Date post: | 17-Dec-2015 |
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This is for anyone who makes a living from their expertise,
knowledge, or wisdom. Coaches, consultants, advisors, therapists,
infopreneurs. If you use your knowledge to create unique
breakthroughs for your clients, this is for you.
How to turn your expertise into a six-figure monthly income, even if
that seems like a ridiculous number right now.
How to generate Clients on Demand: The EXACT clients you want, whenever you want, at the
price you want.
How to command a premium price point. Stop selling your e-books, courses, or even your time for anything less than $1,000…and move as quickly as
possible into $2k, $5k, or $10k price points and higher.
How to leverage your service delivery so you can work with clients in groups instead of one-on-one,
and make more money in less time.
How to do ALL of this without a blog, a Twitter feed, SEO, social media, making videos, or any of the
“marketer” stuff you don't really want to do.
1. Do you have some months where cash just pours into your business...but you can’t seem to maintain it?
2. Do you start out every month wondering where the clients and sales are going to come from?
3. Do you secretly know your work is worth more than what you’re charging, but you're afraid if you raise your prices, no one will pay them?
4. Do you see other people in your business making the kind of income you want, and you just have no idea how they're doing it?
5. Are you working WAY too hard in your business? Too many hours, burning yourself out?
6. Do you feel like technology, or online marketing, is the enemy, or a threat to your business instead of an asset?
You'll have complete control over who you work with, how you serve
them, and the prices you can command.
You can generate Clients-on-Demand by using marketing that
establishes you as THE authority in your market, and adds massive
value to your audience.
You'll realize that the "invisible ceiling" on your income was never even there to begin with, and you'll
push through to five, then six figures per month faster than you ever
thought possible.
AND you'll do all of this while tapping back into the joy you first had when
you started this work.
There are 5 simple shifts you need to make to hit 6-figures per
month, while working less and getting better results for your
clients.
I'm going to walk you through EXACTLY how to make those
shifts today.
• The highest-paid webinar marketing expert in the world.
• Average monthly income of my highest-level Mastermind clients is $240,000/month.
• My specialty is helping experts create processes that do the selling FOR them, establish their authority, and make high-ticket sales on demand.
There are 5 key shifts you must make to take your business to 5-figures per month, and then 6-figures per month…while you enjoy more freedom in your
business.
I’m going to walk you through all 5 of them on this session.
The Strategy of Pre-Eminence is at the heart of everything we do:
1) Be the BEST in your area of mastery and have everything in
your business reflect that.
2) Never let a client do ANYTHING that isn’t in their best interests.
Take personal responsibility.
It doesn't matter how good your marketing is. There is NO escaping cause-and-effect.
If you want to attract decisive clients, you need to BE decisive. If you want to attract clients who are willing to pay a
premium price to grow their business, or be healthier, or get results, then YOU
had better do the same.
There are only 2 reasons why you’re not charging high prices…
Either you think your expertise isn’t worth it…
OR, you think it IS worth it, but you believe that if you charge
more, no one will pay it.Let’s address the 1st problem.
You are not selling your time. You are not selling your knowledge. You are selling the VALUE of the result you deliver. That’s what
your clients want.
High prices actually RE-ASSURE your clientele that you are Pre-Eminent…the best of the best.
Believe it or not, buying the BEST feels REALLY good.
People who pay MORE actually get better results than people
who don’t!
And of course, it’s MUCH easier to hit your income goals in $2,000 chunks than in $200 chunks…
THE PROOF IS IN THE PUDDINGAdam is an infopreneur with a
phenomenal course about creating newsletters for your fan
base. His course was $27.
We added a live coaching component, bumped the price to $2000 – and he immediately sold
14 copies at that price for a $28,000 payday. He would have
needed to sell 1,000 copies at the previous price.
Now he can work with just 14 people, and get them RESULTS!
Webinar marketing is the most powerful way to connect with your audience, establish your
authority and pre-eminence, and give them MASSIVE value…
…and it does all of these things WHILE you make an
outstanding offer.
THE OLD WAY: All you need is…
Facebook Page Twitter FeedInstagramYouTube ChannelHigh-Traffic BlogSEO & BacklinksLinked In
A Best-Selling BookReferralsWord-of-Mouth…and MAYBE you’ll get clients!
This is “cross your fingers” marketing.
DOES THIS MAKE SENSE?
?
THE NEW WAYYou don’t even NEED a blog, social media, or ANY of those things. A great webinar can replace ALL of
them with a simple process, like this:
Facebook Ad
Sign-Up Page Webinar New
Client
THE NEW WAYThis is simple. You can track people
through this entire process. There are only 4 moving parts. Plus, you set it up and let it do the work FOR you.
Facebook Ad
Sign-Up Page Webinar New
Client
A BRILLIANT WEBINAREstablishes pre-eminence, delivers value that knocks their socks off,
and builds a connection WHILE you pick up new clients.
Intro & Story
Core Content
Make an Offer
10-15 Minute Intro: Builds connection &
enthusiasm
30 Min. Core Content: Proves you can help by
ACTUALLY helping!
Final 10 Minutes: Makes a direct
offer to work with you
THE PROOF IS IN THE PUDDINGMy client Dave started out doing small-ticket product sales. We shifted him to a webinar-
only strategy, and he accelerated from $10,000/m, to $130,000/month ALL from
webinar marketing.
My latest webinar brought in $268,400 in just 3 months, in
addition to the other webinars I was running at the time.
ONE great presentation can be the backbone of a million-dollar
business if the webinar is good enough.
QUICK RECAP
So, now at this point, we know that we must be operating from Total
Integrity, charging a Premium Price, and using Secret Weapon
(webinars) to command that price point.
Now, let’s look at how to leverage our time and SCALE our business
without losing our minds.
The next shift is to disconnect your time from your income.
You have powerful knowledge to share with the world. Why share it
one person at a time?
Most of the 7-figure earners I work with have found ways to scale their time WHILE getting great results.
KERI BEFORE: ONE-ON-ONEKeri was a coach who saw
clients 1-on-1 at $125/session.
That choice DEFINED the limits of Keri’s income.
($125/hour) x (40 hours) = $5K/week or $20K/m.
Workload: 120 hours/m!
KERI AFTER: GROUP COACHINGKeri realized that while each client is unique, she was covering the SAME fundamentals over and over with
every client.
She created an 8-week online workshop teaching the fundamentals by video. She added e-mail support, and a group Q&A call every week to
“tweak” the program for each member.
SCENARIO TWO: GROUP COACHING
She priced the course at $2,000. The basic training is video (all done ahead of time). Her
total time commitment is one hour of Q&A once/week, and about 20 minutes/day of e-mail
support.
Total Workload: 12 hours per MONTH. Workload Dropped from 120 hours per
month to 12 hours per month.
Within 2 weeks of working together, she had sold 6, for $12,000. That’s $1000 an hour, and it’s continuing to go up as she doubles price.
SCENARIO TWO: GROUP COACHING
Keri used the extra time
and freedom to move to Coronado Island (her long-time dream).
You don’t have to do a group program, but it is the FASTEST
way to leverage yourself.
Keri has a life again, and is making MORE money went from working 40 hours per week, to
just 12 hours per MONTH. That’s leverage!
EVERYONE should have a mentor. Mentoring brings two things:
NEW IDEAS, and ACCOUNTABILITY.
There are new ideas in your head right now that would not have been there if you didn’t make
time for this webinar.
A good mentor will give you great ideas AND make sure you act on them.
A GREAT mentor will also put together a powerful group of people all working toward
similar goals…this multiplies everyone’s effectiveness exponentially.
In my mastermind, we have people earning $5,000 a month working right alongside
people earning $750,000/m. Everyone wins.
How to turn your expertise into a six-figure monthly income, even if
that seems like a ridiculous number right now.
How to generate Clients on Demand: The EXACT clients you want, whenever you want, at the
price you want.
How to command a premium price point. Stop selling your e-books, courses, or even your time for anything less than $1,000…and move as quickly as
possible into $2k, $5k, or $10k price points and higher.
How to leverage your service delivery so you can work with clients in groups instead of one-on-one,
and make more money in less time.
How to do ALL of this without a blog, a Twitter feed, SEO, social media, making videos, or any of the
“marketer” stuff you don't really want to do.
1. Have Total Integrity2. Command Premium Pricing3. Use the Secret Weapon
(Webinars)4. Leverage Your Time5. Invest in Mentoring
These 5 shifts alone are enough to propel you to six-figures month.
My team and I have set aside some time in the next week to speak to you personally about how you can apply these ideas
to your business starting TODAY.
The cost: Free.
You must be absolutely committed to hitting your income goals with total integrity and a true concern
for your clients’ well-being.
You must have expertise and REAL value to deliver. If you are selling
a $20 seaweed wrap, this is NOT for you!
On the call, we’ll help you get total clarity about EXACTLY what you want
your business to look like, and the EXACT steps you should take to
achieve your goals.
If you want us to help you, and if we think it’s a good fit, we may invite you to become one of the new clients we’ll
take on this month.
We’ll put you through the SAME programs we put our 7-figure
earners through. The curriculum is designed to get you to six-figures
per month and beyond with MAXIMUM leverage.
We’ll expect you to be making high-ticket sales and getting new clients at higher prices within 1-2 weeks.