This is abuse

New campaign

This is abuse is a charity to help and raise awareness of abuse in relationships and the different forms of abuse that does occur.It aims at a teenage audience.

This is abuse will be creating a new campaign to raise awareness of emotional abuse in teenage girls.

Target audience

Target audience

Teenage girls aged 16 to 19

First relationship

This issue can affect any social class

Low self esteem

Primary and secondary audience

Primary audience: Teenage girls aged 16 to 19

Secondary audience: Family and Friends Abuser

Primary research

Questionnaire-Do you think you could tell if someone way being abuse?

If you were in an abusive relationship who would you go to and why?

Primary Research

Focus Group-Do you think you could tell if someone was being abused in their relationships?

If you was in an abusive relationship who would you go to and why?

Best friends Signs

Don’t’ knowWhat is abuse?

HelplineEmotional

Secondary Research Signs

Types

Advice For victim

and family/ friends

Helpline

Form of advert

The advert will be an realism advert. Meaning it will resemble real life. Therefore, people watching might go that’s me or I know someone who is going through that.

Narrative

Style of advert

I wanted to include shock tactics in my advert so that people understand emotional abuse is as bad as any other type of abuse.Also so that the advert will be memorable and stay in the audience mind.

Distributed

The advert will be distributed online such as this is abuse website, social networking sites and YouTube.The advert will be also distributed on television such as E4 and channel 4. Especially as thisisabuse done a previous campaign with Hollyoaks.

Charity Advert Regulations

Due to it being a charity advert you are allowed to include more shocking content.This is allowed if…There is a purpose of raising awarenessDoesn’t cause a wide scale offense.