249,000 PEOPLE, 9,600 BUSINESSES, 37 SQUARE MILES, 60% GREEN SPACE, FASTEST GROWING ECONOMY IN GM, £5 BILLION GVA, UK’S HOTSPOT FOR BUSINESS START-UPS, 7.5 MILLION VISITORS A YEAR, BRITAIN’S LARGEST INLAND WATERWAY, ONE MINUTE WALK FROM MANCHESTER CITY CENTRE, NORTHERN HOME OF THE BBC AND ITV, MEDIACITYUK, THE LOWRY, RHS GARDEN BRIDGEWATER, ONE LEADING UK UNIVERSITY, ONE OUTSTANDING NHS TRUST, ONE AIRPORT.
WELCOME TO SALFORD – A MODERN GLOBAL CITY
Position Statement
Salford is changing. Unprecedented private and public investment
over the last ten years, including renowned schemes such as
MediaCityUK, is transforming the city from its industrial roots.
As a result, more people than ever are choosing Salford as a place to live,
work, invest and visit. Salford’s economy is growing well above regional and
national averages and is outperforming both London and Manchester to
become the UK’s hot spot for starting a new business. With a strong cultural
and tourism offer, a rich heritage and huge swathes of beautiful
green spaces, the city truly has something for everyone.
But Salford also remains a city of contrasts, with some of the most
prosperous and deprived wards in the country. With the council's core
funding from central government cut by 47% since 2010, it is clear
we need to develop radical new ways of working with our partners, residents
and vibrant voluntary and community sector to make the best use of the
city’s collective resources.
At the heart of our approach is an ambitious plan to transform Salford into a
modern global city, but with a clear vision for ‘A Better and Fairer Salford’.
The next ten years promise to be even more exciting.
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THIS IS SALFORD’S TIME
Salford’s exceptional levels of growth are
supported by clear policies that identify long-
term objectives and three of the strongest
investment opportunities in the region:
1. City Centre Salford
Development ambition is already evidenced by
a strong development pipeline and over the
next 25 years has the potential to grow
significantly with up to: 12,500 new jobs,
120,000 m2 of employment floor space, 14,000
new homes and 20,000 new residents.
2. MediaCityUK and The Quays
Further phases between now and 2030 will see
further investment of up to £1billion aimed at
doubling the size of MediaCityUK.
3. Greater Manchester Western Gateway
A vast area with transport and connectivity at its
heart. The opportunity to create a tri-modal
inland waterway that will transform the way
goods are transported, not just in the northwest,
but across the Northern Powerhouse.
Salford has successfully attracted
more than £2.6 billion of private
sector investment into the city over
the last decade. The business base has diversified and grown,
new industries have been attracted and
population numbers are once again on the rise.
Investment has been secured in new
commercial developments, housing,
infrastructure, public realm, cultural, health
and educational facilities. This has transformed
the local economy with new jobs in the digital,
media, creative and professional services, and
distribution and logistics industries.
Future economic indicators are hugely positive
and Salford has much to look forward to with a
further:
40,000 new jobs and
40,000 new homes by 2040.
Since 2005, Salford has seen its: Population grow by 24,000 people to
249,000 (11%) - above the GM (7%) and
national (7.4%) averages.
GVA grow by over £1 billion (23.1%) to
more than £5 billion, well above the GM
(13.9%) and national (16.5%) averages.
Number of jobs grow by 14,000 to
135,000 (11%), above the GM (8.1%) and
national (7.7%) averages.
Business base grow by almost 1,600 to
9,600 (20.3%), outstripping GM (16.5%).
A decade of growth
Over the next decade, Salford will see its:
Population grow by a further 20,000
residents (8.2%), above GM (4.6%) and
national (6%) averages.
GVA grow by £2 billion (35.2%), above GM
(30.8%) and national (31.3%) averages.
Number of jobs grow by 15,000 jobs
(10.6%), above the GM (6.4%) and
national (6%) averages.
Private sector investment grow by a
further £3.9 billion.
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The Lowry, the top visitor destination in GM and home to the world's largest public collection of paintings and drawings by LS Lowry.
Abundant green spaces including 72 parks, five nature reserves, six canals and 30 miles of waterway.
MediaCityUK and The Quays is one of the UK’s most successful regeneration projects. Northern home of the BBC and ITV, it is one of the leading digital, creative and technology clusters in Europe.
RHS Garden Bridgewater - The Royal Horticultural Society’s fifth garden - will open in 2019 and could become the largest visitor attraction in GM.
The city’s vibrant and sizeable voluntary, community and social enterprise sector is home to 1,513 different VCSE organisations with a combined income totalling £165 million in 2015.
But what separates Salford from any other city is the diversity and quality of our assets - our jewels in the crown.
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Salford Royal Hospital is the first
trust in the north of England to
achieve the highest ‘Outstanding’
rating given by the Care Quality
Commission.
Ordall Hall is Salford’s Grade 1 listed
Tudor manor house, first recorded in
1177. Re-opened in May 2011
following a two year £6.5 million
restoration project.
The Landing is Salford’s super
accelerator for digital businesses
and a major asset in supporting
innovation, business growth and
collaboration amongst digital
SMEs in the region.
The University of Salford is
hugely ambitious with growing
graduate retention year on year.
Its ground breaking Industry
Collaboration Zones are
revolutionising the traditional
academic offering to better
meet industry needs.
Port Salford, the UK’s first tri-modal
port facility could create up to 10,000
new jobs as this major distribution hub
comes on stream.
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Salford’s regeneration and growth is not all about
shiny new buildings and infrastructure. The city is
determined that residents see much more of the
benefits of this prosperity.
The following offers just
a flavour of the innovative
and ground breaking work
Salford is undertaking to
better connect our people
and place.
Salford City Council and its partners know
we must take a radically different approach
if we are to ensure residents are able and
ready to participate in this growth.
Salford’s elected City Mayor has taken a
strong leadership and place shaping role,
and has brought together political and
organisational leaders from across the
city behind a shared vision for ‘A Better
and Fairer Salford’.
Working with key anchor institutions
including the NHS, university, housing
providers and the VCSE sector, the city is
driving forward a shared set of cross-cutting
priorities that place inclusive growth at the
heart of public investment.
CONNECTING PEOPLE AND PLACE
The Great Eight shared priorities
TACKLING POVERTY AND INEQUALITY
Salford City Council is proud to be part
of a compassionate and socially
conscious city that is working hard to
help tackle poverty and inequality.
Woking with, and listening to Salford’s
Poverty Truth Commission (PTC), we have
already made over £3 million of extra
investment in services to help some of our
most vulnerable residents, as part of city’s
anti-poverty strategy ‘No-one left behind’.
The PTC has, uniquely, given residents a
direct voice in shaping and developing the
strategy and its actions, as the only way
poverty will be truly addressed is when those
who experience it first-hand are at the heart
of the process.
Key highlights from the first year include:
Our £170,000 direct investment into Salford’s
Credit Union is offering more choices for
Salford people to access the affordable credit
and savings they need.
Our £300,000 extra cash injection into Salford’s
local welfare assistance scheme (Salford
Assist) is already making a huge difference in
supporting more low income families in crisis.
We have invested £75,000 to help strengthen
Salford’s food crisis support services and
develop a sustainable network of food clubs in
every neighbourhood area.
We have set up a commission to look at new
ways of eradicating homelessness in the city
and wider region, that will inform development
of the city’s next statutory homelessness
strategy
We are supporting our young care leavers in
the difficult transition from childhood to
adulthood by exempting them from council tax
and we have reviewed the way we recover
debts from other low income groups to ensure
it is done in the most sensitive way possible.
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DEVELOPING SKILLS AND A STRONG EDUCATION OFFER
We are also developing new and creative
ways to provide better and earlier support for
young people and families. Spearheaded by
the innovative FACT programme, the council
has teamed up with local businesses to raise
aspirations and encourage entrepreneurship
in schools through our exciting Hackathon
initiatives.
The city’s journey to being rated ‘Good’ for
safeguarding children (the first in the country
under the new framework) has also truly
been inspiring and is a testament to the
strong partnerships that have been put in
place, improved training and above all,
outstanding commitment from staff to truly
transforming what we do.
As a city that sprang from local
factories and industry, Salford is
fast becoming home to the
industries of the modern age, with
the rapid growth in digital, creative
and media jobs meaning we have
one of the most skilled technical
workforces in the region.
Through the city’s Employment and Skills
Strategy, we are working closely with
schools, colleges, university and
businesses to develop a more joined-up
skills and employment offer that better
meets the needs of employers and
residents and supports more people back
into good quality, sustainable work.
Salford has a clear ambition to become a
Digital City and is strongly committed to
connecting residents to the opportunities
created in our growing digital and
creative industries.
As part of the city’s Digital Everyone
Plan, we have linked up with Barclays to
create the pioneering Digital Eagles
programme to create a network of
digital champions across the city. And
we are working closely with Good Things
Foundation to get 8,000 of our most
digitally excluded residents online and
confident about using technology within
the next two years.
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TRANSFORMING HEALTH AND SOCIAL CARE
Salford is at the very forefront of a
national health revolution that is
bringing social care, mental health,
community nursing and hospital
services together, ushering in a new
era of joined-up care.
Our health system is one of, if not the,
strongest in the country. The Clinical
Commissioning Group and Acute Trust
have been rated outstanding for the last
two years, along with the first GP practices
rated by the CQC.
In July 2016, Salford became the first
place in the country to launch a pioneering
new Integrated Care Organisation (ICO)
that is transforming the relationship that
the council and NHS have with patients,
people and communities. Salford Together is the culmination of
four years of tireless work by the council,
NHS Salford CCG, Salford Royal FT and
Greater Manchester Mental Health FT,
with the transfer of nearly 450 adult social
care staff from the council to the new
organisation led by Salford Royal, with a
pooled budget in excess of £236 million.
The move is being viewed nationally by
health sector leaders as ground breaking,
and has already led to increases in
efficiency and effectiveness, in a system
now better able to cope with seasonal
pressures and meet performance targets.
The partnership is also one of the first
Vanguard sites in the country.
As well as the creation of the ICO, Salford is
also leading the way in many other areas of
health and social care transformation:
• Salford’s Locality Plan – our blueprint
for improving health and social care over
the next five years - has been recognised
as the most highly developed in GM and
was the first to access £21.2 million of
transformational funding as a result.
• The city’s pioneering mutual, Aspire,
owned by 375 former council staff
delivers £11 million of adult social care
services, in addition to the ICO.
• The city’s Alcohol and Recovery Service
(Achieve) has been commended for the
innovative nature and extensive reach of
its activity that extends far beyond the
traditional drug and alcohol treatments.
The launch of MyCity Health - a new
health and wellbeing website which
enables residents to find information and
services to help with issues that
frequently affect health from smoking,
drinking, eating and thinking to fitness,
sexual health and disability.
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INCLUSIVE ECONOMIC DEVELOPMENT
Salford has fantastic growth
potential and our forthcoming
inclusive economic growth and place
making strategy will set out a clear
framework for attracting investment
and delivering new jobs and
opportunities over the next ten years.
But we know growth on its own isn’t
enough. It is equally vital that we connect
our residents to the opportunities
generated through this growth and use the
council’s significant influence to work with
employers who are committed to giving
something back in return – those who offer
local jobs, look after their employees and
pay them well.
As the only accredited Living Wage employer
in Greater Manchester and the first Living
Wage Champion award winner in the North
West, Salford City Council is taking a strong
lead and using its significant influence to
encourage more local employers to do the
same.
More than 90 employers have signed up to
the city’s Employment Standards Charter
that encourages Salford based
organisations to improve pay and
conditions and ensure more local people
benefit from local employment and training
opportunities.
Salford is the first area in GM to develop its
own local Industrial Strategy that aims to
capitalise on the city’s huge industrial
growth potential and large industrial land
offer – particularly in the creative, digital,
construction and manufacturing sectors.
Alongside the rapid growth in the city we
are also maintaining our environment,
making sure it is clean and safe. We are
improving our green spaces to create
places which people can enjoy. Over 60% of
Salford is green space and includes our five
award winning green flag parks.
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SECURING AFFORDABLE HOUSING
As with most places, Salford
continues to see a significant
increase in the social housing
waiting list. Recent estimates
suggest the city needs to build 760
low cost rented homes each year to
meet current and future demand.
Salford City Council already has a robust
approach to securing Section 106
contributions with an impressive £6.5
million secured last year alone (four times
more than Manchester). This has helped (in
part) to deliver 461 affordable homes in
2016/17 – one of the highest rates in
Greater Manchester.
But we want to go further and faster.
Working with Salford’s social housing
providers, the council is exploring
alternative housing investment models that
can deliver even more of the genuinely
affordable homes the city needs.
This includes the launch of the council’s
own ethical housing development
company (Derive Ltd) that will help to
build the city’s first council housing in
decades.
With £2 million already set aside, and the
promise of much more to come, this is a
serious commitment to address current
market failure and build the truly
affordable housing Salford so desperately
needs.
Building on past achievements, work is
also continuing on making the best use of
the city’s existing homes and buildings,
and making sure that homes meet the
appropriate quality standards. Salford
has the fifth highest reduction in empty
homes in the country.
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IMPROVING TRANSPORT
Salford lies at the heart of a
connected north with good road and
public transport links to all parts of
the UK.
Working with key strategic partners such
as Transport for Greater Manchester,
Transport for the North and Peel Land and
Property, we are delivering regionally and
locally significant transport improvements
to relieve congestion, support growth and
reduce air pollution.
The £138 million Port Salford project will
be the UK’s first tri-modal (served by road,
rail and short-sea shipping) inland port and
distribution park on the Barton Strategic
Site adjacent to the Manchester Ship Canal.
It will provide a central north west
distribution base to improve supply chains
for businesses across the north and
enable direct barge access to the river
terminal at the Port of Liverpool, helping to
reduce the environmental impact of the
terminal's expansion by reducing freight
levels on the road.
In 2015, Salford also launched the
innovative Green Wheels Travel Scheme
that saw the introduction of Salford’s first
eco-friendly car club for staff and
members of the public in a city where up to
55% of people in some areas do not have
access to a car.
The scheme has successfully reduced
business miles travelled by car, saving over
£150,000 a year and reducing carbon
emissions by 478 tonnes each year. In
recognition of this impact, the scheme won
a top award in the 2017 North of England
Transport Awards, and was also shortlisted
in the prestigious Guardian Public Sector
Awards.
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MAXIMISING SOCIAL VALUE
Salford is one of the leading areas
nationally for building social value;
ensuring Salford City Council
maximises the value of every pound
that it spends for the benefit of its
communities.
In October 2017, Salford was one of the
first local authorities to publish a Social
Impact report that shows:
56% of the council’s direct spend
(£111m) is with Salford based suppliers
and growing.
63% of the council’s total spend (£124m)
is with small and medium enterprises,
including VCSE organisations and
growing.
70% of the council’s total spend (£48m)
with Salford based suppliers is with
organisations based in, or with a branch
in, the 20% most deprived areas of
the city.
The city’s ground breaking Social Value
Alliance has also recently launched a
citywide 10% Better in Salford campaign,
which describes the difference that could
be made using social value if there was a
10% improvement across 11 social,
environmental and economic outcomes.
Salford is also the north west’s first Social
Enterprise City and was recognised in the
national Social Enterprise Awards for its
efforts in buying from social enterprises
and businesses in Salford.
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AN EFFECTIVE ORGANISATION
Salford City Council is taking a
radically different approach to how
it organises and designs its services
through the innovative organisational
development methodology (The
Salford Way) that places greater
stakeholder engagement and co-
design at its very heart.
Through this approach, employees are fully
involved and engaged from the outset in
the redesign of services and developing
shared outcomes. The council has
challenged its leaders to empower
employees to change what gets in the way,
allowing those who do the work to own and
lead the change.
This approach also reflects the important
role of technology, end user involvement
(employees and residents), understanding
the user experience and customer journey
as part of the redesign of council services.
Salford’s approach has been recognised
nationally by being shortlisted in the 2017
MJ Awards for both Local Authority of the
Year and Most Improved Council.
The council is also working hard to be
more energy efficient and smarter in its
sustainable use of resources. The council
has its own Carbon Management Plan and
has done a great deal to reduce its carbon
footprint and save energy and money. This
includes:
Installation of photovoltaic solar panels
on the town hall.
Heating and lighting controls (in the
council’s own property).
Introducing energy efficient street
lighting and improving the fuel efficiency
of its vehicle fleet.
Encouraging staff to become more
carbon literate.
Helping private sector households to
improve their home’s efficiency
Working with social housing providers to
make homes more energy efficient,
reduce CO2 emissions and save
residents money.
The council has also set a target to further
reduce energy use – a 10% reduction in
energy consumption (electricity and gas
combined) across all council facilities by
December 2019, saving 3,441,720kWh or
940 tonnes of carbon.
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FORGING STRATEGIC PARTNERSHIPS
To drive forward the city’s shared
priorities, Salford City Council is
working strategically with some of
the city’s key anchor institutions to
explore better collaboration around
our collective aspirations.
In October 2016, political and officer
leadership from the council and University
of Salford came together for the first of
many joint strategic conferences to forge
stronger operational and academic links for
the benefit of the wider community. This
includes:
Working together to develop a
comprehensive master plan vision for the
university’s main student campus and the
wider City Centre Salford area.
Formation of new research and
knowledge exchange partnerships such
as the Salford Anti-Poverty Taskforce and
Fair Rents Commission.
The signing of a unique cultural
partnership agreement along with the
Arts Council England that allows arts and
culture to become embedded in the
strategic thinking for the city, leading to
the creation of a new cultural strategy
due in early 2018.
Leading in Greater Manchester
The ten local authorities of Greater
Manchester have a long and rich history of
working together. This record of co-
operation and the creation of the Greater
Manchester Combined Authority in 2011 has
helped Salford play a leading role in the
most ambitious programme of devolution in
The Northern Powerhouse.
Devolution brings exciting opportunities,
which Salford City Council is seizing with
both hands to pioneer new ways of doing
things. This includes: leading on the review
of services for children across GM in
partnership with the Department for
Education; the redrafting of the GM Spatial
Planning framework and having the political
portfolio lead for housing, planning and
homelessness, and Chief Executive portfolio
lead for business investment and the
economy.
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