fact

that the Board and executive committees are

formed of independent, non-remunerated

members. Management is divided into five

levels, which are structured according to

the parameters set forth in the Club’s Social

Powers (see box on page 51).

The statute promotes permanent

accountability and the involvement of fans

with the team and the Club. These values

are also enshrined in the seven pillars

established by the current Board since the

start of its term in 2007 (read more in the

Strategy chapter). These intentions led to the

creation in 2009 of a Cultural Management

Department, with the aim of gathering the

memorable facts of the Club’s 100-year

history and promoting events relevant to

Club members and non-members alike.

The Deliberative Council consists of both

life members and members elected for three-

year terms. The Council is in charge of electing

the effective members and their stand-ins

for the Orientation Council (CORI), for the

Fiscal Council, for the Ethics and Discipline

Committee and the permanent councilors, in

addition to voting on the annual budget.

Consisting of ten members, the

Orientation Council has the following

responsibilities, among others: assisting

the president and supervising the

administration; approving and issuing the

Internal Rules and Regulations, with the right

to review their texts in the first quarter of

the year; issuing opinions to the Deliberative

Council on the Board’s report on the budget

and supplementary funds for each fiscal

year; authorizing the Chairman of the Board–

ad referendum of the Deliberative Council

– to sign contracts; examining monthly trial

balances and recommending any measures

for organizing them more efficiently.

The main duties of the Fiscal Council's

three effective members and their stand-

AS PART OF ThE CLUB’S TRANSPARENT

MANAgEMENT, CORiNThiANS hAS

PUBLiShEDiTS SUSTAiNABiLiTY REPORT SiNCE 2009. iN 2010, ThE REPORT

wAS A FiNALiST FOR ThE ABRASCA AwARD, BEiNg

NOMiNATED FOR BEST ANNUAL REPORT

ManageMent //

Upon taking office in October 2007,

the current Board committed itself to

efficient and transparent management,

with permanent accountability – the

financial statements are available on

the Internet – and involvement of the

members in the daily activities of the Club.

In order to fulfill this mission, profound

administrative change was instituted and

new governance rules were put in place.

Corinthians's statute was reformulated

and has been in effect since September

2008, ensuring Club members the right to

vote directly for president and establishing

a three-year term with no right to

reelection, among other modernization

measures. The changes made to the

statute, one of the most modern and

democratic in the world, marked a

milestone in the history of the Club.

over the course of four years, the current board of directors has proMoted chanGes in the ManaGeMent of the club by focusinG on transparency, efficiency, and deMocratization

sPeaking oPenly with the fans


report 2011 47

ManageMent //Court; annually submitting to the Deliberative

Council the budget for the subsequent fiscal

period, the Balance Sheet and Statement

of Revenues and Expenses of the previous

year, and the annual General Report on

the Club’s activities, with the opinions of

the Fiscal Council and CORI; reviewing bills

before payment, or delegating this authority

to the Finance Director; reporting to CORI

on the development of the Club’s social life,

providing accounts of the measures adopted;

disseminating the Corinthians way of thinking,

or delegating this authority to the Board of

Directors; appointing directors; respecting and

enforcing the statute and other internal rules

of the Club, as well as the deliberations of the

Public Authority or other high-ranking sports

entities; signing players and coaching staff

members; hiring, dismissing and punishing

employees, determining salaries and wages,

granting licenses and performing all legal

actions required of an employer.

The statute of a Club is like the Constitution

of a country. It determines the internal

rules and policies and the rights and

duties of its members and directors. The

statute is the most important law of a

Club, and in a democratic organization,

should be developed with the participation

of all stakeholders. In September 2008,

Corinthians's statute was approved by a

general assembly of all members who are

entitled to vote, that is, by supporters who

have been members of the Club for at least

five years, are over 18, and are in good

standing with their monthly fees.

The black-and-white “constitution” is

the result of a revolution in Parque São

Jorge. With these new rules, the future of

Corinthians has been placed in the hands of

its members. Six words encapsulate what is

most important in these statutory changes.

They are: the club belongs to its members.

The power structure was completely

modified. Formerly, Corinthians had

400 councilors. With the new statute,

the total number of councilors was reduced

to 300, 100 of whom are for life while

the remaining 200 are chosen by members

through direct vote. It is important to

point out that there are currently 177

councilors for life in the Club. Since the

new rules stipulate that the Club must

have 100 councilors for life, changes to

this Board will only start when the number

eventually drops to 99.

This statute has also given members

the right to directly vote for president. The

president and both vice-presidents are

currently chosen in direct elections by the

members for three-year terms, without

being entitled to reelection.Any member that fills all the pre-

requisites specified in the statute may run for councilor or president. In order to be elected councilor, it is necessary to have been a member for a minimum of five years. In order to be elected president or vice-president, the candidate must have been part of the Counseling Board for at least two management terms, and have been an active member of the Club for at least 11 years.

The directors are appointed by the

president in the same way ministers are

appointed in a democratic government;

these jobs require technical experience

and alignment with the guidelines of

the new administration, as well as the

president's trust.

This democratic and participatory

statute was very positive for Corinthians.

When rules are crystal clear, members

feel reassured because they know they

can have an influence on the future of the

Club. Corinthians also gains credibility

from the general public. The outcomes are

profitable commercial agreements and the

fact that the Club has set a good example of

corinthians constitution

the new statute, in effect since september 2008, gave members the right to directly vote for president, with a three-year term, and eliminated the option of reelection

PRESiDENTANDRÉS NAVARRO SANCHEZ

Club member since 1969

1ST ViCE-PRESiDENT OF ThE BOARD OF DiRECTORS

ROBERTO DE ANDRADE SOUZAClub member since 1997

2ND ViCE-PRESiDENT OF ThE BOARD OF DiRECTORS

MANOEL FELIX CINTRA NETOClub member since 1975

ADMiNiSTRATiVEANDRÉ LUIZ DE OLIVEIRAClub member since 1995

FiNANCERAUL CORRÊA DA SILVAClub member since 1959

PROFESSiONAL FOOTBALLROBERTO DE ANDRADE SOUZA


YOUTh FOOTBALLFERNANDO ALBA BRAGHIROLI


LAND SPORTSFAUSTO BITTAR FILHO


LEgAL AFFAiRSSÉRGIO EDUARDO

MENDONÇA DE ALVARENGAClub member since 1993

wATER SPORTSOLDANO GONÇALVES

DE CARVALHOClub member since 2001

PROPERTY JORGE ALBERTO AUN


SOCiALWALDIR ROZANTE


MARkETiNgLUIS PAULO ROSENBERGClub member since 1999

SECRETARY gENERALELIE WERDO


CULTURALDUILIO NOCCIOLI MONTEIRO ALVES


ins include verifying the Club’s general

bookkeeping by examining the relevant

documents at least once a month; reviewing

the monthly trial balance of the Treasury

Department; informing the Chairman of the

Board of possible irregularities; representing

CORI on financial matters; giving an annual

opinion to the Deliberative Council on

the Balance Sheet and the Statement of

Revenues and Expenses of the Club, which

must be attached to the annual report of the

Board; giving opinions on the budget and

issue an opinion on the coverage of additions

to the budget, in view of the available

funds; monitoring compliance with the

sports legislation in effect. The Club has 177

councilors for life, 171 men and six women,

and 193 quadrennial councilors, 185 men and

eight women.

Among many duties, the Board of Directors

is responsible for the following activities:

managing Corinthians; resolving issues

regarding admission, transfer, licensing,

dismissal and readmission of members; dealing

with sports competitions to be officially held

outside Corinthians’s facilities; providing

CORI and the Deliberative Council with all

the information and documents they might

require. The Ethics and Discipline Commission,

meanwhile, has the following duties: learning,

instructing and reporting on disciplinary

proceedings regarding members of the

Deliberative Council, the Board, CORI, and the

Fiscal Council, which may involve collecting

evidence, taking testimony and requesting

information from all Corinthians officials;

gathering new evidence, taking new testimony,

adding documents, and requesting information

from the Board for the reliable accomplishment

of its duties. The final opinion of the Ethics

and Discipline Commission is submitted to the

Deliberative Council for ruling.

The president is in charge of the following

activities, among others: conducting social

administration, with ample powers to oversee

the organization of services; appointing

permanent or temporary commissions

required for the maintenance and development

of social activities; constituting a commission

to investigate violations; summoning the

Deliberative Council, CORI, the Board of

Directors and the Fiscal Council; authorizing

the use of budget additions granted by the

Deliberative Council and carrying out the

financial operations, in view of relevant

administrative requirements and statutory

provisions; authenticating documents

pertaining to social responsibility and signing

papers; managing the social interests, as

well as demand, compromise, hire, renew or

rescind obligations, in consultation with the

Board; representing Corinthians in and out of

President and directors

the board of directors and the executive

committees are formed of

independent non-remunerated

members. management is

divided into five levels, which

are structured according to the

parameters set forth in the club’s

social powers.

Gri indicator: 4.2


report 2011 49

ManageMent //

gENERAL ASSEMBLY (gA)This consists of all Club members over 18, with more than five years of membership and in good standing with statutory obligations. The GA elects the president, vice-president, and two-thirds of the Deliberative Council.

DELiBERATiVE COUNCiL (DC)Consisting of 300 councilors, 200 elected by the GA for triennial terms and 100 with terms for life, the DC supervises the accounts and actions of the Board. The DC is in charge of electing the members of CORI, the Fiscal Council, the Ethics and Discipline Committee, and their councilors for life. The DC must ensure ethical behavior in the Club, vote on the budget, supervise the annual accounts of the Board of Directors and the opinions of the Fiscal Council and of CORI, and assess the Chairman of the Board's general report.

ORiENTATiON COUNCiL (CORi)This consists of 10 members elected by the DC – among their own members –, the last two presidents and those who have the status of “legacy members”. Councilors have three-year terms, with no right to consecutive reelection, and cannot simultaneously hold the position of director. The councilors supervise the Club’s management and accounts, including preparing opinions for the DC on the Board of Directors’ budget proposal, in addition to following up on the execution of the budget.

FiSCAL COUNCiLThe Fiscal Council consists of three effective members and three stand-ins, who are elected by the DC for three-year terms. Its members cannot be part of the DC, CORI, or Board of Directors, and cannot be related to the directors. In addition to

assessing and preparing opinions on the budget for the fiscal year, the Fiscal Council supervises the budget’s execution and examines monthly trial balances to advise the President on possible irregularities.

DiRECTORS This is an administrative body consisting of the president, Andrés Navarro Sanchez, 1st vice-president, Roberto de Andrade Souza, and 2nd vice-president, Manoel Felix Cintra Neto, who were elected for three-year terms with no right to reelection in the General Assembly held in February 2009. They were all elected by direct secret vote, for the first time in the Club’s history, using electronic polling. The president, vice-presidents and directors are not remunerated. The president is entitled to appoint and dismiss, at his/her own discretion, the secretary-general and the 12 directors.

social Powers

deliberative council

orientation council (cori)

fiscal council

secretary-General

president1st vice-

president 2nd vice-

president

social

water sports

finance property

youth football

professional football

land sports

adMinistrative

MarketinG

international relations

leGal affairs

cultural

directors

organizational chart

Gri indicators: 2.3 4.1 4.2

DiRECTORS 2009-2012Andrés Navarro SanchesPresident

Roberto de Andrade Souza1stVice-President

Manoel Felix Cintra Neto2nd Vice-President

Roberto de Andrade SouzaDirector of Professional Football

Raul Corrêa da SilvaDirector of Finance

Jorge Alberto AunDirector of Property and Works

Fausto Bittar FilhoDirector of Land Sports

André Luiz de Oliveira Administrative Director

Fernando Alba BraghiroliDirector of Amateur Football

Sérgio Eduardo Mendonça de Alvarenga Director of Legal Affairs

Orlando Gonçalves de CarvalhoDirector of Water Sports

Waldir RozanteDirector of Social Department

Luis Paulo RosenbergDirector of Marketing

Duilio Noccioli Monteiro AlvesDirector of Culture

Elie WerdoSecretary-General

DELiBERATiVE COUNCiLCarlos João Eduardo SengerPresident

Alexandre HusniVice-president

Coryntho Baldoino Costa Neto1st Secretary

Luiz Gonçalves NetoAd-Hoc Secretary

FiSCAL COUNCiLFrancisco BontempiPresident

Antonio AbdoCorinto Baldoino Parreira CostaMembers

Luiz Carlos RosaMunir Abdo BaariniStand-ins

ORiENTATiON COUNCiL (CORi)Antonio Roque CitadiniPresident

José Alves dos Santos FilhoVice-President

José Campizzi BusicoSecretary

Ademir de CarvalhoBenedito Alexandre HusniAndré Luiz BaroneAntonio Roque CitadiniClodomil Antonio OrsiEduardo Nesi CuriGuilherme Gonçalves StrengerHeleno Haddad MalufJosé Alves dos Santos Filho

José Campizzi BusicoMarco Aurélio RepettoMyryam AthiêOswaldo AbrãoJosé Rubens EliasRubens Gomes da Silva JúniorWagner Caetano AcedoWilson BentoWilson Bento JúniorEffective Members

Carlos João Eduardo SengerMarlene MatheusMauro de Mello O. GasparianWadih Helu Waldemar PiresLegacy Members

Angel Lopez AbadCarlos Pereira da SilvaDalton GióiaDelphino RussoHélio Nasri Abou MadiJosé MuradianOsmar TosoOsnaide JorgeRubens DinizWillian SessoStand-ins

COUNCiLORS FOR LiFEAbdo Antonio Hadade Ademir de Carvalho Benedito Adib Geraldo Jabur Alcindo Ornelas Alenio Calil Mathias Alessio Calil Mathias Alex Calil Mathias Alexandre Husni Álvaro Vaseli Amado Tatari André Luiz Barone Andrés Navarro Sanchez Angel Lopez Abad Antoine Gebran Antonio Abrão Haj Antonio Alarcon Ramon Antonio Arenas Antonio Carlos Soveral Antonio de Paiva Monteiro Filho Antonio Ermírio de Moraes Antonio Gimenez Lopes Antonio Goulart dos Reis Antonio Jorge Rachid Junior Antonio Roque Citadini Antonio Vicente Estorino da Silva Ariovaldo Freire Armando SamaritanoAurélio de PaulaBento da CunhaCalil Leôncio MathiasCarla Dualib S. SerraCarlos Alberto de Sousa Carlos Alberto Klocke Carlos Borges CanoCarlos João Eduardo SengerCarlos Nujud NakhoulCarlos Pereira da SilvaCarlos Roberto de MelloCélia Laura Monti de Castro BigiCelso Luiz LimongiCésar Romeu Gonçalves da SilvaCláudio MarconCláudio Vieira Campos HelouClodomil Antonio OrsiCoryntho Baldoino Costa NetoCyro Dualib SonnewendDalton GioiaDamião GarciaDaniel Espindola da CunhaDécio DamásioDelphino RussoDeovaldo do Amaral CarvalhoEdson Aparecido GeanelliEdson Médici DualibEdson Real Dualib Eduardo Bittencourt CarvalhoEduardo Nesi CuriElie WerdoEmerson PiovesanEmilio Françolin JuniorEugênio BarganhãoFábio Nesi CuriFernando CapezFlávio Adauto Iório Lopes

Flávio FaloppaFlávio FerrariFlorindo BarbanFrancis Selwyn DavisFrancisco Alfredo TrindadeFrancisco Cuano FilhoFrancisco Teocharis Papaiordanou Jr. Geraldo Euclides Araújo XavierGermano AugustoGuido AquinoGuilherme Gonçalves Strenger Hagop ChamlianHeleno Haddad MalufHenrique AldrighiHenrique Aparecido Alves Henrique Navajas Godoy Hermenegildo Matheus PerniasIdel AronisIlmar SchiavenatoIrineu Ramos MorenoIsac WaynszteynIvaney Cayres de SouzaIvo de AlmeidaJacinto Antonio RibeiroJamil HeluJoão Antonio HelouJoão Paulo Brazil Menezes GarciaJoão SerinoJorge Agle KalilJorge Carduz JuniorJosé Alves dos Santos FilhoJosé Augusto Cardoso MendesJosé Campizzi BusicoJosé Carlos CarnevaleJosé Edgard Soares MoreiraJosé Fernandes CabreraJosé GianoccaroJosé Lucas de OliveiraJosé Machado CarqueijoJosé Mansur FarhatJosé MuradianJosé Onofre de Souza AlmeidaJosé Roberto Menezes GarciaJosé Romão SampereJulio MouraLeonardo Romanholi FilhoLuciano Ferreira LeiteLuis Antonio Vasconcelos BoselliLuiz Antonio Fleury FilhoLuiz Cezar Leão GranieriLuiz Fernando Menezes GarciaLuiz Inácio Lula da SilvaLuiz Paulo Teixeira FerreiraLuiz Sergio Scarpelli EstebanManoel Felix Cintra Neto Manoel Ramos Evangelista Manrico de CamiloMarcelo Ackel DualibMarcelo Fernandes AtalaMarco Aurélio ReppetoMarcos Surjan Trofo FilhoMaria Aparecida Gomes FilippiniMario Cardoso XavierMário Gobbi FilhoMario Mendes da SilvaMarlene Colla MatheusMauro de Mello de Oliveira GasparianMichel HeluMiguel de Jesus GuerreroMiguel La MottaMiguel Marques e SilvaMiriam AthieMoacir Sebastião de OliveiraNelson Luiz da SilvaNelson Real DualibNelson SachoNewton David FerrariOctavio GodoyOsmar StábileOsnaide JorgeOswaldo JorgePaschoal NobisPaulino Tritapepe NetoPaulo Sergio Mendes PinhalPaulo Sergio Menezes GarciaPedro Antonio FabianoPedro Brazil GarciaPedro Mudrey BasanRaif KurbanRenato CamargoRicardo ChialastriRoberto de Andrade SouzaRomeu TumaRomeu Tuma Jr.Rubens Approbato Machado

Rubens DinizRubens Gomes da Silva Junior Rubens Tavares Aidar Ruy Marco Antonio Filho Sergio Panes Rodrigues Silvio dos Santos Amaral Toufic Jamil Akari Tufi Jubran Vicente Torralba Wagner Caetano Acedo Waldemar Nascimento Cepeda Waldemar Pires Waldir Vieira de Campos Helu Walter Costa Junior Wanda Gomes Carneiro Wanderlei Wagner Bonfanti Wanderley Correa Raymundo William Sesso Wilson Abussamra Bugarib Wilson Bento Wilson Canhedo

qUADRENNiAL COUNCiLORSAirton Luiz da SilvaAlcir José TeodoroAlexandre de SouzaAlexandre Vivanco BlancoAntonio Carlos CedenhoAntonio Carlos CruzAntonio Chamorro FilhoAntonio Craveiro SilvaArmando da Costa PachecoAntonio Fairo Musketo FilhoAntonio Paulo de SouzaAntonio Roberto Maia SimõesAntonio Rodrigues de Oliveira NetoAntonio Sérgio AlbinoAriovaldo BrandespimAriovaldo Carrera DiasAugusto da Silva JuniorCaio Cotait MalufCarlos Donoso VidalCarlos Eduardo Bittencourt CarvalhoCarlos Magno de Souza GuedesCarlos Roberto AuricchioCarlos Roberto de SillosCarlos Roberto EliasCelso Michel JorgeCelso TiuzziClaudemir BarcellosClaudio Mozas OlivaresCleber MettaCristiane Gambaré FrancoDaniel Ziron GomesDarci Pannocchia FilhoDavid Pedro NajarDawilson Everaldo de BrancoDenis Nieto PiovezanDenise Laís LopesDomenico CarnevalliDomingos Gonçalves PerrottiDouglas Fernando GomesEdeiner PezzuolEdgard Alcides OrtizEdmilson Parra NavarroEdna Murad HadlikEdson Sydney TritapepeEduardo Almeida LosiEduardo da Rocha AzevedoElisabeth FonsecaEmerito ÂnguloEneas Julio MassagliaErasto OlivaEudes Paschoal TrimboliFausto Di Toti GarciaFarid Zablith FilhoFelipe Legrazie EzabellaGilmar LopesHelenio Marchelli NunesHelio Nasri Abou MadiHortência de Fátima MarcariHumberto Primo Garbin NetoIzaki Abdo NetoJair Celso CalvoJames de Oliveira LimaJamil PaduiJoão Carlos da Costa PachecoJoão MatheusJoão Nastari SobrinhoJoão RomerJoão Waldyr MolterJonas Rabelo dos SantosJorge Neme NetoJosé Antonio Aguilla Barreiras

José Antonio Avenia NeriJosé Antonio TucciJosé Augusto MonteiroJosé Carlos ChibilyJosé Carlos de MattosJosé Carlos PozoJosé Chaves de AndradeJosé Maria da SilvaJosé DomingosJosé Edgard Soares Moreira FilhoJosé Joaquim de Carvalho Pinto Jr.José Luiz Pereira BouçosJosé Maria Pereira RioJosé MatheusJosé OlivaJosé Percival A. Nogueira Jr.José Ricardo GazzanelJosé Roberto SimanLamartine ZanziniLaudecir Carlos da SilveiraLeonel Valdir de OliveiraLuiz Antonio Achoa MezherLuiz Augusto San Juan FrançaLuiz BarbanLuiz Carlos Lopes de AlmeidaLuiz Carlos da Silva BezerraLuiz Gonçalves NetoMarcelo Bastos de MeloMarcelo Gama PeinadoMarcelo Mariano dos SantosMarcilio DiasMarcio Paulo TroiseMarcio Roberto CamarottoMarco Antonio de MattosMarco MeserlianMarcos Antonio CalifMarcos Evangelista dos SantosMarcos Ribeiro CaldeirinhaMaria de Lourdes Jacob MattaroMaria Regina Ferrer CanoMaria Tereza do AmaralMario Hernandes RodriguesMario Iório LopesMauricio Antonio HajMauricio KuhnMauricio Soares de SiqueiraMauro Tadeu SilvaMiguel de Deus RodriguesMilton AndreotiMilton dos SantosMilton José BarbanMilton José RibasMilton Santander SantiagoNelson BarbaNildo MasiniOldano Gonçalves de CarvalhoOsmar BasílioOsmar Abrão JoséOsmar TosoOsvaldo PalomaPaulo Marcelo VélezPaulo Roberto dos SantosPaulo Roberto Martinez GonzalezPedro Fiúza FabianoPedro Wilson BugaribReginaldo Monteiro ValérioRicardo de MattosRoberto Augusto FelixRoberto de Cerqueira CésarRoberto de LimaRoberto Garcia ParisiRoberto Teixeira de AlmeidaRogério CioneRogério MollicaRomildo Monteiro AlvesRonie Nieto PiovezanRubens Elias Salvary Fernandes RochaSérgio Coelho MontesSérgio Siqueira PalomaresSilvestre FabriSulivan João CorreiaTales Baptista ManchonValdevino Bispo SantosValmir Arlete GonçalvesWagner Luiz de PaulaWaldemar Pereira da CostaWaldir Luiz dos SantosWaldomiro BochichiWalter Eugenio de CamposWalter Jorge Walter Richi de Castro Willian Cardoso Wilson Bento Junior

comPosition of the councils


report 2011 51

econoMic perforMance//

divided into installments and there was a

reduction in the amounts due.

At the same time, the revenues

earned from the broadcasting of

matches on TV have increased, and

the income from sponsorships and the

amounts made through ticket sales

in stadiums have grown. Corinthians

invested in improving the social club,

and the result was the increase in

contributions made by members.

Another source of income was Club

advertising, as well as the launch of

licensed products with the Corinthians

brand targeting the tastes and

resources of the more than 30 million

fans. The reward for earned titles

(the professional football program

was named champion four times in

four years) and the implementation

of the “Loyal Fan” program expanded

Corinthians’s revenues even further.

The extensive changes in the

last four years have also given the

Club a long-term project. This type

of initiative adds credibility and

expands business opportunities.

Corinthians’s goal is to be the most

valuable club in the world.

For Corinthians, 2011 was marked by sowing. It was a year of reformulations in youth football, of heavy investments in infrastructure for professional football and of renovation of the social facilities. The seeds were planted to ensure a good harvest in the near future.

The Club's revenue has grown substantially to record levels. As of September 2011, Corinthians had already earned the equivalent of the entire previous year. However, expenses also increased due to resources invested in fixed assets. The final destination of the resources is evident: renovation of the property in Parque São Jorge, completion of the construction of the Joaquim Grava Training Center and kick-off of the construction works of the new stadium in Itaquera.

Corinthians had a very good year in terms of professional football. It was runner up in the State Championship and champion in the Brazilian Championship for the fifth time. A competitive and victorious team drove sales of licensed products bearing the Corinthians brand, in addition to increasing the Club’s value in negotiations with sponsors and the image quotas in the broadcast of matches on TV. When the team is competing for titles, fans go to the stadium even more. In the State Championship, Corinthians had the most supporters on average (17,000). In the

Brazilian Championship, the Club had the highest revenue from ticket sales, totaling R$ 192.2 million in 2011.

Therefore, an increase in debt is not surprising or concerning; after all, the return on these investments is on the way. For example, with the Joaquim Grava Training Center, Corinthians will no longer spend money on accommodation. The Training Center may also be rented to local and foreign teams and during the Confederations Cup and World Cup. The Itaquera stadium, according to initial forecasts, should bring Corinthians an average of R$ 600 million a year. With the reformulation of the youth football program, Corinthians will become a center for discovering new talent; the number of discoveries should be greater than any in its history. In addition, the renovation of the social facilities has allowed the preservation of the Club’s property.

The surplus in the Club’s accounts is a major highlight. In 2011 alone, the positive balance reached R$ 5.3 million. There was a very different number in 2007, when the deficit of the Club was R$ 23.2 million. In 2011, the total revenue reached R$ 290.5 million, up 117% when compared to 2007. Since 2008, the Club has balanced its debt and increased investments (read more on pages 56 and 57).

results in 2011

The Club’s growth in revenue in 2011 is directly associated with the increase in all sources of revenues, especially from broadcast rights, sponsorships, ticket sales, the social club and amateur sports.

sourcesof revenues

23.4

television

25.6 40

.4 55.0

112.5

19.1

sponsorship and advertisinG

24.7 37

.6 47.3

44.4

12.0

social and aMateur

21.1 31

.6

32.039

.0

29.4

ticket sales

7.5

16.6 27

.6

27.2

neGotiation of athletes

71.4

26.8 29

.9

59.7

35.0

In four years, Corinthians has undergone

unprecedented transformations, on and

off the field. At the beginning of 2008,

Corinthians was relegated to the B Series

of the Brazilian Championship. The fans

were in very poor spirits then. Corinthians

was constantly in the newspapers due to

investigations carried out by the Public

Ministry and the Federal Police. In the

books, the expenses were accumulating,

debt was growing by the minute and

revenues were insignificant. The result:

general losses for Corinthians.

However, 2012 started very positively.

The team was very motivated due to

becoming fifth-time champion in the

2011 Brazilian Championship; Corinthians

is now getting ready to take part in the

Libertadores Cup and the State and Brazilian

Championships with a very competitive

team. The press has recently announced

the completion of the construction of the Dr.

Joaquim Grava Training Center, one of the

most modern in the world, and the ongoing

construction in Corinthians’s new stadium,

in Itaquera, where the opening ceremony of

the 2014 World Cup will be held.

The construction and assembly of a

very competitive team have prevented

the Club from paying off its debts in full.

However, with the increase in revenues and

administrative reorganization, indebtedness

is being addressed. In addition, both the

Training Center and the new stadium are

guarantees of new revenue for Corinthians

in the near future. In the meantime,

however, Corinthians already boasts the

highest revenue amongst all football clubs

in Brazil and has the most valuable football

brand in the country. The transparency of

its administration and the democratization

of its internal decisions have restored the

team’s tainted credibility and the trust of

the Public Authorities.

In 2008, Corinthians inherited major

financial liabilities because of contracts

with former players, such as center forward

Nilmar and former coach Daniel Passarella.

The Club was also being sued by FIFA and

by CBF. A wide-ranging administrative

reorganization made it possible for

Corinthians to settle agreements that were

favorable to the Club, which was able to

resolve old issues without any contract

breaches or fines. The old practice of solving

disputes and controversies in courtrooms

gave way to conciliatory solutions and

negotiation. As a consequence, taxes were

the responsible and efficient ManaGeMent is reflected in the Good results presented in the last four years

record breaking

figure$

no fines or sanctionsIn 2011, Corinthians did not have any incidents that resulted in significant fines or sanctions from the São Paulo State Football Federation, Brazilian Football Federation (CBF) or FIFA. The Club did not receive any significant fines or non-monetary sanctions related to noncompliance with the Statute of the Fan, supply of products and services at odds with environmental laws and regulations, or noncompliance with labor laws and regulations.

Gri indicators: EN28 SO8PR9


report 2011 53

econoMic perforMance//

The Club’s financial management in the past five years has been marked by balance, along with ample generation of revenues. This more responsible attitude allowed a permanent investment in the football department, without the irresponsibility seen in the past or negative effects on the Club’s finances. An example of this is the evolution of investment related to the total revenue generated. In 2007, investments in the football department accounted for 85.1% of the total revenues; this figure dropped to 67.1% in 2011.

In 2007, the Club’s net debt was R$ 101.6 million, but there was a low level of investment, both in players and in fixed assets. The current administration reversed this situation, keeping the Club’s indebtednesses at a balanced level and considerably increasing the level of investment. Between 2007 and 2011, investments grew by 651%, while indebtedness increased by 76% in the same period.

Investments made in 2011 increased by 107% when compared to 2010, while indebtedness increased by 47%, thus proving that the current administration’s finances remain balanced. The Club also presented a significant improvement in its fixed assets, due to heavy investments in the Joaquim Grava Training Center, in addition to investments in high-level players, wich will allow Corinthians to form very competitive teams.

The investment plan was very positive for the Club. Overall, in 2011, the Club’s indebtedness increased by R$ 56.8 million, while the investment in fixed and intangible assets grew by R$ 62.1 million.

Analyzing data from December 2007 to December 2011, it can be seen that indebtedness increased by R$ 77.3 million, while the increase in fixed/intangible assets was of R$ 103 million. Therefore, in this period, Corinthians’s assets grew by a significant R$ 25.7 million.

The Club has been posting positive and increasing cash flow generation. This indicator, usually used in the corporate sector, is known as EBITDA, and refers to earnings before financial expenses, taxes, depreciation and amortization. In 2010, Corinthians’s EBITDA was R$ 41.1 million, reaching R$ 73.7 million in 2011, up 79%. When compared to the total revenue produced, known as the EBITDA margin, the indicator has shown positive results for four consecutive years. In 2011 alone, it reached 25%.

club management time to invest

cash flow generation

85.1%300

250

-

50

100

150

200 69.1%73.8%

2007

costs of the football department

20092008 2010 2011

67.1%72.1%

114.6

81.2

133.6

153.4

194.9

133.7

117.5

181.0

212.6

290.5

2007 20092008 2010 2011

fixed/intangibleindebtedness

101.6

97.2

99.8

122.1

178.9

143.2

149.7

158.1

184.1

246.2

evolution of indebtedness x investMents in fixed or intanGible assets (in Millions of brazilian reais)

200

101.6 99.8122.1

178.9

97.2

12.7 25.1 38.9 46.0

95.4

150

100

50

2007

investments made indebtedness

20092008 2010 2011

evolution of indebtedness x investMents Made (in Millions of brazilian reais)

evolution of investMents in the football departMent as a proportion of total revenue

(in Millions of brazilian reais, except line)

ebitda evolution x total revenue(in Millions of brazilian reais, except line)

300,000

250,000

200,000

150,000

100,000

50,000

-

(50,000)2007 20092008 2010 2011

134.3

-5.126.8 38.7 41.1

73.6

117.5

181.0212.6

290.5

-3.8%

22.8% 21.4% 19.3% 25.4%

total revenue

ebitda margin

ebitda

Corinthians ended 2011 with excellent results, both on the field and in its administration. The positive performance is reflected in the Club’s total revenue, which reached R$ 290.5 million in 2011, up 37% when compared to 2010. Since 2008, revenues have increased by 147%. When compared to 2007, this increase was 117%.

Corinthians fans were present in large numbers in Pacaembu Stadium in 2011, with record-breaking attendance during the Brazilian Championship. The average turnout was of 29,329 supporters per match, which resulted in a total of 557,200 supporters. The attendees generated R$ 192.2 million in the A Series, higher than the figures registered by clubs SPFC and Bahia, ranked second and third, respectively.

When comparing Corinthians's ticket sales to those of the three other clubs from São Paulo and the teams from Rio de Janeiro with the largest ticket sales in the A Series in 2011, the difference in numbers is clear: the combined revenue originating from ticket sales of the four teams from São Paulo totaled R$40.4 million.

A comparison with clubs from Rio de Janeiro produces a similar result. Together, the three teams from Rio de Janeiro with greatest ticket sales generated revenues of R$ 40.7 million.

The evolution of revenue, not considering the transfer of athletes, can be considered a true business model in the Brazilian and global football segment. The Club made R$ 230.8 million in revenue from sources other than the transfer of athletes, up 270% when compared to 2007 (R$ 62.3 million).

total revenue

record ticket sales

revenues from sources other than transfers of athletes

evolution of revenues (in Millions of brazilian reais)

2007

133.7181.0

212.6

290.5

117.5

2008 2009 2010 2011

evolution of revenues froM sources other than transfers of athletes (in Millions of brazilian reais)

2007

62.390.7

151.1177.7

230.8

2008 2009 2010 2011

santos9%

palMeiras15%

são paulo28%

CORiNThiANS48%

fluMinense14%

vasco19%

flaMenGo20%

CORiNThiANS47%

2011 was marked by sowing. it was a year of reformulations in youth football, of heavy investments in infrastructure for and of renovation of the social facilities. the seeds were planted to ensure a good harvest in the near future


report 2011 55

stakeholders//

club MeMbers in Good standinG22,700 membersrelationship channels: Official website, monthly magazine, and O Fiel newsletter. The president is also the major spokesperson for the Board in its relationship with Club members, through personal contact, messages in the suggestion boxes distributed throughout the Club, or e-mails via the website. On the administrative agenda, the President reserves a time slot for meetings with Club members.

entitiesBrazilian Football Confederation, South American Football Confederation, São Paulo State Football Federation, FIFA, and amateur sports entities.relationship channels: Institutional contacts are made by Directors and the President.

suppliers 7,982 in totalrelationship channels: Specific and Finance Departments.

orGanized fan GroupsThere are dozens of organized fan groups, among the best known: Camisa 12, Coringão Chopp, Corinthianos Obsessivos, Estopim da Fiel, Garra Corinthiana, Gaviões da Fiel and Pavilhão 9.relationship channels: Directors and the President.

sponsorshipNeo Química, Coca-Cola, Nike,Scania, Fisk, Pepsi and TIM.relationship channels: Marketing Department and the President.

Media Dozens of journalists from newspapers, magazines, radio, TV and the Internet are registered with the Club, but Corinthians’s presence in the media goes beyond their daily coverage.relationship channel: Press Agency.

tvsBroadcasting rights are negotiated directly by the Club.relationship channels: Marketing Department and the President.

banks Bradesco, Bic Banco, Caixa Econômica Federal (CEF) and BMG.relationship channels: Finance Department and the President.

players’ aGentsThe list of players’ agents is published on our website.relationship channels: Director of Football and the President.

professional teaM10 coaching staff members and 48 professional athletes.relationship channels: Direct access to the Director of Football and the President.

eMployees 859 in totalrelationship channels: Specific and Administrative Departments.

fans Over 30 million Corinthians fans.relationship channels: Website and Ombudsman.

businesssPort social

Gri indicator: 4.4

Corinthians’s communication with its various stakeholders has

intensified over the past years. A broad and well-structured

communication network was established in order to talk to

the various stakeholders. We maintain specific relationship

channels with each type of stakeholders – fans, employees,

Club members, suppliers, the media, banks, TV stations,

professional staff, and players’ agents.

The most recent initiative was the launch of TV

Corinthians (read more in Communication). A priority

in the Marketing Department, the project is aimed at

strengthening relationships with our loyal fans by using the

Internet as a major tool.

learn about corinthians’s strateGic stakeholders

network of relationshiPs

internetfiguresOur Internet portal gathers all relevant information for communication with the entire black-and-white fan base. The portal gives users and fans easy access to the most convenient and transparent channels for communicating with directors. The website gathers relevant institutional information, the latest news on sports, promotions and online shopping through the virtual store. The complete and diversified website is now one of the best structured and most accessed portals amongst all Brazilian sports clubs. The portal provides many interactive solutions and fully incorporates the Internet 2.0 concept. The portal is also available in Spanish and English, with static versions – another way to promote the internationalization of the Corinthians brand.

• 24,925,022 hits• 85,004,040 page views • 10,456,164 visitors• 790,000 followers on Twitter• 1,600,000 friends on Facebook


report 2011 57

Marketing//

CORiNgÃO RADiOThe Corinthian nation has a radio program

that talks only about Corinthians. This is

Apenas Corinthians (Corinthians Only).

People who wish to know what is going

on before matches, learn more about the

next opponent, and listen to interviews

and testimonials of personalities who

were and are part of the History of All

Powerful Corinthians should access the

programming through the Club’s official

portal, www.corinthians.com.br, or

the website www.radiocoringao.com.br. In addition to information on matches,

the section Momento Estádio (Stadium

Moment) informs listeners of the ongoing

construction in the new Corinthians

stadium and the benefits it will bring to

the city's East side.

MAROON JERSEYIn May, Corinthians’s players started

wearing their new jersey, the third

Corinthians uniform. Maroon in color and

with a printed image of Saint George,

the jersey is a tribute to the Italian team

Torino. In 1949, all Torino players died

in a plane crash, causing a commotion

in the football world. In that year, in a

match against Portuguesa de Desportos,

Corinthians players stepped on the field

wearing the maroon-colored uniforms. In

2011, Corinthians once again paid tribute.

CORiNThiANS LANDThe history of Corinthians is full of myths.

In 2011, another one was created: the

sacred soil where the new Corinthians

stadium is being erected, in Itaquera, has

now become a pilgrimage destination.

Everybody wants to see the place where

Corinthians will play its matches. In this

context, Corinthians launched a kit that

contains a bit of soil that was taken from

the area. The “sacred soil” kit is sold

with seeds of yellow elders, which are 6

meter-tall trees.

CORiNThiANS wiThOUT STARSCorinthians's history is marked by

infinite glories, by heroic conquests,

by dedication and by passion for its

colors. The titles are the result of this

endless struggle. Fans have their own

preferences: the 1954 Centennial, the

2000 FIFA Club World Cup, the historic

1977, the first Brazilian Championship in

1990, the first three consecutive State

championships in the first half of the

20th century. It is impossible to represent

each of them with a star on Corinthians's

sacred jersey. Thus, the stars on the

team's uniform have been removed.

Consequently, Timão’s crest may become

even larger, right beside the heart. And in

the heart of each fan a different star will

shine, or even the whole black-and-white

constellation, which is ever-growing.

tv corinthians (tvc), launched in march 2011, is the

first television channel in brazil

exclusively focused on

a football team and its fans

the most beautiful

jersey in the world

Voters selected Corinthians’s maroon jersey, Timão's third uniform in 2011, as the most beautiful jersey in the world

on the British website Subsite Sports, which promoted a contest for the Football Jersey of the Year.

Among the 10 most voted-for jerseys, Corinthians’s maroon had 32% of all votes, way ahead of the

derby jersey (15%) of German’s Borussia Dortmund.The first television channel exclusively

devoted to a sports club and fan

group in Brazil was launched in March

2011. TV Corinthians (TVC) was the

result of a partnership between TV+

and Corinthians. Its head office is

in Parque São Jorge, where it also

has a 250-square-meter studio. The

professionals work hard in order to

provide fans with new programs every

day. The channel also offers six hours

of live broadcasts daily, with the rest

of the programming consisting of

previously recorded coverage.

On the channel, the Club's social

and cultural activities, in addition to the

sports in which Timão takes part, can

be seen daily. However, TVC’s focus is

on professional football, news reports

on games, training activities, stories on

the team and interviews with current

and former players. The content is

created by Casa de Vídeo.

The U17 World Cup, won by

Corinthians in 2011 in Spain, merited

full coverage by TV Corinthians. The

broadcasting of Corinthians’s matches

in the São Paulo Youth Football Cup

2012 by TV Corinthians was also

authorized by the São Paulo

State Football Federation.

The success of TV Corinthians is

measured by the growth in ratings,

which attract a growing number of

sponsors, such as Capemisa, Banco

Cruzeiro do Sul and different types

of retail stores. TVC programming

can be seen on channel 20 on TVZ,

channel 530 on OiTV, channel 467 on

Telefônica, or even online, through

Ustream at www.ustream.tv/tvcorinthians-international and on

Corinthians’s Facebook page.

another Means of coMMunicatinG with the fans is on the air: tv corinthians

tv worthy ofa nation

rules of conductarticle 1 First and foremost, always tune your TV to TV Corinthians.

article 2 Never exchange TV Corinthians for the 6, 7 or 8 o’clock soap opera. In the case of spouse blackmail, refer to article 6.

article 3 You are allowed to switch channels only when a live match is broadcast by a channel other than TV Corinthians.

article 4 Demand TV Corinthians from as many cable TV operators as possible. This is the famous reverse telemarketing.

article 5 You have to know everything going on with Corinthians, in all categories, from kids to seniors.

article 6 In case of spouse blackmail, refer to article 1.

article 7 Find at least one Corinthians fan who is not familiar with TV Corinthians and enthusiastically introduce it to him/her.

article 8 Understand that, during matches not broadcast by TV Corinthians, the screen will remain entirely black. At this moment, nothing is more important than supporting Corinthians.

article 9 Also watch futsal, swimming, basketball, etc. anything that involves our beloved Club. Football is good, but Corinthians is more than that.

article 10 Be more than a crazy group of fans. Be a crazy group of TV viewers.

article 11 Never lose your temper with another supposedly impartial football commentator again. Don't worry, everyone here is a Corinthians fan, bro.


report 2011 59

social and cultural investMents//

all of the sports equipment for health and

educational purposes.

Time do Povo is a groundbreaking social

project that brings Corinthians closer to kids

with special needs from underprivileged

communities. To offer these kids an

opportunity to experience something

different, the project Um dia de Corinthians

(One Corinthian day) was launched in May

2011. These boys and girls visit the Club's

social facilities, tour the Memorial, take

part in events and cheer for Timão in the

Pacaembu Stadium.

In 2011, many activities took place and

over 1,000 children took part. Requests

from children who want to participate come

not only from the city of São Paulo, but also

from daycare centers in other cities and

states. Corinthians offers the participants

round-trip transportation in buses rented

by the Club, lunch, afternoon snacks, tickets

for the match and a support team formed of

volunteers and Corinthians’s staff. Visits are

monitored, and the kids receive presents,

food to take home and project T-shirts.

Time do Povo has help from strategic

partners and sponsors, such as Poderoso

Timão stores. The chain gives children

T-shirts with the project’s logo, which are

autographed when kids meet up with

players. In addition to the autographs, kids

also take home a kilo of rice and a kilo

of beans with Corinthians's brand, which

are provided by Broto Legal, a company

that controls levels of pesticides through

analysis by the Biological Institute of São

Paulo. Kids who go to Pacaembu Stadium

receive snacks and sodas that are provided

by Pop Ice, a company that specializes in

food concessions at stadiums.

The project also develops special

actions throughout the year. In 2011,

Corinthians provided help and support to

several different social campaigns aimed

at improving people’s social well-being.

In addition to events on holidays, such as

Christmas and Children’s Day, the project

Time do Povo supported other events,

always with the presence of stars from the

professional football team:

• donation of a check by President Andrés

Sanchez, in the amount equivalent to 10%

of the net revenue of the match between

Corinthians and Botafogo (October 12th), to

teleton, in addition to a jersey

chute inicial is the largest chain of licensed football schools in brazil. there are 70 schools throughout the country, 29 of which are in the city of são paulo alone

1,569children

in 2011, 29 actions were orGanized and over

assisted

Football is the greatest passion of

Corinthians fans. However, the Club goes

beyond professional football, the practice

of sports and the healthy lifestyles in

its facilities. With the aim of offering

cultural resources and information to

its members, Corinthians created the

Department of Culture. In a short time, it

achieved remarkable results.

The Corinthians family is now able to

go to 777 Rua São Jorge to attend plays

and music and dance performances,

always at reasonable prices. Watching

movies in Cine Timão is free. Fans can

take part in theater workshops. They

can watch concerts of famous artists

and shows for children.

Members of the Club can also follow

what is going on through TV Corinthians,

whose programs are shown on twelve

monitors spread throughout Parque São

Jorge's facilities. They air interviews,

stories on Timão, old traditions, pictures

and coverage of events. Everything is

produced by the in-house team.

Important information relating

to Corinthians can also be seen in

the magazine Nação Corinthians, a

colorful publication on par with the top

magazines produced in the country.

Nação Corinthians is a bimonthly

publication, with free distribution to club

members. In it, fans will find stories on

Timão’s great names, significant facts in

Corinthians’s history, personalities, trivia

and celebrities who support Parque

São Jorge’s black-and-white uniform.

The magazine is filled with old and new

photos and entertaining text.

SOCiAL CAUSECorinthians is aware of its social

responsibility and its important role

in the shaping of a new generation

of fans, who are part of the most

passionate football club in the world:

Corinthian Nation. Chute Inicial (Kick-

off) and Time do Povo (People's

Team) are among the social projects

implemented by the club.

Chute Inicial is the largest chain of

licensed football schools in Brazil. In

these schools, Corinthians can teach

kids the values of sports, such as

socializing, learning to win and lose, a

sense of community, character building

and the value of friendship. In São

Paulo alone, there are 35 schools. In

other cities of the State of São Paulo,

there are an additional 27. The project

has extended beyond São Paulo to

reach five other Brazilian states, now

totaling 13 schools. Overall, Chute Inicial encompasses 76 units and over 13,000

students. In 2011, it recorded revenue

of R$ 1.243 million, higher than the R$

1.067 million revenue recorded in 2010.

In 2011, Corinthians opened three

schools in underprivileged communities,

in partnership with local entities.

Corinthians waived royalties and other

fees for these schools. The school in

the Heliópolis community in São Paulo

reaches 120 boys between the ages of

10 and 15. In Jacuí, also in São Paulo,

over 220 boys between the ages of

5 and 17 take part in activities. In the

interior of the State of São Paulo, in

Pindamonhangaba, there are over 140

boys between the ages of 8 and 15

from needy communities who can use

corinthians Goes beyond sports and invests in culture and social actions

a comPlete

club


report 2011 61

visits to its social facilities by

kids over 12 years of age who are

detainees in Fundação Casa (Juvenile

Hall). The goal is to reintegrate these

youths into society through sports

and good examples of athletes who

also had difficult childhoods, but

succeeded in life through sports.

In addition to visits to Corinthians

Memorial, these kids use the Club's

facilities to practice volleyball,

basketball, futsal, handball and

swimming. The activities are run

by Physical Education teachers and

followed closely by former Corinthians

and Brazilian player Zé Maria, also

known as Super Zé.

In two years, 1,900 kids from

ten units of Fundação Casa were

assisted by the project, 644 in 2011

alone. When these boys and girls visit

Corinthians, they also receive lunch

and fruit juice.

ChiLDRENOn Children’s Day, midfielder Alex

showed that good examples must

go beyond the field. He used his

day off to visit and entertain kids

who are undergoing physiotherapy

at the Association for Assistance to

Disabled Children (AACD). Alex gave

away toys, took pictures and played

with the kids. Apart from being

an athlete, the Timão player is a

responsible and conscientious citizen.

The toys were given away with the

support of the company Plastbrinq.

DiABETESBrazil has over 10 million people who

suffer from diabetes, according to

an estimate from the World Health

Organization. Corinthians is not

oblivious to his problem, which can

lead to severe consequences, such

as the amputation of lower limbs

and blindness. In the match against

Atlético Paranaense, on November

13th, Corinthians players walked on the

field with a banner showing support

for the campaign: “Diabetes: Educate

to Prevent”. In addition

to the banner, tents were set up in

front of Pacaembu’s main entrance

for supporters to check their blood

sugar levels and learn about ways

to prevent the disease.

DONATiONS In the last two years, Corinthians

has made donations to social

projects of great importance to

the public. A major portion of

these resources comes from

revenues from Timão’s matches.

Criança Esperança is one of the

campaigns supported by Corinthians,

which has been promoted by Globo

TV network in partnership with

UNICEF. The resources received

are allocated to programs that

invest in education, health, cultural

activities and sports. Teleton, the

campaign that Sistema Brasileiro

de Televisão (SBT TV network) has

been organizing for 14 years in

partnership with the Association

for Assistance to Disabled Children

(AACD), has also received support

and donations from Corinthians in

the last two years. In November

2011, the Club held a football

match in its main gymnasium with

its professional futsal players.

Admission was through the donation

of one kilo of food. Approximately

1 ton of food was acquired and given

to the existing social projects of the

Evangelical Church Bola de Neve.

CORiNThiANS BLOODIn another action carried out

in partnership with its fans,

Corinthians gives its official support

to the Corinthians Blood Campaign, an

initiative conducted by Corinthians’s

organized fan groups from all over

the country. This is the second largest

blood-donation campaign in the State

of São Paulo and the first among

clubs. The goal is to promote, three

times a year, the “Corinthians Blood-

Donation Day”. Brazilian blood

centers need 5,500 blood pouches

per day. Therefore, it is important

to raise awareness of this issue

among the population. The main

activity of this campaign is to open

collection centers all over the country,

always in partnership with local blood

banks. Osmar Oliveira, a Corinthians

doctor, was chosen to be the patron

of this campaign.

RELATiON TO ThE COMMUNiTY iN SÃO PAULOCorinthians is not oblivious to its

social responsibilities. The Club has

partnerships with the military police,

firefighters and the JR Ferraz Disabled

Athletes Sports Association, allowing

athletes from these organizations to

train in Parque São Jorge's facilities.

In 2011, the technical staff of the JR

Ferraz/Corinthians Paralympics futsal

team was invited to Chile to present

the work done by Corinthians. Coach

Cleiton and assistant coach Cícero

Cazu were awarded the Order of

Chile's Medal of Honor.

social and cultural investMents//

autographed by all Corinthians players,

to be auctioned;

• donation to the Sou da paz institute and support to espaço criança esperança in Vila Brasilândia, with

the opening of the doors to the

Joaquim Grava Training Center and

Parque São Jorge to over 30 kids;

• participation on McHappy Day,

with over 20 kids from the Support group for children and adolescents with cancer (graacc) visiting Parque

São Jorge;

• open doors to Parque São Jorge

and Joaquim Grava Training Center

to kids from the association for assistance to Disabled children;

• a visit to Timão’s Memorial during

the campaign of the Lojas

Pernambucanas store chain,

which decorated the home of

a needy family;

• a visit made to the Club by the NGO

gotas de Flor, and the opportunity

to watch the Imperial Circus at

Credicard Hall. Tickets were donated

by Time for Fun;

• participation in Polícia Amiga da Criança III, promoted by the East side

Police Precinct.

For 2012, the objective is to go

beyond these activities by increasing

the number of children assisted to

2,000, in addition to seeking new

partnerships, further improving the

structure of the project, addressing even

more individual requests in customized

ways, and promoting activities that

involve amateur sports. The success

of this initiative is seen in thousands

of children’s smiles, as well as in the

positive response from the media and

social networks. With Time do Povo,

Corinthians shows that it is more than

a Club and a football team. It is also a

responsible member of society.

ACTiONS ThAT TOOk PLACE iN ThE STADiUM ON CORiNThiANS gAME DAYSTimão’s matches always receive

visibility, not only in stadiums, but also

on TV screens throughout the country.

Corinthians uses this opportunity

to deliver educational messages on

relevant social issues. The players take

banners onto the field or wear jerseys

with relevant messages.

In 2011, Corinthians used this kind of

media to support the State Program for

Awareness of Alcohol Consumption by

Teenagers, the International Day for the

Elimination of Violence against Women

and World Diabetes Day. Corinthians

also showed its support to former

President Luiz Inácio Lula da Silva in his

fight against a serious disease.

LiBRARY On Children’s Day, Corinthians

established a partnership with the

São Paulo Library and the Instituto

Ecofuturo for the campaign Todo dia é Dia de Ler (Every Day Is Reading Day).

The players stepped on the field in

Pacaembu wearing jerseys with the Dia

de Ler hashtag #. Sports and books

combined contribute to a cultured,

healthy and civically engaged society.

A SECOND ChANCEThe rehabilitation of young offenders

and their reintegration into society

is one of Corinthians’s concerns. In

partnership with the National Justice

Council, the Club promotes monitored


report 2011 63

TREES PLANTED

environMent //

Each goal scored by Timão is not only

an explosion of joy in the stands. It is

also a reason for nature to celebrate. In

partnership with Banco Cruzeiro do Sul

and Instituto Ecoar, Corinthians has its

team playing against global warming.

People who watch the news have probably

noticed the increasing number of floods,

droughts, hurricanes and other natural

disasters happening on the planet. The

search for solutions to these problems lies

in actions on the part of citizens, and the

black-and-white team is doing its part.

Whenever Timão sets foot on the field,

100 native trees are planted in Salto de

Pirapora, in the interior of São Paulo.

That's the location of the Corinthians Banco

Cruzeiro do Sul Forest Reserve, in an area

of 103,000 m2 used for this project. For

each goal scored by the team, 100 new

trees are planted. Another 100 trees are

planted when we do not allow any goals.

For each penalty kick defended by the

goalkeeper, 200 trees are planted. As a

matter of fact, goalkeeper Júlio César, who

started at Corinthians in the youth category,

is the sponsor of the project.

Planting trees is very important

because they capture CO2 from the

atmosphere and give back oxygen. The

carbon taken from the air accumulates in

the trunks. According to environmentalists,

five adult trees can neutralize one ton of

carbon monoxide emissions, depending on

the species and local biome.

The Project Jogando pelo Meio Ambiente (Playing for the Environment) is

only two years old, and 44,700 seedlings

have already been planted through the

Corinthians initiative alone. Of this total,

23,000 seedlings arrived at the Forest

Reserve in 2010. In 2011, over 21,700 new

seedlings were planted. But the project is

not limited to the field. It is necessary to

change the behavior of society to achieve

a better, more eco-friendly world. This is

a matter of awareness. During matches,

flyers promoting the project's website

(www.jogandopelomeioambiente.com.br) are distributed. This site allows

fans to obtain information in the form

of videos, articles, and news reports

relating to environmental education.

Social networks also play an important

part by providing a space for the project

to showcase its ideas and actions related

to environmental sustainability.

The actions taken by this project are

paying off. In addition to the planted

trees, a survey conducted by the

company Perfil Urbano, with 400 fans

who were at Pacaembu on August 31st

(Corinthians 3-2 over Grêmio) showed

that, over the course of one year, the

level of knowledge about the project had

increased from 31% to 58%. Of this total,

90% totally or partially agreed that the

project contributes to the fight against

global warming, and 88% said that the

project has a lot to do with Corinthians.

The credibility of this initiative is attested

by the 61% of the people interviewed

who said that this project is not a

marketing tool, but an effective action.

every tiMe the teaM steps onto the field

100

for each Goal scored by the all-

powerful teaM

100

when the teaM does not allow any Goals

100

when tiMão defends a penalty kick

200iN TwO YEARS, 44,700 SEEDLiNgS hAVE BEEN PLANTED ThROUgh ThE CORiNThiANS iNiTiATiVE ALONEthis proJects aiMs to contribute to the reduction of Global warMinG

and to raise awareness about cliMate chanGe aMonG corinthians fans

hundreds

a goalworth


report 2011 65

MeMory//

1923 and 1924); the first title won in 1922 was

“Champion of the Centennial”.

São Jorge had already blessed the

People’s Team and its loyal fans, a bunch

of crazy people who have multiplied since

those days of glory. In 1918, the first match in

Ponte Grande Stadium was seen by 10,000

Corinthians fans. However, it was in 1926 that

the Warrior Saint completed his blessing by

illuminating the path of former Corinthians

president Ernesto Cassano toward the

purchase of land in Parque São Jorge, on

São Paulo's East side. Two years later, on July

22nd, 1928, Alfredo Schürig Stadium would

have its opening day. The name was in honor

of Corinthians's president between 1930 and

1933, who was one of the main financiers of

the construction of the stadium.

The nickname Fazendinha (Small Farm)

soon caught on because of a small farm

property that used to sit on the land that

would become the ultimate home of the

Corinthians Club members. It was there, in

that place held sacred by all Corinthians's

fans, that Saint George had stored his

biggest surprise, which not even President

Cassano suspected: the holy water that

comes out of a small fountain, known today

as Saint George's Fountain.

Adjacent to the stadium, near the

Rowing Department, a stairway leads

visitors to the fountain. The water is

clean, clear and odorless, as all drinking

water should be. It pours from a

structure made of tiles, which has been

completely renovated. People who walk

by feel inevitably drawn to quench their

thirst, and its effects are extremely

beneficial. Apart from being healthy, its

effects are inevitable, since those who

drink from the fountains are immediately

converted into Corinthians's fans.

One of the most common scenes

in all of Parque São Jorge’s history

is to see parents take their still very

young children to drink water from that

fountain. This tradition is passed from

one generation to the next. The older

members tell stories of supporters

from other teams, even archrivals,

who have drunk the water and become

Corinthians's fans. Even though the water

from the fountain is colorless, its effects

are black-and-white.

Above the fountain, there is an image of

the Warrior Saint fighting a dragon. Parque

São Jorge’s soil is sacred, and also performs

miracles, because if someone was

unfortunate enough to not be a Corinthian

by birth, there is still the hope of drinking

the water from the fountain and receiving

Saint George's blessings.

with saint george's blessingsEven though the water from the fountain is colorless, its effects are black-and-white

“ThiS hAS BECOME MY SECOND SkiN. i COULDN'T ShED iT EVEN iF i TRiED.”MARCELiNhO CARiOCAafter winninG the brazil cup in 1995

corinthians's fans Maintain the tradition of takinG their children to drink water froM corinthians’s fountain

sacredThe passage of Halley's Comet in 1910 made superstitious

people think that the world was coming to an end. In May of

that year the light of that star shone even brighter. However,

nothing happened; 101 years later, we're still here, and the

earth is still spinning around the sun. The truth is that 1910

did not bring the end but the creation of a new world. Four

months after the visit of the comet, under the light of a

lantern (and not of a comet's tail) Sport Club Corinthians

Paulista, a universe that currently holds over 30 million

Corinthians fans, was born.

Founded by five laborers, Corinthians came into the world

to be the People’s Team. In its early years, the team played on

Lenheiro, a football field near the district of Bom Retiro, where

it was founded. The team also played a few matches in Parque

Antarctica, which back then was the official pitch for São

Paulo’s Football League. The Club grew and won titles, and its

players started playing on the Ponte Grande field (now named

Ponte das Bandeiras). Players and directors eventually joined

forces to erect their stadium on a piece of land donated by

the City, on the banks of Tietê River. In that period, Timão won

the first of its its three consecutive state championships (1922,

fountain

relatório de sustentabilidade 2011 67

We have audited the accompanying

financial statements of Sport Club

Corinthians Paulista – SCCP (“the Club”),

which comprise the balance sheet as

at December 31, 2011, and the related

income statement, statement of changes

in equity and cash flow statement for

the year then ended, and a summary of

significant accounting practices and other

explanatory information.

MANAgEMENT'S RESPONSiBiLiTY FOR ThE FiNANCiAL STATEMENTSThe Club’s Management is responsible

for the preparation and fair presentation

of these financial statements in

accordance with accounting practices

adopted in Brazil, and for such internal

control as management determines is

necessary to enable the preparation

of financial statements that are free

from material misstatement, whether

due to fraud or error.

AUDiTOR'S RESPONSiBiLiTYOur responsibility is to express an

opinion on these financial statements

based on our audit. We conducted

our audit in accordance with Brazilian

and International Standards on Auditing.

Those standards require that we

comply with ethical requirements and

plan and perform the audit to obtain

reasonable assurance about whether

the financial statements are free from

material misstatement.

An audit involves performing procedures

to obtain audit evidence about the

amounts and disclosures in the financial

statements. The procedures selected

depend on the auditor's judgment,

including the assessment of the risks of

material misstatement of the financial

statements, whether due to fraud or error.

In making those risk assessments, the

auditor considers internal control relevant

to the Company's preparation and fair

presentation of the Company’s financial

statements in order to design audit

procedures that are appropriate in the

circumstances, but not for the purpose of

expressing an opinion on the effectiveness

of the Company's internal control.

An audit also includes evaluating the

appropriateness of accounting practices

used and the reasonableness of accounting

estimates made by management, as well

as evaluating the overall presentation of

the financial statements.

We believe that the audit evidence

we have obtained is sufficient and

appropriate to provide a basis for our

audit opinion.

OPiNiONIn our opinion, the financial statements

referred to above present fairly, in all

material respects, the financial position

of Sport Club Corinthians Paulista - SCCP

as of December 31, 2011, and its financial

performance and its cash flows for the

year then ended in accordance with

accounting practices adopted in Brazil.

EMPhASiS OF A MATTERAs described in Note 10, the Club filed

its request to adhere to the rules of the

lottery named “Timemania” under Laws

No. 11.345/06 and 11.505/07 and Decree

No, 6.187/07, which provide that the

remuneration of the Clubs that adhere to

the lottery should compulsorily be used

for paying the tax liabilities owed to the

Brazilian Internal Revenue Offices and

Social Security. Despite the understanding

of the Club’s Management and of their

legal advisors concerning the adhesion of

the Club to such lottery, the formal and

definitive homologation of the request to

adhere to the Timemania lottery is under

the process of being approved by the

respective managing body.

OThER MATTERSStatement of value added (Sva) - We

have also audited the Statement of Value

Added for the year ended December

31, 2011, the presentation of which is

required by Brazilian corporation law for

publicly held companies and is optionally

disclosed by the Club. The Statement of

Value Added has been subject to the same

auditing procedures described above

and, in our opinion, are presented fairly,

in all material respects, in relation to the

overall financial statements.

audit of prior year corresponding

figures - The financial statements of

Sport Club Corinthians Paulista - SCCP

for the year ended December 31, 2010,

presented for comparison purposes, were

audited by another independent auditor,

the report of which, issued on January 31,

2011, contained an emphasis of a matter

similar to the paragraph above.

São Paulo, the 27th of January of 2012

DAVID ELIAS FERNANDES MARINhO

Assurance Partner CRC 1SP-245.857/O-3

Grant Thornton Auditores Independentes

CRC 2SP-025.583/O-1

indePendent auditor’s rePort on financial statementsthe ManaGeMent, counselors and MeMbers of sport club corinthians paulista - sccp

fs//sPort club

corinthians Paulistafinancial stateMents followed

by the independent auditors report – 31st of deceMber 2011

contentsOPINION OF INDEPENDENT AUDITORS

ChART 1 – BALANCE ShEETChART 2 – INCOME STATEMENT

ChART 3 – CASh FLOW STATEMENT ChART 4 – VALUE ADDED STATEMENT

ChART 5 – STATEMENT OF ChANGES IN NET EqUITyASSURANCE REPORT


report 2011 69

income statement FOR FiSCAL YEARS ENDED DECEMBER 31, 2011 AND 2010

(values in thousands of brazilian reais)

the accoMpanyinG notes are part of the financial stateMentsaccess theM at www.CORiNThiANS.COM.BR/UPLOAD/SiTE/BALANCO-CORiNThiANS.PDF

FOOTBALL 2011 2010(RECLASSiFiED)

GROSS REVENUES

TV BROADCASTING RIGhTS 112,486 54,969

SPONSORShIPS AND ADVERTISING 44,382 47,315

TICKET SALES 27,171 29,434

ChAMPIONShIPS PRIZES, LOyAL FAN PROGRAM AND LOTTERIES

14,700 6,934

SUBTOTAL 198,739 138,652

INCOME FROM FEDERATIVE RIGhTS TRANSFER

59,706 34,963

TOTAL OPERATING REVENUE 258,445 173,615

DEDUCTIONS FROM GROSS REVENUES

TAXES AND CONTRIBUTIONS (9,455) (7,385)

NET OPERATING REVENUE – FOOTBALL 248,990 166,230

OPERATING REVENUE (EXPENSES)

EMPLOyEES (73,308) (79,624)

ThIRD-PARTy SERVICES (26,444) (21,526)

GENERAL AND ADMINISTRATIVE (4,744) (6,791)

COST OF TRANSFER AND SIGNING OF AThLETES (43,784) (11,255)

DEPRECIATION AND AMORTIZATION OF RIGhTS (27,266) (14,156)

FOOTBALL (15,132) (16,168)

ASSESSMENT OF ADMINISTRATIVE COSTS (6,708) (3,879)

TOTAL OPERATING EXPENSES (197,386) (153,399)

OPERATING SURPLUS BEFORE FINANCIAL EXPENSES AND NON-OPERATING EARNINGS

51,604 12,831

NET FINANCIAL EXPENSES (9,817)

OThER REVENUES (2,882) 463

FOOTBALL SURPLUS FOR ThE FISCAL yEAR 16,636 3,477

SOCiAL CLUB AND AMATEUR SPORTS 2011 2010

GROSS REVENUE

MEMBERShIP FEES 8,628 8,249

COMMERCIAL EXPLORATION 8,486 9,719

LICENSING AND FRANChISES 14,038 20,709

OThER REVENUES 892 341

TOTAL OPERATING REVENUE 32,044 39,018

DEDUCTIONS FROM GROSS REVENUE

TAXES AND CONTRIBUTIONS (478) (416)

NET OPERATING REVENUE SOCIAL CLUB AND AMATEUR SPORTS

31,566 38,602

OPERATING REVENUE (EXPENSES)

EMPLOyEES (18,361) (14,927)

ThIRD-PARTy SERVICES (9,450) (6,382)

GENERAL AND ADMINISTRATIVE (14,872) (12,450)

DEPRECIATION AND AMORTIZATION OF RIGhTS (4,976) (5,331)

AMATEUR SPORTS (770) (640)

COST RECOVERy 4 1

ASSESSMENT OF ADMINISTRATIVE COSTS 6,708 3,879

TOTAL OPERATING EXPENSES (41,717) (35,850)

OPERATING SURPLUS (DEFICIT) – SOCIAL CLUB AND AMATEUR SPORTS BEFORE FINANCIAL EXPENSES IN NON-OPERATING EARNINGS

(10,151) 2,752

NET FINANCIAL EXPENSES (1,762) (2,994)

OThER REVENUES 597 458

(DEFICIT) SURPLUS OF SOCIAL CLUB AND AMATEUR SPORTS

(11,316) 215

SURPLUS FOR ThE FISCAL yEAR 5,320 3,692

fs//

balance sheet ON DECEMBER 31, 2011 AND 2010(values in thousands of brazilian reais)


ASSETS 2011 2010CURRENT

CASh AND CASh EqUIVALENTS 4,003 1,145

ACCOUNTS RECEIVABLE 169,496 115,274

IMAGE RIGhTS 8,390 15,625

OThER ACCOUNTS RECEIVABLE 5,313 2,425

INVENTORy 300 428

FOLLOWING yEAR EXPENSES 1,029 1,116

TOTAL CURRENT ASSETS 188,531 136,013

NON-CURRENT

LONG-TERM RECEIVABLES

JUDICIAL DEPOSITS 4,122 2,688

ACCOUNTS RECEIVABLE 308,162 99,603

IMAGE RIGhTS 6,403 5,072

NEGOTIATION RIGhTS 2,796 3,135

TOTAL LONG-TERM RECEIVABLES 321,483 110,497

PERMANENT ASSETS

NET FIXED ASSETS 192,695 167,710

INTANGIBLE ASSETS 53,130 16,370

TOTAL PERMANENT ASSETS 245,825 184,081

TOTAL NON-CURRENT ASSETS 567,308 294,578

TOTAL ASSETS 755,839 430,591

LiABiLiTiES AND NET EqUiTY 2011 2010CURRENT

LOANS AND FINANCING 32,828 28,959

SUPPLIERS 39,832 19,779

IMAGE RIGhTS PAyABLE 9,635 17,453

OBLIGATIONS AND PAyROLL TAXES 76,519 42,954

TAX OBLIGATIONS 4,910 4,974

TAXES IN INSTALLMENTS 3,913 4,279

DEFERRED INCOME 121,673 70,041

TOTAL CURRENT LIABILITIES 289,310 188,439

NON-CURRENT

LOANS 20,840 34,461

IMAGE RIGhTS PAyABLE 5,473 2,474

TAXES IN INSTALLMENTS 53,636 52,509


PROVISION FOR CONTINGENCIES 6,937 7,238

TOTAL NON-CURRENT LIABILITIES 399,196 180,138

NET EqUITy

EqUITy 1 1

OThER COMPREhENSIVE RESULTS 93,158 95,822

CAPITAL RESERVE 31 31

ACCUMULATED DEFICIT (25,857) (33,840)

TOTAL NET EqUITy 67,333 62,014

TOTAL LIABILITIES 755,839 430,591


report 2011 71

value added statements FOR FiSCAL YEARS ENDED DECEMBER 31, 2011 AND 2010

(values in thousands of brazilian reais)

FOOTBALL 2011 2010(RECLASSiFiED)

reveNueS

PARTICIPATION IN TOURNAMENTS 112,486 54,969

BRAND EXPLORATION AND USE 44,382 47,315

TRANSFER OF FEDERATIVE RIGhTS 59,706 34,963

TICKET SALES 27,171 29,434

ChAMPIONShIP PRIZES, LOyAL FAN PROGRAM, LOTTERIES AND OThERS

14,700 6,934

258,445 173,615

iNputS acQuireD From thirD-partieS

CONTRACTED SERVICES (39,833) (28,874)

GENERAL AND ADMINISTRATIVE EXPENSES (4,507) (6,713)

COST OF DISPOSAL AND SIGNING OF AThLETES (43,784) (11,255)

RECOVERy OF EXPENSES (2,985) 441

ASSESSMENT OF ADMINISTRATIVE EXPENSES (6,708) (3,879)

(97,817) (50,280)

groSS aDDeD value 160,628 123,335

DepreciatioN aND amortiZatioN (27,266) (20,329)

NET ADDED VALUE PRODUCED By ThE ACTIVITy 133,362 103,007

aDDeD value receiveD From traNSFer

FINANCIAL REVENUES 8,497 2,934

TOTAL ADDED VALUE FOR DISTRIBUTION 141,859 105,941

DiStributioN oF aDDeD value

PERSONNEL

ADMINISTRATIVE AND AThLETES 73,308 79,625

remuNeratioN oF thirD-party capital

INTEREST 12,730

LEASES 1,856 2,670

goverNmeNt taXeS

(FEDERAL, STATE AND MUNICIPAL) 9,580 7,439

Net eQuity

SURPLUS 16,636 3,477

141,859 105,941

CLUB AND AMATEUR SPORTS 2011 2010reveNueS

BRAND EXPLORATION AND USE 8,486 9,719

MEMBERShIP 8,628 8,249

OThER REVENUES 14,930 21,050

32,044 39,018

iNputS acQuireD From thirD-partieS

CONTRACTED SERVICES (10,220) (7,022)

GENERAL AND ADMINISTRATIVE EXPENSES (14,608) (12,115)

RECOVERy OF EXPENSES 4 1

ASSESSMENT OF EXPENSES 6,708 3,879

(18,116) (15,257)

groSS aDDeD value 13,928 23,762

DepreciatioN aND amortiZatioN (4,976) (5,401)

NET ADDED VALUE PRODUCED By ThE ACTIVITy

8,952 18,361

aDDeD value receiveD From traNSFer

FINANCIAL REVENUES 1,191 953

TOTAL ADDED VALUE FOR DISTRIBUTION 10,143 19,314

DiStributioN oF aDDeD value

PERSONNEL

ADMINISTRATIVE, SOCIAL CLUBAND AMATEUR SPORTS

18,361 14,927

remuNeratioN oF thirD-party capital

INTEREST 2,356 3,490

goverNmeNt taXeS

(FEDERAL, STATE AND MUNICIPAL) 742 681

Net eQuity

(DEFICIT) SURPLUS (11,316) 215

10,143 19,314


fs//cash flow statement FOR FiSCAL YEARS ENDED DECEMBER 31, 2011 AND 2010(values in thousands of brazilian reais)

2011 2010

caSh FloWS From operatiNg activitieS

SURPLUS FOR ThE FISCAL yEAR 5,320 3,692

aDJuStmeNtS For the recoNciliatioN oF Net SurpluS to caSh geNerateD by:

operatiNg activitieS

DEPRECIATION OF FIXED ASSETS 5,525 5,709

AMORTIZATION OF INTANGIBLE ASSETS 26,462 19,838

ChARGES ON LOANS 14,151 10,873

WRITE-OFF OF FIXED ASSETS 163 178

(iNcreaSe) reDuctioN iN curreNt aND NoN-curreNt aSSetS

ACCOUNTS RECEIVABLE (262,781) (55,880)

IMAGE RIGhTS 5,904 286

OThER ACCOUNTS RECEIVABLE (2,887) 3,340

INVENTORy 128 (70)

FOLLOWING yEAR EXPENSES 87 1,322

JUDICIAL DEPOSITS (1,434) 203

iNcreaSe (reDuctioN) iN curreNt aND NoN-curreNt aSSetS

SUPPLIERS 16,618 2,729

TAXES PAyABLE (63) 2,889

IMAGE RIGhTS PAyABLE (1,383) (1,277)

OBLIGATIONS AND PAyROLL TAXES 33,564 19,627

AGREEMENTS AND COURT RULINGS - (2,229)

TAXES IN INSTALLMENTS 761 2,268

PROVISION FOR CONTINGENCIES (301) (138)


Net caSh proviDeD by operatiNg activitieS 120,319 32,861

CASh FLOWS FROM INVESTMENTS

ADDITIONS TO FIXED ASSETS (20,901) (3,892)

INTANGIBLE - NET (63,222) (18,475)

NEGOTIATION RIGhTS 338 5.661

AThLETE DEVELOPMENT (9,773) (29,296)

Net caSh uSeD iN iNveStmeNtS (93,558) (46,002)

caSh FloWS From FiNaNciNg activitieS

LOANS AND FINANCING 34,381 67,180

PAyMENTS ON LOANS AND FINANCING (58,285) (53,703)

Net caSh geNerateD (uSeD) iN FiNaNciNg activitieS (23,904) 13,477

INCREASE IN CASh AND CASh EqUIVALENTS 2,858 336

caSh aND caSh eQuivaleNtS

BEGINNING OF ThE FISCAL PERIOD 1,145 809

END OF ThE FISCAL PERIOD 4,003 1,145

iNcreaSe iN caSh aND caSh eQuivaleNtS 2,858 336



report 2011 73

TO ThE MANAGERS, COUNCILORS AND MEMBERS OF SPORT CLUB CORINThIANS PAULISTA – SCCP

iNTRODUCTiONWe have been engaged to provide limited assurance on the Sustainability Report for 2011 of Sport Club Corinthians Paulista – SCCP (“Corinthians”) for the year ended December 31, 2011.

MANAgEMENT’S RESPONSiBiLiTY FOR ThE SUSTAiNABiLiTY REPORTThe management of Corinthians is responsible for the preparation and presentation of the Sustainability Report. This responsibility includes designing, implementing and maintaining internal control over the proper preparation and presentation of the Sustainability Report.

RESPONSiBiLiTY OF ThE PROFESSiONALOur responsibility is to provide a limited assurance report on the information disclosed in the Sustainability Report of Corinthians for the year ended December 31, 2011, based on the work performed.

CRiTERiA AND gUiDELiNES ADOPTED iN PREPARiNg ThE SUSTAiNABiLiTY REPORTThe Sustainability Report for 2011 was prepared in accordance with the criteria and guidelines for sustainability reports of the Global Reporting Initiative (GRI-G3) for Application Level C+. Following these criteria and guidelines, Corinthians has reported 11 essential and additional performance indicators.

PROCEDURES APPLiEDOur limited assurance engagement was performed in accordance with the Brazilian Accounting Standard NBC TO 3000, "Assurance Engagements Other than Audit and Review", issued by the Federal Accounting Council (CFC). This standard requires that we comply with ethical requirements and plan and perform the assurance engagement to obtain limited assurance that no matter has come to our attention that leads us to believe that the Sustainability Report for 2011 of Sport Club

Corinthians Paulista - SCCP is not in accordance with the criteria and guidelines for sustainability reports of the Global Reporting Initiative (GRI-G3), in all material respects.

The procedures to obtain evidence in a limited assurance engagement are more limited than in a reasonable assurance engagement; accordingly, the assurance level is lower than that which would be obtained in a reasonable assurance engagement. The procedures selected depend on the independent auditor’s judgment, including the evaluation of risks that the Sustainability Report does not significantly meet the criteria and guidelines for sustainability reports of the Global Reporting Initiative (GRI-G3.). Within the scope of our work, the procedures conducted included the following, among others: (i) planning the work, taking into consideration the relevance and the volume of information presented in the Sustainability Report; (ii) obtaining an understanding of the internal controls; (iii) examining, on a test basis, evidence that supports the quantitative and qualitative data in the Sustainability Report; and (iv) interviewing the members of management responsible for the information. Therefore, the procedures applied were deemed sufficient to allow a level of limited assurance and, consequently, do not include all those required for issuing a broader assurance report, as set forth in said standard.

SCOPE AND LiMiTATiONSThe objective of our work was to evaluate whether the data included in the Sustainability Report for 2011 of Sport Club Corinthians Paulista - SCCP, with respect to obtaining qualitative information and measuring and calculating quantitative information, are presented in accordance with the criteria and guidelines for sustainability reports of the Global Reporting Initiative (GRI-G3). Opinions, historical information, descriptive information and information resulting from subjective evaluations and evaluation of legal compliance of the information included in the Sustainability Report for 2011 were not included in the scope of the work performed.

The financial statements of Sport Club Corinthians Paulista – SCCP, for the year

ended December 31, 2011, were audited by other independent auditors, who issued their unqualified audit opinion on January 27, 2012, but with the following matter of emphasis paragraph: “As described in note 10 to the financial statements, on December 26, 2007, the Club filed a request to adhere to the rules of the lottery named “Timemania”, as provided by Laws 11345/06 and 11505/07 and Decree 6187/07, which prescribes that the remuneration of the Clubs that join the lottery be compulsorily used for the payment of tax obligations to the Social Security and the Brazilian Federal Revenue. Although the Club's Management and legal advisors understand the adherence of the Club to that lottery, the formal and definitive approval of the request to adhere to Timemania is in the process of approval by the respective management body."

CONCLUSiONBased on our limited assurance engagement, nothing has come to our attention that causes us to believe that the Sustainability Report for 2011 of Sport Club Corinthians Paulista – SCCP, for the year ended December 31, 2011, does not meet, in all material respects, the criteria and guidelines of the Global Reporting Initiative (GRI-G3) for Application Level C+.

São Paulo, January 30, 2012

PricewaterhouseCoopersAuditores IndependentesCRC 2SP000160/O-5

Manuel Luiz da Silva AraújoContador CRC 1RJ039600/O-7 “S” SP

iNDEPENDENT AUDiTOR’S LiMiTED ASSURANCE REPORT ON ThE SUSTAiNABiLiTY REPORT FOR 2011

assurance report//

statements of changes in net equity FOR FiSCAL YEARS ENDED DECEMBER 31, 2011 AND 2010(values in thousands of brazilian reais)

EqUiTYCAPiTAL

RESERVE/DONATiONS

ACCUMULATED DEFiCiT

OThER COMPREhENSiVE

RESULTSTOTAL

oN December 31, 2009 1 31 (40,263) 98,553 58,323

REALIZATION OF REVALUATION RESERVE - - 2,731 (2,731) -

SURPLUS FOR ThE FISCAL yEAR - - 3,692 - 3,692

oN December 31, 2010 1 31 (33,840) 95,822 62,014

REALIZATION OF REVALUATION RESERVE - - 2,664 (2,664) -

SURPLUS FOR ThE FISCAL yEAR - - 5,320 - 5,320

oN December 31, 2011 1 31 (25,857) 93,158 67,333

ANDRéS NAVARRO SANChEzPresident

MARCOS ChiARASTELLiSuperintendent of Finance

RAUL CORRêA DA SiLVADirector of Finance

MAURO TúLiO gARCiAAccountant – CRC 1SP132.860/0-9



report 2011 75

gri//

2.9 Significant changes in the reporting period 4 TOTAL 12 and 75

2.10 Awards received in the reporting period 5 TOTAL 11, 12, 13 and 33

3 Report Parameters Reported Page

3.1Reporting period for the information provided

TOTAL 5

3.2 Date of the most recent previous report TOTAL 5

3.3 Reporting cycle TOTAL 5

3.4Contact point for questions regarding the report or its contents

TOTAL 5

3.5 Process for defining report content TOTAL 5

3.6 Boundary of the report TOTAL 5

3.7Statement of any specific limitations on the scope or boundary of the report

TOTAL 5

3.8 Basis for the development of the report 6 TOTAL 5

3.10 Reformulations of information provided in previous reports TOTAL 5

3.11Significant changes from previous reporting periods in the scope, boundary, or measurement methods applied in the report

TOTAL 5

3.12 Table identifying the location of the standard disclosures in the report TOTAL 74 to 76

4 Governance, Commitments and Engagement Reported Page

4.1Governance structure of the organization, including committees under the highest governance body 7

TOTAL 75

4.2 Chair of the highest governance body TOTAL 46

4.3Independent or non-executive members of the highest governance body 8

TOTAL 75

4.4Mechanisms for shareholders and employees to provide recommendations 9

TOTAL 75

4.14 List of stakeholder groups engaged by the organization 10 TOTAL 75

4.15Basis for identification and selection of stakeholders with whom to engage 11 TOTAL 75

PERFORMANCE iNDiCATORS

ECONOMIC PERFORMANCE

Indicator Indirect Economic Impacts Reported Page

EC8Impact of infrastructure investments for public benefit

TOTAL18, 19

39 and 40

4 As a Club, there have been no operating changes. Its operating unit still remains the Club’s office.

5 The awards received are championship titles that bear no relation to sustainable management. More information on pages 10 and 11.

6 The Club does not have joint ventures, subsidiaries, leased facilities, outsourced operations or other organizations that may significantly affect the comparability between periods and/or between organizations.

7 The administration is divided into five levels, structured according to parameters set forth in the Club’s Social Powers. The executive committees, formed of independent and non-remunerated members, are only responsible for the economic performance. More information on pages 43 to 48.

8 There is no Administrative Council. More information on pages 43 to 46.

9 As a non-profit association, the Club has no shareholders. Employees can make their recommendations directly to specific and administrative departments.

10 In 2011, there was no engagement with stakeholders.

11 In 2011, there was no engagement with stakeholders.

1 Strategy and Analysis Reported Page

1.1 Message from the President TOTAL 8 and 9

2 Organizational Profile Reportad Page

2.1 Name of the organization TOTAL 12

2.2 Primary brands, products and/or services 1 TOTAL 11, 12, 13, 42 and 43

2.3 Operational structure of the organization TOTAL 49

2.4 Location of the organization’s headquarters TOTAL 12 and 16

2.5Countries where the organization operates and where its main operations are located

TOTAL 12

2.6 Nature of ownership and legal form2 TOTAL 12 and 74

2.7 Markets served 3 TOTAL 12 and 74

2.8 Scale of the organization TOTAL 12

gri tableof contentssport club corinthians paulista’s sustainability report Meets the requireMents for Gri 3.1 application level c+, accordinG to the paraMeters presented in the table below:

C C+ B B+ A A+

g3 profile

Respond to items: 1.1; 2.1- 2.10;3.1 - 3.8, 3.10 - 3.12;4.1 - 4.4, 4.14 - 4.15;

Report all items Level C plus: 1.2; 3.9, 3.13; 4.5 - 4.13, 4.16 - 4.17

Same requirementLevel B

g3 management approach

Not requiredInformation on Management Approach for each Indicator Category

Disclosure of Management Approach for each Indicator Category

g3 performance indicators & Sector Supplement indicators

Report at least 10 Performance Indicators, including at least one in each area: social, economic and environmental

Report at least 20 Performance Indicators, including at least one in each area: economic, environmental, human rights, labor, society, product responsibility

Respond on each core G3 and Sector Supplement indicator with due regard to the materiality Principle by either: (a) responding in relation to the indicator or (b) explaining its omission

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1 The Club outsources only security and cleaning services. 116 people work in this area, which accounts for 13.5% of workers. More information on pages 11, 12 and 13.

2 The Club is a non-profit association, with a legal form distinct from that of its members, who will not be held liable, jointly or separately, for obligations undertaken by the association. More information on page 11.

3 Formal practice of sports in all forms, especially football. It also fosters and develops social, educational, recreational, cultural, civic and welfare activities, out of goodwill.

sport club corinthians paulista76

ENVIRONMENTAL PERFORMANCE

Indicator Energy Reported Page

EN3 Direct energy consumption by primary energy source 12 TOTAL 17 and 76

Indicator Water Reported Page

EN8 Total water withdrawal by source 13 TOTAL17, 40 and 76

Indicator Compliance Reported Page

EN28Monetary value of significant fines and total number of non-monetary sanctions for noncompliance with environmental laws and regulations

TOTAL 50

SOCIAL PERFORMANCE

Indicator Employment Reported Page

LA1Total workforce by employment type, employment contract, and region 14 TOTAL 76

LA3Benefits provided to full-time employees that are not provided to temporary or part-time employees 15 TOTAL 76

Indicator Occupational health and Safety Reported Page

LA9health and safety topics covered in formal agreements with trade unions 16 TOTAL 76

Indicator Child Labor Reported Page

hR6 Measures taken to contribute to the elimination of child labor TOTAL 28 and 29

SOCIETy


SO8Monetary value of significant fines and total number of non-monetary sanctions

TOTAL 50

PRODUCT RESPONSIBILITy

Indicator Product and Service Labeling Reported Page

PR5Practices related to customer satisfaction, including results of surveys measuring customer satisfaction

TOTAL 35


PR9Monetary value of significant fines for noncompliance with laws and regulations concerning the provision and use of products and services

TOTAL 50

12 Power consumed by the Club comes from a utilities provider. The company does not make use of renewable and non-renewable power sources, and it does not acquire energy by extracting, cultivating, harvesting or converting from other energy sources. More information on page 17.

13 The Club makes use of water from the municipal water supplier and from an artesian well. When the new stadium starts its operations in 2014, rainwater will be harvested and reused. More information on pages 17 and 40.

14 The Club is located in São Paulo, and all its employees are formally registered, except the director and assistants to the Board of Directors, who are not remunerated. More information on pages 12 and 13.

15 The Club does not employ temporary workers. It employs interns who are entitled to transportation vouchers and paid vacations. However, all the remaining employees receive several benefits, such as life and health insurance, food and transportation vouchers, and maternity and paternity leave, in compliance with labor laws in effect.

16 The Club deals with issues regarding occupational health and safety through the Internal Commission for the Prevention of Accidents (CIPA), but these topics have not been established in formal agreements with unions.

\\gri

iN ThE LAST 15 MiNUTES OF ThE CLASSiC MATCh BETwEEN PALMEiRAS AND SÃO PAULO LAST SUNDAY AT MORUMBi STADiUM, AN UNBELiEVABLE PhENOMENON TOOk PLACE:

ALONg wiTh BOOiNg ThE PLAYERS, PALMEiRAS AND SÃO PAULO FANS STARTED ChANTiNg:

hiSTORiC ARChENEMiES, ThiS EXAMPLE REVEALS (...) ThE EXACT AMOUNT OF RESPECT, hATRED, AND FEAR

ThEY FEEL FOR ThEiR gREAT RiVAL.

ThiS iS ONE OF ThE gREATEST TRUThS ABOUT ThE BEhAViOR OF OUR FOOTBALL FANS.

excerpt from news article published in jornal da tarde, on july 21st, 1987

ThOSE whO DO NOT ROOT FOR CORiNThiANS,

ROOT AgAiNST CORiNThiANS

‘CORiNThiANS! CORiNThiANS! CORiNThiANS!’

1964Corinthians wins the State Championship in the aspirant category (it would win again in 1965 and 1966) and reveals one of best players in the world: Roberto Rivellino.

1965November 16 – Corinthians becomes the first team to represent the Brazilian National Team abroad, against Arsenal in London. In basketball, Corinthians, with the players Amaury, Wlamir, René, Ubiratan, and Rosa Branca, is the undefeated Metropolitan Champion and winner of the State Championship, Brazil Cup, and South American Championship. In July 1965, it defeats Real Madrid from Spain, 118-109, at Parque São Jorge.

1966Rio-São Paulo Tournament Champion, shared with Botafogo, Santos, and Vasco, due to the lack of dates for a tiebreaker. The Corinthians basketball team is two-time Metropolitan Champion and South American Champion, and places second in the World Club Cup.

1967Corinthians places first in the first round of the first Roberto Gomes Pedrosa (Robertão) Tournament. In the quarterfinals, with Palmeiras, Inter, and Grêmio, it finishes third.

1968march 6 – the team ends a ten-year, 22-match no-win streak against Pelé-led Santos: Corinthians wins 2-0 at the Pacaembu Stadium, with goals scored by Paulo Borges and Flávio.

1969The deaths of right-winger Lidu and left-winger Eduardo in a car accident shock the team, which at the time is leading the State Championship.

auguSt 17 – another win over Barcelona from Spain, this time 2-1, in the second 30-minute overtime, ensures the Costa del Sol Tournament win in Malaga, Spain.

1970In the Mexico World Cup, Brazil becomes three-time champion, with Rivellino. Corinthians goalkeeper Ado, a substitute for Félix, is also on the team.

1971February 19 – in a match played at Mineirão stadium in Belo Horizonte, Corinthians defeats Internacional (RS) 1-0, with a free-kick goal by Rivellino. The team becomes champion in the People’s Tournament, played by the most popular teams in Brazil (Corinthians, Flamengo, Atlético-MG, and Internacional-RS).

1972Corinthians reaches the semifinals in the Brazilian Championship.

1973march 3 – champion in the Laudo Natel Tournament, a single-elimination tournament that precedes the State Championship, defeating Palmeiras 2-1 in the final.

1974october 9 – Corinthians defeats São Paulo 1-0 and wins the first round of the State Championship, qualifying for the final match for the first time in 17 years. In the final, it is defeated by Palmeiras.

1975February 2 – after a 2-2 tie at the end of the normal playing time, Corinthians defeats São Paulo 4-3 in a penalty shootout. This clinches the São Paulo Futebol Clube Trophy, an international tournament promoted by São Paulo, with the presence of Peñarol from Uruguay and San Lorenzo from Argentina.

1976December 12 – approximately 80,000 fans travel to Rio de Janeiro to attend the Brazilian Championship semifinal match against Fluminense (1-1 draw, 4-1 penalty shootout), which allows Corinthians to advance to the final match against Internacional. It is considered one of the largest movements of people in times of peace.

1977october 13 – after 22 years, eight months and seven days, Corinthians wins the State Championship by defeating Ponte Preta 1-0, with a goal scored by Basílio.

1978November 26 – Corinthians wins the City of São Paulo Trophy, which is equivalent to the first round of the State Championship, by defeating Santos 1- 0. The match features a goal scored by Palhinha and a remarkable performance by Sócrates.

1979February 10, 1980 – the 2-0 win over Ponte Preta after the third match of the finals gives Corinthians another State Championship title, valid for the 1979 tournament, the 16th won by the Club in its history. Many were still to come.

1980The Club places fourth in the State Championship and fifth in the Brazilian Championship.

1981 The eighth place in the State Championship relegates Corinthians to the Silver Trophy (Brazilian Championship 2nd Division) in the next year. Start of the so-called Corinthians Democracy, a movement that aimed at ensuring greater participation of players and other Club employees in the decisions made by the Football Department.

1982December 12 – the 3-1 win over São Paulo ensures another State Championship title, the 18th in its history.

1983December 9 – the team becomes two-time State champion, again over São Paulo, after a 1-1 tie. This follows a win in the first match of the finals 1-0.

1984may 6 – After a defeat in the first game of the quarterfinals for the Brazilian championship in Rio, by a score of 2-0, Corinthians needs a victory by a two-goal difference against the two-time Brazilian Champion, Flamengo. The team pounds Flamengo 4-1 at Morumbi stadium and qualifies for the semifinals against Fluminense.

1985Corinthians puts together a super team, with players that have played for National Teams in every position: Carlos, Édson, Juninho, De León and Wladimir; Dunga, Casagrande and Zenon; and Paulo César, Serginho, and João Paulo.

1986Three Corinthians players are summoned to the Brazilian National Team competing in the Mexico World Cup: Carlos (goalkeeper), Édson (right-winger) and Casagrande (striker).

1987The Club finishes 19th, second-to-last, in the first round of the State Championship. However, in an incredible comeback, the Club wins 13 matches, ties five and loses only one match in the second round. It defeats Santos in the semifinals, plays the finals against São Paulo, and wins an honorable second place.

1988July 31 – the 1-0 win over Guarani in Campinas, with a goal scored in overtime by young Viola, only 19, ensures Corinthians’s 20th State Championship title.

1989In an unprecedented deal with Palmeiras, Corinthians trades midfielder Ribamar, and allows the arrival at Parque São Jorge of one of the greatest idols in the Club’s recent history: José Ferreira Neto, midfielder Neto.

1990December 16 – the 1-0 victory over São Paulo, with a goal scored by Tupãzinho, ensures Corinthians’s first Brazilian Championship title.

1991JaNuary 27 – Corinthians becomes champion of the Brazil Supercup by defeating Flamengo, Brazil Cup Champion, 1-0. The goal is scored by Neto.

1992may 1 – Parque São Jorge reopens with its present-day capacity in a match between Corinthians’s Masters team and the 1992 professional team, which wins by a score of 12-0.

1993Corinthians picks up a second-place finish in both the State Championship and the Rio-São Paulo Tournament. The Club is third in the Brazilian Championship, despite losing only a single match in the entire competition, to Vitória, 2-1, in Salvador (Bahia).

1994auguSt 9 – Corinthians conquers Santos 6-3 and wins the Bandeirantes Cup, qualifying for the next year’s Brazil Cup.

1995JuNe 21 – Corinthians wins its first Brazil Cup title by defeating Grêmio 1-0 in Porto Alegre, and qualifies for Copa Libertadores in the following year.

auguSt 6 – Corinthians wins another State Championship title by defeating Palmeiras for the first time in a final match, 2-1, with a goal scored by Elivélton in overtime.

1996auguSt 24 – the 2-0 win over Bétis in Cadiz, Spain, ensures the Ramón de Carranza international tournament title.

1997JuNe 5 – the 1-1 tie against São Paulo ensures the State Championship title in 1997, the year of the Club’s first ever partnership, with Banco Excel.

1998December 23 – the win over Cruzeiro 2-0, at Morumbi Stadium, ensures the second Brazilian Championship title.

1999JuNe 20 – State Champion once again, over Palmeiras. This comes after a 2-2 tie in the second game of the finals, with Edílson juggling the ball several times at the end of the match. The first match was won by Corinthians 3-0.

December 22 – the 0-0 tie against Atlético-MG, at Morumbi stadium, ensures the Brazilian Championship for the second consecutive year (1998/99) – the third title in its history (the first title was won in 1990).

2000JaNuary 14 – Corinthians defeats Vasco 4-3 in a penalty shootout, after a 0-0 tie in normal playing time and overtime. This makes the team the first FIFA Club World Cup champion, in a tournament held in Brazil.

2001may 27 – after winning the first match of the finals 3-0 in Ribeirão Preto, the 0-0 tie against Botafogo from Ribeirão Preto, at Morumbi stadium, ensures the 24th State Championship title in the team’s history.

2002Two achievements in three days: on May 12, the Corinthians-São Paulo match ends 1-1, securing the Rio-São Paulo Tournament title for Corinthians. On May 15, another tie, 1-1 against Brasiliense in Taguatinga (Federal District), ensures the title of the Brazil Cup. The team thus qualifies for the Libertadores Cup.

2003march 22 – State Champion for the 25th time, by defeating São Paulo 3-2.

2004JaNuary 25 – winner of the São Paulo Youth Football Cup.

2005December 4 – even after being defeated by Goiás, 3-2, in Goiânia in the last round, Corinthians wins the Brazilian Championship title for the fourth time. In this year Argentinean star Carlitos Tevez plays for the team and the partnership with MSI Group is established.

2006In the World Cup, held in Germany, Corinthians is represented in the Brazilian National Team by midfielder Ricardinho.

2007Corinthians is relegated to the B Series of the Brazilian Championship, and starts its administrative restructuring.

2008october 25 – the 2-0 win over Ceará at Pacaembu ensures a spot in the A Series of the Brazilian Championship in the following year. At the end of the year, Corinthians signs Ronaldo, the Phenomenon.

2009may 3 – the 1-1 tie against Santos at Pacaembu, after winning the first match 3-1 at Vila Belmiro, gives Corinthians its 26th State Championship title. It is undefeated for the fifth time in its history.

July 1 – the 2-2 tie against Internacional in Porto Alegre, after winning the first match 2-0 at Pacaembu, ensures Corinthians’s third Brazil Cup and a spot in Copa Libertadores.

2010The Club holds an extensive program to celebrate the Club’s Centennial, and wins a number of titles in different sports.

2011Corinthians wins the Brazilian Championship and places second in the State Championship.

2012The team plays in three championships: State Championship, Libertadores Cup, and Brazilian Championship.

our history//

thank god!corinthiano, rowdy and sufferer

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this is corinthians!!! · the morning in Campinas, the team defeats Ponte Preta, 1-0. In the...

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