www.ideaspacefoundation.org
This project has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the informationcontained therein.
I NS P I R E
Educate communities on innovation and
entrepreneurship through bootcamps and workshops
I N C U BAT E
Accelerate startup progress and growth through an
immersive 6-month acceleration program
I N T EG R AT E
Build a cohesive support ecosystem for startups
through institutional collaborations
2013 2014
2015 2016
2017 2018
MORE THAN 100 STARTUP PITCHES
> Audience
> Story
> Delivery
Th ee Things to Conside :
• Determine what kind of pitch you have to make• Highlight parts of your story that will spark the
audience’s interest• Communicate effectively
What to highlight when talking to:Investors: financials, market potential, credibility of the team, plans and projectionsCustomers: features, how the product is solving their problem, credibility of the teamPartners: synergy, market potential, technical
Audience
• Elevator Pitch (1min)
• Short Pitch (5mins)
• Long Pitch (~10mins)
*How Much Time YouHave
Sto y
No visualsHighlight the problem, solution, traction and ask
3-5 slides*No product demo
• Depends on how much time you have & your audience• Primary components:
• Problem• Solution• Team• Traction / Plan to Achieve the Vision• Ask
Elevator Pitch Short Pitch Long Pitch
Clear outlineMight be dragging—don’t forget to deliver the key points
Visuals• Brand colors and theme• Color contrast
• (Light background + dark text / Dark background + light text)• On images: localize depending on the problem
ProblemPersonal story Rhetorical question Market potential
SolutionThe product / service Features & valueHow it solves the problem
TeamFounding team, mentors, advisors, partners Background, experience
Traction / Plan to Achieve the VisionFunding, customers, early adopters, users
Delive y• Avoid buzzwords and tech talk
• Keep it simple and realistic
• Have a clear outline in mind
• Don’t depend too much on your pitch deck
• Practice! Practice! Practice!
• Get feedback on your delivery
• Do your homework research
Draw your visuals and write the contents of your slides on a flip chart / paper.
To avoid having a wordy pitch deck
Practice pitching and get feedback on your outline / story and delivery.
Design your pitch based on the feedback received.
Let’s TyIt!
