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This is for anyone who makes a living from their expertise, knowledge, or wisdom. Coaches,...

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Page 1: This is for anyone who makes a living from their expertise, knowledge, or wisdom. Coaches, consultants, advisors, therapists, infopreneurs. If you use.
Page 2: This is for anyone who makes a living from their expertise, knowledge, or wisdom. Coaches, consultants, advisors, therapists, infopreneurs. If you use.

This is for anyone who makes a living from their expertise,

knowledge, or wisdom. Coaches, consultants, advisors, therapists,

infopreneurs. If you use your knowledge to create unique

breakthroughs for your clients, this is for you.

Page 3: This is for anyone who makes a living from their expertise, knowledge, or wisdom. Coaches, consultants, advisors, therapists, infopreneurs. If you use.

How to turn your expertise into a six-figure monthly income, even if

that seems like a ridiculous number right now.

How to generate Clients on Demand: The EXACT clients you want, whenever you want, at the

price you want.

Page 4: This is for anyone who makes a living from their expertise, knowledge, or wisdom. Coaches, consultants, advisors, therapists, infopreneurs. If you use.

How to command a premium price point. Stop selling your e-books, courses, or even your time for anything less than $1,000…and move as quickly as

possible into $2k, $5k, or $10k price points and higher.

How to leverage your service delivery so you can work with clients in groups instead of one-on-one,

and make more money in less time.

How to do ALL of this without a blog, a Twitter feed, SEO, social media, making videos, or any of the

“marketer” stuff you don't really want to do.

Page 5: This is for anyone who makes a living from their expertise, knowledge, or wisdom. Coaches, consultants, advisors, therapists, infopreneurs. If you use.
Page 6: This is for anyone who makes a living from their expertise, knowledge, or wisdom. Coaches, consultants, advisors, therapists, infopreneurs. If you use.
Page 7: This is for anyone who makes a living from their expertise, knowledge, or wisdom. Coaches, consultants, advisors, therapists, infopreneurs. If you use.

1. Do you have some months where cash just pours into your business...but you can’t seem to maintain it?

2. Do you start out every month wondering where the clients and sales are going to come from?

3. Do you secretly know your work is worth more than what you’re charging, but you're afraid if you raise your prices, no one will pay them?

Page 8: This is for anyone who makes a living from their expertise, knowledge, or wisdom. Coaches, consultants, advisors, therapists, infopreneurs. If you use.

4. Do you see other people in your business making the kind of income you want, and you just have no idea how they're doing it?

5. Are you working WAY too hard in your business? Too many hours, burning yourself out?

6. Do you feel like technology, or online marketing, is the enemy, or a threat to your business instead of an asset?

Page 9: This is for anyone who makes a living from their expertise, knowledge, or wisdom. Coaches, consultants, advisors, therapists, infopreneurs. If you use.
Page 10: This is for anyone who makes a living from their expertise, knowledge, or wisdom. Coaches, consultants, advisors, therapists, infopreneurs. If you use.
Page 11: This is for anyone who makes a living from their expertise, knowledge, or wisdom. Coaches, consultants, advisors, therapists, infopreneurs. If you use.

You'll have complete control over who you work with, how you serve

them, and the prices you can command.

You can generate Clients-on-Demand by using marketing that

establishes you as THE authority in your market, and adds massive

value to your audience.

Page 12: This is for anyone who makes a living from their expertise, knowledge, or wisdom. Coaches, consultants, advisors, therapists, infopreneurs. If you use.

You'll realize that the "invisible ceiling" on your income was never even there to begin with, and you'll

push through to five, then six figures per month faster than you ever

thought possible.

AND you'll do all of this while tapping back into the joy you first had when

you started this work.

Page 13: This is for anyone who makes a living from their expertise, knowledge, or wisdom. Coaches, consultants, advisors, therapists, infopreneurs. If you use.

There are 5 simple shifts you need to make to hit 6-figures per

month, while working less and getting better results for your

clients.

I'm going to walk you through EXACTLY how to make those

shifts today.

Page 14: This is for anyone who makes a living from their expertise, knowledge, or wisdom. Coaches, consultants, advisors, therapists, infopreneurs. If you use.

• The highest-paid webinar marketing expert in the world.

• Average monthly income of my highest-level Mastermind clients is $240,000/month.

• My specialty is helping experts create processes that do the selling FOR them, establish their authority, and make high-ticket sales on demand.

Page 15: This is for anyone who makes a living from their expertise, knowledge, or wisdom. Coaches, consultants, advisors, therapists, infopreneurs. If you use.
Page 16: This is for anyone who makes a living from their expertise, knowledge, or wisdom. Coaches, consultants, advisors, therapists, infopreneurs. If you use.

There are 5 key shifts you must make to take your business to 5-figures per month, and then 6-figures per month…while you enjoy more freedom in your

business.

I’m going to walk you through all 5 of them on this session.

Page 17: This is for anyone who makes a living from their expertise, knowledge, or wisdom. Coaches, consultants, advisors, therapists, infopreneurs. If you use.
Page 18: This is for anyone who makes a living from their expertise, knowledge, or wisdom. Coaches, consultants, advisors, therapists, infopreneurs. If you use.

The Strategy of Pre-Eminence is at the heart of everything we do:

1) Be the BEST in your area of mastery and have everything in

your business reflect that.

2) Never let a client do ANYTHING that isn’t in their best interests.

Take personal responsibility.

Page 19: This is for anyone who makes a living from their expertise, knowledge, or wisdom. Coaches, consultants, advisors, therapists, infopreneurs. If you use.

It doesn't matter how good your marketing is. There is NO escaping cause-and-effect.

If you want to attract decisive clients, you need to BE decisive. If you want to attract clients who are willing to pay a

premium price to grow their business, or be healthier, or get results, then YOU

had better do the same.

Page 20: This is for anyone who makes a living from their expertise, knowledge, or wisdom. Coaches, consultants, advisors, therapists, infopreneurs. If you use.
Page 21: This is for anyone who makes a living from their expertise, knowledge, or wisdom. Coaches, consultants, advisors, therapists, infopreneurs. If you use.

There are only 2 reasons why you’re not charging high prices…

Either you think your expertise isn’t worth it…

OR, you think it IS worth it, but you believe that if you charge

more, no one will pay it.Let’s address the 1st problem.

Page 22: This is for anyone who makes a living from their expertise, knowledge, or wisdom. Coaches, consultants, advisors, therapists, infopreneurs. If you use.

You are not selling your time. You are not selling your knowledge. You are selling the VALUE of the result you deliver. That’s what

your clients want.

High prices actually RE-ASSURE your clientele that you are Pre-Eminent…the best of the best.

Page 23: This is for anyone who makes a living from their expertise, knowledge, or wisdom. Coaches, consultants, advisors, therapists, infopreneurs. If you use.

Believe it or not, buying the BEST feels REALLY good.

People who pay MORE actually get better results than people

who don’t!

And of course, it’s MUCH easier to hit your income goals in $2,000 chunks than in $200 chunks…

Page 24: This is for anyone who makes a living from their expertise, knowledge, or wisdom. Coaches, consultants, advisors, therapists, infopreneurs. If you use.

THE PROOF IS IN THE PUDDINGAdam is an infopreneur with a

phenomenal course about creating newsletters for your fan

base. His course was $27.

We added a live coaching component, bumped the price to $2000 – and he immediately sold

14 copies at that price for a $28,000 payday. He would have

needed to sell 1,000 copies at the previous price.

Now he can work with just 14 people, and get them RESULTS!

Page 25: This is for anyone who makes a living from their expertise, knowledge, or wisdom. Coaches, consultants, advisors, therapists, infopreneurs. If you use.
Page 26: This is for anyone who makes a living from their expertise, knowledge, or wisdom. Coaches, consultants, advisors, therapists, infopreneurs. If you use.

Webinar marketing is the most powerful way to connect with your audience, establish your

authority and pre-eminence, and give them MASSIVE value…

…and it does all of these things WHILE you make an

outstanding offer.

Page 27: This is for anyone who makes a living from their expertise, knowledge, or wisdom. Coaches, consultants, advisors, therapists, infopreneurs. If you use.

THE OLD WAY: All you need is…

Facebook Page Twitter FeedInstagramYouTube ChannelHigh-Traffic BlogSEO & BacklinksLinked In

A Best-Selling BookReferralsWord-of-Mouth…and MAYBE you’ll get clients!

This is “cross your fingers” marketing.

Page 28: This is for anyone who makes a living from their expertise, knowledge, or wisdom. Coaches, consultants, advisors, therapists, infopreneurs. If you use.

DOES THIS MAKE SENSE?

?

Page 29: This is for anyone who makes a living from their expertise, knowledge, or wisdom. Coaches, consultants, advisors, therapists, infopreneurs. If you use.

THE NEW WAYYou don’t even NEED a blog, social media, or ANY of those things. A great webinar can replace ALL of

them with a simple process, like this:

Facebook Ad

Sign-Up Page Webinar New

Client

Page 30: This is for anyone who makes a living from their expertise, knowledge, or wisdom. Coaches, consultants, advisors, therapists, infopreneurs. If you use.

THE NEW WAYThis is simple. You can track people

through this entire process. There are only 4 moving parts. Plus, you set it up and let it do the work FOR you.

Facebook Ad

Sign-Up Page Webinar New

Client

Page 31: This is for anyone who makes a living from their expertise, knowledge, or wisdom. Coaches, consultants, advisors, therapists, infopreneurs. If you use.

A BRILLIANT WEBINAREstablishes pre-eminence, delivers value that knocks their socks off,

and builds a connection WHILE you pick up new clients.

Intro & Story

Core Content

Make an Offer

10-15 Minute Intro: Builds connection &

enthusiasm

30 Min. Core Content: Proves you can help by

ACTUALLY helping!

Final 10 Minutes: Makes a direct

offer to work with you

Page 32: This is for anyone who makes a living from their expertise, knowledge, or wisdom. Coaches, consultants, advisors, therapists, infopreneurs. If you use.

THE PROOF IS IN THE PUDDINGMy client Dave started out doing small-ticket product sales. We shifted him to a webinar-

only strategy, and he accelerated from $10,000/m, to $130,000/month ALL from

webinar marketing.

Page 33: This is for anyone who makes a living from their expertise, knowledge, or wisdom. Coaches, consultants, advisors, therapists, infopreneurs. If you use.

My latest webinar brought in $268,400 in just 3 months, in

addition to the other webinars I was running at the time.

ONE great presentation can be the backbone of a million-dollar

business if the webinar is good enough.

Page 34: This is for anyone who makes a living from their expertise, knowledge, or wisdom. Coaches, consultants, advisors, therapists, infopreneurs. If you use.

QUICK RECAP

So, now at this point, we know that we must be operating from Total

Integrity, charging a Premium Price, and using Secret Weapon

(webinars) to command that price point.

Now, let’s look at how to leverage our time and SCALE our business

without losing our minds.

Page 35: This is for anyone who makes a living from their expertise, knowledge, or wisdom. Coaches, consultants, advisors, therapists, infopreneurs. If you use.
Page 36: This is for anyone who makes a living from their expertise, knowledge, or wisdom. Coaches, consultants, advisors, therapists, infopreneurs. If you use.

The next shift is to disconnect your time from your income.

You have powerful knowledge to share with the world. Why share it

one person at a time?

Most of the 7-figure earners I work with have found ways to scale their time WHILE getting great results.

Page 37: This is for anyone who makes a living from their expertise, knowledge, or wisdom. Coaches, consultants, advisors, therapists, infopreneurs. If you use.

KERI BEFORE: ONE-ON-ONEKeri was a coach who saw

clients 1-on-1 at $125/session.

That choice DEFINED the limits of Keri’s income.

($125/hour) x (40 hours) = $5K/week or $20K/m.

Workload: 120 hours/m!

Page 38: This is for anyone who makes a living from their expertise, knowledge, or wisdom. Coaches, consultants, advisors, therapists, infopreneurs. If you use.

KERI AFTER: GROUP COACHINGKeri realized that while each client is unique, she was covering the SAME fundamentals over and over with

every client.

She created an 8-week online workshop teaching the fundamentals by video. She added e-mail support, and a group Q&A call every week to

“tweak” the program for each member.

Page 39: This is for anyone who makes a living from their expertise, knowledge, or wisdom. Coaches, consultants, advisors, therapists, infopreneurs. If you use.

SCENARIO TWO: GROUP COACHING

She priced the course at $2,000. The basic training is video (all done ahead of time). Her

total time commitment is one hour of Q&A once/week, and about 20 minutes/day of e-mail

support.

Total Workload: 12 hours per MONTH. Workload Dropped from 120 hours per

month to 12 hours per month.

Within 2 weeks of working together, she had sold 6, for $12,000. That’s $1000 an hour, and it’s continuing to go up as she doubles price.

Page 40: This is for anyone who makes a living from their expertise, knowledge, or wisdom. Coaches, consultants, advisors, therapists, infopreneurs. If you use.

SCENARIO TWO: GROUP COACHING

Keri used the extra time

and freedom to move to Coronado Island (her long-time dream).

Page 41: This is for anyone who makes a living from their expertise, knowledge, or wisdom. Coaches, consultants, advisors, therapists, infopreneurs. If you use.

You don’t have to do a group program, but it is the FASTEST

way to leverage yourself.

Keri has a life again, and is making MORE money went from working 40 hours per week, to

just 12 hours per MONTH. That’s leverage!

Page 42: This is for anyone who makes a living from their expertise, knowledge, or wisdom. Coaches, consultants, advisors, therapists, infopreneurs. If you use.
Page 43: This is for anyone who makes a living from their expertise, knowledge, or wisdom. Coaches, consultants, advisors, therapists, infopreneurs. If you use.

EVERYONE should have a mentor. Mentoring brings two things:

NEW IDEAS, and ACCOUNTABILITY.

There are new ideas in your head right now that would not have been there if you didn’t make

time for this webinar.

Page 44: This is for anyone who makes a living from their expertise, knowledge, or wisdom. Coaches, consultants, advisors, therapists, infopreneurs. If you use.

A good mentor will give you great ideas AND make sure you act on them.

A GREAT mentor will also put together a powerful group of people all working toward

similar goals…this multiplies everyone’s effectiveness exponentially.

In my mastermind, we have people earning $5,000 a month working right alongside

people earning $750,000/m. Everyone wins.

Page 45: This is for anyone who makes a living from their expertise, knowledge, or wisdom. Coaches, consultants, advisors, therapists, infopreneurs. If you use.

How to turn your expertise into a six-figure monthly income, even if

that seems like a ridiculous number right now.

How to generate Clients on Demand: The EXACT clients you want, whenever you want, at the

price you want.

Page 46: This is for anyone who makes a living from their expertise, knowledge, or wisdom. Coaches, consultants, advisors, therapists, infopreneurs. If you use.

How to command a premium price point. Stop selling your e-books, courses, or even your time for anything less than $1,000…and move as quickly as

possible into $2k, $5k, or $10k price points and higher.

How to leverage your service delivery so you can work with clients in groups instead of one-on-one,

and make more money in less time.

How to do ALL of this without a blog, a Twitter feed, SEO, social media, making videos, or any of the

“marketer” stuff you don't really want to do.

Page 47: This is for anyone who makes a living from their expertise, knowledge, or wisdom. Coaches, consultants, advisors, therapists, infopreneurs. If you use.

1. Have Total Integrity2. Command Premium Pricing3. Use the Secret Weapon

(Webinars)4. Leverage Your Time5. Invest in Mentoring

These 5 shifts alone are enough to propel you to six-figures month.

Page 48: This is for anyone who makes a living from their expertise, knowledge, or wisdom. Coaches, consultants, advisors, therapists, infopreneurs. If you use.
Page 49: This is for anyone who makes a living from their expertise, knowledge, or wisdom. Coaches, consultants, advisors, therapists, infopreneurs. If you use.

My team and I have set aside some time in the next week to speak to you personally about how you can apply these ideas

to your business starting TODAY.

The cost: Free.

Page 50: This is for anyone who makes a living from their expertise, knowledge, or wisdom. Coaches, consultants, advisors, therapists, infopreneurs. If you use.

You must be absolutely committed to hitting your income goals with total integrity and a true concern

for your clients’ well-being.

You must have expertise and REAL value to deliver. If you are selling

a $20 seaweed wrap, this is NOT for you!

Page 51: This is for anyone who makes a living from their expertise, knowledge, or wisdom. Coaches, consultants, advisors, therapists, infopreneurs. If you use.

On the call, we’ll help you get total clarity about EXACTLY what you want

your business to look like, and the EXACT steps you should take to

achieve your goals.

If you want us to help you, and if we think it’s a good fit, we may invite you to become one of the new clients we’ll

take on this month.

Page 52: This is for anyone who makes a living from their expertise, knowledge, or wisdom. Coaches, consultants, advisors, therapists, infopreneurs. If you use.

We’ll put you through the SAME programs we put our 7-figure

earners through. The curriculum is designed to get you to six-figures

per month and beyond with MAXIMUM leverage.

We’ll expect you to be making high-ticket sales and getting new clients at higher prices within 1-2 weeks.

Page 53: This is for anyone who makes a living from their expertise, knowledge, or wisdom. Coaches, consultants, advisors, therapists, infopreneurs. If you use.
Page 54: This is for anyone who makes a living from their expertise, knowledge, or wisdom. Coaches, consultants, advisors, therapists, infopreneurs. If you use.

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