TOOLKIT
#BESHADY#BESHADYTHIS WORLD SIGHT DAY, IT’S OKAY TO
OCTOBER 10, 2013
POSTERSDIRECTIONS
1. Printorphotocopypostersonheavyweightpaper.
2. BeforeOct.10,placesignsinahigh-trafficarea.
#BE SHADY#BE SHADYTHIS WORLD SIGHT DAY, IT’S OKAY TO
On October 10, wear your shades inside to raise
awareness for visual impairment and blindness worldwide.
TOMS.com/World-Sight-Day
GRAB A PAIRand show you care
This World Sight Day, wear your shades inside to raise
awareness for visual impairment and blindness worldwide.
TOMS.com/World-Sight-Day
This World Sight Day, wear your shades inside to raise
awareness for visual impairment and blindness worldwide.
TOMS.com/World-Sight-Day
80% don’t have to be
THE GIFT OF SIGHT
BRIGHTTOMS.com/World-Sight-Day
TOMS.com/World-Sight-Day
Wear
so more people can
#BE SHADY#BE SHADYTHIS WORLD SIGHT DAY, IT’S OKAY TO
On October 10, wear your shades inside to raise
awareness for visual impairment and blindness worldwide.
TOMS.com/World-Sight-Day
GRAB A PAIRand show you care
This World Sight Day, wear your shades inside to raise
awareness for visual impairment and blindness worldwide.
TOMS.com/World-Sight-Day
THE GIFT OF SIGHT
BRIGHTTOMS.com/World-Sight-Day
TOMS.com/World-Sight-Day
Wear
so more people can
This World Sight Day, wear your shades inside to raise
awareness for visual impairment and blindness worldwide.
TOMS.com/World-Sight-Day
80% don’t have to be
POCKET INFO CARDDIRECTIONS
1. Cutoutthispostcardalongdottedlines.
2. Foldinhalf.
3. BringitalongtoyourWorldSightDayeventorprintmoretohandouttopeoplewhoaskabouttheday.
#BESHADY ON WORLD SIGHT DAY - 10.10.13
WHAT CAN I SAY WHEN SOMEONE WONDERSWHY I’M WEARING SHADES INSIDE?
a brief guide to
Thanks for being shady for sight!
TO FIND OUT MORE VISIT TOMS.COM/WORLD-SIGHT-DAY
285 MILLION PEOPLEare visually impaired or blind.SOURCE: IAPB.ORG
80 PERCENTof visual impairment worldwide can be cured or prevented.SOURCE: IAPB.ORG
9 OUT OF 10 PEOPLEwith visual impairment live in developing countries.SOURCE: IAPB.ORG
INDIVIDUALS WITH VISION LOSSoften have to give up their jobs or other income generating activities.SOURCE: WOGU, 2008
OVER 12 MILLION CHILDRENworldwide have visual impairment that can be improvedwith glasses.SOURCE: RESNIKOFF, 2008
2/3 OF PEOPLEwho are blind are female.SOURCE: WHO
1. CUT ME OUT
2. FOLD ME IN HALF
3. TAKE ME WITH YOU
Wear shades inside so more people can see worldwide
You can let them know you’re raising awareness for visual impairment and blindness worldwide.
BEING SHADY ONWORLD SIGHT DAYBEING SHADY ON
WORLD SIGHT DAY
the facts
D.I.Y. T-SHIRTSDIRECTIONS
1. Printthestencilsonthickpaperorcardstock.
2. Optional–Youcanscaleitlargerorsmallerinacopymachine.
3. Cutoutblackareaswithastraight–edgeknife.
4.UsefabricpaintorspraypainttostencilonshirtsorotherWorldSightDayitems.Designyourshirtanywayyoulike.
5.Atyourevents,bringstencilsforparticipantstomaketogether.
STENCILS:
STREET STENCILSDIRECTIONS
1. Laminateyournewstencilatanofficesupplystore.
2. Cutoutblackareaswithastraight–edgeknife.
3. Findthesurfacetomakeyourmark.
4. Useoneorbothofthesemethods.
• DUST GRAFFITI:Siftflourorpowderedchalkoverstenciltoleaveyourtemporaryeco-friendlymessage.
TIPS:
1.Don’tspill.Becarefulwhenremovingstenciltokeeplettersniceandcrisp.
2.Yourmessagewilllastlongeronasphaltthanonsidewalk.
• CLEAN GRAFFITI: Removedirttorevealyourmessagebyusingastrongcleaningagentandsomethingtoscrubwith(toothbrush,steelwool,orevenapowerscrubber).
TIPS:
1.Secureedgesofstencilwithtape.
2.Wallsareeasiertocleangraffitithantheground.
3.Don’trush.Gooverthesurface2to3times.
DUST GRAFFITI: CLEAN GRAFFITI:
MAKING THE STENCILS:STENCIL OPTIONS:
PHOTO FRAMEDIRECTIONS
1. Print frame on next page on heavy cardstock.
2. Cut frame out along dotted lines.
3. Use frame to capture people wearing shades inside. 4. Share the images on social media with the hashtag
#BESHADY
and show you careGRAB A PAIR
I’m wearing my SHADES INSIDE
so more people canSEE WORLDWIDE
285 MILLIONpeople are
VISUALLY IMPAIREDWORLDWIDE
THE GIFT OF SIGHT
BRIGHT
STICKERSDIRECTIONS
1. Buysheetsofstickerpaperfromyourlocalofficesupplystore.
2. Print.
3. Cutoutstickersandstickaway.
and
show
you
care
GRAB
A PA
IR
I’m
wea
ring
my
SHAD
ES IN
SIDE
so m
ore p
eopl
e can
SEE W
ORLD
WIDE
285 M
ILLION
peop
le ar
eVIS
UALL
Y IMP
AIRE
DWO
RLDW
IDE
THE G
IFT OF
SIGH
T
BRIGH
T
EVENT POSTERDIRECTIONS
1. Printorphotocopyposteronpaper.
2. Fillinboxestoletpeopleknowwhere,whenandwhotheycancontactforyourevent.
2. BeforeOct.10,placesignsinahigh-trafficarea.
WHERE: WHEN: CONTACT:
Join us!
On October 10, wear your shades inside to raise awareness
for visual impairment and blindness worldwide.
TOMS.com/World-Sight-Day
#BESHADY#BESHADYTHIS WORLD SIGHT DAY, IT’S OKAY TO
WHERE: WHEN: CONTACT:
Join us!
On October 10, wear your shades inside to raise awareness
for visual impairment and blindness worldwide.
TOMS.com/World-Sight-Day
#BESHADY#BESHADYTHIS WORLD SIGHT DAY, IT’S OKAY TO
PLEDGE SHEETDIRECTIONS
1. Printoutpledgesheet.
2. Postsheetupinacommunalplacewherepeoplecanseeit.Ex:bulletinboard.
3. Encouragepeopletopledgetheirnamesto“#BESHADY”forWorldSightDay.
01. 11
09. 19.
05. 15.
02. 12
10. 20.
06. 16.
03. 13.
07. 17.
04. 14.
08. 18.
Sign your name and pledge you’ll wear shades inside for World Sight Day
to raise awareness about visual impairment and blindness worldwide.
#BESHADY#BESHADYTHIS WORLD SIGHT DAY, IT’S OKAY TO
OCTOBER 10, 2013
01. 11
09. 19.
05. 15.
02. 12
10. 20.
06. 16.
03. 13.
07. 17.
04. 14.
08. 18.
Sign your name and pledge you’ll wear shades inside for World Sight Day
to raise awareness about visual impairment and blindness worldwide.
#BESHADY#BESHADYTHIS WORLD SIGHT DAY, IT’S OKAY TO
OCTOBER 10, 2013
EYE CHART CRAFTINGDIRECTIONS
1. Printoneoftheprovidedeyechartsonlettersizedpaper.
2. Gathermaterialssuchasmarkers,scissors,glue,magazinesandmore.
3. Collagetheeyechartwiththingsyouarehappytoseeeverydaybecauseofthegiftofsight.
4. Checkouttheexamplesonthispageforinspiration.
SAMPLES:
SH A
D E SF O R B
R I G H TE R D A Y S
World Sight Day W E A R Y O U R S H A D E S I N S I D E O N O C T O B E R 1 0 , 2 0 1 3 T O R A I S E
AWARENESS FOR VISUAL IMPAIRMENT AND BLINDNESS WORLDWIDE.
T O M S . c o m / W o r l d - S i g h t - D a y
IT S
O K AY T O B E
S H A D Y
World Sight Day W E A R Y O U R S H A D E S I N S I D E O N O C T O B E R 1 0 , 2 0 1 3 T O R A I S E
AWARENESS FOR VISUAL IMPAIRMENT AND BLINDNESS WORLDWIDE.
T O M S . c o m / W o r l d - S i g h t - D a y
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