#THISISMEPersonal branding:
What, why, how
BY JESSICA SUNG
“a tool to see if employees
are going to fit into a
workplace culture and it’s
too risky not to look.”[1]
FROM AN EMPLOYER’S PERSPECTIVE, SOCIAL MEDIA IS
94%
Of recruiters today Use or plan On
using social media To recruit. [6]
93%
54%
66%
Although Linkedin remains the #1 recruiting
Network, use of Facebook and twitter have
been steadily rising. [1]
While it’s
Great To clean up
Your social media
Once in a while,
Remember…
Don’t
Become a
Social media
“robot” with
Boring content
Do
Remember to
Let your
Personality
Shine through
"I watch people interact, learn what their
positions are, who their best friends on Twitter are,
Whether they have a sense of humor.
From that you can get a pretty good picture,“
- Jocelyn lai, GSD&M
[9]
With the rise of social media, you have
not only the ability, but the need
to manage your own reputation.[4]
What is a
BRAND?
“branding is what people say about you
When you’re not in the room.”
- JEFF BEZoS, Ceo & FOUNDER of amazon.com[5]
Today, we live in a
reputation economy
Where your
Reputational power
Is everything. [8]
In order to stand out
We must treat our own
Brand The way we would a
product’s brand.
“All of us need to understand the importance of
branding. We are CEOs of our own companies: Me Inc.
To be in business today, our most important job
is to be head marketer for the brand called You.”
- Tom peters, fast company[10]
how do
you build a
PERSONAL BRAND?
#1
Determine
Emotional appeal[4]
#2
Determine
YOUR DESCRIPTION[4]
#3
Determine
Your function[4]
#4
PUT IT ALL
TOGETHER![4]
Ultimately,
The online persona
You create should
Match your offline
Persona.[3]
Once you’ve created
Your personal brand…
It’s something you must
Maintain your whole life,
Before someone else
Does it for you.[8]
Now, more than ever,
It is your reputation
That precedes you.[2]
Works Cited
[1] Bowness, Suzanne. "Five Ways to Be a Smart Social Media User in Your Job Hunt." The Globe
and Mail. The Globe and Mail, 10 Jan. 2013. Web. 12 June 2015.
[2] Clark, Dorie. "It's Not a Job Search, It's a Permanent Campaign." Harvard Business Review.
Harvard Business Review, 28 Mar. 2012. Web. 12 June 2015.
[3] Fetrik, Michael. "Your Future Employer Is Watching You Online. You Should Be,
Too." Harvard Business Review. Harvard Business Review, 03 Apr. 2012. Web. 12 June 2015.
[4]"The First Step To Building Your Personal Brand." Forbes. Forbes Magazine, 14 Feb. 2012.
Web. 12 June 2015.
[5] Gardasevic, Sanja. "The Masters Have Spoken: 13 Inspirational Personal Branding
Quotes." Domain ME Blog The Masters Have Spoken 13 Inspiring Personal Branding Quotes
Comments. .Me, 13 Nov. 2014. Web. 12 June 2015.
[6] Medved, JP. "Top 15 Recruiting Statistics for 2014." Capterra Blog Top 15 Recruiting
Statistics for 2014 Comments. Recruiting Software, 20 Feb. 2014. Web. 12 June 2015.
[7] Peters, Tom. "The Brand Called You." Fast Company. Fast Company, 31 Aug. 1997. Web.
12 June 2015.
[8] Schawbel, Dan. "The Reputation Economy Is Coming - Are You Prepared?" Forbes.
Forbes Magazine, 28 Feb. 2011. Web. 12 June 2015.
[9] Silverman, Rachel Emma, and Lauren Weber. "The New Resume: It's 140 Characters; Job
Seekers Turn to Twitter, but Format Is a Challenge; Six-second Video Goes
Viral." Queen's Database. Wall Street Journal (Online), 09 Apr. 2013. Web. May-June 2015.
[10] "Top 10 Personal Branding Quotes from People Who Made It." Jorgensundberg. N.p.,
n.d. Web. 12 June 2015.
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