This presentation is to provide support to Mocha Moms chapters to fundraise between May and June...

GIVING BACK IS THE NEW BLACKTM

mocha moms

plan

•  Overview of ModaVive

•  How it works

•  Case Studies

•  Roll-‐out plan

•  How the Financials Work

•  Flash Fundraiser Cash Prizes

•  ModaVive Success Tools

•  Social Media Support

•  Fundraising Roadmap

modavive is simple to understand

Dress drives to-date

•  GirlUp Clubs •  BuildOn Chapters •  SororiGes

•  Junior Leagues •  Girl Scout Troops •  OperaGon Smile

•  Private High Schools •  Performing Arts Auxiliaries •  United Way

case studies

•  Beneficiary: buildOn

•  Loca,on: UC Berkeley

•  Style: Sorority Dress-‐Off

•  Award: Chipotle Dinner

•  Results: 400+ dresses

•  Beneficiary: GO •  LocaGon: ModaVive

•  Style: Drop-‐off

•  Award: CelebraGon

•  Results: 250+ items

CAMPAIGN EVENT

ROLL-OUT

•  Planning: Now through May

•  Collec,on Drive: •  Month of June

•  Send in collected items to ModaVive •  No later than July 3rd, 2015

•  Flash Sale: •  Starts July 17th •  Concludes July 31st

How the financials work •  Amount:

•  60% of the net* proceeds that meets our Brand Guidelines

Boèga Veneta Brian Atwood Burberry Chanel ChrisGan LoubouGn Chloe Dolce & Gabbana Donna Karan Dooney & Bourke Fendi Giuseppe Zanod Gucci

Hermes Jimmy Choo Kate Spade Louis Vuiòn

Manolo Blahnik Marc Jacobs Michael Kors Mulberry

Miu Miu

Sergio Rossi

Tory Burch

Walter Steiger

Designer & Contemporary Brands

Shoes & Handbags

Ann Taylor

Anthropologie

Badgley Mischka

Banana Republic

BCBG

Burberry

Calvin Klein

Celine

Chanel

Chloe

ChrisGan Dior

Diane von Furstenberg

Dolce & Gabbana

Donna Karan

Elizabeth & James

Free People

Giorgio Armani

Gucci

Haute Hippie

J. Crew

James Perse

Kate Spade

L.A.M.B.

Lanvin

Levi's

Louis Vuiòn

Marc Jacobs

Michael Kors

Milly

Oscar de la Renta

Prada

Proenza Schouler

Rag & Bone

Ralph Lauren

Roberto Cavalli

Stella McCartney

Tahari

The Row

Theory

Three Dots

Tory Burch

Tracy Reese

Versace

Vince

Zara

* Net proceeds = Gross proceeds less shipping costs & CC processing fees

How the financials work

•  Amount: §  60% of all accepted items §  10% of anything purchased with Promo Code

•  Fundraising Totals Announced: July 17th, 2015 •  Tracking: ModaVive will keep track of chapters donaGons

•  Condi,ons: §  ModaVive only sells items in very good, excellent or new condiGon §  ModaVive donates items that do not meet our criteria to another worthy charity

•  Free Shipping: For 50 or more accepted items collected by your chapter

* Net proceeds = Gross proceeds less shipping costs & CC processing fees

How the financials work

•  Amount: •  60% of the net proceeds of items accepted

CATEGORIES: Category 1 Category 2 Category 3

EXAMPLE BRANDS: Anthropologie, Banana Republic, Betsey Johnson, Free People, J. Crew, Three Dots, Zara

BCBG, DKNY, Kate Spade, Marc by Marc Jacobs, Nicole Miller, Tory Burch

Chanel, Dolce & Gabbana, Carolina Herrera, Oscar de la Renta, Prada, ValenGno, Versace, Louis Vuiòn

RETAIL PRICE: Under $250 $250 -‐ $500 $1,000+ RE-‐SALE VALUE: <$50 $50 -‐ $100 $200+ AVERAGE: $50 $75 $300 DRESS DRIVE EXAMPLES -‐ 50 DRESSES $1,500 $2,250 $9,000 -‐ 100 DRESSES $3,000 $4,500 $18,000 -‐ 150 DRESSES $4,500 $6,750 $27,000

Example of Fundraising ExpectaGons

These are the items that sell fastest meaning you get your money sooner!

Flash fundraiser cash prizes

The chapters that bring in the most accepted items* win addiGonal cash prizes:

–  Third Place $250

–  Second Place $500

–  First Place $750

•  The chapter that drives the most sales** using their unique Promo Code is awarded an addiGonal $500.

•  All chapters that drive 10+ sales

receive a special co-‐branded gik!

COLLECTING ITEMS SELLING ITEMS

* Based on the Brand Guidelines ** Minimum of 10 items sold

modavive success tools

•  Fundraising Toolkit



•  Types of campaigns

•  Simple-‐to-‐plan events



•  Types of campaigns

§  MulG-‐day Drop-‐off

ü  Choose a public locaGon ü  Provide hours that drop-‐off occurs ü  Provide donor receipts

§  Pick-‐up ü  Arrange a schedule for pick-‐ups ü  Provide opGons



•  Themes

§  Customized markeGng materials



•  Themes

•  Brand guidelines

Designer & Contemporary Brands

Coòn On Forever 21

H&M Kohls (City Triangles)

Old Navy Target (incl. Mossimo)

Walmart Wet Seal

Not Accepted

Ann Taylor

Anthropologie

Badgley Mischka

Banana Republic

BCBG

Burberry

Calvin Klein

Celine

Chanel

Chloe

ChrisGan Dior

Diane von Furstenberg

Dolce & Gabbana

Donna Karan

Elizabeth & James

Free People

Giorgio Armani

Gucci

Haute Hippie

J. Crew

James Perse

Kate Spade

L.A.M.B.

Lanvin

Levi's

Louis Vuiòn

Marc Jacobs

Michael Kors

Milly

Oscar de la Renta

Prada

Proenza Schouler

Rag & Bone

Ralph Lauren

Roberto Cavalli

Stella McCartney

Tahari

The Row

Theory

Three Dots

Tory Burch

Tracy Reese

Versace

Vince

Zara




•  MarkeGng materials

•  Tips for collecGng highest-‐quality items




•  MarkeGng materials

•  Tips for collecGng highest-‐quality items §  Local affluent volunteer groups

ü  Junior Leagues ü  Performing Arts organizaGons (Opera,

Symphony, Ballet) ü Museums

§  Local thrik stores §  Your Friends’ Closets



•  Customized markeGng materials


•  Tips for collecGng highest-‐quality items

•  Mocha Moms Group on MV site

•  Blog posts relevant to the group

•  Direct links to the Mocha Moms bouGque

•  Showcase of parGcipaGng chapters •  Sharing of best pracGces

modavive SOCIAL MEDIA SUPPORT

•  Social media templates

Example: “The countdown begins! Only (x) days unGl the Mocha Moms sale @modavive! Raise money 4 @mochamoms. #fashion #giveback”

CapGon to thank donors: “Thank you to everyone who donated to our ModaVive dress drive! Not too much longer unGl launch day – Support Mocha Moms! #giveback”

Post a photo from your fundraiser with the capGon: Thank you to everyone who donated to our ModaVive dress drive! @mochamoms”

Fundraising roadmap

1.  Decide between event and campaign

2.  Engage chapter members and create a commièe

3.  Set-‐up a call with ModaVive to get personalized assistance

4.  Promote your upcoming fundraiser to your community

5.  Conduct your fundraiser 6.  Send your items to ModaVive (50+ of accepted items for free

shipping)

7.  Promote the sale of your items

8.  Look for the announcement of the three winning chapters

SUMMARY

•  Friendly compeGGon between chapters through June 2015

•  RecogniGon of the chapter bringing in the most donaGons

•  Up to 90% off retail on high-‐quality clothing/accessories

•  Buyers Choose – 10% to Mocha Moms at Check-‐out

•  MochaMoms30 -‐ 30% discount to all members

•  Good for the wallet and the environment

SIMPLE FUNDRAISING

HIGH-‐QUALITY THRIFT SHOPPING

April 2015, Company ConfidenGal

GIVING BACK IS THE NEW BLACKTM

Date post:	18-Jul-2015
Category:	Education
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This presentation is to provide support to Mocha Moms chapters to fundraise between May and June...

Education