This report summarizes nonresident visitors to Montana during quarter(s) 1,2,3,4, 2014. These travelers drove through the following city: GreatFalls. This sample size of 562 survey respondents, which equates to 18.1% of all nonresident visitors, represents a total of 1,974,891 people. Sites Visited on Trip 65% Glacier National Park 50% Yellowstone National Park 20% Lewis & Clark Interpretive Ctr, Great Falls 18% Other Montana State Parks 16% Little Bighorn Battlefield 15% Flathead Lake State Parks 14% CM Russell Museum, Great Falls 11% Hot springs 11% Grizzly & Wolf Discovery Center, West Yellowstone 9% National Bison Range 9% Virginia/Nevada City 8% Rocky Mountain Elk Foundation 6% Lolo Pass Interpretive Center 6% Museum of the Rockies, Bozeman 5% Ghost towns 5% C.M. Russell National Wildlife Refuge 5% Fort Peck Lake 4% Missouri Headwaters State Park 3% Bighorn Canyon Nat'l Recreation Area 3% MT Historical Museum, Helena 3% Bob Marshall Wilderness 3% Missouri River Breaks Nat'l Monument 3% Lewis & Clark Caverns State Park 2% Pompey's Pillar 2% Clark Canyon Reservoir 2% Big Hole Battlefield 2% Ft. Peck Interpertive Center & Museum Group Characteristics 23% of groups with all first time visitors 63% of groups with all repeat visitors 14% of groups with mixed first time and repeat visitors 18% Flew on a portion of their trip 3% Own a 2nd property in MT 4% Hired an outfitter 84% Plan to return within 2 years 92% Brought wireless technology Reasons for Trip primary reason all reasons 42% Vacation/recreation/pleasure 54% 22% Just passing through 26% 19% Visit friends/relatives/family event 24% 12% Business/convention/meeting 13% 3% Other 3% 2% Shopping 3% 1
Transcript
This report summarizes nonresident visitors to Montana during quarter(s) 1,2,3,4,2014.These travelers drove through the following city: GreatFalls.This sample size of 562 survey respondents, which equates to 18.1% of allnonresident visitors, represents a total of 1,974,891 people.
Sites Visited on Trip65% Glacier National Park50% Yellowstone National Park20% Lewis & Clark Interpretive Ctr, Great Falls18% Other Montana State Parks16% Little Bighorn Battlefield15% Flathead Lake State Parks14% CM Russell Museum, Great Falls11% Hot springs11% Grizzly & Wolf Discovery Center, West Yellowstone9% National Bison Range9% Virginia/Nevada City8% Rocky Mountain Elk Foundation6% Lolo Pass Interpretive Center6% Museum of the Rockies, Bozeman5% Ghost towns5% C.M. Russell National Wildlife Refuge5% Fort Peck Lake4% Missouri Headwaters State Park3% Bighorn Canyon Nat'l Recreation Area3% MT Historical Museum, Helena3% Bob Marshall Wilderness3% Missouri River Breaks Nat'l Monument3% Lewis & Clark Caverns State Park2% Pompey's Pillar2% Clark Canyon Reservoir2% Big Hole Battlefield2% Ft. Peck Interpertive Center & Museum
Group Characteristics23% of groups with all first time visitors63% of groups with all repeat visitors14% of groups with mixed first time and repeat visitors18% Flew on a portion of their trip
3% Own a 2nd property in MT4% Hired an outfitter
84% Plan to return within 2 years92% Brought wireless technology
Reasons for Tripprimaryreason all reasons
42% Vacation/recreation/pleasure 54%22% Just passing through 26%
19% Visit friends/relatives/familyevent 24%
12% Business/convention/meeting 13%3% Other 3%2% Shopping 3%
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Activities
68% Scenic driving39% Nature photography35% Recreational shopping35% Day hiking33% Wildlife watching31% Car / RV camping28% Visiting other historical sites22% Visiting Lewis & Clark sites22% Visiting museums10% Visiting Indian reservations10% Gambling8% Attending festivals or events8% Fishing / fly fishing8% Viewing art exhibits8% Visit farmers market5% River rafting / floating5% Canoeing / kayaking5% Road / tour bicycling4% Backpacking4% Golfing4% Birding3% Hunting3% Sporting event3% Motorboating3% Mountain biking2% Horseback riding2% Attending performing arts2% Rockhounding1% Skiing / snowboarding1% OHV / ATV1% Snowshoeing1% Follow dinosaur trail
<1% Geocaching<1% Snowmobiling
-- Cross-country skiing
Travel Mode to Enter MT66% Auto/Truck16% RV/Trailer14% Air2% Motorcycle1% Other
<1% Bus-- Train
Average Length of Stay in MT 6.18 nights Of Nights Spent in MT
33% of nights spent in Central Montana Region32% of nights spent in Glacier Country16% of nights spent in Yellowstone Country11% of nights spent in Southwest Montana Region5% of nights spent in Southeast Montana Region2% of nights spent in Missouri River Country
Percent of Nights Spent in Each Lodging Type
48% Hotel/motel17% Home of friend/relative16% Private campground
8% Public land camping2% Rented cabin/home2% Second home/cabin/condo2% Resort/condominium1% Other1% Vehicle in parking area1% Guest ranch1% Bed & Breakfast
Montana Entry Points14% Sweetgrass13% West Yellowstone12% Superior9% Great Falls Air8% Monida7% Lodge Grass6% Wibaux/Beach4% Culbertson/Bainville3% Gardiner2% Alzada2% Targhee Pass2% Sula
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If on Vacation, Attracted to Montana for...primary
attractionall
attractions30% Glacier National Park 65%17% Yellowstone National Park 49%14% Mountains / forests 63%12% Family/friends 23%10% Open space / uncrowded areas 50%3% Lewis & Clark history 31%3% Hunting 5%2% Wildlife 32%2% Resort / guest ranch 3%2% Other Montana history & culture 17%2% Lakes 35%2% Special events 4%1% Fishing 13%1% Rivers 45%1% Native american history &culture 20%
<1% Skiing / snowboarding 2%<1% A Montana State Park 7%
-- Snowmobiling 1%-- Northern great plains / badlands 14%
Wireless Technology Usage While in MontanaNever Sometimes Frequently Always Mean
Residency17% Alberta, Canada13% Washington6% Idaho4% California4% Texas4% Minnesota3% North Dakota3% Colorado3% Florida3% Wyoming3% Ohio2% Utah2% Alaska2% Saskatchewan, Canada2% Wisconsin2% Illinois2% Ontario, Canada2% Missouri2% Iowa2% Arizona2% Michigan2% Oregon1% Indiana1% Oklahoma1% Alabama1% British Columbia, Canada1% Louisiana1% Kansas1% Pennsylvania1% Virginia1% Connecticut1% North Carolina1% New York1% South Dakota1% Nebraska1% New Mexico1% Maryland1% Manitoba, Canada
<1% New Jersey, Georgia, Vermont, Nevada, Australia, NewHampshire, Arkansas, Germany, Tennessee, Hawaii,Quebec, Canada, England, Kentucky, Denmark,Mississippi, Sweden, South Carolina, France,Massachusetts
Age Groups Represented 3% 0-5 years5% 6-10 years5% 11-17 years5% 18-24 years9% 25-34 years
12% 35-44 years19% 45-54 years38% 55-64 years
Respondent Age18 - 89 Age range
57 Average age60 Median age
Respondent Gender58% Male42% Female14% First time visitor
Household Income 20% Less than $50,00023% $50,000 to less than $75,00025% $75,000 to less than $100,00021% $100,000 to less than $150,0006% $150,000 to less than $200,0006% $200,000 or greater
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36% 65-74 years8% 75 and over
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Travel Group Type24% Self54% Couple14% Immediate Family1% Family & Friends4% Friends1% Business Associates2% Extended Family
28% Used no sources 28%20% Search Engine (i.e. Google) 38%11% Other 17%
8% National Park brochure/book/website 24%6% Automobile club (i.e. AAA) 13%5% Official MT website (VisitMT.com) 11%4% Official MT guidebook magazine 8%3% Consumer online reviews (i.e. TripAdvisor) 8%2% Other travel websites 11%2% Used a chamber/ visitor center 5%2% Mobile apps 9%2% Info. from private businesses 5%2% Magazine/newspaper articles 6%2% Guide book (i.e. Frommer's Lonely Planet) 6%1% Social media (i.e. Facebook) 4%1% State Park brochure/website 5%1% Info. from special events 2%1% Professional online travel reviews 1%
<1% Montana advertising campaign 2%<1% Online Video 1%
Sources Used During TripMostUseful
AllUsed
24% Map applications (i.e. GoogleMaps) 41%18% Visitor information center staff 28%11% Motel/restaurant/gas station employee 26%11% Mobile apps 19%10% Official highway information signs 27%
9% Brochure information rack 29%6% Official MT guidebook magazine 13%3% Consumer online reviews (i.e. TripAdvisor) 9%3% Official MT website (VisitMT.com) 6%2% Guide book (i.e. Frommer's Lonely Planet) 7%2% Billboards 10%2% Social media (i.e. Facebook) 4%
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This report summarizes nonresident visitors to Montana during quarter(s) 1,2,3,4,2015.These travelers drove through the following city: GreatFalls.This sample size of 615 survey respondents, which equates to 16.2% of allnonresident visitors, represents a total of 1,896,297 people.
In your adult life, how many times have you been to Montana for the primary purpose of …Never 1-3 times 4-6 times 7-10 times 11-20 times 20+ times
Sites Visited on Trip53% Glacier National Park49% Yellowstone National Park21% Lewis & Clark Interpretive Ctr, Great Falls14% Other Montana State Parks13% Hot springs13% Little Bighorn Battlefield11% CM Russell Museum, Great Falls10% Flathead Lake State Parks7% National Bison Range5% MT Historical Museum, Helena5% Ghost towns4% Grizzly & Wolf Discovery Center, West Yellowstone4% Lewis & Clark Caverns State Park4% Missouri Headwaters State Park4% Lolo Pass Interpretive Center4% Missouri River Breaks Nat'l Monument3% Bighorn Canyon Nat'l Recreation Area3% Pompey's Pillar3% Virginia/Nevada City3% Big Hole Battlefield3% Museum of the Rockies, Bozeman3% Fort Peck Lake2% Clark Canyon Reservoir2% Bob Marshall Wilderness2% Rocky Mountain Elk Foundation2% C.M. Russell National Wildlife Refuge1% Ft. Peck Interpertive Center & Museum
Group Characteristics13% of groups with all first time visitors80% of groups with all repeat visitors
8% of groups with mixed first time and repeat visitors17% Flew on a portion of their trip
4% Own a 2nd property in MT2% Hired an outfitter
88% Plan to return within 2 years94% Brought wireless technology
Years Since Last Visit to Montana
11% This was my first visit47% Less than 1 year ago21% 1-2 years ago9% 3-5 years ago5% 6-10 years ago4% 11-20 years ago3% More than 20 years ago
Reasons for Tripprimaryreason all reasons
39% Vacation/recreation/pleasure 46%31% Just passing through 33%
19% Visit friends/relatives/familyevent 23%
9% Business/convention/meeting 10%2% Other 2%1% Shopping 2%
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Activities
59% Scenic driving37% Nature photography34% Day hiking31% Wildlife watching28% Car / RV camping25% Recreational shopping22% Visiting other historical sites21% Visiting Lewis & Clark sites18% Visiting museums12% Visit local brewery10% Attending festivals or events9% Visiting Indian reservations7% Fishing / fly fishing7% Visit farmers market6% Viewing art exhibits5% Motorcyle touring5% Birding5% Bicycling4% Golfing3% River rafting / floating3% Canoeing / kayaking3% Sporting event3% Horseback riding3% Backpacking3% Hunting3% Dinosaur attraction3% Road / tour bicycling2% Visit local distillery2% Attend wedding2% Motorboating2% Attending performing arts2% Rock climbing2% Rockhounding1% OHV / ATV1% Snowmobiling1% Skiing / snowboarding1% Mountain biking
Travel Mode to Enter MT70% Auto/Truck14% RV/Trailer12% Air4% Motorcycle1% Other
-- Train-- Bus
Average Length of Stay in MT 4.60 nights Of Nights Spent in MT
36% of nights spent in Central Montana Region27% of nights spent in Glacier Country16% of nights spent in Yellowstone Country11% of nights spent in Southwest Montana Region7% of nights spent in Southeast Montana Region2% of nights spent in Missouri River Country
Percent of Nights Spent in Each Lodging Type46% Hotel/motel22% Home of friend/relative12% Private campground11% Public land camping3% Rented cabin/home2% Second home/cabin/condo2% Vehicle in parking area1% Resort/condominium1% Other
If on Vacation, Attracted to Montana for...primary
attractionall
attractions28% Glacier National Park 53%16% Yellowstone National Park 46%15% Family/friends 27%14% Open space / uncrowded areas 50%12% Mountains / forests 60%3% Special events 8%3% Hunting 4%2% Fishing 9%1% Other Montana history & culture 14%1% Native american history &culture 13%1% Resort / guest ranch 2%1% Wildlife 29%1% Snowmobiling 2%1% Rivers 38%1% Lakes 27%
<1% Skiing / snowboarding 1%<1% Northern great plains / badlands 10%<1% Lewis & Clark history 20%<1% A Montana State Park 7%
Wireless Technology Usage While in MontanaNever Sometimes Frequently Always Mean
Age Groups Represented 6% 0-5 years5% 6-10 years7% 11-17 years5% 18-24 years
Respondent Age18 - 88 Age range
58 Average age60 Median age
Respondent Gender68% Male32% Female12% First time visitor
Household Income 19% Less than $50,00023% $50,000 to less than $75,00021% $75,000 to less than $100,00020% $100,000 to less than $150,00010% $150,000 to less than $200,0007% $200,000 or greater
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11% 25-34 years13% 35-44 years18% 45-54 years41% 55-64 years35% 65-74 years9% 75 and over
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Travel Group Type25% Self48% Couple17% Immediate Family2% Family & Friends5% Friends2% Business Associates2% Extended Family
29% Used no sources 31%25% Search Engine (i.e. Google) 39%11% Other 16%
9% National Park brochure/book/website 19%7% Automobile club (i.e. AAA) 13%5% Official MT website (VisitMT.com) 9%3% Other travel websites 9%2% Mobile apps 6%2% Official MT guidebook magazine 7%1% Consumer online reviews (i.e. TripAdvisor) 8%1% Info. from private businesses 4%1% Used a chamber/ visitor center 3%1% Info. from special events 2%1% Guide book (i.e. Frommer's Lonely Planet) 5%1% Magazine/newspaper articles 4%1% Professional online travel reviews 2%1% State Park brochure/website 5%
<1% Social media (i.e. Facebook) 4%<1% Montana advertising campaign 3%
-- Online Video 2%
Sources Used During TripMostUseful
AllUsed
27% Map applications (i.e. GoogleMaps) 45%13% Visitor information center staff 25%11% Official highway information signs 28%11% Motel/restaurant/gas station employee 24%10% Mobile apps 17%
7% Brochure information rack 26%5% Consumer online reviews (i.e. TripAdvisor) 12%5% Official MT guidebook magazine 11%4% Official MT website (VisitMT.com) 7%3% Billboards 12%3% Guide book (i.e. Frommer's Lonely Planet) 4%3% Social media (i.e. Facebook) 5%
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This report summarizes nonresident visitors to Montana during quarter(s) 1,2,3,4,2016.These travelers drove through the following city: GreatFalls.This sample size of 572 survey respondents, which equates to 21.1% of allnonresident visitors, represents a total of 2,608,260 people.
In your adult life, how many times have you been to Montana for the primary purpose of …Never 1-3 times 4-6 times 7-10 times 11-20 times 20+ times
Sites Visited on Trip62% Glacier National Park43% Yellowstone National Park21% Lewis & Clark Interpretive Ctr, Great Falls16% Other Montana State Parks14% Little Bighorn Battlefield12% CM Russell Museum, Great Falls9% Flathead Lake State Parks6% Hot springs6% National Bison Range4% Pompey's Pillar4% Grizzly & Wolf Discovery Center, West Yellowstone4% C.M. Russell National Wildlife Refuge4% Ghost towns3% Lolo Pass Interpretive Center3% Bighorn Canyon Nat'l Recreation Area3% MT Historical Museum, Helena3% Missouri Headwaters State Park3% Museum of the Rockies, Bozeman2% Fort Peck Lake2% Big Hole Battlefield2% Virginia/Nevada City2% Bob Marshall Wilderness2% Lewis & Clark Caverns State Park2% Missouri River Breaks Nat'l Monument2% Ft. Peck Interpertive Center & Museum1% Rocky Mountain Elk Foundation1% Clark Canyon Reservoir
Group Characteristics14% of groups with all first time visitors76% of groups with all repeat visitors11% of groups with mixed first time and repeat visitors15% Flew on a portion of their trip
4% Own a 2nd property in MT3% Hired an outfitter
81% Plan to return within 2 years95% Brought wireless technology
Years Since Last Visit to Montana
17% This was my first visit43% Less than 1 year ago14% 1-2 years ago12% 3-5 years ago6% 6-10 years ago4% 11-20 years ago4% More than 20 years ago
Reasons for Tripprimaryreason all reasons
44% Vacation/recreation/pleasure 53%24% Just passing through 28%
17% Visit friends/relatives/familyevent 22%
12% Business/convention/meeting 13%1% Other 3%1% Shopping 2%
13
Activities
64% Scenic driving40% Day hiking40% Nature photography36% Car / RV camping34% Wildlife watching25% Recreational shopping24% Visiting other historical sites20% Visiting Lewis & Clark sites17% Visiting museums14% Visit local brewery10% Visiting Indian reservations8% Attending festivals or events7% Fishing / fly fishing6% Visit farmers market6% Viewing art exhibits5% Birding5% Horseback riding5% River rafting / floating4% Canoeing / kayaking4% Sporting event4% Dinosaur attraction4% Motorboating3% Motorcyle touring3% Backpacking3% Bicycling3% Attend wedding3% Golfing3% Hunting2% Visit local distillery2% Rockhounding2% Road / tour bicycling2% Mountain biking2% OHV / ATV1% Geocaching1% Attending performing arts1% Rock climbing1% Skiing / snowboarding
Travel Mode to Enter MT68% Auto/Truck18% RV/Trailer12% Air2% Motorcycle
-- Train-- Bus-- Other
Average Length of Stay in MT 5.07 nights Of Nights Spent in MT
35% of nights spent in Glacier Country28% of nights spent in Central Montana Region14% of nights spent in Yellowstone Country11% of nights spent in Southwest Montana Region9% of nights spent in Southeast Montana Region2% of nights spent in Missouri River Country
Percent of Nights Spent in Each Lodging Type44% Hotel/motel16% Home of friend/relative16% Private campground10% Public land camping4% Rented cabin/home3% Second home/cabin/condo2% Vehicle in parking area2% Resort/condominium2% Other1% Bed & Breakfast1% Guest ranch
If on Vacation, Attracted to Montana for...primary
attractionall
attractions36% Glacier National Park 62%16% Open space / uncrowded areas 51%15% Mountains / forests 66%12% Yellowstone National Park 42%9% Family/friends 21%3% Hunting 5%2% Fishing 10%2% Special events 6%1% Lewis & Clark history 17%1% Other Montana history & culture 13%1% Rivers 45%1% Wildlife 35%1% Northern great plains / badlands 13%1% Resort / guest ranch 2%
<1% Skiing / snowboarding 1%<1% Lakes 33%<1% A Montana State Park 7%<1% Snowmobiling <1%
-- Native american history &culture 15%
Wireless Technology Usage While in MontanaNever Sometimes Frequently Always Mean
Residency18% Alberta, Canada9% Washington6% Colorado5% Minnesota3% Arizona3% Wisconsin3% California3% Idaho3% Utah3% South Dakota3% Saskatchewan, Canada3% North Dakota2% Texas2% Michigan2% Missouri2% Illinois2% Tennessee2% Oregon2% Iowa2% Alaska2% Hawaii2% Pennsylvania1% Georgia1% Ontario, Canada1% Nevada1% Florida1% Wyoming1% Connecticut1% Nebraska1% Ohio1% British Columbia, Canada1% New Jersey1% Quebec, Canada1% Indiana1% New York1% Kansas1% North Carolina1% Oklahoma1% Alabama
<1% Massachusetts, New Mexico, United Kingdom,Louisiana, Arkansas, Netherlands, Manitoba, Canada,Virginia, Maryland, Maine, Holland, Vermont, SouthCarolina, New Zealand, Mexico, Mississippi,Massachussets, Kentucky, Italy, Washington, D.C.
Age Groups Represented 4% 0-5 years6% 6-10 years
10% 11-17 years6% 18-24 years
11% 25-34 years13% 35-44 years21% 45-54 years
Respondent Age18 - 88 Age range
58 Average age61 Median age
Respondent Gender61% Male39% Female17% First time visitor
Household Income 20% Less than $50,00021% $50,000 to less than $75,00025% $75,000 to less than $100,00021% $100,000 to less than $150,0006% $150,000 to less than $200,0007% $200,000 or greater
16
40% 55-64 years34% 65-74 years10% 75 and over
17
Travel Group Type24% Self46% Couple19% Immediate Family1% Family & Friends5% Friends2% Business Associates3% Extended Family
29% Used no sources 31%21% Search Engine (i.e. Google) 40%12% National Park brochure/book/website 27%10% Other 16%
8% Automobile club (i.e. AAA) 15%4% Official MT website (VisitMT.com) 10%2% Other travel websites 11%2% Official MT guidebook magazine 6%2% Mobile apps 7%2% Consumer online reviews (i.e. TripAdvisor) 10%2% Guide book (i.e. Frommer's Lonely Planet) 7%1% Info. from private businesses 5%1% Online Video 3%1% Professional online travel reviews 2%1% Social media (i.e. Facebook) 5%1% State Park brochure/website 4%1% Magazine/newspaper articles 4%1% Info. from special events 1%
<1% Used a chamber/ visitor center 4%<1% Montana advertising campaign 1%
Sources Used During TripMostUseful
AllUsed
24% Map applications (i.e. GoogleMaps) 44%13% Mobile apps 21%12% Official highway information signs 28%12% Visitor information center staff 23%10% Motel/restaurant/gas station employee 20%
8% Brochure information rack 27%7% Consumer online reviews (i.e. TripAdvisor) 13%4% Official MT guidebook magazine 11%3% Guide book (i.e. Frommer's Lonely Planet) 7%3% Billboards 12%2% Official MT website (VisitMT.com) 7%2% Social media (i.e. Facebook) 5%
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This report summarizes nonresident visitors to Montana during quarter(s) 1,2,3,4,2017.These travelers drove through the following city: GreatFalls.This sample size of 387 survey respondents, which equates to 16% of allnonresident visitors, represents a total of 1,997,685 people.
Sites Visited on Trip52% Glacier National Park43% Yellowstone National Park23% Lewis & Clark Interpretive Ctr, Great Falls20% Other Montana State Parks18% Little Bighorn Battlefield15% CM Russell Museum, Great Falls8% Hot springs8% Flathead Lake State Parks6% Pompey's Pillar5% Lewis & Clark Caverns State Park5% National Bison Range5% Museum of the Rockies, Bozeman5% MT Historical Museum, Helena5% Ghost towns4% Missouri River Breaks Nat'l Monument4% Virginia/Nevada City4% Fort Peck Lake3% Lolo Pass Interpretive Center2% Big Hole Battlefield2% Grizzly & Wolf Discovery Center, West Yellowstone2% Ft. Peck Interpertive Center & Museum2% Bighorn Canyon Nat'l Recreation Area2% Clark Canyon Reservoir1% Rocky Mountain Elk Foundation1% Bob Marshall Wilderness1% Missouri Headwaters State Park1% C.M. Russell National Wildlife Refuge
Group Characteristics9% of groups with all first time visitors
80% of groups with all repeat visitors11% of groups with mixed first time and repeat visitors15% Flew on a portion of their trip
4% Own a 2nd property in MT4% Hired an outfitter
81% Plan to return within 2 years
Reasons for Tripprimaryreason all reasons
34% Vacation/recreation/pleasure 48%27% Just passing through 30%
26% Visit friends/relatives/familyevent 30%
11% Business/convention/meeting 12%2% Other 2%1% Shopping 2%
19
Activities
56% Scenic driving35% Day hiking31% Nature photography31% Car / RV camping29% Wildlife watching25% Recreational shopping23% Visiting other historical sites21% Visiting Lewis & Clark sites17% Visiting museums14% Visit local brewery12% Visiting Indian reservations8% Fishing / fly fishing7% Visit farmers market6% Attending festivals or events6% Viewing art exhibits6% Golfing5% Dinosaur attraction5% Birding4% Horseback riding4% River rafting / floating4% Visit local distillery4% Canoeing / kayaking3% Rockhounding3% Bicycling3% Motorcyle touring2% Hunting2% Attend wedding2% Attending performing arts2% Backpacking2% Motorboating2% Rock climbing1% Sporting event1% Skiing / snowboarding1% OHV / ATV1% Geocaching1% Road / tour bicycling1% Mountain biking
Travel Mode to Enter MT69% Auto/Truck17% RV/Trailer12% Air2% Motorcycle
-- Train-- Bus-- Other
Average Length of Stay in MT 5.61 nights Of Nights Spent in MT
36% of nights spent in Central Montana Region29% of nights spent in Glacier Country12% of nights spent in Southeast Montana Region11% of nights spent in Yellowstone Country9% of nights spent in Southwest Montana Region3% of nights spent in Missouri River Country
Percent of Nights Spent in Each Lodging Type
42% Hotel/motel28% Home/condo/cabin of friend/relative11% Private campground10% Public land camping
2% Vehicle in parking area2% Other1% Rented entire cabin/home1% My second home/condo/cabin1% Resort/condominium
<1% Bed & Breakfast<1% Guest ranch<1% Rented room in home
If on Vacation, Attracted to Montana for...primary
attractionall
attractions36% Glacier National Park 54%17% Family/friends 27%13% Open space / uncrowded areas 46%9% Mountains / forests 62%5% Yellowstone National Park 35%4% Fishing 13%3% Northern great plains / badlands 18%3% Lewis & Clark history 20%2% Special events 6%2% Hunting 7%2% Other Montana history & culture 15%1% Wildlife 30%1% Lakes 30%1% Rivers 40%1% Resort / guest ranch 3%
<1% Skiing / snowboarding 1%<1% A Montana State Park 13%<1% Native american history &culture 17%
-- Snowmobiling <1%
Wireless Technology Usage While in MontanaNever Sometimes Frequently Always Mean
Residency18% Alberta, Canada10% Washington7% Idaho6% California6% Minnesota5% North Dakota4% Colorado3% Ohio3% Michigan2% Arizona2% Florida2% Oregon2% Wyoming2% Alaska2% Saskatchewan, Canada2% Illinois2% Wisconsin2% Utah1% Texas1% Virginia1% Iowa1% Missouri1% Netherlands1% Maine1% Kansas1% South Dakota1% Tennessee1% Nebraska1% Louisiana1% British Columbia, Canada1% Oklahoma1% Pennsylvania1% New Jersey1% North Carolina1% New Mexico1% Ontario, Canada1% Connecticut1% Kentucky
<1% Georgia, Australia, Manitoba, Canada, Nevada, Austria,Alabama, Massachusetts, Washington, D.C.,Switzerland, New Hampshire, Germany, Hawaii,Indiana, New York, Maryland, South Carolina, Japan,Arkansas
Age Groups Represented 4% 0-5 years6% 6-10 years6% 11-17 years6% 18-24 years
12% 25-34 years12% 35-44 years22% 45-54 years39% 55-64 years
Respondent Age18 - 89 Age range
58 Average age61 Median age
Respondent Gender56% Male44% Female13% First time visitor
Household Income 19% Less than $50,00024% $50,000 to less than $75,00022% $75,000 to less than $100,00019% $100,000 to less than $150,0009% $150,000 to less than $200,0007% $200,000 or greater
22
38% 65-74 years9% 75 and over
23
Travel Group Type26% Self47% Couple19% Immediate Family2% Family & Friends4% Friends1% Business Associates2% Extended Family
26% Used no sources 30%23% Search Engine (i.e. Google) 38%13% Other 22%10% National Park brochure/book/website 23%
7% Automobile club (i.e. AAA) 14%4% Mobile apps 9%4% Guide book (i.e. Frommer's Lonely Planet) 5%3% Official MT website (VisitMT.com) 11%2% Other travel websites 6%2% Official MT guidebook magazine 5%1% Social media (i.e. Facebook) 6%1% Regional MT travel guide(s) 3%1% Consumer online reviews (i.e. TripAdvisor) 8%1% Online travel agent (e.g., Travelocity) 2%1% Info. from private businesses 3%1% Magazine/newspaper articles 4%
<1% Info. from special events 2%<1% Online Video 3%<1% Professional online travel reviews 1%
-- "Made in Montana" website 1%-- MT community travel guide(s) 2%-- Montana advertising campaign 1%-- State Park brochure/website 6%
Sources Used During TripMostUseful
AllUsed
23% Used No Sources 27%17% Search engine (e.g., Google) 34%12% Map applications (i.e. GoogleMaps) 24%
9% Other 13%9% National Park brochure/book/website 20%7% Visitor information center staff 17%5% Brochure information rack 14%4% Official highway information signs 17%3% Mobile apps 9%3% Official MT website (VisitMT.com) 5%2% Motel/restaurant/gas station employee 10%2% Regional MT travel guide(s) 6%1% Official MT guidebook magazine 4%1% Consumer online reviews (i.e. TripAdvisor) 6%1% Billboards 5%
<1% State Park brochure/website 7%<1% Social media (i.e. Facebook) 3%<1% MT community travel guide(s) 2%
-- "Made in Montana" website 1%-- Guide book (i.e. Frommer's Lonely Planet) 4%
24
This report summarizes nonresident visitors to Montana during quarter(s) 1, 2018.These travelers drove through the following city: GreatFalls.This sample size of 67 survey respondents, which equates to 16.1% of allnonresident visitors, represents a total of 240,890 people.
Sites Visited on Trip40% Other Montana State Parks39% Lewis & Clark Interpretive Ctr, Great Falls22% Glacier National Park20% MT Historical Museum, Helena17% Lewis & Clark Caverns State Park16% Hot springs14% Flathead Lake State Parks14% Ghost towns7% CM Russell Museum, Great Falls5% Yellowstone National Park5% Clark Canyon Reservoir4% Bob Marshall Wilderness3% Little Bighorn Battlefield3% Ft. Peck Interpertive Center & Museum3% Fort Peck Lake3% C.M. Russell National Wildlife Refuge2% Virginia/Nevada City2% Museum of the Rockies, Bozeman
-- Missouri River Breaks Nat'l Monument-- Missouri Headwaters State Park-- Rocky Mountain Elk Foundation-- National Bison Range-- Lolo Pass Interpretive Center-- Big Hole Battlefield-- Bighorn Canyon Nat'l Recreation Area-- Grizzly & Wolf Discovery Center, West Yellowstone-- Pompey's Pillar
Group Characteristics5% of groups with all first time visitors
85% of groups with all repeat visitors10% of groups with mixed first time and repeat visitors30% Flew on a portion of their trip
5% Own a 2nd property in MT-- Hired an outfitter
96% Plan to return within 2 years
Reasons for Tripprimaryreason all reasons
42% Just passing through 43%
29% Visit friends/relatives/familyevent 33%
22% Business/convention/meeting 27%6% Vacation/recreation/pleasure 11%2% Shopping 3%1% Other 1%
25
Activities
47% Scenic driving24% Recreational shopping22% Visiting Lewis & Clark sites19% Nature photography19% Visit local brewery16% Wildlife watching16% Day hiking11% Car / RV camping8% Visiting other historical sites7% Attending festivals or events7% Road / tour bicycling6% Visiting Indian reservations5% Skiing / snowboarding4% Viewing art exhibits3% Bicycling3% Snowmobiling2% Attending performing arts2% Snowshoeing2% Visit local distillery1% Golfing1% Geocaching1% Horseback riding1% Visiting museums
Travel Mode to Enter MT62% Auto/Truck31% Air7% RV/Trailer1% Train
-- Motorcycle-- Bus-- Other
Average Length of Stay in MT 5.58 nights Of Nights Spent in MT
52% of nights spent in Central Montana Region21% of nights spent in Southwest Montana Region11% of nights spent in Glacier Country9% of nights spent in Yellowstone Country7% of nights spent in Southeast Montana Region
<1% of nights spent in Missouri River Country
Percent of Nights Spent in Each Lodging Type
45% Home/condo/cabin of friend/relative39% Hotel/motel
9% Rented entire cabin/home2% Vehicle in parking area2% Other1% Bed & Breakfast1% Private campground1% My second home/condo/cabin
<1% Resort/condominium-- Guest ranch-- Public land camping-- Rented room in home
If on Vacation, Attracted to Montana for...primary
attractionall
attractions50% Mountains / forests 75%16% Open space / uncrowded areas 37%7% Family/friends 14%7% Skiing / snowboarding 18%6% Yellowstone National Park 39%4% Snowmobiling 10%3% Special events 7%3% Glacier National Park 12%3% Lewis & Clark history 11%1% Resort / guest ranch 1%-- Hunting ---- Native american history &culture 27%-- Northern great plains / badlands ---- Fishing ---- Wildlife 35%-- Rivers 39%-- A Montana State Park 27%-- Other Montana history & culture 8%-- Lakes 35%
Wireless Technology Usage While in MontanaNever Sometimes Frequently Always Mean
9% Idaho8% Texas8% Washington7% Colorado4% Minnesota3% Wisconsin3% California2% Poland2% Germany2% North Carolina1% Utah1% Nevada1% North Dakota1% Louisiana1% Ireland1% Arizona1% West Virginia1% New York1% Indiana1% Missouri
<1% Ohio, Michigan, Georgia, Pennsylvania
Age Groups Represented 3% 0-5 years2% 6-10 years7% 11-17 years
10% 18-24 years9% 25-34 years
18% 35-44 years24% 45-54 years37% 55-64 years27% 65-74 years5% 75 and over
Respondent Age22 - 85 Age range
56 Average age58 Median age
Respondent Gender59% Male41% Female14% First time visitor
Household Income 11% Less than $50,00027% $50,000 to less than $75,00028% $75,000 to less than $100,00023% $100,000 to less than $150,0007% $150,000 to less than $200,0004% $200,000 or greater
28
Travel Group Type37% Self46% Couple12% Immediate Family
-- Family & Friends3% Friends1% Business Associates
-- 7 travelers-- 8 travelers-- 9 travelers-- 10 travelers-- more than 10
Info Sources Used for Trip PlanningMostUseful
AllUsed
40% Search Engine (i.e. Google) 44%8% Official MT website (VisitMT.com) 11%7% Online travel agent (e.g., Travelocity) 7%7% Automobile club (i.e. AAA) 9%7% Used no sources 38%2% Consumer online reviews (i.e. TripAdvisor) 2%1% Official MT guidebook magazine 5%1% Info. from private businesses 4%1% National Park brochure/book/website 8%1% Other 4%1% Social media (i.e. Facebook) 10%
<1% Other travel websites 1%<1% Regional MT travel guide(s) 1%
-- "Made in Montana" website 1%-- Guide book (i.e. Frommer's Lonely Planet) ---- Info. from special events 1%-- MT community travel guide(s) 1%-- Magazine/newspaper articles 5%-- Mobile apps 8%-- Montana advertising campaign 2%-- Online Video 6%-- Professional online travel reviews 1%-- State Park brochure/website 5%
Sources Used During TripMostUseful
AllUsed
38% Map applications (i.e. GoogleMaps) 37%14% Search engine (e.g., Google) 34%12% Used No Sources 42%
5% Other 3%5% Official highway information signs 12%3% Consumer online reviews (i.e. TripAdvisor) 5%2% Official MT website (VisitMT.com) 4%1% Official MT guidebook magazine 5%
-- "Made in Montana" website ---- Brochure information rack 4%-- Guide book (i.e. Frommer's Lonely Planet) ---- MT community travel guide(s) ---- Mobile apps 4%-- Motel/restaurant/gas station employee ---- National Park brochure/book/website 3%-- Social media (i.e. Facebook) 1%-- State Park brochure/website 7%-- Visitor information center staff <1%
